UX Firm Each&Other Creates 10 New Jobs in UK Expansion and will Invest €500k in its Team to Support the Expansion of Fractional UX and Service Capabilities

Each&Other, one of Ireland’s leading independent digital consultancies, is creating 10 new jobs in the UK and Dublin as it continues to scale the company.  The company is investing €500k in its team to support the expansion and enhance its fractional UX and service design capabilities.

UK industry veteran, Ben Logan has been appointed as UK Strategy & Growth Lead.  Ben was founder and former MD of Spotless, a London-based UX Research and Service Design agency and brings over 20 years of leadership experience to Each&Other.

The new jobs, due to be created by the end of 2026, will be in the areas of UX designers, graphic designers and content strategists serving International clients and will bring the total number of employees at Each&Other to 35.

Each&Other delivers award-winning digital experiences using a customer-centred approach to product development.  The company helps clients to grow their business, increase customer satisfaction and ship great products.  Creativity, people and partnerships are intrinsic to the company.  With their combined strengths and diverse expertise, Each&Other is committed to making a difference to each client’s unique requirements.

“2025 represents a huge milestone in Each&Other’s history,” explains Brian Herron, Director at Each&Other.  “We have grown rapidly since our founding, and we continue to scale the company at a fast pace.  Each&Other is a dynamic, ambitious and innovation-led company at the cutting edge of its industry.  We are delighted to welcome Ben to help us grow in the UK, enter new markets and continue to deliver world-class strategy, research and design for our clients.  This is an exciting time for the company and it’s a great opportunity for talented people to join our growing team.”

Each&Other’s clients span technology, finance, government, telecoms, retail and education companies.

About Each&Other

Each&Other is an Irish strategic UX design firm delivering digital customer experiences that help organisations grow and deliver great digital products to their customers.  Creativity, people and partnerships are intrinsic to Each&Other.  With their combined strengths and diverse expertise, the company is committed to making a difference to each client’s unique requirements.

Established in 2014, Each&Other is based in Dublin, employs 25 people and delivers research and digital design projects throughout EU, Middle East and USA.

Cryptocurrency Meets UX: Designing for Speed, Security, and Trust

In just over a decade, cryptocurrency has transformed from a niche concept discussed mostly among tech enthusiasts into a powerful force reshaping how we think about money, value, and ownership. While the blockchain technology behind digital currencies like Bitcoin and Ethereum has progressed in leaps and bounds, user experience (UX) hasn’t always kept pace.

For years, the crypto world was dominated by highly technical platforms that were difficult for the average person to navigate. Setting up a wallet felt like completing a puzzle, and the terminology often read like a foreign language. As crypto moves into the mainstream across the UK, Ireland, and beyond, the industry is waking up to a simple truth: technology is only helpful if people can use it.

The UX Gap in Crypto

Early crypto platforms weren’t designed with the everyday user in mind. They were built by developers for developers. The focus was on making the system work, not making it easy to use. This resulted in clunky interfaces, confusing processes, and a whole lot of user frustration. Wallets demanded users write down secret keys and phrases with little explanation. 

Exchanges offered limited guidance and a steep learning curve. Even experienced internet users often felt lost. For many, the experience was so intimidating that they gave up before completing a transaction. Worse yet, those who persevere sometimes lose access to funds due to simple mistakes. This lack of user-friendly design didn’t just create inconvenience, it eroded trust.

Evolving Expectations

Today’s digital users are used to seamless online experiences. Convenience is king, whether it’s sending money through apps like Revolut, booking a hotel on Airbnb, or ordering coffee via a mobile app. This expectation is increasingly being carried over into the world of cryptocurrency. As a result, there’s a growing demand for platforms that are just as easy to navigate as mainstream apps. 

Forward-thinking businesses are responding by investing heavily in cryptocurrency website development to build blockchain platforms that are not only powerful under the bonnet but also intuitive on the surface. From sophisticated mobile wallets to user-friendly exchanges, the focus shifts from “just making it work” to “making it work effectively.” What is certain is that the crypto space is undergoing a design renaissance, and for a good reason.

Speed: The Need for Instant Gratification

We live in an on-demand culture. Users expect things to happen now, whether it’s next-day delivery, instant streaming, or real-time payments. When it comes to money, especially digital currencies, speed is crucial. We lose trust if a platform takes too long to load or a transaction confirmation lags.

That’s why today’s crypto UX places such a strong emphasis on speed. On the technical side, solutions like Layer 2 scaling and the Lightning Network help reduce latency and network congestion. On the design side, progress indicators, real-time status updates, and responsive layouts reassure users that everything is running smoothly.

This emphasis on speed isn’t unique to cryptocurrency. In the gaming industry, for instance, advancements like cloud gaming and 5G connectivity have significantly reduced latency, allowing for seamless, real-time interactions. These technologies enable players to engage in complex, fast-paced games without high-end hardware, highlighting how critical speed has become across digital platforms. 

A few seconds might not seem like much, but every moment counts in the high-stakes world of digital finance. When users don’t get immediate feedback, they panic and often abandon the process entirely.

Security: Making Safety Effortless

Cryptocurrency and security go hand in hand. Blockchain’s decentralised nature is one of its biggest strengths, but it also puts more responsibility in the user’s hands. That’s where great UX can make a huge difference. The challenge is creating a safe experience without it feeling like a chore. For example, two-factor authentication (2FA) is essential, but constantly entering codes can become frustrating.

Instead, platforms turn to biometric logins, device recognition, and secure QR code scanning to balance safety and convenience. Clear, jargon-free messaging also goes a long way. Explaining why a security step is necessary or guiding users through wallet backups and recovery phrases in plain English helps reduce confusion and builds confidence. Ultimately, good UX means assisting users to make safe choices without slowing them down.

Trust: The Foundation of Adoption

Trust is at the heart of every successful platform, crypto or otherwise, and trust doesn’t come from whitepapers or blockchain specs. It comes from how a product feels to use. Does the interface look polished? Are the instructions clear? Do users feel informed and in control? These elements might seem small, but they make a massive difference in how users perceive a platform.

Visual cues like padlock icons, verified badges, and clear transaction statuses help users feel secure. Onboarding tutorials, FAQs, and in-app support build confidence. Consistency across devices, updates, and interactions helps users know what to expect.

Platforms have already built reputations on solid, trust-first design. Platforms that cut corners on UX or offer inconsistent, buggy experiences often struggle to retain users, even if their technology is sound. Trust is emotional. And in crypto, it’s everything.

Designing for Humans, Not Just Technology

Today’s shift in the crypto industry mirrors trends across the broader tech sector. As digital products become more advanced, human-centred design becomes more critical. Gone are the days when users would tolerate clunky systems just because they were new or exciting. Today’s users are savvier, busier, and more aware. They expect platforms that work and don’t require a computer science degree to operate. So, for crypto to move into the mainstream, it must meet people where they are. That means speaking their language, easing their fears, and making the entire experience simple and smooth, from sign-up to transaction.

In the end, cryptocurrency isn’t just about finance—it’s about freedom, ownership, and possibility. But those ideals can’t reach their full potential unless our tools are fast, secure, and easy to understand. That’s where UX comes in. It’s the bridge between transformative technology and real-world adoption. It turns a confusing system into a trusted one and transforms a first-time visitor into a loyal user. The message is clear for developers, startups, and established crypto businesses alike: design matters. No matter how powerful your platform is, if people can’t use it confidently, they won’t use it.

In the end, the future of cryptocurrency belongs to those who design with people in mind.

Designing slot games: strategies that work

In the world of slot games, design plays a crucial role. From the first glance at the game to deep immersion in its mechanics, graphics attract and hold players’ attention. 

Effective design combines attractive visual elements, intuitive interfaces, and unique game features, creating a distinctive gaming experience. In this article, we will explore the art and successful strategies of slot game design.

Slot game mechanics

Studying the mechanics of slot games allows a deeper understanding of how these games are developed and function. The key elements include reels (vertical columns), symbols, and paylines, as well as special features and bonuses that add a level of interaction and winning opportunities.

Slots can have varying numbers of reels, usually from three to five, but there are games with even more reels offering more symbols and opportunities for winning combinations. Modern slots often feature numerous paylines, reaching into the thousands, providing players with more chances to win compared to traditional slots with a single payline.

Initially, symbols in slot games were images such as fruits, bells, and numbers, which had to align in specific combinations to win. Over time, the repertoire of symbols expanded to include more complex and diverse themes.

Slots are divided into classic and video slots. The main differences lie in the number of reels, paylines, the presence of special symbols, and bonus rounds. Video slots offer more complex and diverse game features, such as free spins, bonus games, jackpots, and innovative technologies like 3D graphics and VR.

Each symbol is a part of visual art, and they should be bright and memorable. Paylines connect symbols; their design helps players see winning combinations. Symbol combinations are calculated to make the game engaging and fair. In turn, random Number Generators (RNGs) ensure randomness and fairness of the game. They make each spin unpredictable.

Designing slot games: focusing on the player

The best way to capture the attention and interest of a wide range of users is to use a player-centric approach, according to the designers at Inkration, a slot game art company. This approach begins with a thorough analysis of player preferences and behaviors: studying their demographics, geography, cultural nuances, and gaming habits. 

Understanding psychological aspects, such as reward and achievement mechanisms, helps create games that support long-term engagement.

Game development starts with choosing appealing themes and narratives capable of eliciting an emotional response from the player. From adventures to fantasy, each game aims to immerse the user in a unique world where they can experience a sense of participation and achievement.

An important part of the process is tuning the audio-visual elements: graphics, animations, and sound, to enhance immersion and create a unique atmosphere.

Gamification elements, including various levels, tasks, and reward systems, contribute to additional player motivation. They not only deepen engagement but also provide a sense of progress and achievement, which are key to retaining user attention.

User interface and experience

Designing the user interface and overall user experience (UI/UX) plays a critical role in the game’s success.

Intuitive user interface

An interface that is easy to understand and use enhances the overall gaming experience. It should provide easy access to all necessary functions while remaining unobtrusive and not overloaded. 

For example, the game “1 Million Megaways BC” by inkration demonstrates how thematic design, combined with a clean and functional interface, can enhance the gaming experience. This game uses a prehistoric theme to create a unique visual style, complemented by an intuitively understandable layout of control elements.

Responsive design

An important aspect of design is the flexibility to adapt to different screens and devices. This ensures that players receive an equally high-quality experience, whether they are playing on a mobile phone, tablet, or desktop computer.

Game features and bonuses

Bonuses add depth and motivation for players. The free spins feature, popular in games like Starburst, allows players to get additional chances to win without placing bets. Interactive bonus rounds, such as choosing objects for rewards, add an element of participation and exploration. Wheel of Fortune Triple Extreme Spin offers an interactive bonus “Wheel of Fortune,” further engaging players.

Progressive jackpots, where a portion of each bet increases the overall jackpot, create a huge winning potential. Mega Moolah, for example, is known for its changing jackpots. Introducing free spins as a bonus increases the chances of winning without additional costs, maintaining the interest and engagement of players over time.

Creating the art of slot game design is a multi-faceted process that requires a deep understanding of game mechanics, audience preferences, and an innovative approach to designing unique game features.

Successful design combines an intuitively understandable interface, captivating bonuses, and responsiveness to different platforms, providing a smooth and engaging gaming experience. Creating games that retain players’ attention through appealing themes, high-quality graphics, and innovative bonus mechanics is the key to success in the slot game industry.

 

The Digital Hub opens call for first Designer-in-Residence

The Digital Hub has opened applications for its first-ever Designer-in-Residence programme, with an opportunity for a six-month residency commencing in May 2024. The residency will be based at The Digital Hub campus in Dublin 8 and will focus on engaging the ecosystem of technologists and creatives who are developing innovation in health, wellbeing, technology and content.

The residency includes a focus on exploration, collaboration and innovation, with the selected designer working with The Digital Hub, the National College of Art and Design (NCAD) and surrounding organisations to develop and execute innovative design led engagements. The residency looks to develop and create innovative products or services that address real-life challenges in health and wellbeing.

The successful applicant will also have the opportunity to curate events as well as participating in research projects and programmes to enhance the profile and skill levels in design in The Digital Hub ecosystem.

Stephen Brennan, Head of Strategy and Partnerships at The Digital Hub said:

“Launching our first Designer-in-Residence programme gives forward-thinking designers the opportunity to collaborate with our extensive ecosystem and develop real-world projects that will have a meaningful impact on the health and wellbeing of the local community. Exploring innovation through design and technology to advance the health of our surrounding community is a key focus for The Digital Hub, and our newest residency offers an ideal opportunity to expand this work.”

The Digital Hub has a track record in curating inspiring and game-changing creative technological solutions for its member companies and researchers. As the location of the Design Lab in partnership with NCAD and HSE Spark, The Digital Hub is making significant progress in placing design at the heart of the digital technology and content ecosystem.

The Digital Hub has played host to previous residency programmes over recent years including a Technologist-in-Residence and Artist-in-Residence, both of which have been successful at exploring the intersection of art and technology.

Award-winning artist Leon Butler brought his expertise in design and collaborative art projects to develop a digital model of the local liberties area of Dublin 8 and its ecosystems during his time as The Digital Hub’s most recent Artist-in-Residence. Leon’s work was built on data collected from sensors deployed by The Digital Hub’s former Technologist-in-Residence Patrick Lynch, who undertook a project focused on collating data on air quality, traffic levels and pollution in the area.

Speaking on his residency, Patrick Lynch said:

“During my time as the Tech-in-Residence, I was able to become ingrained in the local community through innovative projects monitoring the surrounding ecosystem. Beyond that, the programme enabled me to hone my skillset in areas of engineering and technical development, all while giving me access to connect with an incredible network of researchers and entrepreneurs located at The Digital Hub. I’m truly grateful for the time I spent as Technologist-in-Residence and would encourage anyone with an interest in areas such as product and UX/UI design to apply for this unique upcoming residency.”

The Designer-in-Residence programme aims to enable designers to engage in real-world projects, ground-breaking research and interdisciplinary collaborations between the thriving ecosystem of enterprise, research, innovation and creative organisations at The Digital Hub and its surrounding network.

Benefits of the programme include access to The Digital Hub facilities, an office/studio space on campus, networking opportunities with current member companies at The Digital Hub and access to a cutting-edge community in the field of innovation and technology. Total funding for the successful applicant will be in the region of €15,000 which will include fees and project costs.

Interested applicants should have direct experience in applying design methods to real-world challenges. Applicants must be a resident in Ireland or Europe and must be available to commence the residency from May 2024 and have a regular presence on campus at The Digital Hub.

More information about the Designer-in-Residence programme and application process can be found here.

Designing SaaS Products that Delight Your Users

Building a successful SaaS product is no easy task today. You need to think of a number of factors to deliver an unforgettable experience. Designing an effective SaaS product requires attention to detail and the right strategy.

Today we will discuss the essential design components of a perfect SaaS product.

Key Factors of SaaS Design

A good product design is a combination of intuitive experience with high functionality. There are key elements of achieving this: User Experience and UI/UX.

User feedback is essential when designing a product”s user experience. You must think about what users need and how the product will help with it. By understanding what users want and expect from your product, you can create an experience that truly delights them.

UI/UX design is creating visually appealing and easy-to-use interfaces. This includes creating a logical flow between pages on different devices as well as ensuring readability on all devices.

Testing out new designs is key when optimizing an existing SaaS design or launching something new – without testing you won”t know what works best for your audience.

Through continuous improvement of existing features as well as discovering new ones based on customer feedback you can create an unforgettable product that will keep customers coming back again and again!

In order to achieve this easily and avoid common mistakes, it would be a great idea to turn to a specialized UI/UX design agency. Check out https://uitop.design/ to learn the process of your SaaS growth.

Using Data to Create an Unforgettable User Experience

Data plays a crucial role in producing an unforgettable user experience. When you know customer behavior, preferences, and feedback, you can find the best way how to help users through the product feature set.

Listening to users’ suggestions gives businesses another source of insight into what works best for them – by understanding their ideas and needs they can adjust their products accordingly. These insights help businesses design products that meet client expectations while providing them with an exceptional experience every time they use it. Storing and analyzing this feedback in hey marvin helps teams make informed design decisions and continuously improve the user experience.

Designing an Intuitive and User-Friendly UX Flow

A user experience (UX) is essential for any SaaS product. A UX flow that”s difficult to navigate, cluttered, or confusing will frustrate users and discourage them from using the product.

The first step is to create the user journey step by step. Each stage should provide users with an actionable task or goal. Knowing what users are expected to do at each stage will help you create a natural progression of steps that they can easily follow.

Creating a visual representation of the user journey can also help clarify the flow of your design even further. You can use tools like wireframes or storyboards to map out what each page should look like and how elements should be connected together visually.

Finally, testing your user journey with actual users is essential for ensuring its usability before launching your product publicly.

Using Visual Design to Boost User Engagement

A creative and carefully crafted user interface (UI/UX) design can make a product more appealing and usable, ultimately leading to increased customer loyalty and conversions.

Also essential that visual designs are tailored for different types of devices before launch; this ensures a seamless transition between platforms while maximizing visual impact.

By taking these steps into account during development businesses have an effective toolkit to create an unforgettable experience that will leave customers coming back time and again!

Polishing for Perfection

While creating a successful SaaS product that users love, you need to constantly test a product and ideas. This means you need to have an effective process of continuous testing and refinement in place.

User tests and surveys can provide valuable insight into areas where improvement could be made.

With regular updates based on customer feedback and data analysis, businesses can rest assured knowing their products are optimized for maximum performance—and delighting users along the way!

Follow these steps to create SaaS products that users what to use daily and recommend to their friends! UI/UX design plays an important role in user engagement and satisfaction so must be done by professionals.

 

A Handy List Of Tech Terms You’ve Probably Heard But Don’t Know The Meaning Of

Have you ever been in a situation where people are tossing tech terms and you’ve heard them before but you don’t know what they mean? There’s plenty of common terms we hear every day in meetings or classrooms that we are not familiar with. Here’s a list of the top terms you’ve probably heard but don’t know the meaning of.

 

1. The Internet vs. the Web

It’s very true, these terms may seem familiar but there’s a big difference between them.

 

The internet is basically a stream of different networks connected with each other globally so they can communicate and provide for each other. Computers are genuinely faster than anything, they perform millions of calculations and transfer information within seconds. Whereas the web can specify the information in the form of secret folders and documents, these different folders, specifically, are referred to as web pages.

Briefly, the internet is a set of connections and instruments which helps the web to perform or generate data with the help of these instruments.

2. App vs. Software

We are all familiar with the term “Applications”. An App or an application is actually a set of commands which performs a specific function in our mobile phones, laptop, or Macs. Anything performed in a system is basically done by software. So, apps are basically a type of software, but they are way different from the software which runs our iOS, Android, Windows, drivers, or any other utilities within the system.

Terms like exabytes are also common when talking about cloud storage and space. They essentially are made up of bytes and can store around 1 billion Gigabytes of space. Data storage or cloud storage capabilities of any device or platform hold immense importance in the tech world.

Those software are different because they operate the computer as a whole and allow these apps to run in the system. In short, apps cannot be run without software.

3. HTML vs. CSS

HTML or Hypertext Markup Language is the language used to compose website pages and describe their structure. It involves many components like passages, headers, and links. These components provide a structure for the web pages and display different images, fonts, and videos.

Cascading Style Sheet (CSS) advises internet browsers on how to arrange and style an HTML record. It is a simple method of adding style to web documents. At the end of the day, CSS enhances the presentation of the whole record. You can adjust different font colors, animations, and all the different types of things to make your record look flawless and well presented. To lay it out plainly, HTML holds the substance set up, and CSS makes it look appealing.

4. UX vs. UI

People believe that user interface and user experience are basically the same, but they are not. A user interface is basically a built product that communicates with the users to let the users know the expertise of a given website. UI tells how the whole operation is organized. On the other hand, user experience is our experience as a user with the presented website. UX are your thoughts of how you feel about the operation and how it looks. So as an example, the look of the new version of your Instagram feed is a part of UX, but it involves a change to UI.

5. Front End vs. Back End

The specific term front end refers to the user interface which is usually created by using a combination of technologies like HTML, CSS, or java scripts. The main focus of the front end is on what the users will visually see when they open their applications or web pages.

The front finish of a site is the visible part and is responsible for the look and feel of a web page. This incorporates HTML and CSS and the wide range of various things you take a look at in your program. The social media posts that update or the Google search terms that autocomplete are all due to the front-end programming language JavaScript.

The back end refers to the database, application, or server which provides the data on request, and is handled by people often called programmers or web developers. The back finish of a site is the part that makes it work. It incorporates several applications that instruct sites, and users cannot see the back end work but it is the code that communicates the database information to the browsers or the web pages.

On YouTube, for example, the appearance of your channel is the front end, and all the information is put away in the back end.

These are some terms mentioned in our daily lives, commonly heard over the TV, in our classroom, or in job meetings as well. It’s good to have a basic understanding so we don’t get confused every time somebody tosses one of these terms around. You probably heard them before but never knew their meaning, so go ahead and get yourself familiar with them.

UX Design Institute course sign-ups surge by 220 per cent. #UX #IrishBiz #UXDesign

Irish company, the UX Design Institute, saw a 220 per cent increase in student numbers during the height of the lockdown when compared to the same period last year.  

As people looked to upskill, change careers or enhance their employability, the leader in UX education and certification recorded its highest ever student enrolments in March, April and May.

Switching to another career was the impetus for 60 per cent of new students, with many working in digital marketing, recruitment, HR, sales, customer experience, product and design.

UX designers are one of the most sought-after tech professionals today, with the current crisis creating even more demand as companies look to improve their online presence.

UX design or User Experience design, combines aspects of psychology, design, marketing, business and technology to provide a better experience for a product’s end-user. This can include apps, websites or even everyday items like your computer mouse.

We’ve had a really positive few months in terms of student enrolments,” said Colman Walsh, CEO, of the UX Design Institute. “Some people have taken on the course because they find themselves in a precarious position at work and are looking for a more future-focused career, others have just decided that it’s a good time to commit to studying because they have more time on their hands.”

UX Launch Picture Conor McCabe Photography

UX post-Covid-19

 

This week the company produced a report looking at the impact of Covid-19 on the UX industry, featuring insights from Deliveroo, Morgan McKinley, cxpartners, Fathom and the UX Design Institute.

The report points to very positive career opportunities in UX as companies expand their online capabilities, not just to remain competitive but to remain viable.

Mark Campbell, Consultant with Morgan McKinley and contributor to the report said: “When it comes to UX, this crisis has meant that user research has become more critical and UX skills more sought after. We’ve seen a big focus on development and data roles as companies focus on improving their online products.”

According to the report industries that were slow to adopt newer technologies will be looking to evolve their model or become obsolete. Competitive advantage will be won by the companies that offer better UX than their rivals.

Conor McCabe

Quoted in the report, Walsh said: “As more and more industries and companies improve their online capabilities in the aftermath of Covid-19, this can only be good news for anybody working in technology, including UX designers. The overall consensus is that UX presents a more future-proof, rewarding and meaningful career for our students – one that we see flourishing far beyond this crisis.”

The UX Design Institute’s Professional Diploma in UX Design is delivered entirely online over 6 months. The next course start date is July 1st and costs €2550.

The company, set up by UX design veteran Colman Walsh in 2013, recently reported a doubling of revenues in 2019 to €2.67 million with steady growth in the UK, Germany, Switzerland and South Africa.