The Tech Behind Live Streaming

Live streaming has become one of those things people use every day without thinking about what makes it work. It sits behind video calls, investor briefings, gaming platforms, remote onboarding, and half of the entertainment world. When a stream loads instantly, nobody notices. When it doesn’t, suddenly the entire system feels fragile. The truth is that the technology behind live streaming is layered, messy, and constantly evolving in the background while the front-end looks calm.

How Real-Time Streaming Became a Standard

The shift toward real-time delivery hasn’t come from one industry alone. Finance, gaming, education, and entertainment all pushed for it in different ways. The gaming sector, in particular, raised the bar. Many non GamStop casino sites offer live dealer table games, which depend on smooth video to keep the entire experience believable. When the cards hit the table, the player sees it instantly. If there’s lag or the picture breaks, people stop trusting what’s on the screen.

That need for precision forced streaming providers to rethink everything from how video is encoded to how far it travels before it reaches the viewer. Those same upgrades now support financial dashboards, compliance recordings, large-scale investor calls, and other tools that demand immediate data without distortion. Live streaming didn’t grow because it was trendy. It grew because different sectors relied on it for different reasons and ended up shaping one another’s standards.

Why Compression Does Most of the Heavy Lifting

When someone tunes into a live stream, what they actually receive isn’t raw footage. It’s been compressed, trimmed, rearranged, and re-encoded in milliseconds. Most people never think about this part because they never see it.

Compression technology has changed quietly but dramatically. Older systems used fixed rules; newer systems adapt on the fly. If your connection weakens, the stream doesn’t stop; it reorganises itself. The sharpest details stay sharp, less important parts soften, and the video keeps moving.

This adaptability is what lets a financial analyst watch a live earnings call on a train, or a remote employee take part in an onboarding session from a café. Everything hinges on compression working fast enough that the viewer doesn’t realise anything changed.

The Importance of Edge Routing

Another piece of the puzzle sits at the “edges” of the network. Instead of sending all traffic through distant servers, companies now place smaller nodes closer to users. It shortens the distance data has to travel, which cuts down the delay.

Streaming companies borrowed this approach early, but now finance relies on it heavily, too. A real-time trading screen can’t freeze just because thousands of people log in at once. Edge routing spreads the load, redirecting traffic before it builds into a bottleneck.

The biggest advantage is stability. If one route slows down, another picks up the slack. Viewers never notice the switch, but without it, delays would be constant.

Security Built Directly Into the Stream

As streaming expanded, so did the security expectations around it. Encryption is now standard from the moment the feed is created. Tokens determine who can access it. Some systems rebuild the stream each time someone logs in, just to keep it from being reused elsewhere.

In the finance world, this matters because live-streamed meetings often contain sensitive information. In gaming, it matters for a different reason: payments and personal details move through the same systems that carry the video. Platforms want to make sure the wrong person can’t intercept or mimic the stream. Security isn’t a checklist anymore. It’s part of the architecture.

Latency and the Psychology of Timing

Latency, the small delay between an action and the viewer seeing it, affects how people interpret what happens on a screen. A one-second delay during a live interview feels uncomfortable. A half-second delay during a digital card game feels suspicious.

To shrink latency, developers trimmed how long each step takes: capturing, compressing, routing, and displaying. They removed extra buffer space. They rewrote how devices prioritise streaming data over background processes.

The result isn’t instant, but it is close enough that people feel as though the moment is happening right in front of them. In an economy that depends on trust, whether financial or recreational, that perception matters.

AI in the Control Room

A few years ago, live streaming relied mostly on fixed rules. Now, AI systems adjust quality before a user even notices a problem. They guess when the connection is about to dip and prepare alternative routing. They identify whether the image is too sharp for the available bandwidth and soften it before the viewer sees a glitch.

Some platforms use AI to detect motion and decide what needs the most clarity. Others predict peak usage times and shift server loads ahead of time. It is invisible work, but it is the reason modern live streams rarely collapse the way they used to.

How Different Sectors Shape the Technology

The strange thing about live streaming is that the industries shaping it rarely share the same goals. Finance wants reliable logs and verifiable security. Gaming wants speed and low latency. Education wants accessibility on low-bandwidth connections. Entertainment wants clarity.

Because all of these needs overlap in certain places, streaming providers have been forced to build systems that can handle unpredictable demands. A platform that streams a quarterly earnings call in the morning may be supporting a thousand gaming streams at night, and both expect flawless performance. This cross-influence is why live streaming keeps evolving even when users don’t notice any change.

Why the Future Will Depend on Consistency

As AI tools expand, as remote work continues, and as more industries move toward real-time platforms, the pressure on live streaming will only increase.

The next big improvements likely won’t be flashy. They’ll be structural: cleaner paths for data, faster response times during heavy usage, and new protections for everything that moves across a live feed.

Streaming has become one of the quiet pillars of the digital economy. The more people depend on it, the more the technology shifts from convenience to infrastructure.

Conclusion

Live streaming is no longer something reserved for entertainment. It supports financial markets, business operations, gaming platforms, identity verification, and daily communication. Its evolution has been shaped by the industries that needed it most. Often, without users realising the influence behind the scenes.

As more services depend on real-time interaction, streaming will continue moving from a background tool to a core part of how digital systems run. The better it gets, the more invisible it becomes and the more essential it is.

 

How Tech Is Becoming A Prominent Team Member For Legal Teams

In the legal industry, time is everything. And it seems the days of teams spending long hours handling paperwork and manual processes are long gone. As businesses embrace digital technology and become more data-driven, legal teams are under increasing pressure to manage information faster and more effectively. Technology helps fill this gap, becoming an increasingly valuable support and, for many firms, a valued member of the team.

Saving time and money for greater efficiency

The role of a legal team goes beyond providing legal advice. For many businesses, legal departments help form business strategy, in addition to supporting governance and managing risk. Combined with a changing work environment, legal teams need tools that will allow them to work more efficiently, track decisions and access information quickly. While they may not have moved as swiftly as others, legal firms and teams are finally realising the benefits technology can bring.

The impact of technology

Modern legal technology can help with many day-to-day activities. From contract management to compliance tools, teams can process information faster than ever, using collaboration tools to improve visibility across different departments and avoid delays. 

Using AI and automation software, teams can save time on repetitive administrative tasks, allowing legal professionals to focus on higher-value work. With 80% of Irish SMBs set to adopt AI within the year, it seems legal teams are embracing a broader shift towards more effective ways of working, where technology supports decision-making rather than simply taking over traditional human roles. 

Using eDiscovery to benefit in-house teams

One of the most beneficial areas of technology for legal teams is eDiscovery for in-house corporate teams. While discovery may have been previously outsourced, this technology helps teams collect, search and review information to produce reports faster than ever before. For in-house teams, this helps provide greater security over data while boosting response times to keep costs low and maintain compliance. Strict data management is crucial for businesses and organisations, and keeping this information in-house can help remove additional layers of risk.

What’s next?

Legal technology will continue to evolve, becoming a valued team member that supports and enhances the work of firms and in-house teams. By focusing on better integration and tools that solve many common legal challenges, tech can become a partner to allow teams to stay agile. Firms must find ways to introduce this technology and embrace it, keeping up the pace with other business areas like marketing, research and accounting. 

Technology is no longer just a future consideration for legal teams; it can help shape day-to-day operations and save money and time. Efficiency is key for businesses, and the tools available now, alongside those that may be introduced in the future, can help teams work faster and smarter – saving time and money. Teams that put this technology to good use can discover the opportunities available, enhancing legal expertise and freeing up time to focus on the areas that bring value to the business instead. 

How Territory Mapping Can Help Sales Teams Focus on the Right Opportunities

Service organizations count on regular contact and the effective organization of the field activities to attract new clients and retain the old ones. But in the absence of knowing where opportunities are available or how territories should be prioritized, salespeople will waste time by traveling long distances or searching for low-value prospects. Mapping territories is a systematic, graphic way of determining the localization of leads, the manner in which sales resources are distributed, and which locations have the greatest potential. Territory mapping, when coupled with an effective sales pipeline management CRM, will provide organizational understanding and clarity to optimize productivity, ease planning, and reinforce sales performance in each region.

 

5 Reasons Territory Mapping Helps Sales Teams Prioritize Better

 

 

  1. Organized Data and Faster Field Planning Through Paperless Document Tools

The process of territory mapping is made much more effective in combination with the use of paperless document tools that allow removing manual paperwork and providing immediate digital access. The sales teams do not have to use printed maps, handwritten notes, and scattered files anymore, but can access all the details about their clients, lead information, and territory assignments in one online place. This simplified procedure will mean that all the representatives will have the right and updated data in the field.

Mapping visualization and paperless documentation allow easy tracking of opportunities, documentation of client interactions, and the analysis of territory performance without administrative delays. Field reps have the ability to save notes directly into the mapping system and provide office teams with instant feedback on the availability of new opportunities or follow-up requirements. This real-time cooperation will decrease the misunderstandings and assist sales departments in concentrating on the potential opportunities of particular areas.

 

  1. Better Prioritization for High-Value Areas

The process of territory mapping will give a clear picture of the location of the valuable prospects and loyal customers. Sales teams can allocate more time to more opportunity areas than to others since time allocation is evenly spread throughout the service area. Geographic visualization points out the lead groups, the areas with more conversion potential, and the areas where the demand for the services is the greatest.

This can prevent wasting time traveling to prospects who have a low potential or interest in services. Reps can schedule their routes every day and go for opportunities that are worth following and ensure a better utilization of their time and high chances of success. Sales teams can be more efficient, and their fieldwork can yield better and more stable returns by knowing precisely where they yield the greatest results.

 

  1. Improved Lead Management by Region and Category

Mapping the various territories of a business can help companies identify and categorize their leads by region/service type/customer segment so that representatives can work with those leads that are the best fit for their skill set, experience level, and geographical area. Creating these types of segments also helps to consolidate the communications that clients will receive to prevent overlapping outreach and provide a consistent message throughout your company’s entire lead generation process.

When leads are managed on a regional basis, it is easier for organizations to evaluate their performance in the marketplace and identify the markets that are overlooked. Additionally, organizations can analyze how each region interacts with the market dynamics, assess their competition level, evaluate the overall “health” of their sales activity within each region over time, and determine how to adjust their business strategies based on what they observe in each region in “real time.”

 

  1. Streamlined Team Coordination and Accountability

With clearly defined territories, you can eliminate confusion concerning the responsibilities associated with each member of the sales force (sales agents). When all sales representatives know where they have the right to sell products/services, as well as where their commission check will come from, this opens opportunities for sales reps to form alliances with other sales reps and work together toward mutual benefit.

Additionally, by defining the territories within a company’s sales organization, a company’s leadership team is empowered by having a more purposeful and measurable approach to sales activity performance. By establishing accountability based upon the performance of territories, and measuring both activity and results for territories, a company’s leadership will have a much more focused view of which territories are underperforming versus those territories that are performing well and need additional support. 

 

  1. Stronger Forecasting and Strategic Expansion Planning

Mapping territories also aids business expansion planning, as companies can assess potential new markets before actually entering them. In addition, having insight into a territory’s performance enables them to predict sales growth potential, assess resource requirements, and determine whether it is reasonable to expand into that market based on performance measurements and growth potential. Using accurate geographical data, instead of guesswork or speculating, can help reduce risk for companies, improve their ability to make strategic choices in all markets, and eliminate mistakes resulting from using just guesswork.

End Point

When sales teams map out their territories, they can focus on the best opportunities, travel more effectively, manage their prospects more precisely, and maximize their sales resources. Territory mapping combined with a sound CRM system that manages sales pipelines creates a streamlined process by eliminating wasteful efforts and providing insight into how well each region is performing and how its performance can be improved.

27% of IT leaders concerned about ability to detect deepfake attacks

Storm Technology, a Littlefish company, today announces survey findings which reveal that 27% of IT leaders are concerned about their ability to detect deepfake attacks over the next 12 months. This concern was felt by more respondents in larger enterprises (33%) than SMBs (23%).

The research – conducted by Censuswide and involving 200 IT decision-makers and leaders across Ireland and the UK (100 in each market) – found that the biggest concerns around AI and security over the next year are data breaches (34%), data protection (33%), and increased risk of adversarial or cyber-attacks (31%). Meanwhile, a quarter (25%) consider shadow AI (use of unsanctioned or unpermitted tools) among their biggest concerns.

This is not necessarily surprising given that half of respondents (50%) know that people in their organisation are using such tools and some 55% admitted to using unsanctioned or unpermitted tools themselves. Forty-two per cent of IT leaders also opined that company data is not safe for input into these platforms.

Perhaps exacerbating this issue, just 60% of companies have been specific about which AI tools are sanctioned or permitted.

More broadly, over a fifth (21%) of IT leaders do not have a high degree of trust in AI tools and almost a third (32%) of companies do not have a strategy in place to address any AI risks that arise.

The research showed that 79% of IT leaders in Ireland and the UK agree their organisation needs to focus more on the regulation of AI tools and 28% do not believe their governance around AI tools is adequate. This rose to more than a third (35%) among Irish respondents.

When it comes to AI and data, 24% of IT leaders do not think their business data is ready for AI, with a similar proportion (23%) of the opinion that that their data governance policies are not robust enough to support secure AI adoption. This could explain why 78% believe a data readiness project is required to ensure successful AI adoption in their company.

Sean Tickle, Cyber Services Director, Littlefish, said: “AI is rapidly reshaping the enterprise landscape, but the speed of adoption is outpacing the maturity of governance. When nearly a third of organisations lack a strategy to manage AI risk, and over half of IT leaders admit to using unsanctioned tools, it’s clear that shadow AI isn’t just a user issue—it’s a leadership one.

“Deepfake threats, data governance gaps, and a lack of trust in AI platforms are converging into a

Healthtech company, Dedalus to create 100 jobs in Ireland

Dedalus, Europe’s leading healthcare software provider, has announced it will create 100 new high-value jobs in Ireland over the next four years as part of a €10 million expansion of its Irish operations. The investment, supported by IDA Ireland, was announced by Taoiseach Micheál Martin TD.

The expansion will bring Dedalus’s total Irish workforce to 150 people, scaling its presence across software engineering, product management, clinical informatics, data and analytics, cybersecurity, and implementation services. It will further embed Ireland at the centre of Dedalus’s efforts to deliver digital health solutions to providers across the country and Europe.

The company currently partners with the HSE and a range of hospitals across the country (see below). In 2021, Dedalus acquired the online healthcare appointment platform Swiftqueue which manages over four million appointments annually across Ireland’s healthcare system.

Taoiseach, Micheál Martin TD said:
“Dedalus’s expansion in Ireland is a welcome boost to our digital health ambitions. These 100 new jobs will support the delivery of better, more connected healthcare services while reinforcing Ireland as a key player in the European health technology ecosystem.”

Minister for Enterprise, Tourism and Employment, Peter Burke TD said:
“Dedalus’s decision to expand its operations in Ireland and create 100 high-quality jobs is very welcome news. It is a strong endorsement of our talent base and our reputation as a hub for innovation in health technology. This investment will strengthen Ireland’s digital health capabilities and contribute to better healthcare outcomes for patients across the country. I thank Dedalus for their continued investment and wish the team every success as it grows and continues to deliver innovative solutions.”

Cathy McCartan, Executive Director, Dedalus Healthcare Ireland, said:
“Ireland is central to our mission to help healthcare systems deliver safer, more connected care. This investment allows us to expand our Irish team and capabilities—supporting hospitals and community services with interoperable electronic health records, diagnostics and imaging platforms, clinical decision support, and integration services. By helping unlock the full value of Ireland’s healthcare data, we can improve outcomes for patients, strengthen system-wide decision-making, and deliver real value to the country. We’re excited to grow here and to export Irish-led innovation across our wider European network.”

Michael Lohan, Chief Executive, IDA Ireland, said:
“Dedalus’s decision to expand in Ireland underscores IDA Ireland’s track record and reputation as a leading location for digital health and enterprise software. These highly skilled roles will contribute to innovation in patient care and strengthen Ireland’s position within a dynamic European health-tech sector. IDA Ireland is pleased to support this investment and looks forward to Dedalus’s continued success.”

The announcement comes as Dedalus continues to support some of the most significant digital health initiatives ever undertaken in Ireland. This year alone, the company has collaborated with healthcare partners on a range of major national initiatives, including:

  • Beaumont Hospital: go-live of new clinical applications with 3,000 hospital staff trained and using the system.
  • St James’s Hospital: modernisation of laboratory information management systems, processing over 12 million tests annually.
  • National Medicinal Product Catalogue: a central reference source for medicines and medical devices, promoting safer, more consistent prescribing, strengthening monitoring and planning, and enabling more joined-up care for patients.
  • National Terminology Service: the country’s first such service, now live, transforming how medical data is classified and harnessed across the health system.
  • National Data Dictionary: ensuring all healthcare professionals use the same definitions and language across care delivery.
  • Regional Contracts: supporting regionalised care with the deployment of digital systems across the Mid-West and West/North-West regions.

Dedalus is Europe’s only large-scale provider of electronic health records (EHRs), with applications used in the care of one in three European citizens. The company’s strong European roots offer Irish patients and policymakers the added assurance that data remains within Europe, fully compliant with EU data protection laws.

The company is actively shaping European digital health policy through its leadership in initiatives such as the European Health Data Space (EHDS) and the European Electronic Health Record Exchange. Its AI tools are developed using European health data and are fully aligned with the EU AI Act, ensuring ethical, secure, and localised innovation.

Dedalus is also the only large-scale EHR vendor that is an active member of OpenEHR International, the global community and standards organisation that develops and maintains specifications for the design, exchange, and storage of health records.

Surge In Dumped Battery and Electronic Devices Sparks Urgent Fire Warning

One of Ireland’s largest waste management operators has launched a public awareness campaign following a rise in fires caused by batteries, vapes and electronics being thrown into household wheelie bins, skips and public street bins.

Items such as vapes, power banks, cordless power tools, e-bikes, and e-scooters are increasingly appearing in municipal waste streams and are now the leading cause of fires in the waste management industry.

Clean Ireland Recycling, which is leading this campaign, has experienced several fires in its collection trucks and damage at one of its depots.

The Christmas STAR (Stop Think And Recycle) campaign comes ahead of the festive and New Year period, when households typically dispose of old electronics and batteries while also bringing new ones into the home.

Managing Director of Clean Ireland Recycling, Brian Lyons said the sharp increase in batteries, vapes and electronics is creating serious safety risks.

He said the improper disposal of these items “puts lives, property, the environment and businesses at risk”.

Mr Lyons urged the public not to dispose of batteries, vapes or electronic devices in household or public bins, but to bring them to designated WEEE/battery collection points.

He said many people do not realise how easily fires can start.

“A fire can begin when a battery is compacted or pierced in a bin lorry. If the casing cracks it can short-circuit, producing intense heat and sudden flames. Inside one of our trucks it can spread in seconds,” Mr. Lyons explained.

He continued, “It only takes one vape or power bank to trigger a serious incident. We have had fires start while trucks were on the road, forcing crews to stop, isolate the fire and in conjunction with fire services, unload burning material to save the vehicle. There are far too many reports from around the country of waste transfer stations and recycling facilities experiencing fires caused by batteries and other electronics.”

Mr Lyons said preventing fires “starts with proper disposal” and that using the correct facilities helps protect homes, vehicles and recycling infrastructure.

The public can contact their local recycling centre or visit MyWaste.ie for advice on safely disposing of batteries and electronic waste.

Top Healthcare Analytics Companies in 2025

The rapid digitalization of the healthcare sector has brought data to the forefront of clinical decision-making, operational efficiency, and patient outcomes. Healthcare providers, digital health startups, research institutions, and payers now rely heavily on intelligent data tools to extract value from vast volumes of clinical, administrative, and patient-generated information. Healthcare analytics companies are leading this transformation, offering solutions that improve care quality, reduce costs, enable interoperability, and support population health management. Below is a detailed list of the top healthcare analytics companies in 2025 that are redefining the future of data-driven healthcare.

1. Kodjin

Kodjin is an advanced, FHIR-native healthcare data analytics platform designed to help healthcare organizations unify fragmented data sources, standardize datasets, and generate actionable insights in real time. Built by Edenlab, Kodjin solves a core problem in healthcare: lack of interoperability and the difficulty of transforming raw medical data into structured, analyzable formats. 

The platform incorporates a powerful FHIR engine, ensuring compliance with global data standards while enabling seamless exchange of clinical information across systems, applications, and care environments. Kodjin empowers hospitals, payers, and digital health vendors with dashboards, predictive models, query tools, and analytics workflows that support population health analysis, operational management, clinical decision-making, and regulatory reporting. With its focus on clean data, speed, security, and scalability, Kodjin positions itself as a cornerstone solution for organizations undertaking digital transformation, building health information exchanges, or implementing modern data architectures.

2. Optum

Optum is one of the most established names in healthcare analytics, offering robust data intelligence solutions for providers, payers, and life sciences organizations. Leveraging one of the largest healthcare datasets in the world, Optum delivers insights that support predictive risk modeling, chronic disease management, and operational optimization. Its analytics tools help healthcare systems identify care gaps, improve value-based care performance, and reduce unnecessary utilization. Optum’s long-standing expertise, combined with AI-driven analytics and deep clinical datasets, makes it a trusted partner for organizations seeking to enhance care quality and efficiency.

3. SAS Institute

SAS Institute is a global leader in advanced analytics and AI-driven health intelligence. Its healthcare suite uses machine learning, statistical modeling, and data science to support clinical research, population health initiatives, and hospital management. Healthcare organizations rely on SAS for fraud detection, epidemiological modeling, outcome prediction, and quality improvement. With decades of experience in data analytics and an unmatched record in trustworthy algorithms, SAS empowers medical researchers and health systems to uncover patterns and derive insights that lead to evidence-based improvements in care.

4. Health Catalyst

Health Catalyst provides cloud-based analytics and data warehousing solutions specifically tailored to the healthcare sector. The company helps organizations aggregate, normalize, and analyze data from across clinical and administrative systems. Health Catalyst’s platform is widely recognized for driving measurable improvements in operational performance, cost reduction, and patient outcomes. Their tools support decision-making across quality metrics, financial operations, and patient experience. By focusing on outcome-driven analytics and real-world implementation, Health Catalyst stands out as a leading partner for hospitals aiming to accelerate digital transformation and enhance clinical efficiency.

5. IQVIA

IQVIA is a powerhouse in healthcare analytics, blending real-world data, artificial intelligence, and life sciences expertise. Known for its extensive datasets and advanced data modeling, IQVIA supports pharmaceutical companies, researchers, and health providers with tools for real-world evidence analysis, clinical trial optimization, and patient journey insights. Their platform enables organizations to analyze treatment effectiveness, improve drug development processes, and strengthen population health strategies. IQVIA’s unique ability to integrate clinical, genomic, and behavioral data makes it a foundational analytics partner for organizations focused on precision medicine and innovation.

6. Truven Health Analytics (IBM Watson Health)

Truven Health Analytics delivers evidence-based insights powered by AI and natural language processing through IBM Watson Health technologies. The company provides analytics solutions for population health management, clinical benchmarking, and operational efficiency. Truven’s tools allow hospitals to evaluate performance, improve patient safety, and align care delivery with national quality standards. Government agencies and employers also rely on Truven for policy evaluation and cost analysis. With strong analytical capabilities and a focus on actionable intelligence, Truven helps healthcare systems make informed decisions that improve outcomes and reduce costs.

7. MedeAnalytics

MedeAnalytics provides enterprise analytics solutions designed to help healthcare organizations strengthen both financial and clinical operations. Its platform offers real-time dashboards, revenue cycle analytics, and population health tools that enable healthcare leaders to uncover inefficiencies and identify improvement opportunities. MedeAnalytics focuses on intuitive data visualization, giving stakeholders at all levels—from executives to clinical managers—the ability to interpret data quickly and effectively. Their predictive analytics solutions also support resource planning, patient engagement, and quality improvement initiatives. By turning complex data into clear, actionable insights, MedeAnalytics enables organizations to achieve measurable performance enhancements.

Conclusion

The healthcare analytics landscape is becoming increasingly vital as organizations navigate growing data requirements, regulatory pressures, and the shift toward value-based care. Each company on this list plays a crucial role in advancing data-driven healthcare—whether through enhanced interoperability, predictive modeling, research analytics, or operational intelligence. Kodjin, with its FHIR-native architecture and focus on real-time data standardization, stands out as a leader for modern healthcare ecosystems seeking scalable and future-proof analytics solutions. Together, these top healthcare analytics companies empower the industry to improve patient outcomes, increase efficiency, reduce costs, and accelerate innovation. In a world shaped by digital health, analytics is not just a tool — it is the foundation of smarter, safer, and more efficient care delivery.

 

Google Introduces Nano Banana Pro

Just a few months ago Google released Nano Banana, our Gemini 2.5 Flash Image model. From restoring old photos to generating mini figurines, Nano Banana was a big step in image editing that empowered casual creators to express their creativity. Check out whats new in the release below

Today, we’re introducing Nano Banana Pro (Gemini 3 Pro Image), our new state-of-the art image generation and editing model. Built on Gemini 3 Pro, Nano Banana Pro uses Gemini’s state-of-the-art reasoning and real-world knowledge to visualize information better than ever before. 

How Nano Banana Pro helps you bring any idea or design to life 

Nano Banana Pro can help you visualize any idea and design anything – from prototypes, to representing data as infographics, to turning handwritten notes into diagrams. 

With Nano Banana Pro, now you can:

Generate more accurate, context-rich visuals based on enhanced reasoning, world knowledge and real-time information 

With Gemini 3’s advanced reasoning, Nano Banana Pro doesn’t just create beautiful images, it also helps you create more helpful content. You can get accurate educational explainers to learn more about a new subject, like context-rich infographics and diagrams based on the content you provide or facts from the real world. Nano Banana Pro can also connect to Google Search’s vast knowledge base to help you create a quick snapshot for a recipe or visualize real-time information like weather or sports. 

Generate better visuals with more accurate, legible text directly in the image in multiple languages 

Nano Banana Pro is the best model for creating images with correctly rendered and legible text directly in the image, whether you’re looking for a short tagline, or a long paragraph. Gemini 3 is great at understanding depth and nuance, which unlocks a world of possibilities with image editing and generation – especially with text. Now you can create more detailed text in mockups or posters with a wider variety of textures, fonts and calligraphy. With Gemini’s enhanced multilingual reasoning, you can generate text in multiple languages, or localize and translate your content so you can scale internationally and/or share content more easily with friends and family.

 

Create high-fidelity visuals with upgraded creative capabilities 

  • Consistency by design: With Nano Banana Pro, you can blend more elements than ever before, using up to 14 images and maintaining the consistency and resemblance of up to 5 people. Whether turning sketches into products or blueprints into photorealistic 3D structures, you can now bridge the gap between concept and creation. Apply your desired visual look and feel to your mockups with ease, ensuring your branding remains seamless and consistent across every touchpoint.

  • Studio-quality creative controls: With Nano Banana Pro’s new capabilities we are putting advanced creative controls directly into your hands. Select, refine antransform any part of an image with improved localized editing. Adjust camera

angles, change the focus and apply sophisticated color grading, or even transform scene lighting (e.g. changing day to night or creating a bokeh effect). Your creations are ready for any platform, from social media to print, thanks to a range of available aspect ratios and available 2K and 4K resolution.

How you can try Nano Banana Pro today 

Across our products and services, you now have a choice: the original Nano Banana for fast, fun editing, or Nano Banana Pro for complex compositions requiring the highest quality and visually sophisticated results. 

  • Consumers and students: Rolling out globally in the Gemini app when you select ‘Create images’ with the ‘Thinking’ model. Our free-tier users will receive limited free quotas, after which they will revert to the original Nano Banana model. Google AI

Plus, Pro and Ultra subscribers receive higher quotas. For AI Mode in Search, Nano Banana Pro is available in the U.S. for Google AI Pro and Ultra subscribers. For NotebookLM, Nano Banana Pro is also available for subscribers globally. 

  • Professionals: We’re upgrading image generation in Google Ads to Nano Banana Pro to put cutting-edge creative and editing power directly into the hands of advertisers globally. It’s also rolling out starting today to Workspace customers in Google Slides and Vids
  • Developers and enterprise: Accessible via the Gemini API and Google AI Studio, and in Google Antigravity to create rich UX layouts & mockups; enterprises can start building in Vertex AI for scaled creation today and it’s coming soon to Gemini Enterprise. 
  • Creatives: Available to Google AI Ultra subscribers in Flow, our AI filmmaking tool, to give creatives, filmmakers and marketers even more precision and control over their frames and scenes. 

How to identify AI-generated images in the Gemini app 

We believe it’s critical to know when an image is AI-generated. This is why media generated by Google’s tools are embedded with our imperceptible SynthID digital watermark. 

Today, we are putting a powerful verification tool directly in consumers’ hands: you can now upload an image into the Gemini app and simply ask if it was generated by Google AI, thanks to SynthID technology. We are starting with images, but will expand to audio and video soon. 

In addition to SynthID, we will maintain a visible watermark (the Gemini sparkle) on images generated by free and Google AI Pro tier users, to make images even more easy to detect as Google AI-generated.

 Recognizing the need for a clean visual canvas for professional work, we will remove the visible watermark from images generated by Google AI Ultra subscribers. 

You can find out more about how we’re increasing transparency in AI content with SynthID in our blog post.