370,000 adults in Ireland have a romantic relationship with an AI chatbot

Pure Telecom, Ireland’s high-speed broadband and telecoms provider, today announces the results of its annual Connected Lives survey which reveals 370,000 adults in Ireland have engaged in a romantic relationship with an AI chatbot within the last 12 months. The research indicates a growing interest in AI for romantic connections, with a further 12% of adults – almost half-a-million people – revealing they wouldn’t rule it out in the future.

The nationally representative survey was conducted by Censuswide on behalf of Pure Telecom, surveying 1,001 adults in Ireland. The research examines the evolving relationship between humans and AI, in particular their personal relationships with chatbots such as ChatGPT or Gemini. As the lines between humans and technology become increasingly blurred, chatbots have opened the door for people to explore a new form of emotional connection.

Much like with human partners, AI ‘relationships’ are formed when an individual develops a sense of attachment to an AI chatbot through the sharing of daily experiences and engaging in deep conversations. The bot reciprocates this affection and can recall previous conversations, thus building a rapport and reinforcing the recipient’s perception of a relationship.

Pure Telecom’s research revealed that in the last 12 months, 13% of men have conducted a romantic relationship with an AI chatbot. This is almost double the 7% reported by women. Across age groups, the figure was highest among 25-34-year-olds at 16%.

The survey also indicated an openness among many to conduct a romantic relationship with an AI chatbot at some point in time. Almost half-a-million (12% of adults) wouldn’t rule out a relationship with an AI bot in the future. In keeping with this outlook, 20% believe romantic relationships with AI would be less complicated than humans ones. A further 10% maintain romantic relationships with AI are a good way to practice real life relationships. This belief is higher among men at 16% in comparison to women at just 6%.

The humanisation of chatbots doesn’t end there. Almost one in five (19%) of adults speak to AI like it’s a friend, while 36% admit to saying ‘please’ and ‘thank you’ to their AI chatbot. Furthermore, 18% use it to research health symptoms and treatments, while one-in-10 use it as a form of therapy and to get life advice. The same proportion use it to prepare for difficult conversations, like a break-up or confrontation.

Paul Connell, CEO, Pure Telecom, said: “This research highlights the pivotal role that AI is beginning to play not just in our professional lives, but our personal ones also. As people and technology become increasingly integrated, and AI becomes progressively more advanced, adults in Ireland have found it to be an unexpected source of emotional connection. The recent AI boom means that these bots are now readily accessible to all of us – and there’s no agony of waiting around for a reply!

“While relationships with bots may seem unconventional, it underscores the remarkable capacity of artificial intelligence to foster connections as it becomes increasingly responsive to our needs. The use of these large language models (LLMs) requires fast, reliable internet access and as a provider of this, we at Pure Telecom are excited by the possibilities that AI unlocks. However, it is no replacement for the rewarding spontaneity and depth of human connection.”

Client Relationship Management (CRM) for Legal Professionals

In a profession built on trust and reputation, maintaining strong client relationships is essential for long-term success. That’s where Client Relationship Management (CRM) tools come in. Law firms are increasingly using CRM software to organize communications, track interactions, personalize outreach, and improve service delivery. These systems help firms better understand their clients’ needs and respond more efficiently, whether managing one case or a hundred. In today’s fast-moving legal landscape, relying on memory or spreadsheets isn’t enough. CRM tools provide structure and visibility, making it easier for attorneys and support staff to deliver consistent, high-quality client experiences.

What a CRM Actually Does for Law Firms

At its core, a CRM is a centralized platform that stores and organizes client data: contacts, past communication, billing details, case history, preferences, and more. This gives everyone on the team a shared understanding of a client’s journey. For law firms, this means smoother hand-offs between partners and associates, more timely follow-ups, and better visibility into client engagement. Many CRMs also automate tasks like appointment reminders or client check-ins, freeing up time for actual legal work. Whether you’re a solo practitioner or a multi-office firm, a CRM can help streamline your workflow and keep relationships strong.

Improving Client Communication and Responsiveness

Clients today expect quick, professional communication. CRM systems help firms track calls, emails, and meetings, so nothing falls through the cracks. They also make it easier to respond promptly, especially when multiple attorneys or departments are involved. Some CRMs offer integrated email tools or templates to make routine responses faster. Others link with calendars, enabling reminders for follow-ups or court dates. By making communication more organized and consistent, law firms can improve client satisfaction and reduce the risk of misunderstandings. A well-used CRM doesn’t just track relationships. It strengthens them through reliable, proactive contact.

Protecting Client Data in a Digital World

Because CRMs store sensitive client information, security is a top priority. Many law firms now use platforms with built-in encryption, user permissions, and secure cloud storage. In addition to these features, some firms also rely on threat intelligence to monitor potential cyber risks that could expose confidential records or contact histories. Threat intelligence tools help spot suspicious behavior, such as unauthorized access attempts or phishing schemes targeting staff credentials. This kind of digital protection is especially important in legal work, where even a small data breach could damage a firm’s reputation or result in regulatory consequences.

Better Insights for Smarter Business Development

CRM tools can do more than just manage relationships. They can help grow them. Many platforms offer analytics dashboards that track client engagement, referral sources, and communication patterns. This allows firms to identify top clients, spot trends, and understand where to focus their marketing or networking efforts. A CRM can show which types of clients tend to return, what practice areas generate the most interest, and how often follow-ups turn into new matters. With this data in hand, legal professionals can make more informed decisions about where to invest time and resources to strengthen their business.

Making CRM Part of Your Firm’s Culture

For a CRM system to be effective, it needs to be used consistently. That means training team members, setting clear usage expectations, and integrating the platform into daily routines. When everyone logs interactions and updates client records, the system becomes a true source of insight and support. It’s also important to choose a CRM that matches your firm’s size, practice areas, and workflow. From intake to follow-up, the goal is to build a tool that helps, not hinders, your team’s ability to serve clients. Done right, CRM becomes more than software. It becomes a culture of connection.

The Influence of Technology on Personal Relationships in Ireland

In the last decade, technology has transformed every aspect of our lives, including our personal relationships. In Ireland, a country known for its strong social fabric and culture of community, the impact of digital tools is especially significant. This analysis will explore how technology is redefining the way Irish people build, maintain, and experience their interpersonal connections.

From dating apps to social networking and communication tools, and even platforms catering to niche interests such as those seeking an escort in Dublin, we will assess the benefits, challenges, and future of these technology-mediated interactions.

The dating app revolution

The rise of dating apps has radically changed the way people in Ireland form new romantic relationships. Platforms such as Tinder, Bumble, and Hinge have gained significant popularity, especially among young adults. According to a recent study, over 40% of couples in Ireland have started their relationship through an app in the last five years.

This shift has made it easier for people from different regions of the country to connect, breaking down geographical and cultural barriers. Similarly, for those seeking specific arrangements or companionship, such as an escort in London, technology has facilitated connections that might not have been possible before. However, it has also created challenges, such as the phenomenon of ghosting and unrealistic expectations that arise from judging people solely on their digital profiles. These dynamics raise questions about how to balance authenticity and convenience in a digital environment.

Social media: a bridge and a barrier

Social networks such as Instagram, Facebook and TikTok are fundamental tools for social interaction in Ireland. They provide a space to share important moments, keep in touch with loved ones and discover new communities. However, they can also become a double-edged sword.

Excessive use of social media has been linked to problems such as social comparison and a decline in face-to-face communication. In Ireland, where pub get-togethers and community events are an essential part of the culture, screen time can undermine these traditional interactions. Despite this, some platforms have been used in innovative ways to strengthen bonds, such as live-streamed events during the pandemic.