Tag: Sports

EA SPORTS FC Announces Ballon d’Or Partnership

EA SPORTS FC announces that it’s bringing the Ballon d’Or™ to EA SPORTS FC™ 24. Players will be able to receive the famous trophy in EA SPORTS FC 24 Player Career.

Every player dreams of winning the Ballon d’Or™. Since 1956, every year France Football has awarded the Ballon d’Or™ to the best male and female football player of the season.

Universally regarded as football’s most prestigious and valuable individual award, the iconic trophy was on display in Amsterdam during EA SPORTS FC Livestream Event on July 13 with former recipients Luis Figo and Ronaldinho in attendance.

New features in both Player and Manager Career in EA SPORTS FC™ 24 will help players control their footballing destiny even further. Achieving an incredible individual season in Player Career will activate the newly designed Ballon d’Or™ animation*.

David Jackson, VP of Brand, EA SPORTS FC, said: “We’re delighted to bring the prestigious Ballon d’Or™ into EA SPORTS FC™. Including these iconic trophies in-game furthers our efforts to provide players with the most authentic and inspiring football experiences possible.”

Kevin Benharrats, CEO of Amaury Media, comments: “It has been a pleasure to collaborate with EA marketing teams. We are proud of this new partnership for the Ballon d’Or™, we hope it will contribute to EA SPORTS FC™ success.”

EA SPORTS FC™ 24 will be available to play on September 29, 2023 with early access through the Ultimate Edition available as of September 22, 2023. Pre-orders** are now available for EA SPORTS FC™ 24 which will launch on PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, PC, and Nintendo Switch. Fans that pre-order the Ultimate Edition by August 22nd will receive a number of player benefits, including an untradeable UEFA Champions League Ultimate Team™ Hero item in November.

EA Play members will receive early access to the game with a 10-hour trial beginning on September 22. EA Play Pro members will enjoy unlimited access to the EA Play Pro Edition of the game – including Ultimate edition content – starting September 22. Lastly, all EA Play members will unlock additional bonuses for EA SPORTS FC™ 24, with monthly Draft Tokens in Ultimate Team™, seasonal Clubs Rewards, and seasonal VOLTA FOOTBALL™ APPAREL & COINS.

As well as officially announcing that the Ballon D’or will be coming to FC 24 today, EA also go live with the Career Mode Deep Dive.

Enhancing the Sports Experience: The Rise of Interactive Apps

The advent of technology has seismically shifted the landscape of sports engagement, reshaping the way fans follow, comprehend, and participate in their favorite games. A crucial component of this transformation is the surge in popularity of sports apps, which offer a smorgasbord of features – from live updates to player stats, and even interactive elements.

The Sports App Revolution: Transforming Fan Engagement

Over the past decade, sports apps have witnessed a steady ascent, transforming from simple score-checking platforms to comprehensive digital companions for sports enthusiasts. These apps have fundamentally altered how fans engage with their favorite sports, with popular examples like ESPN leading the charge.

ESPN provides users with a comprehensive platform that includes live updates, in-depth analysis, and access to exclusive content such as documentaries and original series. Of course it also delivers a personalized sports experience with customizable alerts, real-time scores, and player stats across various sports.

In addition, recent research revealed that over 69% of sports fans prefer to experience sports beyond the stadium in 2023, evidencing the widespread acceptance of this technological shift. These apps cater to the modern sports fan’s desire for an immersive and interactive experience, meeting their demand for instant access to information, stats, and analysis at their fingertips.

The Technology Behind the Apps: AI, AR, and Real-time Data Processing

Powering the dynamic functionalities of these sports apps are advanced technologies like artificial intelligence (AI), augmented reality (AR), and real-time data processing. Moreover, AR technology is creating immersive experiences, with apps like MLB At Bat offering users a “3D Stadium” feature. This allows fans to explore the baseball stadium in a virtual setting, truly enhancing their engagement.

In addition to AI and AR, innovations such as geolocation tracking and personalized content curation are also becoming crucial in the realm of sports apps. Geolocation capabilities allow fans to receive specific content based on their location, increasing the relevance of information they receive. Similarly, personalization algorithms learn from users’ behavior and preferences to tailor content, thus cultivating a more engaging and meaningful connection between the app and the user. The synthesis of these technologies amplifies the sports fan’s digital experience, creating an environment that extends well beyond the physical confines of the stadium.

A Look to the Future

Looking to the future, we are on the cusp of witnessing more exciting developments in the realm of sports apps. One feature that has been gaining ground recently is sports betting, weaving an extra layer of excitement for fans. Integrating this into a sports app offers users the thrill of participating directly in the game outcomes.

Moreover, virtual reality (VR) technology, blockchain-based fan engagement models, and more personalized content delivery are predicted to be the next frontiers in sports app development. A study conducted by PwC in 2023 projected that the sports technology industry could be valued at around $55 billion by the end of 2030.

The Evolution Continues

In summary, sports apps have significantly reshaped the way fans engage with sports, offering an immersive and interactive experience previously unimaginable. Bolstered by cutting-edge technologies such as AI, AR, and real-time data processing, these apps have become an integral part of the modern sports landscape. As we step into the future, the advent of features like sports betting, VR integration, and personalized content will continue to enhance the sports experience, promising an exhilarating journey for sports enthusiasts worldwide.

 

Tech Review – NOMAD sports band for Apple Watch Ultra

The Apple Watch Ultra is an expensive companion device and one I never thought I would get myself but after owning the Series 7 and the latest SE I took the plunge and got one to try out and now holding onto it and like the case business the strapo business is now booming and we have covered some strap reviews here for the Apple watch over the last while and nomadgoods gave us a sports band to try out that matches their case for the iPhone 14 pro and both go hand in hand together and looks great as a pair and gives me assurance my strap will not fall off even with heavy use and for being a bit on the sporty side myself with activities it also lets my wrist breathe.

The strap itself is made from quality materials and is simple to swap out like any other Apple watch strap and to replace it takes 30 seconds at most, what I like about this strap is the looks and colour and also the how the closure works on the strap itself. Again like a case people just put them on and on they go but having both the looks feel and protection is what matters for me and not only that your wrist can breathe whilst you do your workouts and so on and the pin and tuck closure makes it easy to put on and take off.

Check out the video review below for more and do check out the link below and see what options are available for you to pick from as they have a great range of products and stand out colours to give you a more premium look on your devices.

Workout Ready

Sport Band is built around a minimalist design meant to keep the weight low and ventilation high. Channels in the bottom of the band and full length adjustment holes increase breathability and flexibility.

Pin and Tuck Closure

Sport Band is finished with a custom-designed pin and tuck closure mechanism that is both slim and secure. The aluminum pin latches through the band while the tail end is tucked away neatly against your wrist.

High Performance

We use FKM on Sport Band for its excellent balance of comfort and durability. FKM’s natural flexibility allows the band to easily contour around your wrist and its resistance to oils allows it to quickly wipe clean after a workout

Bold Design

A sporty aesthetic and sharp details combine for a distinct, yet understated look unique from any other band. The Marine Blue FKM is finished with a subtle microtexture for a classy satin finish.

Features

  • FKM fluoroelastomer rubber
  • 100% waterproof
  • Interior ventilation channels
  • Custom aluminum closure pin
  • Designed for Apple Watch Ultra, Series 8, 7, 6, SE, and all previous versions of Apple Watch

BUY

Video Review

The Impact of Online Streaming services on the Sports Industry in Australia

In the ever-evolving digital landscape, online streaming services have revolutionized the way we consume sports content. From thrilling cricket matches to exhilarating rugby clashes, sports enthusiasts in Australia now have unprecedented access to their favorite games, regardless of location.

Platforms like ITV, offering a range of live and on-demand sports programming, have played a pivotal role in reshaping the sports industry. With the ability to watch ITV in Australia and other sports streaming services, fans can engage with sports content on their own terms.

In this blog, we delve into the profound impact of online streaming services on the Australian sports industry, exploring how these platforms have transformed the game for both fans and sports organizations alike.

Effect of Streaming Platforms on Australia’s Sports Industry

Accessible Anytime, Anywhere:

Online streaming services have revolutionized the way sports fans consume content by providing the convenience of accessing live games and matches at their fingertips. Whether fans are on the go or at home, they can tune in to their favorite sports events via smartphones, tablets, or computers. This flexibility eliminates the need to be tied to traditional TV schedules, allowing fans to watch sports on their own terms and never miss a moment of the action.

Global Reach and Exposure:

The advent of online streaming services has propelled Australian sports onto the global stage. International fans can now easily access and enjoy Australian sports events, leading to increased exposure for both the sports themselves and the athletes involved. This expanded reach has the potential to grow fan bases, attract new sponsorships, and encourage investments from a worldwide audience, further boosting the development of Australian sports.

Diverse Sports Coverage:

Online streaming platforms offer an extensive range of sports, going beyond mainstream favorites and including niche and lesser-known sports. This diversification allows fans to explore a wide variety of sports and discover new athletes and teams they may not have had access to through traditional broadcasting. It promotes inclusivity within the sports industry, giving lesser-known sports the opportunity to gain recognition and attract dedicated fan bases.

Enhanced Viewing Experience:

Streaming services go the extra mile to enhance the overall viewing experience for sports fans. With features such as multiple camera angles, instant replays, real-time statistics, and live chat options, fans have more control and engagement while watching their favorite sports. These interactive elements provide a deeper level of immersion, allowing fans to analyze plays, discuss game strategies, and share their excitement with fellow viewers in real-time.

Cost-Effectiveness:

Online streaming services offer flexible subscription options that cater to individual preferences, making sports content more affordable and accessible to a broader audience. Instead of paying for entire cable TV packages, fans can choose specific sports or events they are interested in, reducing costs and eliminating the need for expensive bundled subscriptions. This cost-effectiveness opens up opportunities for more people to enjoy their favorite sports without breaking the bank.

On-Demand Content:

One of the significant advantages of online streaming services like HBO Max is the availability of on-demand content. In addition to live events, streaming platforms offer access to past matches, highlights, interviews, and documentaries. This feature allows sports fans to catch up on missed games or relive memorable moments at their convenience. The ability to access a vast library of sports content enhances fan engagement, extends the lifespan of sports events, and keeps fans connected even outside of live matches.

Direct Fan Engagement:

Online streaming services facilitate direct interaction between fans and athletes or teams, creating a sense of community and fostering stronger connections. Through live chat features, social media integration, and exclusive content, fans can engage in real-time conversations, share their thoughts, and express their support for their favorite athletes or teams. This direct fan engagement not only strengthens loyalty but also provides personalized experiences that make fans feel more connected and valued within the sports industry.

Monetization Opportunities:

Streaming platforms offer new avenues for revenue generation in the sports industry. With targeted advertising, sponsorships, and partnerships, brands can reach specific audiences and measure engagement more effectively. Streaming services provide valuable data on user preferences and demographics, allowing brands to create tailored marketing campaigns that resonate with sports fans. These monetization opportunities benefit both the streaming services, by generating revenue, and the sports organizations, by attracting sponsors and enhancing their financial stability.

Data-Driven Insights:

Online streaming services gather a wealth of user data, including viewing preferences, engagement patterns, and demographic information. This data can be analyzed to gain valuable insights into fan behavior, preferences, and trends. Sports organizations can leverage these insights to make informed decisions about content creation, scheduling, and marketing strategies. By understanding their fan base on a deeper level, sports organizations can optimize their offerings and tailor experiences to meet the evolving needs and preferences of their audience.

Expansion of Niche Markets:

Online streaming platforms have played a pivotal role in the growth of niche sports markets in Australia. Previously, lesser-known sports struggled to gain exposure through traditional broadcasting. However, with streaming services, these niche sports now have a dedicated platform to showcase their events and competitions. This increased visibility attracts new fans who may have otherwise been unaware of these sports, thereby expanding their fan bases. Additionally, streaming platforms provide opportunities for niche sports to secure sponsors and investments, fostering growth and development within these specialized sporting communities.

Crux

In conclusion, online streaming services like Kayo Sports have significantly impacted the sports industry in Australia. They have expanded access, enhanced viewing experiences, provided monetization opportunities, and promoted fan engagement. These platforms have also contributed to the growth of niche sports, improved data analytics, and expanded the global reach of Australian sports. As technology continues to evolve, it is expected that the influence of online streaming services on the sports industry will only continue to grow, shaping the future of sports consumption in Australia.

 

EA SPORTS FIFA 23 Women’s World Cup

Today, EA SPORTS revealed an overview of features for its FIFA Women’s World Cup Australia and New Zealand 2023™ update, alongside new key art for the game featuring Australian national player Sam Kerr. The EA SPORTS™ FIFA Women’s World Cup™ 2023 mode will be available to play from the end of June as a free update to the game*, with a variety of exciting in-game modes.

Embark on your FIFA Women’s World Cup™ 2023 journey to lead your country as a star of the game – or as your very own custom Avatar – in the all new Lead Your Country mode. Explore additional modes to play through the full competition with the single player Tournament Mode, or choose to pick up and play locally against friends or AI in Kick Off:

  • Lead Your Country: Put yourself at the heart of the FIFA Women’s World Cup 2023™ with a brand new game mode that allows you to step into the boots of one specific player leading their nation to glory. Choose between a real player poised to take the tournament by storm or create your own custom Avatar in the national team of your choice to write yourself into FIFA Women’s World Cup™ history. As you play through the stages, you’ll have the option to control just that player or the whole national team as you lead your country all the way to the trophy.

 

  • Tournament Mode: Play through the authentic FIFA Women’s World Cup™ in a single player tournament mode that allows you to write (or rewrite) the future for your nation. Choose one of the 32 qualified nations and play your way out of their true-to-life group and through the knockouts towards FIFA Women’s World Cup™ glory.

 

  • Kick Off: Experience the FIFA Women’s World Cup™ on your terms in a match against friends locally, or against the AI, by selecting from a Group Stage or Knockout Round match and two of the 32 qualified nations.

These game modes contribute to the most immersive EA SPORTS™ FIFA Women’s World Cup™ experience ever, complete with each of the 32 qualified nations, custom stadium dressings, cinematics, match presentations, dedicated commentary, and of course, the authentic trophy to hoist at the end.

EA Sports Reveals Madden NFL 24

Electronic Arts Inc. and EA SPORTS today revealed EA SPORTS Madden NFL 24 with new gameplay depth that delivers more control and realism on PlayStation5, Xbox Series X|S, and PC versions, through the next evolution of FieldSENSE™ and the debut of SAPIEN Technology. SAPIEN delivers a leap forward in NFL realism by rebuilding the character skeleton providing more body definition and variation to on field physiques. SAPIEN makes characters more human and anatomically correct, improving authentic athletic motion and with FieldSENSE, creates true-to-life movement patterns on the field.

Dozens of improvements to foundational football elevate the Madden NFL 24  football experience, while the return of fan-favorite Superstar Mode and mini-games (on PS5, Xbox Series X|S and PC versions) deliver fun new ways to play and learn the game. Plus, for the first time, fans can play with friends regardless of their platform with cross-play support and feature parity on PS5, Xbox Series X|S and PC in head-to-head and certain online multiplayer modes.

“We set a new foundation for football gameplay with the introduction of FieldSENSE last year, which was one of the best-selling years in Madden NFL franchise history, and we’re going even deeper in the areas our fans want most in Madden NFL 24,” said Mike Mahar, Senior Producer, Madden NFL. “We’ve added  more ways to play with mini-games and Superstar, more realism through FieldSENSE, deeper immersion with dozens of foundational football improvements and the introduction of SAPIEN Technology – all of which bring the game closer to what fans see from the NFL.”

Buffalo Bills fans have something special to celebrate as their quarterback, Josh Allen, becomes the first Bills player ever to land the cover of Madden NFL. One of the most dynamic playmakers in the league, Allen owns the NFL record for total touchdowns (177) through five career seasons, which propelled him to become the most used player in Madden NFL 23.

“As a fan of Madden NFL since childhood, I’m honored to be the first Buffalo Bills player on the cover, and I wouldn’t have gotten here without the support of my team and Bills Mafia,” said Josh Allen. “Superstar and mini-games are back in Madden, and I’m really excited for fans to see how the experiences have evolved.”

Gameplay in Madden NFL 24 for PS5™, Xbox Series X|S, and PC is more realistic, with improvements to FieldSENSE delivering increased control in throwing, catching, and tackling and SAPIEN delivering more body definition that improves the fluidity of athletic motion. More upgrades available on these platforms include:

  • Hit Everything: New contested catch tackles provide more control to play the receiver and new tackle types like: Wrap tackles, Scoop tackles and all-new Hit-Stick animations add personality and more variety on defence. Dynamic branching tech now expands to blocking as well.
  • Skill Based Passing: Skill Based Passing makes throwing and catching feel more fluid. An overhauled catching system ensures that receivers consistently maintain their momentum when catching the ball. It feels better than ever to hit a receiver in stride, giving you more control to get loose and get up-field after the catch. A variety of new passing and catching animations capture the authenticity that players expect – dive catches, no-look passes and some game-changing moments never before seen in Madden.
  • Foundational Football: Enhancements across blocking, ball carrier path-finding, quarterback decision making and defensive back behaviours not only provide confidence your AI teammates will execute your game-plan the way you intend, but also deliver an authentic challenge. An all-new post-play engine brings the emotion of an NFL game to life through more realistic reactions and more emotive celebrations and frustrations.
  • Superstar Mode: Superstar returns with modernised versions of beloved experiences like your journey through the NFL Combine and Road To The Draft. New additions like 3v3 Superstar Showdown give fans the ability to live their NFL fantasy with friends.
  • Mini-Games: Test your skills with dozens of new mini-games, including moving obstacles and destructible targets in Franchise training camp or weekly strategy; every week in Superstar Mode; and playable from the main menu.
  • Franchise: Added depth in one of the most popular Madden NFL modes addresses top community requests like contract restructuring, trade improvements and deeper customisation to name a few. Plus, mini-games are back with training camp and weekly training.

 

Fans who pre-order the Madden NFL 24 Deluxe Edition will receive numerous benefits including 3-day early access, 4600 Madden Points, Dual Entitlement to upgrade to the PlayStation®5 or Xbox Series X|S version†, and much more. Fans who pre-order the Deluxe Edition early by July 22 will also receive a  player item from the AKA Ultimate Team Program.

Tech Review – GEL Blaster SURGE

Gel Blaster takes you to the next level in awesome outdoor fun with the exciting new Gel Blaster SURGE.  Adrenalin filled, competitive play doesn’t need to be messy!  The Gel Blaster SURGE is a fun filled blaster with barley any mess or clean up. This perhaps may not be new to most out there in other formats as we have plenty of camps to play similar games but there is a difference they hurt these do not and it is all about fun and games be it at home or in your back garden or local park.

The kit itself is pretty cool and well built and the blaster has a super cool sound as you will see and hear in the video below and sounds even better in slow motion. This is powered by USB-C and has a great battery life and can give hours of fun plus you can customise your gun with colour options and fittings, there is also a set of safety glasses in the box and a bag of 10K pellets which you drop into water once your initial tub runs out. you can change the barrel if you wish too for more action and you have two levels to shoot with which is semi and full auto which is excellent.

We only had the basic pack to test out but nonetheless everyone here enjoyed spending some time with it and coming into the summer months it is and ideal kit to have when you get bored or have nothing else to do. Check it out

Product features.

  • SEMI TO FULL AUTO ACTION: Features 2 “Blast Modes” for enhanced combat strategy. Choose between semi automatic (1 Gellet per trigger pull) or Full Automatic (8 Gellets per second when holding down the trigger) and get ready to dominate your battlefield.
  • ADJUSTABLE VELOCITY: You’re in control of the power! Two barrels are included to adjust your velocity (White: Maximum, Orange, Minimum). If you’re battling a newbie and want less sting, you can drop the velocity to as low as 90 Feet Per Second with the Orange barrel. For more intensity, you can increase your velocity up to 170 feet per second and shoot over 100 Feet using the White barrel (pre-installed)!
  • BATTLE READY KIT: This kit contains everything you need for your first epic battle! 1 fully charged Surge blaster, 1 fast charging cable which supports up to 4 hours of play, a pre-loaded gravity fed hopper that holds up to 800 Gellets, x2 barrels for adjustable velocity, 1 pair of safety glasses, and 1 pack of 10,000 Gellets.
  • In video it says 9+ but that is for America it is 14 elsewhere

Gel Blaster SURGE is available from https://www.toytownstores.com/

Currys

Video Review

Tech Review – ANCwear V7 sports headphones

The ANCwear sports headphones (V7) are a product that we are now seeing more of on the shelf of late and give you a different kind of technology to get your ears around it is not new by any means but the thing to take not of here is the sound is getting better as these do not go into your ears but rest outside them so to speak. I have test many pairs of these over the last year and they are getting better as we go on as expected you would think..These use air- conduction not bone conduction but a similar approach.

These have a simple three button set up and all works really well and simple to use there is no app here to content with so it is connect and play and job done so that also means no EQ to personalise things but these are full of bass but this might not be for everyone but for me a win.

In the video below of course we go through how to use these so you do not have to and it is really simple, the buttons are nicely raised and work well with two on the the top of the earpiece and one on the side offering all the functions you need including voice assistant access skip and reverse tracks higher and lower volume and also call control in which the calls are decent enough.

With these type of headphones you are always aware of your surrounding which is a good thing for those who jog or cycle, for those who commute too but there is some sound leakage on maxxed out volume like all these headphones. With Bluetooth 5.3 on board there was no connection issues and was stable during my testing and not forgetting the IpP67 rating these are really ideal for the outdoors and sports enthusiasts.

The sound is quite good and also a deep bass here with this headset at times there was some distortion maxxed out on volume in certain genres but overall delivered a decent audio experience for what they are and remember they are not the same as earbuds or headphones and we are a while yet before we get near the good quality you would be use to on such but decent enough for me here and done a good good and again it has to be said better than expected and for the cost here to you must take that into account and easy to recommend for such at their cost compared to others in the market.

Features

  • 【HANDSFREE & VOICE ASSISTANT】This bluetooth running headphones can quick access to voice assistants like Siri by double-clicking the multi-function button to run music, navigation and other apps. Allowing you to stay connected without reaching for your phone.
  • 🏆【SAFETY & COMFORT】The design of Open Ear not only allows you to hear and react to surroundings while exercising or driving to protect our safety, but also avoids the discomfort of in-ear headphones, and this waterproof headphones weight only 27g, offering a pain-free comfort for your all-day wearing.
  • 🏃【BORN FOR SPORTS】This sports wireless Headphones offers 8 hours of continuous operation and IP67 waterproof certification, ensuring you enjoy your favorite audio in any exercise scenario. Ergonomic design allows the sweatproof headset stays in place when you use it.
  • 🎧【ULTIMATE SOUND QUALITY】Providing no damage to the original sound, different from the vibration sensation brought by bone conduction headphones, this wireless open ear air conduction headphones features the best listening experience. Offering a clear sound for your whole day listening.
  • ⚡【WIDELY COMPATIBLE & NO DELAY】The conductive headphones with Bluetooth 5.3 is compatible with almost devices, when you find “V7” in your Bluetooth list, then you can easily to connect your phones or iPads in one second. The built-in microphones can achieve low latency whenever you are making calls or playing games.
  • 🔰【HEALTHIER & PROFESSIONAL SUPPORT】Studies have found that increased use of headphones has led to a major increase in the prevalence of hearing loss and the mild hearing loss doubled your dementia risk. So open-ear air conduction headphones are better for you than in-ear buds, which will reduce our risk of hearing damage. Customer experience is always the focus of our work, so each running headphone is tested manually. For those looking for high-quality Bluetooth headphones at a reasonable cost, ANCwear V7 open ear headphones are a good choice.
  • QC7UDK7F to purchase this headphone https://t.ly/-fc4

Video review

EA SPORTS FC FUTURES – A Plan To Invest $10M Globally To Grow Community Football

Today, Electronic Arts Inc. (NASDAQ: EA) announced FC FUTURES; a plan to meaningfully invest in community-level football on a global scale with the purpose of growing the game for all.

The plan will see investments over the next three years across multiple grassroots football projects. This announcement follows EA SPORTS’s new brand identity, logo and vision reveal for the interactive future of football: EA SPORTS FC.

“EA SPORTS FC is a symbol for a positive future of football, and that future will be built on providing young people with the access and tools necessary to follow their dreams,” said David Jackson, VP of Brand Marketing at EA SPORTS. “We are looking forward to partnering with football organisations and icons across the globe to inspire the next generation of young football fans and grow their love of the game.”

Today was the first of many FC FUTURES activations as EA SPORTS and the Football Foundation, the charity of The Premier League, The FA and UK Government unveiled the ‘Rocky and Wrighty Arena’ at Turnham Academy in South London. Opened by England legend Ian Wright, the pitch will provide additional football access for youth in the area and help inspire the next generation of players.

FC FUTURES will build a publicly-available library of training practices, produced in five languages, that will be available later this year for young players and community coaches to view online and use for their training plans.

Additionally, FC FUTURES will provide community access to football by supporting the creation and refurbishment of pitches, facilitated and distributed through foundations, federations and leagues.

Lastly, FC FUTURES will invest in grassroots training accessories which will deliver football equipment in the form of balls, bibs, cones and wider essential equipment.

EA SPORTS has agreed to a multi-year partnership with the Union of European Football Associations (UEFA) to further support community level football through consultancy from UEFA Grassroots Football Coaches and investment in UEFA Grassroots football initiatives.

“We are excited to partner with EA SPORTS and their EA SPORTS FC FUTURES programme”, said Frank K. Ludolph, Head of Technical Development at UEFA. “Through our team of UEFA technical education experts, we will work hand-in-hand with our long-term partner, EA SPORTS, to enhance our support for the grassroots game. This partnership is an exciting opportunity for UEFA’s Grassroots Programme to provide an innovative access to modern and customised training materials for the benefit of the next generation of grassroots players and fans.”

Ian Wright alongside world-renowned Chelsea Women’s Manager, Emma Hayes are the first FC FUTURES ambassadors who will work with EA SPORTS to provide further support for grassroots football.

“I’m delighted to be an ambassador for EA SPORTS FC FUTURES ” said Ian Wright. “This is where football starts, right here in our communities and investing in the game is a crucial step toward advancing global football. That starts with providing kids access to much-needed facilities in order for them to be able to play as much as possible in safe, local spaces. I’m grateful my old school can play a part in the future of football, and it’s an honour to be involved.”

“Growing up in London, I was always looking for a way to get onto the pitch,” said Emma Hayes. “I’m ecstatic that women and underrepresented talent are getting the resources many of us didn’t. FC FUTURES is a fantastic way to provide opportunities for the next generation of fans to explore and further their passion for football, and it makes me proud to be an FC FUTURES ambassador. I believe that investments like this have the power to change lives.”

EA SPORTS has defined interactive football for 30 years and built a global football community of more than 150 million across multiple platforms – a community that EA SPORTS FC will now continue to grow alongside partners who share a common goal of a fan-first future of football. Built on a foundation of inclusivity and innovation, fans will experience unrivalled authenticity with access to more than 19,000 fully licensed players, 700 teams and 30 leagues, with the support of over 300 global football partners that will allow further expansion into new areas around both women’s and grassroots football.

Fans can sign up at easports.com/fc to Join the Club and be one of the first to learn more, ahead of detailed product updates coming this July.