Why Real-Time Tracking Capabilities Will Define the Best Web Analytics in 2026

Not too long ago, marketers had to manually go through yesterday’s bulk of data to craft their reports. Reading the audience correctly is an art, and, less than a decade ago, these professionals had to do so with little to no digital support. Today, nearly everything happens in real time, especially analytics, which is why it’s time to look for the best web analytics in 2026. 

Historical information hasn’t lost its importance, but the competitive edge for marketers and companies now lies in the present moment. Here’s how realtime web analytics is set to transform the data analytics services landscape in 2026. 

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The digital world is like clouds in the sky; it’s different every time one looks up. Viral content comes out of the blue, and topics become trendy as quickly as they get forgotten. So, reading the audience in real time using the right web analytics tool has become indispensable. 

Not only is it necessary to adapt to emerging trends, but also to user behavior. Here, choosing the best web analytics for websites in 2026 saves the day once again, providing actionable insights to personalize the user experience on the go. Unsurprisingly, the global web analytics market is skyrocketing, with specialists forecasting a CAGR of up to 19% between 2025 and 2032.

Moreover, it allows companies to identify anomalies as they occur, preventing further damage and maintaining the level of user experience. There are also other advantages, such as fraud detection, improved productivity, and more efficient decision-making. Indeed, modern web analytics software can do much more than tracking clicks and traffic. 

Privacy Matters



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Since the main tasks of most web analytics tools are to save and analyze user information, they have raised legitimate privacy concerns. In many cases, such tools collect users’ data without their consent. However, that’s not the only (or even less so, the best) way of doing business in this field. 

The best tools have a privacy-first approach, collecting much less data than traditional ones. While this approach results in a smaller data volume, that information is by no means less valuable. Marketers can still get actionable insights from this information by using platforms which provide privacy-by-design data collection. Such platforms anonymize and encrypt their data for enhanced protection, without necessarily compromising the depth of analysis.Moreover, they only do so with user consent. It’s not only a matter of doing ethical business. As new privacy laws emerge in major jurisdictions like the European Union, the USA, China, and Brazil, protecting users’ anonymity has become a matter of compliance. It means that tools that somehow breach such standards will likely miss out on tremendous marketing opportunities. 

At the Speed of Now

In 2026, the superiority of web analytics tools will be measured mostly by uncompromised integrity and instantaneous insights. The winners will likely be those capable of doing more with less data. After all, interpreting live trends has become indispensable for online marketing. In other words, the future belongs to those who analyse with speed and conscience. 

 

annke Tivona – HD Video Baby Monitor with Camera Review

The Annke Tivona HD Video Baby Monitor stands out in this market by offering a high-quality, dedicated monitoring experience that prioritizes privacy and simplicity. It’s an excellent choice for parents looking for a robust, non-Wi-Fi solution with extensive features and coverage and comes with a separate camera in the

The Tivona delivers a superior image compared to many standard monitors thanks to its 1080P Full HD camera. While the parent unit screen itself is often 720P, the clarity provided by the HD camera ensures you can zoom in (1.5x/2x digital zoom) and see details like breathing movements or pacifier loss. The invisible night vision (940nm IR)

The Tivona uses 2.4GHz FHSS (Frequency-Hopping Spread Spectrum) technology, the video and audio signals are directly transmitted only between the camera and the dedicated parent unit. This setup is hack-proof and ensures your feed is completely private, as it never touches your home Wi-Fi network or the internet.

The 4000mAh or 5000mAh battery is a major plus. It offers enough power to typically last a full night’s sleep, even with heavy use, and easily through the day on power-saving (VOX) mode. The impressive range of up to 1,000 feet (in ideal conditions) means you can walk around your house or even step into the yard without losing connection.

The remote Pan and Tilt functionality is smooth and quiet, allowing you to easily follow a wriggling toddler or pan across a wide nursery room. The temperature sensor and noise sensor is reliable, and the ability to set high/low temperature alarms is a great safety feature. Built-in lullabies and the two-way talk function provide tools to soothe your baby remotely. Which you will se eall in action in the video revoew below along with all the features so go chck it out.

Key features:

Crystal-clear 1080P video on a 5″ HD display

360° pan & tilt camera for full-room coverage

Invisible infrared night vision (940nm, no red glow) – perfect for uninterrupted baby sleep

Two-way talk for instant communication

VOX sound activation – screen wakes only when your baby needs you

Room temperature monitoring + feeding reminders for extra care

Secure 2.4GHz connection (no Wi-Fi needed, no privacy concerns)

BUY

Other annke reviews

Video review

The Tech Behind Live Streaming

Live streaming has become one of those things people use every day without thinking about what makes it work. It sits behind video calls, investor briefings, gaming platforms, remote onboarding, and half of the entertainment world. When a stream loads instantly, nobody notices. When it doesn’t, suddenly the entire system feels fragile. The truth is that the technology behind live streaming is layered, messy, and constantly evolving in the background while the front-end looks calm.

How Real-Time Streaming Became a Standard

The shift toward real-time delivery hasn’t come from one industry alone. Finance, gaming, education, and entertainment all pushed for it in different ways. The gaming sector, in particular, raised the bar. Many non GamStop casino sites offer live dealer table games, which depend on smooth video to keep the entire experience believable. When the cards hit the table, the player sees it instantly. If there’s lag or the picture breaks, people stop trusting what’s on the screen.

That need for precision forced streaming providers to rethink everything from how video is encoded to how far it travels before it reaches the viewer. Those same upgrades now support financial dashboards, compliance recordings, large-scale investor calls, and other tools that demand immediate data without distortion. Live streaming didn’t grow because it was trendy. It grew because different sectors relied on it for different reasons and ended up shaping one another’s standards.

Why Compression Does Most of the Heavy Lifting

When someone tunes into a live stream, what they actually receive isn’t raw footage. It’s been compressed, trimmed, rearranged, and re-encoded in milliseconds. Most people never think about this part because they never see it.

Compression technology has changed quietly but dramatically. Older systems used fixed rules; newer systems adapt on the fly. If your connection weakens, the stream doesn’t stop; it reorganises itself. The sharpest details stay sharp, less important parts soften, and the video keeps moving.

This adaptability is what lets a financial analyst watch a live earnings call on a train, or a remote employee take part in an onboarding session from a café. Everything hinges on compression working fast enough that the viewer doesn’t realise anything changed.

The Importance of Edge Routing

Another piece of the puzzle sits at the “edges” of the network. Instead of sending all traffic through distant servers, companies now place smaller nodes closer to users. It shortens the distance data has to travel, which cuts down the delay.

Streaming companies borrowed this approach early, but now finance relies on it heavily, too. A real-time trading screen can’t freeze just because thousands of people log in at once. Edge routing spreads the load, redirecting traffic before it builds into a bottleneck.

The biggest advantage is stability. If one route slows down, another picks up the slack. Viewers never notice the switch, but without it, delays would be constant.

Security Built Directly Into the Stream

As streaming expanded, so did the security expectations around it. Encryption is now standard from the moment the feed is created. Tokens determine who can access it. Some systems rebuild the stream each time someone logs in, just to keep it from being reused elsewhere.

In the finance world, this matters because live-streamed meetings often contain sensitive information. In gaming, it matters for a different reason: payments and personal details move through the same systems that carry the video. Platforms want to make sure the wrong person can’t intercept or mimic the stream. Security isn’t a checklist anymore. It’s part of the architecture.

Latency and the Psychology of Timing

Latency, the small delay between an action and the viewer seeing it, affects how people interpret what happens on a screen. A one-second delay during a live interview feels uncomfortable. A half-second delay during a digital card game feels suspicious.

To shrink latency, developers trimmed how long each step takes: capturing, compressing, routing, and displaying. They removed extra buffer space. They rewrote how devices prioritise streaming data over background processes.

The result isn’t instant, but it is close enough that people feel as though the moment is happening right in front of them. In an economy that depends on trust, whether financial or recreational, that perception matters.

AI in the Control Room

A few years ago, live streaming relied mostly on fixed rules. Now, AI systems adjust quality before a user even notices a problem. They guess when the connection is about to dip and prepare alternative routing. They identify whether the image is too sharp for the available bandwidth and soften it before the viewer sees a glitch.

Some platforms use AI to detect motion and decide what needs the most clarity. Others predict peak usage times and shift server loads ahead of time. It is invisible work, but it is the reason modern live streams rarely collapse the way they used to.

How Different Sectors Shape the Technology

The strange thing about live streaming is that the industries shaping it rarely share the same goals. Finance wants reliable logs and verifiable security. Gaming wants speed and low latency. Education wants accessibility on low-bandwidth connections. Entertainment wants clarity.

Because all of these needs overlap in certain places, streaming providers have been forced to build systems that can handle unpredictable demands. A platform that streams a quarterly earnings call in the morning may be supporting a thousand gaming streams at night, and both expect flawless performance. This cross-influence is why live streaming keeps evolving even when users don’t notice any change.

Why the Future Will Depend on Consistency

As AI tools expand, as remote work continues, and as more industries move toward real-time platforms, the pressure on live streaming will only increase.

The next big improvements likely won’t be flashy. They’ll be structural: cleaner paths for data, faster response times during heavy usage, and new protections for everything that moves across a live feed.

Streaming has become one of the quiet pillars of the digital economy. The more people depend on it, the more the technology shifts from convenience to infrastructure.

Conclusion

Live streaming is no longer something reserved for entertainment. It supports financial markets, business operations, gaming platforms, identity verification, and daily communication. Its evolution has been shaped by the industries that needed it most. Often, without users realising the influence behind the scenes.

As more services depend on real-time interaction, streaming will continue moving from a background tool to a core part of how digital systems run. The better it gets, the more invisible it becomes and the more essential it is.

 

How Tech Is Becoming A Prominent Team Member For Legal Teams

In the legal industry, time is everything. And it seems the days of teams spending long hours handling paperwork and manual processes are long gone. As businesses embrace digital technology and become more data-driven, legal teams are under increasing pressure to manage information faster and more effectively. Technology helps fill this gap, becoming an increasingly valuable support and, for many firms, a valued member of the team.

Saving time and money for greater efficiency

The role of a legal team goes beyond providing legal advice. For many businesses, legal departments help form business strategy, in addition to supporting governance and managing risk. Combined with a changing work environment, legal teams need tools that will allow them to work more efficiently, track decisions and access information quickly. While they may not have moved as swiftly as others, legal firms and teams are finally realising the benefits technology can bring.

The impact of technology

Modern legal technology can help with many day-to-day activities. From contract management to compliance tools, teams can process information faster than ever, using collaboration tools to improve visibility across different departments and avoid delays. 

Using AI and automation software, teams can save time on repetitive administrative tasks, allowing legal professionals to focus on higher-value work. With 80% of Irish SMBs set to adopt AI within the year, it seems legal teams are embracing a broader shift towards more effective ways of working, where technology supports decision-making rather than simply taking over traditional human roles. 

Using eDiscovery to benefit in-house teams

One of the most beneficial areas of technology for legal teams is eDiscovery for in-house corporate teams. While discovery may have been previously outsourced, this technology helps teams collect, search and review information to produce reports faster than ever before. For in-house teams, this helps provide greater security over data while boosting response times to keep costs low and maintain compliance. Strict data management is crucial for businesses and organisations, and keeping this information in-house can help remove additional layers of risk.

What’s next?

Legal technology will continue to evolve, becoming a valued team member that supports and enhances the work of firms and in-house teams. By focusing on better integration and tools that solve many common legal challenges, tech can become a partner to allow teams to stay agile. Firms must find ways to introduce this technology and embrace it, keeping up the pace with other business areas like marketing, research and accounting. 

Technology is no longer just a future consideration for legal teams; it can help shape day-to-day operations and save money and time. Efficiency is key for businesses, and the tools available now, alongside those that may be introduced in the future, can help teams work faster and smarter – saving time and money. Teams that put this technology to good use can discover the opportunities available, enhancing legal expertise and freeing up time to focus on the areas that bring value to the business instead. 

How Territory Mapping Can Help Sales Teams Focus on the Right Opportunities

Service organizations count on regular contact and the effective organization of the field activities to attract new clients and retain the old ones. But in the absence of knowing where opportunities are available or how territories should be prioritized, salespeople will waste time by traveling long distances or searching for low-value prospects. Mapping territories is a systematic, graphic way of determining the localization of leads, the manner in which sales resources are distributed, and which locations have the greatest potential. Territory mapping, when coupled with an effective sales pipeline management CRM, will provide organizational understanding and clarity to optimize productivity, ease planning, and reinforce sales performance in each region.

 

5 Reasons Territory Mapping Helps Sales Teams Prioritize Better

 

 

  1. Organized Data and Faster Field Planning Through Paperless Document Tools

The process of territory mapping is made much more effective in combination with the use of paperless document tools that allow removing manual paperwork and providing immediate digital access. The sales teams do not have to use printed maps, handwritten notes, and scattered files anymore, but can access all the details about their clients, lead information, and territory assignments in one online place. This simplified procedure will mean that all the representatives will have the right and updated data in the field.

Mapping visualization and paperless documentation allow easy tracking of opportunities, documentation of client interactions, and the analysis of territory performance without administrative delays. Field reps have the ability to save notes directly into the mapping system and provide office teams with instant feedback on the availability of new opportunities or follow-up requirements. This real-time cooperation will decrease the misunderstandings and assist sales departments in concentrating on the potential opportunities of particular areas.

 

  1. Better Prioritization for High-Value Areas

The process of territory mapping will give a clear picture of the location of the valuable prospects and loyal customers. Sales teams can allocate more time to more opportunity areas than to others since time allocation is evenly spread throughout the service area. Geographic visualization points out the lead groups, the areas with more conversion potential, and the areas where the demand for the services is the greatest.

This can prevent wasting time traveling to prospects who have a low potential or interest in services. Reps can schedule their routes every day and go for opportunities that are worth following and ensure a better utilization of their time and high chances of success. Sales teams can be more efficient, and their fieldwork can yield better and more stable returns by knowing precisely where they yield the greatest results.

 

  1. Improved Lead Management by Region and Category

Mapping the various territories of a business can help companies identify and categorize their leads by region/service type/customer segment so that representatives can work with those leads that are the best fit for their skill set, experience level, and geographical area. Creating these types of segments also helps to consolidate the communications that clients will receive to prevent overlapping outreach and provide a consistent message throughout your company’s entire lead generation process.

When leads are managed on a regional basis, it is easier for organizations to evaluate their performance in the marketplace and identify the markets that are overlooked. Additionally, organizations can analyze how each region interacts with the market dynamics, assess their competition level, evaluate the overall “health” of their sales activity within each region over time, and determine how to adjust their business strategies based on what they observe in each region in “real time.”

 

  1. Streamlined Team Coordination and Accountability

With clearly defined territories, you can eliminate confusion concerning the responsibilities associated with each member of the sales force (sales agents). When all sales representatives know where they have the right to sell products/services, as well as where their commission check will come from, this opens opportunities for sales reps to form alliances with other sales reps and work together toward mutual benefit.

Additionally, by defining the territories within a company’s sales organization, a company’s leadership team is empowered by having a more purposeful and measurable approach to sales activity performance. By establishing accountability based upon the performance of territories, and measuring both activity and results for territories, a company’s leadership will have a much more focused view of which territories are underperforming versus those territories that are performing well and need additional support. 

 

  1. Stronger Forecasting and Strategic Expansion Planning

Mapping territories also aids business expansion planning, as companies can assess potential new markets before actually entering them. In addition, having insight into a territory’s performance enables them to predict sales growth potential, assess resource requirements, and determine whether it is reasonable to expand into that market based on performance measurements and growth potential. Using accurate geographical data, instead of guesswork or speculating, can help reduce risk for companies, improve their ability to make strategic choices in all markets, and eliminate mistakes resulting from using just guesswork.

End Point

When sales teams map out their territories, they can focus on the best opportunities, travel more effectively, manage their prospects more precisely, and maximize their sales resources. Territory mapping combined with a sound CRM system that manages sales pipelines creates a streamlined process by eliminating wasteful efforts and providing insight into how well each region is performing and how its performance can be improved.

27% of IT leaders concerned about ability to detect deepfake attacks

Storm Technology, a Littlefish company, today announces survey findings which reveal that 27% of IT leaders are concerned about their ability to detect deepfake attacks over the next 12 months. This concern was felt by more respondents in larger enterprises (33%) than SMBs (23%).

The research – conducted by Censuswide and involving 200 IT decision-makers and leaders across Ireland and the UK (100 in each market) – found that the biggest concerns around AI and security over the next year are data breaches (34%), data protection (33%), and increased risk of adversarial or cyber-attacks (31%). Meanwhile, a quarter (25%) consider shadow AI (use of unsanctioned or unpermitted tools) among their biggest concerns.

This is not necessarily surprising given that half of respondents (50%) know that people in their organisation are using such tools and some 55% admitted to using unsanctioned or unpermitted tools themselves. Forty-two per cent of IT leaders also opined that company data is not safe for input into these platforms.

Perhaps exacerbating this issue, just 60% of companies have been specific about which AI tools are sanctioned or permitted.

More broadly, over a fifth (21%) of IT leaders do not have a high degree of trust in AI tools and almost a third (32%) of companies do not have a strategy in place to address any AI risks that arise.

The research showed that 79% of IT leaders in Ireland and the UK agree their organisation needs to focus more on the regulation of AI tools and 28% do not believe their governance around AI tools is adequate. This rose to more than a third (35%) among Irish respondents.

When it comes to AI and data, 24% of IT leaders do not think their business data is ready for AI, with a similar proportion (23%) of the opinion that that their data governance policies are not robust enough to support secure AI adoption. This could explain why 78% believe a data readiness project is required to ensure successful AI adoption in their company.

Sean Tickle, Cyber Services Director, Littlefish, said: “AI is rapidly reshaping the enterprise landscape, but the speed of adoption is outpacing the maturity of governance. When nearly a third of organisations lack a strategy to manage AI risk, and over half of IT leaders admit to using unsanctioned tools, it’s clear that shadow AI isn’t just a user issue—it’s a leadership one.

“Deepfake threats, data governance gaps, and a lack of trust in AI platforms are converging into a

Healthtech company, Dedalus to create 100 jobs in Ireland

Dedalus, Europe’s leading healthcare software provider, has announced it will create 100 new high-value jobs in Ireland over the next four years as part of a €10 million expansion of its Irish operations. The investment, supported by IDA Ireland, was announced by Taoiseach Micheál Martin TD.

The expansion will bring Dedalus’s total Irish workforce to 150 people, scaling its presence across software engineering, product management, clinical informatics, data and analytics, cybersecurity, and implementation services. It will further embed Ireland at the centre of Dedalus’s efforts to deliver digital health solutions to providers across the country and Europe.

The company currently partners with the HSE and a range of hospitals across the country (see below). In 2021, Dedalus acquired the online healthcare appointment platform Swiftqueue which manages over four million appointments annually across Ireland’s healthcare system.

Taoiseach, Micheál Martin TD said:
“Dedalus’s expansion in Ireland is a welcome boost to our digital health ambitions. These 100 new jobs will support the delivery of better, more connected healthcare services while reinforcing Ireland as a key player in the European health technology ecosystem.”

Minister for Enterprise, Tourism and Employment, Peter Burke TD said:
“Dedalus’s decision to expand its operations in Ireland and create 100 high-quality jobs is very welcome news. It is a strong endorsement of our talent base and our reputation as a hub for innovation in health technology. This investment will strengthen Ireland’s digital health capabilities and contribute to better healthcare outcomes for patients across the country. I thank Dedalus for their continued investment and wish the team every success as it grows and continues to deliver innovative solutions.”

Cathy McCartan, Executive Director, Dedalus Healthcare Ireland, said:
“Ireland is central to our mission to help healthcare systems deliver safer, more connected care. This investment allows us to expand our Irish team and capabilities—supporting hospitals and community services with interoperable electronic health records, diagnostics and imaging platforms, clinical decision support, and integration services. By helping unlock the full value of Ireland’s healthcare data, we can improve outcomes for patients, strengthen system-wide decision-making, and deliver real value to the country. We’re excited to grow here and to export Irish-led innovation across our wider European network.”

Michael Lohan, Chief Executive, IDA Ireland, said:
“Dedalus’s decision to expand in Ireland underscores IDA Ireland’s track record and reputation as a leading location for digital health and enterprise software. These highly skilled roles will contribute to innovation in patient care and strengthen Ireland’s position within a dynamic European health-tech sector. IDA Ireland is pleased to support this investment and looks forward to Dedalus’s continued success.”

The announcement comes as Dedalus continues to support some of the most significant digital health initiatives ever undertaken in Ireland. This year alone, the company has collaborated with healthcare partners on a range of major national initiatives, including:

  • Beaumont Hospital: go-live of new clinical applications with 3,000 hospital staff trained and using the system.
  • St James’s Hospital: modernisation of laboratory information management systems, processing over 12 million tests annually.
  • National Medicinal Product Catalogue: a central reference source for medicines and medical devices, promoting safer, more consistent prescribing, strengthening monitoring and planning, and enabling more joined-up care for patients.
  • National Terminology Service: the country’s first such service, now live, transforming how medical data is classified and harnessed across the health system.
  • National Data Dictionary: ensuring all healthcare professionals use the same definitions and language across care delivery.
  • Regional Contracts: supporting regionalised care with the deployment of digital systems across the Mid-West and West/North-West regions.

Dedalus is Europe’s only large-scale provider of electronic health records (EHRs), with applications used in the care of one in three European citizens. The company’s strong European roots offer Irish patients and policymakers the added assurance that data remains within Europe, fully compliant with EU data protection laws.

The company is actively shaping European digital health policy through its leadership in initiatives such as the European Health Data Space (EHDS) and the European Electronic Health Record Exchange. Its AI tools are developed using European health data and are fully aligned with the EU AI Act, ensuring ethical, secure, and localised innovation.

Dedalus is also the only large-scale EHR vendor that is an active member of OpenEHR International, the global community and standards organisation that develops and maintains specifications for the design, exchange, and storage of health records.

Surge In Dumped Battery and Electronic Devices Sparks Urgent Fire Warning

One of Ireland’s largest waste management operators has launched a public awareness campaign following a rise in fires caused by batteries, vapes and electronics being thrown into household wheelie bins, skips and public street bins.

Items such as vapes, power banks, cordless power tools, e-bikes, and e-scooters are increasingly appearing in municipal waste streams and are now the leading cause of fires in the waste management industry.

Clean Ireland Recycling, which is leading this campaign, has experienced several fires in its collection trucks and damage at one of its depots.

The Christmas STAR (Stop Think And Recycle) campaign comes ahead of the festive and New Year period, when households typically dispose of old electronics and batteries while also bringing new ones into the home.

Managing Director of Clean Ireland Recycling, Brian Lyons said the sharp increase in batteries, vapes and electronics is creating serious safety risks.

He said the improper disposal of these items “puts lives, property, the environment and businesses at risk”.

Mr Lyons urged the public not to dispose of batteries, vapes or electronic devices in household or public bins, but to bring them to designated WEEE/battery collection points.

He said many people do not realise how easily fires can start.

“A fire can begin when a battery is compacted or pierced in a bin lorry. If the casing cracks it can short-circuit, producing intense heat and sudden flames. Inside one of our trucks it can spread in seconds,” Mr. Lyons explained.

He continued, “It only takes one vape or power bank to trigger a serious incident. We have had fires start while trucks were on the road, forcing crews to stop, isolate the fire and in conjunction with fire services, unload burning material to save the vehicle. There are far too many reports from around the country of waste transfer stations and recycling facilities experiencing fires caused by batteries and other electronics.”

Mr Lyons said preventing fires “starts with proper disposal” and that using the correct facilities helps protect homes, vehicles and recycling infrastructure.

The public can contact their local recycling centre or visit MyWaste.ie for advice on safely disposing of batteries and electronic waste.