Tag: Video

How to Come Up With an Airtight Marketing Plan for Your Brand

Creating an airtight marketing plan is important if you want your business to thrive in a competitive marketplace. When you have a well-crafted marketing plan, it is more than just a document, it is a compass that will guide your efforts and align your team. 

It is also going to drive your brand towards measurable growth. In this guide, you’re going to take a walk through the critical steps to develop a powerful marketing plan so that you can grow your audience and maximize your conversion rate.

Understanding Your Brand Identity

Before diving into any marketing strategy, it’s important that you have a deep understanding of your brand identity. This includes knowing who you are, why you exist, and what you stand for. 

Your brand identity should encapsulate your values, voice, vision, and mission. It is the personality of your business and what is going to set you apart from your competitors. Establishing your brand’s tone and visual identity will help you to create a consistent image across all your social media marketing channels. 

Whether your brand is youthful, playful, or sophisticated, the tone should be present in everything from your social media captions to your website copy. Authenticity is going to play a key role because customers are increasingly drawn to brands that communicate transparently and stay true to the core values that they have

Defining Your Target Audience

One of the most important aspects of any marketing plan is having a clear understanding of who your target audience is. When you know who you’re targeting, it’s going to help you to tailor your message and choose the right channels. 

You will then be able to create offerings that will resonate deeply with your audience. Start by creating customer personas and include demographic data such as income level, gender, age as well and location. 

Make sure you understand their pain points as well; this way, you can know what problem you can solve for them. You should use tools such as Google Analytics, customer surveys, and social media insights to gather information about your audience in addition to digital insights, incorporating branded merchandise can also help you better connect with your target audience. Branded merchandise like a custom patch can reinforce brand recognition and appeal to specific customer segments when aligned with their interests and lifestyle, making your marketing efforts more tangible and memorable

Make sure that you research your competitors in the niche so that you can identify opportunities and gaps that you can fill.

Setting SMART Goals

 Once you get a firm grasp of your brand and audience, it is time to set your marketing goals. These goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. 

These objectives are going to serve as a foundation for all your marketing activities. They will help you to keep your team focused and give you a benchmark to evaluate the success of your efforts. No matter what your goals are, whether it be to grow your email list, increase your social engagement, or generate leads, making sure that you align all your initiatives with your objectives is going to ensure that your actions contribute to the growth as a business because it’s going to communicate what your brand does.

Crafting Your Core Messaging

Messaging is the heartbeat of your marketing plan. It is what will communicate what your brand does and who it serves. It will also make it clear why your brand should matter to your customers. 

Your message should highlight your value proposition. This is the unique benefit that your product or services are going to offer. It should answer questions such as why someone needs to choose your brand over another one. 

Consistency in your messaging is what is going to build trust and recognition. All campaigns, whether they’re online or offline, should reflect a unified message from your brand. This doesn’t mean that you repeat the same slogan everywhere, but you must ensure that the story behind your brand, values, and tones is the same across all your platforms. 

Your message should be adaptable so you can personalize it for a different audience segment while still maintaining the overall voice of your brand. 

Choosing the Right Marketing Channels

No marketing plan is complete until you suggest the approach that you want to use for marketing. This is called channel selection. 

Where and how you distribute your content is important. Your target audience and your goals will likely determine the platforms that you should focus your time on. You must make sure that you are prioritizing quality over quantity. 

You should try to be active on just about every channel that is possible. Identify the ones that are going to offer you the best return on your investment and commit to mastering those. Make sure that you monitor your performance over time so that you can see clearly how you are performing. Your marketing channels should work together to create a seamless brand experience for your customers.

Developing a Content Strategy

Your content is what brings any marketing strategy to life. When you have a well-channeled content strategy, it is going to provide a lot of value for your audience.

Content can take many different forms; you may share content with your audience through your social media posts, newsletter, and blog posts. A well-planned content strategy is going to ensure that there is consistency across all your platforms.

You should keep a content calendar so that you know when and where you publish. The calendar should be informed by everything that is in your customer’s journey. 

For those who are in the beginning stages of their customer journey, you may want to educate and inform them. Those in a later stage of the journey may appreciate demos and customer testimonials. Make sure to have a clear purpose and a call to action as well. This will guide your audience one step closer to becoming loyal to your business.

Leveraging Video Production

Video has become a cornerstone of effective marketing. It offers a dynamic way for you to engage your audience, and you will be able to convey complex information quickly and easily. Video offers you a great way to build strong emotional connections. 

From brand story videos to product explainers that tell viewers more about what you have to offer, video is going to play a pivotal role in just about any stage of the customer’s journey.

To successfully integrate video into your marketing plan, you must first identify your objectives. Are you looking to increase brand awareness and boost social engagement? Different goals are going to call for you to use different types of videos.

Brand videos are ideal for doing top-of-funnel awareness. While tutorials or case studies may be more effective when your customers are later in the funnel.

Pre-production is a critical phase throughout the entire process. To create  amazing videos, you need to develop a script or storyboard that aligns with your messaging as well as your brand identity. Pay very close attention to visual elements such as composition, color grading, and lighting. Depending on the budget that you have, you can create videos in-house with your smartphones and your editing software. You may also partner with a professional video production agency if you are interested in doing higher-end projects.

Budgeting and Resource Allocation

A marketing plan is only as strong as the resources that your business puts behind it. Determine your budget early on. This is the first important step, make sure you allocate funds according to your goals and your expected ROI. 

You should think about expenses for content creation, software tools, as well as advertising spend. Your budgeting should always be flexible, and you should revisit it regularly. 

There are some tactics that may perform better than expected, and you will want to make additional investments with these. Others may need to be scaled back. 

Your resources, whether it be time, money, or people, should always be deployed where they can make the most impact. Consider using marketing automation tools, as these can help you to do more with less. This allows you to have greater efficiency in campaign management and lead nurturing for your business.

Measuring Success and Adapting

One of the most overlooked parts of a marketing plan is performance tracking. Set up systems to monitor key performance indicators (KPIs) that are in alignment with all of the goals you want to achieve.

This could include metrics like website traffic, social engagement, and email open rates. Regular analysis will enable you to understand what’s working, what’s not. You will also be able to understand why. 

You can use these insights to reinforce and optimize your strategies. If you are to have what is considered an agile marketing team you will need to constantly test new ideas.

You also have to make sure that you are constantly tweaking campaigns. Once you double down, it will drive results. Reporting should be transparent, and it should always be shared across departments to make sure that everyone is aligned and informed.

Finally, you must make sure that you keep an eye on market trends and customer behavior. Bear in mind that your plan should evolve as the marketing landscape begins to change so be ready to adapt.

 

The Thrill of Speed: Best Fast-Paced Video Games

In the world of gaming, speed can be everything. Quick-paced video games keep players fully engaged, leaving no room for them to get bored. To win in these games, you need sharp reflexes and smart planning. 

Here are some of the best fast-paced games available today: 

Online Slot Games

In the world of fast-paced gaming, online slot games have become an amazing option for those looking for entertainment. These modern-day slots are crafted for rapid gameplay, often allowing spins to occur in just a matter of seconds. This fast tempo keeps players engaged while they pursue the thrills and the chance for significant payouts. What makes online slot games stand out from the rest is how easily accessible they are, along with the tempting idea of instant rewards. 

Many platforms focus on speedy withdrawals, so players can cash out their winnings without any form of delay. For example, sites like fastwithdrawal.casino make it easy for players to celebrate their wins without having to wait around. The combination of speed, eye-catching themes, and the opportunity to win makes these games so popular and attractive to casual gamers and seasoned pros.

Call of Duty: Warzone

One game that has taken the battle royale world by storm is Call of Duty: Warzone. This fast-paced title blends the strategic elements of warfare with the excitement of survival. Players drop into a sprawling map, scavenging for equipment while battling both enemies and the ever-shrinking gas zone. The gameplay is filled with intense firefights that demand quick reflexes and strong teamwork. The rapid action often leads to heart-stopping moments where every second counts. 

Apex Legends

Apex Legends’ unique characters and skills elevate the battle royale genre to a whole new level. The game’s fast-paced structure promotes active movement and teamwork, making it an exciting adventure. While navigating a vibrant and dangerous world, players can use their Legend’s special abilities to come up with creative plans. Players are kept captivated and interested by the game’s quick gameplay made possible by its jump mechanics and movement options. The average length of a game is 15 to 30 minutes, which provides the ideal amount of excitement without being tiresome.

Rocket League

For those who enjoy sports with a twist, Rocket League merges soccer and fast-paced vehicular action. In this game, players control rocket-powered cars to hit a giant soccer ball into the opponent’s goal. Matches are typically five minutes long, and the skill ceiling is impressively high, offering plenty of opportunities for spectacular plays. The fast-paced nature of Rocket League means you’re always in the action, continuously strategizing to redirect the ball or outmaneuver opponents. It’s perfect for players who crave speed combined with a touch of competitive spirit.

Overwatch 2

Overwatch 2 revolutionizes team-based shooters with its speedy gameplay and character diversity. Each character’s unique abilities lead to fast-paced strategic encounters where teamwork can mean the difference between victory and defeat. Matches are short and action-packed, filled with exciting team-based objectives. With heroes designed for offensive, defensive, and support roles, players need to adapt quickly to shifting team dynamics and make split-second decisions that directly influence the match outcome.

DOOM Eternal

For players who want raw speed combined with ferocity, DOOM Eternal delivers an unmatched experience. This first-person shooter is designed for players who thrive on moving quickly through hordes of enemies. The game’s unique “dash” mechanics allow players to maneuver smoothly while dispatching various foes. The relentless speed and requirement for precise aiming create a thrilling experience that can be both incredibly challenging and satisfying. Engaging in the fast-paced action encourages players to adopt aggressive playstyles, making for an intense gaming session.

Super Smash Bros. Ultimate

Super Smash Bros. Ultimate is a fast-paced and thrilling game in which players use celebrated characters from many different kinds of video games to engage in battle. The fights are brief and intense, frequently featuring an explosion of action, but this is exactly what adds to the excitement because players have to move quickly and learn how to use each character’s abilities and fighting styles. Every battleground has its own challenges and opportunities, which push players to think on their feet and find ways to beat their opponents by taking advantage of their weaknesses. This keeps the game fresh and engaging every time you play.

Mario Kart 8 Deluxe

If you like the adrenaline that racing games bring, players should try Mario Kart 8 Deluxe. It’s a colorful and exciting kart racing game where you can compete against friends or the computer itself, and the races are usually just a few minutes long. This makes it easy to keep playing one race after another. The game is not only about speed but also about using power-ups, which can help you move faster or slow down your opponents, adding to the fun and chaos of each race. Whether you’re playing alone or with others, it offers an enjoyable and thrilling experience.

 

Nikon announces the all-new Z5II, a powerhouse FX camera

Today, Nikon announces the all-new Z5II, a powerhouse FX camera for enthusiasts and a major leap forward for the Z5 line. An exciting all-rounder, the Z5II is a compact full-frame model packed with features inherited from professional Z series cameras. Users can let their creativity flourish with fast intelligent focusing, superb low-light capabilities, a bright electronic viewfinder, 4K UHD video, extensive control over colour, and refined ergonomics for more intuitive handling.

Bolstered by Nikon’s most powerful image-processing engine, the Z5II full-frame camera opens incredible possibilities for handheld shooting. An ultra-high ISO range, multi-subject detection with 3D tracking, and AF sensitivity down to -10 EV combine to deliver perfectly focused full-frame shots—even after dark. In addition, Nikon’s proprietary Focus Point VR can reduce image blur around the active focus point with up to 7.5 stops of Vibration Reduction image stabilisation in the centre of the frame, and up to 6.0 stops at the periphery.2,3

The compact Z5II is beautifully designed for confident full-frame shooting with a fully articulating vari-angle touchscreen and a 3000 cd/m high-luminance EVF that makes it much easier to compose in bright conditions. Creative controls for photos and video include a one-touch Picture Control button for previewing and switching between inspiring colour profiles in real time. Movie makers can record 4K N-RAW video straight to the camera’s SD memory card and users who want to colour grade, or unlock filmic looks with RED LUTs, can shoot footage in N-log, which allows more flexibility in post.

Nikon ergonomics ensure handling is instantly familiar to Nikon users, and Z5 upgraders benefit from a deeper grip and a more intuitive button layout. The compact Z5II full-frame camera also makes space for two SD card slots and boasts dust- and drip-resistance on a par with the acclaimed Z6III.

Zurab Kiknadze, Product Manager, Nikon Europe says: “The Z5II jumps way ahead by packing some of the best technology from our pro-level cameras into a tough yet compact package. If you’re ready to begin your full-frame creative journey, this is the thrilling and affordable full-frame upgrade you’ve been waiting for.”

Summary of key features: Z5II

24.5 MP FX IBIS sensor: full-frame sensor with up to 7.5-stop Vibration Reduction in-body image stabilisation at the centre of the frame and 6.0 stops at the periphery. Focus Point VR prioritises stabilisation around the active focus point .2,3

Higher, cleaner ISO: maximum ISO sensitivity of 64000 for stills, and 51200 for video. Sophisticated noise reduction skilfully achieves cleaner low-light shots with rich saturation and plenty of detail.

Faster, sharper, smarter AF: the autofocus system is 68 % faster than the Z5 and sensitive down to -10 EV for powerful performance after dark. 1 Intelligent multi-subject detection and 3D tracking brings even greater accuracy.

High-luminance EVF: bright high-resolution viewfinder with max brightness of 3000 nits and 13 levels of brightness control.

Large, high-resolution vari-angle touchscreen: 170-degree viewing angle. The image, info displays, and menus auto rotate with the screen for smooth operation.

Cinematic video: get maximum detail with 4K/30p or go up to 4k/60p (cropped). Shoot N-RAW footage straight to the camera’s SD memory card and record in N-log to get more flexibility for colour grading.

One-touch Picture Control button: preview and apply inspiring colour profiles for photos and video in real time. Users can create and save their own Picture Control colour presets using Nikon NX Studio.

Camera-to-cloud connectivity with Nikon Imaging Cloud: automate photo storage and download image recipes from Nikon and creators directly to the Z5II.

Advanced AF-A mode: spots even the subtlest movement to go from AF-S (for still subjects) to AF-C (for moving subjects) as needed.

Up to 30 fps with Pre-Release Capture: nail peak action shots, even if they happen before the shutter is released.4

Better sound: equipped with a 3.5 mm socket for an external stereo mic, and a headphone socket.

Improved ergonomics: deeper grip for more stability, intuitive button layout, and two SD (UHS-II) card slots. Compatible with the MB-N14 power battery for vertical shooting, or to extend shooting time versus the Z5II battery alone.

Weather-proof build: lightweight (approx. 700 g, body only) magnesium-alloy body with dust- and drip-resistance on a par with the acclaimed Z6III. 

Have Your Say: Coimisiún na Meán seeks public’s views on the future of Public Service Media

Coimisiún na Meán is today (28.03.25) inviting the Irish public to have their say on the future of Public Service Media.

The Call for Inputs, which opens today, Friday 28 March and closes Friday 23 May, asks the public what they want, need and value in Public Service Media in Ireland, and what they would like to see more of in the future.

Coimisiún na Meán is looking for views on what sorts of content the public care most about, what platforms people use to watch programmes and if people feel that Public Service Media in Ireland accurately represents them and their viewpoints.

Commenting on the launch of the Call for Inputs, Coimisiún na Meán Broadcasting and Video-on-Demand Commissioner Aoife MacEvilly said: ‘’Ensuring that Ireland’s media landscape serves the needs of Irish audiences is a priority for Coimisiún na Meán. We know that the media landscape is constantly evolving, technology is changing and the way audiences engage with content is transforming rapidly. The Call for Inputs that we are launching today is a great opportunity for people across Ireland to have their say on the future of Public Service Media.

‘’The Public Service Broadcasters, RTÉ and TG4, and the licensed broadcasters all have a crucial role to play in educating, entertaining and informing the public. This Call for Inputs is the first step to developing a new Position Paper on Audience Needs and the Principles and Values of Public Service Media, which will be completed in 2026. I would encourage the public to take this opportunity to let us know their thoughts by Friday 23 May, and to help us shape Ireland’s media landscape into the future.’’

The Call for Inputs is the first step in a multi-year programme of work from Coimisiún na Meán on the future of Public Service Media. There will be opportunities for broadcasters, and other stakeholders to provide their views as this work progresses.

Call for Inputs

Challenges and Opportunities of Video Game Financing

The gaming industry has become one of the fastest-growing sectors in entertainment. U.S. consumer spending on video games totaled $58.7 billion in 2024; even higher numbers are forecasted. Studios compete for the best titles; each project requires reliable development, marketing, and related overhead funding. 

Investing in the gaming industry can involve major hurdles. Securing the right aid affects a studio’s ability to assemble a strong development team. This industry calls for programmers, designers, level artists, audio experts, and testers. Each position draws on specialized talents and demands competitive salaries. Costs are also needed for tools and software licenses, such as game engines, 3D modeling programs, and version-control systems. 

Newcomers struggle to show how they plan to win space in a market featuring blockbuster franchises and niche indie hits. Some rely on smaller investors who understand the broader potential; others must piece together funds from a patchwork of grants and loans. Each approach to video game investing has risks and opportunities. Let’s define them in detail.

Why Does Funding Matter in Game Development

“Securing the right funding at the right time isn’t just about covering costs—it’s about sustaining momentum,” says financial expert Brandee Doyle from Tremplo County Loans. “Without steady financial backing, even the most promising projects can stall before reaching their full potential.”

First, video game investment moves an idea from an initial concept to a playable product. Each stage of development has specific demands, which are:

  • Multiple phases. Pre-production, prototyping, alpha, beta, and final release involve different skill sets and resources. A lack of funding in any phase can slow or derail progress.
  • Talent and tools. Programmers, animators, level designers, and audio engineers require competitive pay and modern software. Quality suffers if teams must compromise on equipment or staff.
  • Marketing reach. Effective promotion includes trailers, influencer collaborations, and event appearances. Without enough funds, even a great title may remain hidden.
  • Publishing contracts. Publishers can provide capital in exchange for creative input or a share of revenues. Independent developers who prefer total control often opt for loans, grants, or private investments.
  • Hybrid approaches. Studios may self-fund early work, then secure a publisher deal or launch a crowdfunding campaign once they have a solid prototype. That combination often yields a stronger market debut.

Major Obstacles

The gaming sector’s expansion overshadows the many obstacles that studios face. They include:

Cost Pressures

Major releases carry huge budgets. Some games require $50 million to $100 million or more to produce. Costs cover salaries, office space, software licenses, and potential outsourcing to specialized studios. Developers must also factor in ongoing updates and post-launch support, which extends expenses beyond the initial release. 

High-end visual fidelity, large open worlds, advanced artificial intelligence, and extensive story content require large teams. Even smaller independent games might encounter costs related to marketing or platform fees. With such tight margins, studios risk overspending before seeing any sales revenue.

The rise of advanced hardware, including VR headsets and cutting-edge consoles, can escalate costs further. Each new technology requires developers to research and experiment, pushing them to invest in new equipment or specialized staff. 

Investor Reluctance

News of large companies dominating sales may overshadow the success of smaller studios. Investors worry about a game’s chance of flopping, especially when it targets a niche audience or uses an experimental mechanic. They require strong data, such as early reviews, focus group results, or a small but loyal player base from an initial demo. 

Developers often need to produce part of the game first to prove its viability, which has additional costs upfront. High-profile failures can also make investors wary. New investors might hesitate if a studio previously missed deadlines or launched a buggy product. 

Revenue Fluctuations

A game’s revenue potential is never guaranteed. Trends change quickly, and a genre popular last year might decline when a title is ready for release. Even if a game earns positive reviews, competition from established franchises can ruin potential buyers. 

Studios also depend on sales spikes during the launch window. Once the initial buzz wears off, revenue can drop. Some companies are increasing player engagement in PC and console games through downloadable content (DLC), expansions, and microtransactions.  These methods work if the audience remains engaged. However, not all business models succeed. Some players prefer one-time purchases, others like subscription plans, and many enjoy free-to-play structures with optional purchases. 

How to Get Funding for a Video Game? 

Studios use different tactics to finance video games. Here are some of these approaches:

Subscription Models 

Companies have started offering subscription services, where players pay a monthly fee to access games. Developers who join these platforms usually earn revenue based on how long subscribers play their titles. Subscription models allow them to avoid selling each copy to an individual user. 

Working with subscription services might demand an exclusivity period. On one hand, the service might offer higher payouts to developers who agree. On the other, losing the freedom to distribute on other platforms right away might limit the total audience. Each developer must decide if this arrangement suits their goals.

Bank Loans and Grants 

Traditional bank loans remain common for businesses in many industries, and gaming is no exception. A studio can apply for a standard loan with a fixed or variable interest rate. Repayment schedules vary, but larger loans might have more flexible terms. 

Government grants support interactive media, boosting local economies and encouraging job growth. They can help pay for staff training, research, or technology upgrades. Some states sponsor programs that cover development expenses through tax credits. Studios that meet eligibility rules can receive partial reimbursements for costs like software licenses or workforce expansion.

Crowdfunding Platforms 

Crowdfunding allows fans to support a project directly before its release. Platforms such as Indiegogo let developers share a pitch, post concept art or demos and then invite backers to contribute. In return, backers may receive rewards like early access, merchandise, or the chance to influence design choices.

One advantage is community-building. People who invest in a crowdfunded game become its most passionate advocates. Another advantage is that a successful crowdfunding campaign signals demand for the concept. Developers must handle campaign management, updates, shipping rewards, and other tasks that cut into valuable development time.

Cloud Gaming Partnerships 

Such platforms stream games over the internet, and users can play on various devices without installing large files or owning powerful hardware. For developers, a partnership with a major cloud gaming provider can ease distribution costs and technical overhead. The platform handles server infrastructure and updates.

Partnership deals may include an upfront payment, ongoing revenue share, or a mix of both. Players exploring the cloud library might discover new titles more easily, especially if the platform promotes fresh additions on its homepage. Still, cloud gaming has certain limits, including potential latency or bandwidth restrictions. A fast-action title might not perform well if the user’s internet connection is poor. 

Esports and Sponsorship Deals

Today, the esports and gaming industry in the United States is huge. It involves tournaments, leagues, and teams competing for titles that attract worldwide spectators. Brands sponsor esports events and participants, seeing it as a marketing opportunity to reach younger audiences. Developers who design their games with competitive elements in mind can benefit.

An esports partnership might include prize pools, production costs for live events, or specialized in-game items. Sponsors provide funding to feature their brand at these events or in promotional materials. Developers interested in esports need to ensure their game design supports fair competition. It should also offer replay value for viewers. 

Publisher and Private Investments 

Publishers bring capital, marketing expertise, and established networks. They may cover development costs in exchange for future revenues or partial intellectual property ownership. It suits studios that want immediate funding and expert help reaching a large audience. 

Private investments can come from angel investors, venture capital funds, or other specialized groups that see potential in the gaming sector. They invest if the game has a unique technology angle or addresses an underserved niche. Investors tend to expect a sizable return, which pressures the studio to generate strong sales or subscription numbers.

Future Outlook

New technologies constantly change how games are created, distributed, and played. The future of game characters depends heavily on AI, and immersive worlds are made possible by advances in graphics hardware. Innovations also open up new video game funding opportunities as investors look for the next big thing.

Some companies see gaming as more than just an entertainment product. There is growing interest in educational games, simulation training, and gamified mental health and fitness applications. The industry suggests that more people will engage with interactive entertainment in the years ahead. 

Every studio has a choice when planning for the future. They can aim for a big-budget hit, go for a niche but dedicated market, or explore cross-platform integration. What remains consistent is the need for clear strategies, realistic goals, and the ability to adapt to ever-changing consumer expectations.

Amazon launches Amazon.ie and comes with Prime

Amazon.ie has officially opened its virtual doors, offering customers in Ireland a wide selection of over 200 million products with low prices in Euro, and fast, convenient delivery and returns.

Customers will enjoy One-Day Delivery on millions of products, and can browse products with clear, local pricing and without additional customs charges. Irish businesses small and large will also soon be available on a dedicated Brands of Ireland page to help customers find their favourite Irish brands while helping local businesses achieve greater success.

Starting today, customers can also join Prime on Amazon.ie for just €6.99 per month and enjoy the very best of shopping, savings, and entertainment—including fast, free delivery; exclusive deals and shopping events like Prime Day; popular TV shows, movies, and live sports on Prime Video; free games on Prime Gaming; and exclusive offers from partners like Odeon cinemas and Deliveroo. Customers in Ireland who already have UK Prime memberships can easily switch, and will automatically have their UK Prime membership canceled and refunded. All customers, including those switching from a UK membership, can sign up for a 30-day free trial of Amazon.ie Prime.

“Our teams across the country are unbelievably proud and incredibly excited to launch Amazon.ie,” said Alison Dunn, Ireland country manager at Amazon. “The store brings a wide selection of great value products with fast delivery to customers in Ireland, a local Prime membership with incredible benefits and savings, and lots of opportunities for Irish businesses to reach more customers. We have been building towards this moment since the launch of our fulfilment centre in Dublin in 2022, and we can’t wait to write the next chapter of our story in Ireland.”

“This expansion by Amazon will give consumers more choice and better value, as well as help small, medium, and large businesses across the country promote their own Irish and international products,” said Micheál Martin, Taoiseach (Prime Minister) of Ireland. “By using Amazon, people know that they will get a well-trusted, great service. It’s good news for all.” Peter Burke, Ireland’s minister for Enterprise, Tourism, and Employment, also welcomed the news, calling it a signal of Amazon’s “continued commitment to Ireland.”

The launch is also being celebrated by Irish cultural icons like Westlife’s Nicky Byrne, footballing legend Shay Given, and media personality Vogue Williams, who have been making a series of special Amazon.ie deliveries to fans, including signed records and footballs.

Introducing Amazon Prime for Amazon.ie

There are more than 200 million paid Prime members around the world. While many Irish customers already use Prime on Amazon.co.uk, today sees the launch of a new local Prime membership on Amazon.ie. It costs just €6.99 per month or €69.90 annually, and offers vast benefits including:

  • Fast and free delivery: Enjoy One-Day Delivery on millions of eligible products.
  • Exclusive deals: Shop popular brands, as well as deals events like Prime Day.
  • Prime Video: Watch hit movies and TV shows, award-winning Amazon Originals such as The Lord of the Rings: The Rings of Power and The Boys, and live sports like UEFA Champions League.
  • Prime Gaming: Check out in-game content and free games to download every month, as well as a free channel subscription on Twitch.
  • Amazon Photos: Enjoy unlimited full-resolution photo storage and 5GB video storage.
  • Exclusive offers: Get great savings with partner offers, including one year of free restaurant delivery with Deliveroo Plus Silver, and discounted tickets at Odeon cinemas.

 

‘Brands of Ireland’ page makes it even easier to shop your favourite Irish brands

Amazon is launching the Brands of Ireland page in collaboration with Enterprise Ireland, the Irish government’s enterprise development agency. Irish brands available at launch include Barry’s Tea, Bewley’s, and independent fitness brand Swifter.

“The launch of Amazon.ie is great news for Irish businesses and consumers,” said James Madden, co-founder of Swifter. “For Swifter, it means we are able to reach more local customers and grow in our home market.”

Amazon in Ireland

Amazon already has a rich history in Ireland, and employs around 6,500 people in Cork, Dublin, and Drogheda in a diverse range of roles, from data engineering to operations management to finance. Since 2004, Amazon has made direct investments in our Ireland operations of more than €22 billion, and opened six sites across the country. In 2023, Irish small businesses selling on Amazon recorded over €170 million in export sales, with over half of those outside the EU. They’ve also gone on to create more than 2,500 jobs in Ireland to support their businesses on Amazon. Amazon has also supported thousands of authors in Ireland to self-publish via Kindle Direct Publishing. The Amazon Literary Partnership has given annual grants to nonprofit literary organizations across Ireland since 2019, and last year Amazon released LOL: Last One Laughing Ireland— its first Irish Originals production, which was filmed entirely in Ireland and is available on Prime Video.

Sustainable packaging for products purchased on Amazon.ie

Since 2015, Amazon has reduced the weight of outbound packaging per shipment by more than 43% and eliminated more than 3 million tons of packaging material. To significantly decrease the use of plastics in its packaging, Amazon.ie only uses recyclable paper bags and cardboard envelopes for orders shipped from Amazon’s fulfilment centres, and has also replaced protective air pillows with 100% recycled and 100% recyclable paper filling. This includes items sold by Amazon and third-party selling partners that use Fulfilment by Amazon (FBA). Amazon is also increasing the number of products it sells that can be shipped in original packaging provided by the manufacturer, with only an address label added.

Amazon.ie is available on desktop and mobile browsers, as well the Amazon mobile shopping app. All customers will also enjoy free delivery on their first order when delivered by Amazon, whether a Prime member or not. For more information, go to amazon.ie. Sign up for a 30-day free Prime trial at Amazon.ie/prime.

Samsung Galaxy S25 Ultra Review

The Samsung Galaxy S25 Ultra is the latest flagship on off but seen as an iterative upgrade from last years model which to be fair is a common trend amongst smartphone manufacturers and playing it safe, as the saying goes if it aint broke dont fix it.

Having had most the the flagship range over the years Samsung did give some small changes to the phone but you would find hard to distinguish between the last few models from the rear if you are not into your gadgets and the most notable one was the sharp edges ditched it is lighter and has a flat front display which is all good.

OK so it feels better in the hand before but if you have a case no different than any other previous behemoth phone which is good but this time around it looks and feels better. We done a walkthrough of the device here so you can have a better look at the UI and features

AI is the core here and I think people now are getting fed up with the AI terminology being used on a daily basis this is of course for some and not for others and even for me I am fed up hearing about it day in and day out however it is useful once implemented correctly and now all phone makers have their own interpretation of it and most of this we have already seen with Google who may stop Samsung in their tracks.

What are the differences between this year and last years models you might as well here we go.

S25 Ultra weighs in at 218g vs the 24s 232g

The Screen 6.9 vs 6.8 on last years

Main Camera is again 200mp ultrawide is 12mp over last years 50mp the zoom is better this time around being sharper in detail.

In video we have 4K60-24-30. 8K and 4K120 on the S25 on ultra wide while last years maxed out at 4K120

Both have the same 5000mAh battery this time the Spen has no bluetooth which is an odd omission for those who used it, there is a novelty factor to it I hardly used but did come in handy at times I will add and I am sure more productive people may miss this and for me did not use it as much as I would like too but it is great to have the functionality of it still present minus the bluetooth.

When it comes to being a workhorse it is I really liked the NOW briefing this is handy and easy to get the feel of and use to which I think many will enjoy over time as it gets to know you.

As one who used their phone all day long for blogging docs videos social and email and all heavy this was a breeze for me on the S25 Ultra and rightly so this is what it is for and it worked well with no issues no lag nor and shutdowns during the test period.

For camera and video again worked really well better than last years only slightly but you can be the judge of the samples below, yes we actually went out took photos and video day and night so you can see.

 

<a href=”https://youtu.be/PQaJjwHN7Kc?si=gz6kf8vDriuGktp3″>Images and Video Day and Night</a>

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Overall for me the S25 Ultra is again a great smartphone to have but I have been asked if it is worth the upgrade which most of it is software based and will come to other devices in their portfolio so for me if you want the latest and greatest well yes of course if you have last years and sat on the fence and in a two year contract for example with the S24 I would wait until next upgrade is due. There is great features on the S25 Ultra and some already borrowed from Pixel devices which I use daily and it really comes down then to brand loyalists here as to what they want or might already have elsewhere but either way you cant loose on said devices or the S25 Ultra.

Read more on the S25 Ultra <a href=”https://techbuzzireland.com/2025/01/22/samsung-galaxy-s25-ultra-galaxy-s25-and-galaxy-s25-true-ai-companions/”>here</a&gt;

<a href=”https://techbuzzireland.com/?s=S25+ultra+case+review”>S25 Ultra case reviews</a>

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myFirst Fone R2 4G eSIM Video Call Kids Smart Watch First Look

The myFirst Fone R2 4G eSIM Video Call Kids Smart Watch is one of three new products from the company now on sale in Ireland and for the better, typical kids smartwatches that ten to look like toys and out of the box this one does not and even looks great on the box.

Now this part is always left last from tech reviewers but not here you will need to pay a monthly fee but the first month is free so here you can decide if it is worth it or not and it will cost 9.99 a month thereafter. When you look at the way kids are today on phones it leaves a lot to be desired of the parents that give them a phone this is a better solution.

Today we take a quick first look at this and I am already impressed with its looks and design and any questions you have drop feel free to ask.

Features

  • ✅ Ultimate all-in-one wearable smartwatch for kids: The myFirst Fone R2 combines the functionalities of a phone, GPS tracker, music player, camera, clock, and fitness tracker into one convenient device.
  • ✅ Designed specifically for kids aged 5 to 12: The myFirst Fone R2 is packed with kid-friendly features and a durable design that can withstand the active lifestyles of young children.
  • ✅ Prioritizing Safety and Connection: Full compatibility with the newest FoneOS and the myFirst Circle app empowers parents with the ability to manage their child’s device and create a safe digital environment.
  • ✅ Stay connected anywhere, anytime: Video chat with loved ones on the go thanks to the built-in eSIM. With eSIM, switching carriers and plans is a breeze, whether you’re traveling abroad or looking for more flexibility. We offer eSIM service in 85+ countries (and expanding!), with basic plans starting at just $5/month. Plus, your first month is free!
  • ✅ Forget unreliable tracking! Smart Location Tracking uses advanced sensors and Wi-Fi signals to precisely follow your child’s movements. Combined with Smart Location Classification, our app provides insightful details about your child’s day. Imagine knowing they’re safely playing on the seventh floor, or visiting a friend on the fifteenth. Smart Location Tracking offers peace of mind for parents on the go.

 

 

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Sell Smarter, Earn Faster: The Best Platforms to Turn Your Video Games into Cash

Video games have become an essential part of modern entertainment. Gamers spend hours playing their favorite titles, and over time, they may accumulate a collection of games that they no longer play. Instead of letting these games sit unused, why not turn them into cash? With the rise of various online platforms, it’s easier than ever to sell your video games and make some extra money.

Whether you’re cleaning out your game shelf or upgrading to the latest releases, selling your used games can be a great way to recoup some of your investment. This article will explore the best platforms to turn your video games into cash, highlighting the most effective ways to sell smarter and earn faster.

Why Sell Video Games?

Video games, much like other forms of entertainment, have a lifespan. Some games, especially physical copies, lose value over time as new versions and titles are released. However, this doesn’t mean that your old games have to sit around gathering dust. By selling them, you can get some return on your original investment and help another gamer enjoy the games you no longer play.

Additionally, as the gaming industry continues to evolve, the demand for both physical and digital games remains high. So, whether you’re a casual gamer with a few extra games or a hardcore collector with shelves full of titles, selling your games can give you the flexibility to refresh your collection without breaking the bank.

The Best Platforms for Selling Video Games

When it comes to selling your video games, choosing the right platform can make all the difference. Below are some of the best platforms where you can sell your games, get fast cash, and make the most out of your sales.

  1. Paymore: A Leading Option for Instant Cash

One platform that has gained attention in recent years for buying and selling video games is Paymore. Paymore offers an easy-to-use online service that allows you to sell your used video games quickly and efficiently. The platform stands out for its user-friendly process, fast payment, and competitive pricing.

Paymore operates straightforwardly: you simply list your games on their website, get an instant offer, and ship the games to them for free. Once your games are received and verified, Paymore processes the sale and sends your payment via your chosen method, such as PayPal, check, or direct deposit. This no-hassle approach makes it easy to turn your unwanted video games into cash without the stress of negotiating with buyers or worrying about shipping costs.

What sets Paymore apart from other platforms is its focus on customer satisfaction. Many users have reported positive experiences with the platform, citing its transparent pricing and fast transactions. Whether you’re selling a single game or an entire collection, Paymore provides a convenient and reliable service that makes the process of selling your games both easy and profitable.

  1. eBay: The Marketplace for Gamers

For those who are looking for a broader market for their video games, eBay is an excellent option. As one of the world’s largest online marketplaces, eBay allows you to sell both physical and digital games to a global audience. The platform provides a bidding system where you can set your price or let buyers compete for your items.

Selling on eBay gives you the freedom to list your video games however you like. You can create detailed listings, upload images, and set competitive prices. While it may take a little longer to sell compared to platforms like Paymore, the potential to reach buyers worldwide is a huge advantage for those with rare or collectible titles.

  1. GameStop: The Big-Box Retailer with a Trade-In Program

If you’re looking for a quick way to sell video games and don’t mind receiving store credit, GameStop’s trade-in program is a convenient option. GameStop allows gamers to sell or trade their old video games, consoles, and accessories for cash or store credit. The process is simple: you bring in your games, receive an offer, and either walk out with cash or use the credit toward purchasing new games or gaming equipment.

GameStop often runs promotions where they offer bonuses for trading in certain titles, making it a great choice for gamers who want to sell their games and buy something new on the same day.

  1. Amazon: Selling Games to a Massive Audience

Amazon, the world’s largest online retailer, also offers an option for selling video games through its trade-in program. Like eBay, Amazon gives sellers access to a massive audience of potential buyers, but the trade-in process is far simpler. You can list your games, receive offers, and accept them directly through Amazon’s platform.

What sets Amazon apart is its ability to handle the entire transaction, including shipping and payments. This streamlined process takes the hassle out of selling video games, especially for those who want a quick and easy transaction.

  1. Facebook Marketplace: Local Selling Made Easy

For gamers who prefer to sell their video games locally, Facebook Marketplace offers a simple solution. You can list your games for sale in your local area, and potential buyers can contact you directly to negotiate prices or arrange pick-ups. This eliminates the need for shipping, and since there are no fees for listing or selling on Facebook Marketplace, you can keep all your earnings.

The downside to Facebook Marketplace is that you might have to deal with haggling or meet-ups with buyers, but if you’re comfortable with local transactions, this platform can be a quick and easy way to sell your games.

  1. Decluttr: Simplifying the Selling Process

Decluttr is another online platform that makes selling your video games easy. After entering the titles you want to sell on their website, you’ll receive an instant offer. If you accept, you can ship the games to Decluttr, and once the items are received, you’ll be paid quickly via PayPal or direct deposit.

Decluttr is ideal for gamers who want a no-hassle experience and are looking for a guaranteed cash offer. The platform accepts a wide range of video game titles, including DVDs, Blu-rays, and more, making it a versatile option for selling multiple forms of media.

  1. Mercari: A Mobile Marketplace for Gamers

Mercari is a popular mobile app that allows users to sell a variety of items, including video games. The platform is user-friendly, and listing items is simple. You can take photos of your games, write descriptions, and set your price—all from your smartphone.

Mercari’s convenience makes it a solid option for gamers who prefer to sell their games on the go. However, keep in mind that Mercari takes a small percentage of your sale price as a commission, so you may want to factor that into your pricing strategy.

How to Maximize Your Earnings When Selling Video Games

Selling your video games is only half the battle—getting the best price for them is the other half. Here are some tips to help you maximize your earnings when selling:

  1. Research Market Prices: Before listing your games, take the time to check current prices for similar titles. Platforms like eBay can give you an idea of what buyers are willing to pay, so you don’t undersell your games.
  2. Provide Detailed Descriptions: When listing your games, be as specific as possible. Include details like the condition of the game, whether it comes with the original case, and any special features or editions. The more transparent you are, the more likely you are to get a good offer.
  3. Take Quality Photos: High-quality photos can make a big difference when selling your games. Take clear, well-lit photos of the front and back of the game, as well as any included accessories. This will help buyers feel confident in their purchase.
  4. Clean Your Games: If you’re selling physical games, take the time to clean the discs or cartridges. This ensures they work properly and can help increase their value.
  5. Check for Limited Editions or Collectibles: Some video games have limited editions or collectible versions that can fetch a higher price. If you’re selling a rare or special edition game, be sure to highlight that in your listing.

Conclusion

Selling your video games can be a quick and easy way to earn cash while making room for new titles in your collection. With platforms like Paymore, eBay, GameStop, and more, you have a variety of options to get the best price for your games. By choosing the right platform and following best practices for listing your games, you can ensure that you get the most value for your old titles.

Whether you’re looking to sell a few casual games or part with rare collectibles, these platforms give you the tools to turn your video games into cash in no time.