Tag: #tiktok

Gramrphone Launches Game Changing TikTok integration

London based live music streaming startup Gramrphone today announced a game-changing integration with TikTok, enabling creators to stream high quality live performances and listening parties straight from their studio to their TikTok followers.

Hot off the heels of recent integrations with Boomplay, Mixcloud and Bandcamp, Gramrphone have targeted the rapidly growing social media platform as the next destination to level-up with high quality live music.

Cofounder Graham Allen thought social media was a natural progression, as the company pivots towards a B2B middleware offering, commenting: “We’re lucky enough to have hyper engaged users around the world, who we can listen to and learn from, and over the last year TikTok repeatedly came up as the platform musicians wanted to stream to.”

The engineering team went into stealth mode over the summer to develop the integration, which is now available for public download. Allen continued: “Our mission with Gramrphone is always to help musicians deliver high quality live music wherever their fans may be, and TikTok is where the next generation of fans are, so it was always going to be a major focus for us.” 

The Gramrphone team are tight lipped on future integration partners but mentioned that Music Streaming and Social Media platforms are always going to be at the top of the list, with one eye on the future of live music consumption via Web 3 and Gaming platforms.

For now though, Gramrphone are concentrating on delivering to TikTok “We’re super excited to get Gramrphone into the hands of musicians on TikTok” Allen concluded, “the talent and creativity on there is insane, and we can’t wait to hear the incredible live music content that’s to come!”

How to use Filters and Effects on TikTok to add Flair to Your Videos

In 2022, if you don’t find ways to enhance your videos, they probably won’t get watched. That is because everyone on social networks have become professional video editors, thanks to the variety of filters and effects that can be found on these apps. On TikTok, the way to create originally, and be viewed more, is certainly to use them both on your videos. Here is what you need to know, if you wish to add flair to your posts.

As Many Effects and Filters as you can ever desire

The truth is, there are so many effects and filters on TikTok, that it will take you a while to try them all. However, once you do so (or at least tried a few), you should know that there is an important element to keep in mind when using TikTok filters: You want to stick to one or only a few, so that people can recognize your videos easily. Although you may think it is fun to change all the time, it is not the best way to get followers and to keep them viewing your creations, afterwards. Stability is key, and it is true about filters on TikTok, as well.

How to go about adding Filters to Your TikTok Videos

Filters are the first thing you should play around with. You will find them on the top right side of the screen, when you are in a “Create” mode. So, once you have started the app, jump into this mode right away, which you can enter at the bottom of the screen, right in the centre space. Once you have located the filter tab, click on it and a menu will appear, this time at the bottom of your screen. You can now take a look at all the options you have, by swiping. If you are looking for something more precise, in one of the categories, just click on the tab instead of swiping, and you will see the various options, including Portrait and Landscape.

Now that you have found the filter that you want, and you have selected it, you can choose its intensity, by sliding the grader to the left (less intense) or to the right (more intense). Do so until you have found the right one for you, and start recording your video. If you want to close the filter, just click on the “Stop” icon, on the left side.

How to go about adding Effects to Your TikTok Videos

Once TikTok is on, click on the “Record” button, at the bottom. Once that is done, you can now tap on the “Effect” button, also at the bottom of the screen. To choose the effect that you would like to use, first choose the category you want, by swiping left or right. There is more than a dozen, such as green screen, music and animals. Inside them, you will often have up to 50 different elements to choose from. Once you click on one, it can be used automatically, for the most part, while some will require additional inputs on your side.

TikTok is to create a further 1,000 new jobs in Ireland

IDA Ireland, together with Taoiseach Michéal Martin and Tánaiste Leo Varadkar today welcomed the news that TikTok is to hire an additional 1,000 workers.

The news was shared with the Taoiseach and IDA Ireland CEO Martin Shanahan at a meeting today with TikTok CEO Shouzi Chew and senior company leaders, at which both were advised of TikTok’s strategy globally and Ireland’s role in it and updated on TikTok’s growth in Ireland and future expansion plans.

Following the meeting Taoiseach said: “Tik Tok’s latest expansion further embeds Ireland as an important hub for its European and Global operations, and is clear evidence of its commitment to this country. The substantial number of additional, highly skilled jobs being created is testament to the strength of Ireland’s offering, which includes a strong talent base and collaborative ecosystem. The Government remains dedicated to cultivating an environment in which businesses of all sizes can succeed and prosper here, both now and into the future.”

Tánaiste Leo Varadkar said: “TikTok’s growth since coming to Ireland has been truly incredible. At the start of 2022, TikTok had over 2,000 employees in Ireland, and the addition of another 1,000 this year really underlines the company’s commitment to Ireland, our people and the environment we have worked hard to create here. There are more people employed in Ireland now than at any other point in our history. We don’t take it for granted and will continue to work hard to make companies like TikTok feel welcome here. I wish the team the very best with this latest expansion.”

IDA Ireland CEO Martin Shanahan said: “TikTok has expanded rapidly since establishing in Dublin in 2019. News of these additional 1,000 jobs, adding to its already substantial headcount, underscores the strategic importance of Ireland in TikTok’s global operations, with its Dublin site now base for a number of the company’s critical functions: its EMEA Trust and Safety Hub, European SMB operations, European Data Privacy and Data Protection team, its Transparency and Accountability Centre and, the most recently added, first regional Fusion Centre to be developed. That represents a substantial, continued investment by TikTok and is proof of the company’s continued commitment to Ireland.”

Vestel announces the launch of TikTok on its Smart TVs

Vestel, the largest TV manufacturer in Europe, is today announcing the arrival of TikTok on its vast range of Smart TVs. The app collaboration will see Vestel now bring the video sharing phenomenon to more than twenty high-profile and premium TV brands, including its own portfolio of brand licences.

Especially designed for TV, the TikTok app is already available on all Vestel-designed Android Smart TV ranges for brands in the UK, Germany and France. The roll out of TikTok for Vestel Linux-based Smart TVs started on the 20th, January, with the app set to launch on Vestel 2021 UHD TV ranges in early February, and on Vestel 2020 UHD TVs by the end of March.

Supporting the display of high definition TikTok content, the Vestel-manufactured Smart TVs bring more detail, vibrancy, and colour to the screen for a larger-than-life home viewing experience.

With TV features, such as 4K upscalers, and Micro Dimming, the picture quality of all TikTok content, including standard definition videos, can be further sharpened, and brightened to bring videos bang into focus.

Whether for chart-topping singles that have inspired the latest viral TikTok dances, or the latest news, the audio is also clear and life-like, thanks to the TVs’ Dolby Audio feature.

The TV app makes it easy for everyone to enjoy and experience TikTok, even if they are unfamiliar with the platform, or don’t have an account. Those who have signed up to TikTok can log into their accounts and access personalised video selections, which include content from creators they actively follow, and video suggestions from their “For You” feeds. For a more interactive TikTok experience, fans can also use the remote to “like” videos.

Those without a TikTok account can still tune in, and access the “Discover” feed, which highlights a broad selection of pre-watershed, family-friendly trending clips, as well as new videos that are gaining traction across the platform.

To help everyone navigate TikTok’s endless library of content more quickly with the remote, the videos are divided into twelve categories, which range from animals and comedy to food and gaming.

Anyone looking for edutainment can easily search for the popular #LearnOnTikTok videos, which offer everything from cooking hacks to fitness tips and fun facts.

 “At Vestel, we are committed to keeping Smart TVs at the forefront of the entertainment experience”, said Barış Altınkaya, Vestel Vice President of Marketing and Product Management. “With the addition of TikTok to our Smart TV ranges, customers will now be able to access all the latest user-generated content from TikTok just as easily as TV series from the most popular streaming apps. The TikTok for TV app offers a family-friendly “big screen” viewing experience, and in the best possible audio-visual quality, enabling more people to enjoy TikTok together from the comfort of their sofas. 

Accessing TikTok on Vestel-manufactured Smart TVs is simple. While the app will be pre-installed for all future Vestel Linux-based Smart TVs, current 2021 ranges only require customers to switch their TVs off and then on again for the app to appear on the Smart platform. For Vestel Android TV ranges, customers just need to search for the app and download it on the Google Play store. The app can be downloaded from the Google Play store.

How to Use TikTok to Reach Your Business Goals

TikTok is a social media or rather video platform which went viral in 2018. As a Millenial or GenZ individual, there is a high chance you heard about TikTok or even posted a video on it. But do you know that TikTok is a great way to expand your business and target more buyers? Especially for such a tech-savvy young entrepreneur you are.

For those who don’t know what TikTok is, find about the platform in the article. Check the best ways you can use it for your business promotion below. 

Step #1: Explore the Market

Yes, there is a high probability the competitors are already using the platform. Once you answer your burning question on ‘Can I get a professional order for an essay from PaperWriter right before the exam,move on. Your essay is ready, so why not spend some time plotting against your competitors? Just kidding. Stay friendly.

 

How to explore TikTok as a marketing strategy? 

  • Create a TikTok account for your business; 
  • Search for your potential competitors and analyze the content they’re posting. You’ll be surprised with the number of videos one can create; 
  • Analyze the content of your competitors. How do they promote their products? How do they interact with the audience? Are they getting personal with the customers?;
  • Check the TikTok music library. You can download songs, remix them, and add them to your videos;
  • After a thorough analysis of the platform, you’ll get an idea of what your videos should look like. 

Step #2: Videos that Sell

Still feel confused about the content your account should focus on? Check the list of ideas for your videos below. But before reading the suggestions, remember the main TikTok rule. The content should be engaging, funny, and creative. No more boring business presentations from your last workplace. 

  • Get personal. TikTok users love personal stories. In turn, a personal story causes a strong emotional response, making the viewer crave for more. Tell things about yourself or create a whole story about how you started your business;
  • Story time. Yes, TikTok users have a zest for well-made stories. The latter may not be even business-related, but if the stories spark with raw emotion – use them. Regardless of your business, everyone would love to see and hear how you saved a stray cat; 
  • Dogs and cats. TikTok is a paradise for pet grooming salons. Everyone loves cute animals. Have an animal? Make a video about it or take it to the office with you; 
  • Creating a product. Show the users how you choose a fabric for that amazing apparel and the way you create the item later; 
  • Show TikTokers how to use your product. Designed a bag? Choose a few matching outfits and show how the bag pockets can be used;
  • Charity. If your business donates money or products to local shelters, film the process. 

Step #3: Hashtags 

Yes, you’re not old-fashioned if you decide to use hashtags. In fact, proper hashtags sell well on TikTok. All those Millennials and GenZs click on hashtags to reach the content they like and the products they need. 

Use your hashtags smartly.

  • Respect the users. Don’t use hashtags that are popular but have no relation to your business. You don’t want to look like a fraud, right?;
  • Competitors again. Check which hashtags other companies in your niche are using; 
  • Your customers. Ask them to add hashtags leading to your business account each time they post a video about your product. This is especially effective when it comes to fashion items. People love creating outfits and making videos about them.

Step #4: When Ad is Never Old

Like YouTube and any other video platform, TikTok is an open space for business battles. Use ads to be a winner. 

  • Common adds. You can post a business ad that will appear between the user’s videos. However, TikTokers can easily scroll your ad down; 
  • Opening ad. This option is for privileged businesses. Your ad will appear on the main page of the user’s account right when they log in; 
  • Hashtag-challenge ads. Occasionally, TikTok organizes challenges to promote businesses. Make sure you check the Discover page from time to time.

Step #5: Show Your Creative Side

TikTok is not a place for business meetings or high sales. Remember it when creating a video. On the other hand, TikTok inspires your inner child to play, create, and have fun. 

 

  • Add music. You can choose any song from the app’s library and lip-sync it or simply add it to the video for cover; 
  • Participate in TikTok singing challenges. Hit the highest note of Lady Gaga’s ‘Bad Romance’ or sing ‘Into the Thick of It’ acapella. Your subscribers will be happy to learn more about your hidden talents; 
  • Add effects. Filters are a great way to highlight or hide some specific parts of the video;
  • Dance, dance, dance! TikTok is a space to explore your creativity and build authentic relationships with the audience. No need to be a professional dancer in order to participate in dance challenges. Just have fun!

Step #6: What Not to Do on TikTok

Some users may violate TikTok rules and post disrespectful content. You may be the nicest person, but a bad reputation does no good to the business. How to avoid the pitfalls? 

  • Boredom. The last thing TikTokers want to see is a long Google business-like meeting. Wipe that serious face away! And no product presentations with statistics – they will easily put your audience to sleep;
  • Children. TikTok parents are eager to exploit their children to get more views. However, children cannot give their permission because they are under full parental custody. So before you invade into your child’s privacy, ask whether they want to be filmed;
  • Strangers. The same rule of privacy goes about people you meet in the street or a supermarket queue. You don’t want them to sue you, right?

Final Thoughts

TikTok is a rewarding marketing tool if you use it right. Let your inner child out, add some humor, and you’re good to go! Remember that TikTok is not a high-sales platform. It’s rather a way to engage emotionally with your potential audience and let you cool off at the end of a busy week. Do remember to increase your followers to get the desired success. If you find it too stressful to get organic growth then you may find out more to buy real TikTok followers from several sources.

We hope you found the article useful. For more info on TikTok, check their official platform. Good luck!

 

Carbon Food-Print: The Climate Impact of Trending TikTok Food Revealed

New research has revealed that a cheeseburger produces more grams of carbon dioxide equivalent (gCO2e) than any other trending food, followed by mozzarella sticks and then banana bread.

With My Emissions revealing that 25% of greenhouse gas emissions coming from food, Uswitch has analysed each ingredient of the top trending food and drink to discover which recipes are having the most impact on the planet. The research involved running the ingredients of 72 recipes through My Emissions Food Carbon Footprint Calculator and adding up the grand total emissions number for each one to discover the highest and lowest emitters of the top trending food and drink. 

The results reveal that a cheeseburger (which has over 780 views on TikTok) is the worst emitter amongst top trending foods; comprising of a hamburger, a bun, ketchup and cheddar cheese, the American-favourite meal produces 5,768 gCO2e which is the equivalent of driving your car for over 14 miles! The second-worst offender is mozzarella sticks producing 2,346 gCO2e, and the third on the list goes to the recipe seen on everyone’s social media in lockdown – banana bread. 

Viral TikTok recipes make up 40% of the top 20 highest emitters list; baked feta pasta is fifth producing 1,929 gCO2e, DIY hazelnut spread is seventh with a total of 1,658 gCO2e, whilst the TikTok breakfast sandwich (bread, cheese, eggs, and butter) is in ninth producing 1,506 gCO2e. Outside of the top 10 are the famous tortilla wrap (12th), mini pancake cereal (16th), floral focaccia (17th), pesto eggs (18th), and ice cream bread (20th).

Top 20 Foods With Highest Emissions

  Trending Dish Views on TikTok Total Emissions (gCO2e)
1 Cheeseburger 780.4 million 5,768
2 Mozzarella Sticks 12.6 million 2,346
3 Banana Bread 283.9 million 2,332
4 Mac and Cheese 1.3 billion 2,060
5 Tiktok Feta Pasta 1 billion 1,929
6 Hot Chocolate Bomb 131.2 million 1,858
7 DIY Hazelnut Spread 1.8 million 1,658
8 California Rolls/Sushi 1.4 million 1,573
9 TikTok Breakfast Sandwich 169.1 million 1,506
10 Camembert Fondue 44.3 million 1,241
11 Fettuccine Alfredo 13.9 million 1,209
12 TikTok Tortilla Wrap 44.2 million 1,184
13 Chicken Quesadilla 9.2 million 1,058
14 Breakfast Charcuterie 103,000 1,054
15 Souvlaki 28.1 million 1,031
16 Mini Pancake Cereal 1.6 billion 1,006
17 Floral Focaccia 27.6 million 964
18 TikTok Pesto Eggs 220.4 million 955
19 Poke Bowl 96 million 944
20 Ice Cream Bread 9.4 million 894

Top 20 Foods With Lowest Emissions

The trending food with the least amount of greenhouse gas emissions is spicy pickled garlic, which is yet another TikTok sensation. Simply by adding 16 garlic cloves, hot sauce, thyme and chilli flakes to a mason jar you can jump on the internet craze without worrying about the impact on the planet, as spicy pickled garlic emits just 83 gCO2e. This means you could make this recipe nearly 5 times before it had the same environmental impact as taking your car for a one-mile spin. The second-lowest emitter amongst the trending foods is corn ribs – this simple recipe’s total emissions are 289 gCO2e, whilst third place acai bowl has emissions totalling 354 gCO2e.

Interestingly, only two of the meals on the list are meat-based, while the rest are either vegan or meat-free; this compares with a total of nine foods featuring on the top 20 worst emissions list that are meat-based. Chilli and garlic scallops round off the top 10 list with 522 gCO2e total emissions and the only other meat-based meal is the American breakfast choice of bacon and pancakes, emitting 583 gCO2e ranking the 14th lowest emitter of trending foods.

Just like the top 20 highest emissions, there are many recent viral recipes amongst the foods with the lowest emissions; TikTok pasta chips (literally pasta baked into chips) is the sixth lowest emitting just 468 gCO2e, three-ingredient creme brulee is 12th on the list, followed by the colourful sweet treat Cloud Bread which has a total emission of 582 gCO2e.

Trending Dish Views on TikTok Total Emissions (gCO2e)
1 Spicy Pickled Garlic 215.7 million 83
2 Corn Ribs 11.7 million 289
3 Acai Bowl 215. million 354
4 Beetroot Hummus 84.5 thousand 375
5 Smashed Brussels Sprouts 227.6 thousand 428
6 TikTok Pasta Chips 897.4 million 468
7 Grazing Boards 34.6 million 476
8 Homemade Bread 70 million 484
9 Baked Oats 803.3 million 501
10 Chilli Garlic Scallops 85.2 million 522
11 Bruschetta 136.7 million 541
12 3-Ingredient Creme Brulee 95.5 million 564
13 Cloud Bread 3.2 billion 582
14 Bacon and Pancakes 85.5 million 583
15 Vegan Buffalo Wings 50.3 thousand 642
16 Cream Tea 2.4 million 643
17 Potato Galette 182.3 thousand 647
18 Sunday Roast – Nut roast 89.5 thousand 702
19 Chilli Oil Eggs 2.7 million 713
20 Eggs Florentine 62.3 thousand 735

Full research can be found here: https://www.uswitch.com/gas-electricity/food-carbon-footprint/

Top 6 TikTok Marketing Tips And Tricks You Should Apply. #TikTock

You have heard the buzz out TikTok, right?  Well, at least you are staying up to date with social medial marketing. It’s encouraging that you want to make something from your videos. But wait, getting into TikTok is one thing and hitting the ground running is another totally new thing. In particular, simple mistakes can cost you. They can castigate you to the bare minimum. So, what are these tips and tricks? How can you improve your marketing in TikTok? Well, keep reading to find out:

The Right Audience

Like any other digital marketing strategy, targeting the right audience is all you need to be successful in TikTok marketing. So, targeting the wrong audience can injure your TikTok marketing game. Therefore, it is quite practical to think of SMM panels as a viable solution for your marketing. particular, consider thinking about your audience. Have your audience in mind when rolling your marketing campaign. It’s important to remember that TikTok isn’t just an advertisement place. According to the stats, this is the platform where Gen Z resides. In fact, the Z Gen accounts for more than 60 percent of TikTok users. So, thinking about this generation is what you need to hit the ground running.

Be Exciting

The Z Gen is all about creativity. This generation prefers videos that are fun. So, not making your videos fun can cost you tremendously. Learn the style of marketing. For instance, similar content cannot be posted on Instagram and LinkedIn. They are different. Remember, TikTok is explicitly designed for entertainment. So, making the content as fun as possible is the key.

 

Pro Tip: To reach more followers, purchase your views from Tok Race.

User-Generated Content

Of course, you can easily upload videos to TikTok. But did you know that not all videos will make you trend? Well, that’s a sad reality. Achieving a high engagement rate goes beyond just uploading videos. Besides consistency, you need to leverage user-generated content. From here, consider repurposing this content. For instance, you can request your audience to create exciting videos. You can then share their videos through your profile. Besides lowering the cost of creating videos, these user-generated videos can boost your engagement rates. Plus, this technique is effective when it comes to gaining customer trust from your followers.

Work Influencers

Who told you that you can do it alone when it comes to TikTok marketing? Well, if you can, then do it. However, the chances of succeeding are lower. The trick lies in working with influencers. With influencers, you have experts who understand how to boost that marketing strategy of yours. So, not working with them can be counterproductive

Additional Mistakes

It’s also important to consider the following additional tips and tricks when doing TikTok marketing:

  • Confirm if your audience is subscribed with TikTok
  • Understand how TikTok Ads work
  • Don’t be too promotional in your videos
  • Embrace creativity
  • Dress well

The Bottom-Line

Use the above tips and tricks when doing TikTok marketing. From getting it right when targeting the audience to working with influencers—these are the tips and tricks you need to reap real goodies from TikTok. Purchase the right Instagram followers from Viral Race, follow these tips, and make your channel trend today!