Dell launches new Pro Max laptops with AI features in Ireland

Dell Technologies has today announced the launch and availability of its next generation of flagship laptops, now rebranded under the new Dell Premium line. The range marks a new chapter in Dell’s premium offering, replacing the XPS brand while retaining its hallmark craftsmanship, performance, and design. The new line includes the Dell 14 Premium and Dell 16 Premium and are positioned as the company’s lead offering for users seeking high-performance, future-ready devices. The laptops are now available in Ireland.

Built on Intel® Core™ Ultra 200H series processors, the Dell Premium range delivers significant gains in both performance and battery life. The 14.5-inch and 16.3-inch screens offer increased display real estate without expanding the devices’ footprint, while OLED options with 4K resolution and 120Hz refresh rates provide enhanced visual quality. The range also includes features such as EyeSafe® technology for reduced blue light exposure and Liquid Crystal Polymer fan blades designed for more efficient, quiet cooling.

Kevin Terwilliger, Vice-President and General Manager of the PC Product Management Group, Dell Technologies said: “We’re in a dynamic era where technology serves as both the tool and the canvas for ideas and innovation. Built for the power users, engineers, creators and AI developers transforming industries, these AI PCs not only handle the most demanding AI workflows but set the standard for performance and creativity.

Reliability, configurability, and performance aren’t just features—they’re the foundation. We know professionals need tools they can count on to tackle their most critical and impactful workloads, and that’s what we deliver.”

Early benchmarks show up to 33% improved performance for general use and up to 21% faster speeds for lighter creative workloads. The 14-inch model offers up to 20 hours of streaming battery life, with the 16-inch version extending to 27 hours using energy-efficient 2K displays. Both laptops support memory speeds up to 8400MHz, while advanced multithreading improves performance for heavier workflows such as video editing or content processing.

The Dell 16 Premium can be configured with up to Intel® Core™ Ultra 9 processors and offers 45W sustained CPU power. An optional NVIDIA RTX 50 Series GPU delivers AI-enhanced graphics and DLSS 4 for accelerated image rendering, while Thunderbolt 5 connectivity (optional) supports transfer speeds up to 120Gbps and multi-monitor setups with up to four 8K displays.

The smaller Dell 14 Premium model includes integrated graphics with 29% faster processing, and optional RTX 4050 GPU for enhanced creative performance. Both models support Wi-Fi 7 for improved network speed and responsiveness.

Build quality and materials used by Dell remain a key focus, with both devices featuring CNC-machined aluminium, Gorilla Glass 3, and a streamlined edge-to-edge design. Sustainability measures have also been expanded, with the range meeting ENERGY STAR 9.0, EPEAT Gold Climate+, and integrating recycled aluminium and plastics in both construction and packaging.

All devices ship with Windows 11 and include Copilot on Windows, Microsoft’s integrated AI assistant. The release comes ahead of the October 2025 end-of-support date for Windows 10, as businesses and consumers here in Ireland prepare to upgrade to more secure and modern platforms.

Pricing and Availability

  • Dell 14 Premium starting at €1,899.00 is now available
  • Dell 16 Premium starting at €1,998.99 is now available

Future Proofing Your Business: The Smart Path to a PC Refresh

As Windows 10 approaches its end-of-life on October 14, 2025, businesses here in Ireland face a crucial transition to Windows 11. This shift is more than a software update; it’s a strategic opportunity to leverage advanced AI-enabled devices that future-proof IT operations. Windows 11 offers more than compliance with current software – it’s a chance to embrace high-performing, secure systems that set the stage for long-term competitiveness. Tara Gale, Client Solutions Country Lead, Dell Technologies Ireland tells us more.

Moreover, with Government aiming to ensure that 75% of Irish businesses embrace AI by 2030, employees will increasingly rely on high-performance hardware and advanced processing power in their devices to embrace the AI opportunity that lies ahead. By embracing AI PCs, organisations can stay competitive and achieve key business goals all by enhancing operational efficiency, security, and employee productivity.

Why act now?

October is fast approaching and transitioning to a new operating system across an enterprise is complex. Businesses that remain tethered to legacy systems potentially face critical risks, including increased cybersecurity vulnerabilities, non-compliance, compatibility issues, and reduced operational efficiencies. For example, as older platforms lose access to security updates, sensitive company data becomes more vulnerable to breaches, phishing attacks, and ransomware.

Here are key considerations for businesses embarking on a PC refresh as part of their transition to Windows 11:

1, Assess Current Hardware and Software Compatibility

Before making any changes, businesses should start with an assessment of their existing PC fleet. One crucial aspect to note is the updated hardware requirement for Windows 11, so planning ahead for software updates or replacements will help avoid downtime and ensure a seamless transition. Many older devices do not meet the hardware requirements to upgrade to Windows 11. The first step in the transition process is to understand your client hardware estate.

Businesses can stay on Windows 10, but Microsoft will start charging for extended security updates from October 2025. All Windows 10 devices are eligible, and a license for the Extended Security Updates (ESU) program is sold as a subscription per device. This is an expensive cost on an older device with no new features and functionality. Planning now will help determine which devices or systems can be upgraded and where new investments are required.

2. Embrace AI-Optimised Hardware

A critical component of future-proofing your business lies in adopting AI-optimised hardware. AI PCs powered by neural processing units (NPUs) are built with AI accelerators that work in tandem with existing CPUs and GPUs. AI PCs can empower users to accomplish more, faster: from streamlining workflows to enhancing video conferencing and integrating advanced AI features into creative processes.

For example, Dell’s latest line of AI-powered PCs is designed to leverage the features of Windows 11, like Copilot, your AI assistant, or Dell’s latest Copilot+ PCs with unique on-device AI experiences, like real-time adaptability. Dell AI PCs offer intelligent performance, longer battery life, cooler and lighter laptops. Coupled with Microsoft’s AI and cloud tools, this collaboration aims to redefine how businesses view workforce empowerment and operational ingenuity.

3. Prioritise Security with Modern PCs

Findings from Dell’s Innovation Catalyst Study reveal that 83% of organisations have been impacted by security attacks in the past 12 months, mainly from malware, phishing, and data breaches. Built-in PC security can de-risk organizations, yet just 4 in 10 organizations surveyed strongly agree that they emphasize buying technologies or applications with security built into them. Therein lies a major opportunity.

The security features in Windows 11 are best utilized on newer hardware. With Dell commercial devices, your workloads and data are protected wherever your employee’s work. Secure design principles and robust supply chain controls mitigate the risk of product vulnerabilities and tampering. Unique built-in defences activate zero trust principles, protecting the device while in-use, making them the world’s most secure commercial PCs¹ – an ideal partner to the most secure Windows System ever. As device-based attacks grow in our hybrid world, foundational PC security features like Dell-unique BIOS verification. Secure Boot, TPM 2.0, and virtualization-based security (VBS) become more critical than ever.

4. Embracing a New Era of Workforce Productivity and Collaboration

Enterprise Strategy Group cited 58% of organisations have started deploying PCs and laptops with built-in AI processors, and an additional 33% plan to do so. Relying on legacy systems can frustrate teams, reduce engagement, and harm retention efforts in today’s hyper-competitive job market.

For instance, Dell’s AI PCs with Windows 11 Pro, come equipped with advanced hardware supporting machine learning processes and intelligent task execution, allowing employees to manage workloads effortlessly. Whether it’s automating repetitive tasks or maximizing computational power for data analytics, Dell and Microsoft are enabling a new era of work, one that promises improved experiences for employees while driving measurable business outcomes.

5. Plan for Better Total-Cost-of-Ownership and Sustainability

While there’s an upfront investment in upgrading, businesses will quickly recoup their costs with reduced IT maintenance, lower error rates, and improved resource utilisation. With a modern OS and hardware ecosystem, companies spend less time troubleshooting tech issues and more time driving their core businesses. In addition, flexible payment and financing solutions present a flexible monthly subscription-based model that eliminates the need for significant initial investments, providing the flexibility to scale PC infrastructure up or down as needed. This approach allows organisations to overcome financial barriers and access state-of-the-art technology.

A PC refresh tied to a Windows 11 upgrade also offers a chance to adopt more energy-efficient devices that not only save costs in the long term but also align with sustainability goals. This means that customers can be rest assured knowing the devices they purchase are being produced in ways that help reduce e-waste, increase recycling, and are energy-efficient, both in production and in use. This not only saves power costs but also improves corporate social responsibility metrics.

Regular technology refresh cycles ensure that companies utilise the most energy-efficient devices. While there are initial costs associated with these refresh cycles, the improvements in energy efficiency lead to substantial reductions in future, making it a cost-effective investment in the long run, and boost overall efficiency and environmental stewardship. By upgrading to Windows 11 and integrating advanced AI-powered PCs, Irish businesses can future-proof their IT infrastructure and maintain a competitive edge in the ever-evolving digital landscape.

Windows 10 Technical Preview gets a new update with Build 10041 by @Tiwaash #Microsoft #Windows10

There is good news for all the Windows 10 Technical Preview users. Microsoft had released a new update to the Windows 10 Technical Preview.

The new Build 10041 had the following enhancements

  • Improved Start experience
  • Improvements to Virtual Desktops
  • Cortana made available to new markets on desktops
  • New network fly-out from the taskbar
  • Engagements to Photos app
  • New text input canvas
  • Some experiments with Lock screen

Improvements to Windows Insider Program

The Windows Feedback app now has the ability to filter feedback as well as suggestions versus problems. “Me too” functionality shows up in search results so you can quickly add your “Me too” to items from directly from the search results view. Performance improvements around launching the app, category download, search results, and submitting feedback.

For the Insider Hub, the “Your Progress” page is updated to track how many missions you’ve completed, how often you’ve responded to requests for feedback, how much feedback you’ve submitted, and the number of up-votes your feedback has received. Microsoft will be continuing to deliver news, new missions, alerts, and other content (including opportunities to win prizes!) through the Insider Hub that won’t necessarily be blog posts or tweets from me, so keep checking there for new information.

For detailed change logs please visit here.

Stay tuned for more tech buzz.

Microsoft’s Windows 10 Event – At a Glance by @Tiwaash #Microsoft #Windows10

Finally the much awaited event went live today where Microsoft showcased all about Windows 10 and some new technology which there are introducing the world to. Windows 10 is the most advanced OS made by Microsoft, which will work on various devices of various sizes. Continue reading to know what happened at the event today.

Windows 10 Overview

After the event went live, Terry Myerson announced on stage that, for the first year after Windows 10 launches, any device running Windows 7, Windows 8.1, or Windows Phone 8.1 will be able to upgrade to the latest version of MIcrosoft’s OS — for free. Which we consider is good thing as far as users are concerned.

Taking feedback from 1.7 million insiders from the Microsoft Insider Program, Windows 10 can easily be called as the most advanced OS from the company which offers seamless multitasking with special attention on the user security and privacy and comes with loads of features. The key features are listed below

  • Now Cortana is made available on PCs & laptops with advanced capabilities and “Hey Cortana” activates the personal assistant.
  • Improved design and interface.
  • New universal apps for PC such as Outlook, Calendar etc. now are more functional and go well with the whole interface.
  • Project Spartan is here to replace Internet Explorer. Spartan is fast responsive and feature rich, providing you with the option to create notes right on the browser, there is reading mode on board and many more.
  • Gaming is getting a massive push in Windows 10. A new Xbox app enables Game DVR for sharing clips of most PC games with your friends — and they’re sent across Xbox Live, so Xbox One owners can watch as well.

Cortana for Windows 10

On the desktop of Windows 10, Cortana takes the form of a search box located right beside the Start button. The box will allow you to search the web and your local computer, with results popping up above it. Cortana can be used to perform simple searches, but as on Windows Phone, it can also be used to surface much richer information, like flight statuses. Cortana can also be used to send and dictate emails, control music, and launch apps. Notifications will also pop up here.

Windows 10 for Phones

Joe Belfiore today demonstrated the new experience tailored specifically for phones and tablets with screens of 8 inches and smaller. The most immediate change is a shift of the background image to sit behind the UI tiles, making for a much tidier and more attractive interface. The settings menu has also been cleaned up dramatically, with Belfiore noting it’s a universal app that will function identically whether on the desktop or mobile version. The first build of Windows 10 for phones will be made available to members of the Windows Insider Program in February.

Office for Windows 10 Phone & Tablet

Microsoft demoed Office for Windows 10 today, giving a first look at how it will look on phones and small tablets. It’s a huge improvement over what Word, Powerpoint, and Excel currently look like on WindowsPhone. The new apps look a lot more like their desktop counterparts, just streamlined to make more sense for a small, touchscreen device.

Windows 10 for Xbox One

Microsoft’s gaming chief Phil Spencer just announced that Windows 10 is coming to Xbox One. “For developers that want to bring their application over the TV screen this is going to make it very easy for them to do so.” Microsoft announced a the new Xbox App for Windows 10 and Xbox One Streaming to Windows 10 devices.

New Device: 84-inch Surface Hub tailored for Windows 10

Microsoft unveiled a whole new category of device designed to showcase Windows 10. It’s called the Surface Hub. Surface Hub features an 84-inch 4K display with support for multi-touch and pen input. A 55-inch option will also be available. The massive screen also includes dual cameras, microphones, and a wide array of “advanced sensors,” Microsoft says.

New way of Computing: Windows Holographic with HoloLens Headset

Microsoft also revealed its next great innovation: Windows Holographic. It’s an augmented reality experience that employs a headset, much like all the VR goggles. Microsoft’s solution adds holograms to the world around you. The HoloLens headset is described as “the most advanced holographic computer the world has ever seen.” It’s a self-contained computer, including a CPU, a GPU, and a dedicated holographic processor. The dark visor up front contains a see-through display, there’s spatial sound so you can “hear” holograms behind you, and HoloLens also integrates a set of motion and environmental sensors.

Stay tuned for more tech buzz.