Today, you can’t have a lucrative business without a strong online presence. No matter what your target audience is, most of your traffic will come from the internet. This is why it’s crucial to make sure that your website is visible to your potential customers. How can you achieve that? The answer is search engine optimization, or SEO.
When you start looking for something, you go on the internet and google what you need. The top results in your search are either promoted advertisements or those websites that have a really good SEO strategy. Basically, your marketing campaign needs to account for all demands of a search engine, so you can turn your leads into your clients.
Getting more exposure on the internet is not as easy as it sounds. The competition on the market is insane, so you really have to stick out with your company. For example, when students look for write my essays website, they often use one of the top five from their first search because they seem like the most trustworthy ones. So, you need to achieve the same level of trust!
Luckily for you, you can improve your search engine optimization by yourself. So, here are 6 best platforms for self-education on SEO!
Why do you need to learn the fundamentals of SEO?
SEO is something that can be useful to anybody who is connected to marketing in any way, and not only for business owners. For example, those students who want to have a career in advertising, event promotion, or brand management, have to know how to promote their own business on the internet.
Here are some advantages of using a SEO strategy for your company:
- improved visibility;
- more web traffic;
- bigger sales;
- trust and credibility to your website;
- competitive advantage on the market;
- long-term success instead of immediate achievements.
SEO self-education platforms for students and business owners
So, you have already established that you can’t make it in the marketing world without a working search engine optimization strategy. In case you don’t have your own business yet because you are still getting your diploma, it’s never too early to learn! Check out the essayservice review to find yourself the best homework helper. This way, you can focus on your site’s ranking instead!
Google Analytics Academy
As mentioned before, people always go to Google when they need to find something on the internet. So, why not use the knowledge from Google itself to rely on promoting your services on their own search engine? It just makes sense to start with free online courses that are available for anyone. Of course, this might not be enough for in-depth knowledge, yet it’s a good start.
Apart from the free library, you can also get a certificate that is acknowledged by the marketing industry. Here is what you need to do:
- pass the Google Analytics for Beginners course;
- pass the Advanced Google Analytics course;
- study mini-courses on YouTube and their blog;
- pass the Google Analytics Academy’s Analytics IQ Exam.
HubSpot Academy
This is another leading platform when it comes to SEO education. HubSpot is a great place to start learning about marketing, advertisement, and everything else related to it. Here, you will find free and paid courses, training programs, and accreditations that will enhance your business. Apart from SEO basics, you can also learn about link building, keywords, and so on.
LinkedIn Learning
In case you like a wide range of courses to choose from, LinkedIn Learning is for you! Here, students and business owners will find more than 16,000 programs on different subjects presented by the experts in their industries. Students can create their own learning paths, which will include a combination of different programs that complement each other for better results.
Coursera
You can find hundreds of different topics on this platform, this is why it’s not the highest on this list. According to the best paper writing services for students, it’s always better to use a platform that is dedicated only to the subject in question. Coursera doesn’t specialize in SEO only, so you might want to do a little digging before committing to one program.
At the same time, there are plenty of good marketing programs here. For example, one of the most popular classes here is Search Engine Optimization Specialization from UC Davis. It goes from the beginner level to an expert in SEO. You can also go at your own pace, but this class is designed to study for one hour a day for five months. Of course, you can go faster for the best results!
Semrush
This is a platform that is dedicated specifically to digital marketing. It has everything you might ever need for your search engine optimization needs, for example, webinars, guides, podcasts, e-books, and analytical tools. When you register on Semrush as a user, you get access to all of these materials for free!
WordTracker Academy
WordTracker has an amazing keyword tool that anybody can use for improving their SEO rankings. You might not even have prior marketing knowledge, but with the help of this platform, you can generate more traffic to your website, and turn leads into your potential clients! Also, any user can look through 28 detailed guides that start from the beginner level.
Takeaway
So there you have it, 6 best platforms for self-education on SEO! It’s never too early to start, even when you don’t have your own business yet, or when you are just getting into digital marketing. Building an effective promotion through your campaign is very important for brand visibility, so you better get started!