Tag: invest

AI Reshaping Startup Landscape as WeBuild Reopens for Women Founders Across Island

Artificial intelligence is reshaping how tech startups are created, dramatically reducing build time and lowering traditional technical hurdles. 

As building a scalable digital product becomes faster, cheaper and less dependent on deep coding expertise and major funding, more women are seizing the opportunity to lead and build in tech.

In response, applications have reopened for the second cohort of WeBuild, the all-island programme delivered by TechFoundHer empowering women to innovate and to build tech-led solutions. The programme, which supports women founders across the island of Ireland, returns after strong demand for its inaugural intake in January.

Founded in Dublin in 2024 and launched in Belfast the same year, TechFoundHer provides training, community and cross-border networks for women building technology ventures. The first WeBuild cohort attracted more than 90 applications.

Now midway through the programme, participants are developing AI-enabled products aimed at international markets, moving from early concept to validated, revenue-focused ventures within months.

WeBuild is led by InterTradeIreland in partnership with Invest Northern Ireland and Enterprise Ireland as part of the Shared Island Enterprise Scheme, funded by the Government of Ireland through the Shared Island Fund, with TechFoundHer as delivery partner.

The four month programme is designed for ambitious women founders developing innovation-led, tech-enabled businesses with global potential supporting those who are beyond the idea stage and already prototyping, testing or building products where technology is central.

WeBuild combines a 16-week core schedule delivered primarily online with in person labs across the island and an intensive two day Residential Build Lab. 

Founders focus on product development, AI integration, customer traction and funding, using GenAI and no code tools to accelerate validation and iteration. An Investor Readiness Clinic supports participants to refine their pitch and funding strategy and connect with investors across the island.

Women taking part in WeBuild are from across the island from Cork, Dublin and Galway to Belfast and L’Derry with ventures across digital health and medtech, education technology, creative and cultural tech, AI driven B2B platforms and social impact technologies. 

Entrepreneur Deirdre McCarthy, founder of FLIT.ie, is one of the entrepreneurs who took part in the programme.

She said all women in tech with a great idea should: “Please please do yourself a favour and apply for this. It’s a place of safety where you can access really good humans with strong tech brains. You will learn from the other participants, who may be further along in some ways, as well as from the formal education sessions. Extremely accessible and welcoming environment, unique in Ireland.”

According to some participants the programme has been instrumental in accelerating product development, highlighting the strength of the peer network and access to experienced technical mentors.

Gemma Kingston, founder of The Family Edit explained: “The programme has been invaluable in the development of my business and brought it to stages that I could only have dreamed of in such a short space of time. The access to experts is unmatched.”

Programme creator Máirín Murray said the pace of technological change across the ecosystem means founders can no longer afford to wait

“AI and no-code tools are lowering barriers, but access to the right frameworks and expertise remains uneven” she said, adding: “The strength of the first cohort demonstrated the depth of talent that exists across the island. The question is not whether women can build scalable technology ventures, but whether the ecosystem creates the right conditions for them to do so.

“The demand we’ve had for WeBuild reflects a generation of women founders ready to build serious tech companies. What they often lack is early access to technical support that strengthens credibility with investors and the wider ecosystem. 

“That is what WeBuild is designed to provide.”

To support prospective applicants in the application process the TechFoundHer team will be hosting an information session on Wednesday, March 11 at 4pm. The free session will be hosted by Máirín Murray and will provide a detailed overview of the programme, including the support, structure and outcomes founders can expect.

During the webinar, attendees will hear how WeBuild supports founders who want to harness the power of data and GenAI to bootstrap faster, automate smarter and build scalable tech ventures. The session will also include a step by step walkthrough of the application process and an opportunity for participants to ask questions and assess whether the programme is the right next step for their business.

WeBuild is open to women-led or women founded businesses based on the island of Ireland that are developing innovative products, services, systems or processes with clear commercial potential. Applicants must be at an early or growth stage and demonstrate market validation or proof of concept, along with ambition for significant growth including export and investment potential.

Applications for WeBuild are now open and will close on Monday, March 23 at 12pm. 

Women founders can find full programme information and submit applications at intertradeireland.com/entrepreneurship/womens-entrepreneurship/webuild 

Small Chess Table with Luxury Finish | Crafted for Discerning Tastes

The Chess experience greatly elevates when you buy it from brands which have been skillfully handcrafting chess sets with finesse, art, and culture. While refined interiors and meaningful leisure exists, few objects balance intellect, craftsmanship, and elegance quite like a small chess table, designed with a luxury finish. More than a compact gaming surface, it represents a statement of taste, where strategic thinking meets timeless design. For those who appreciate exclusivity and detail, a finely crafted chess table becomes both a functional masterpiece and a work of art within the home.

Where Strategy Meets Sophistication

Chess has long helped champion hone intellect, patience, and prestige, which merges with playing the game consistently that at some point becomes intuitive.  When this classic game is paired with luxurious materials and artisanal craftsmanship, it transcends recreation and enters the realm of lifestyle design, which are helpful to become a pro chess player. A luxury small chess table offers the perfect harmony allowing to play chess for sport or leisure. 

Unlike oversized game furniture that takes up a lot of space, these tables fit seamlessly into reading corners, private lounges, home offices, and luxury apartments, without compromising on elegance and space. 

The Appeal of Compact Luxury Furniture

Minimalism and luxury are no longer opposing ideas contradicted with the creation of this small chess table. Today’s exquisite homeowners seek furniture that is refined, purposeful, and versatile . A small chess table with a luxury finish answers this demand perfectly while elevating your interiors.

The compact proportions of the small chess table make it suitable for:

  • Urban residences that have limited space especially in metropolitan cities
  • Executive offices and private studies that demand space
  • Boutique hotels and luxury lounges with timeless incorporation
  • Elegant gift collections for collectors who like compact pieces

Despite its compact size & design, the craftsmanship speaks volumes for its premium finishes, polished edges, and intricate board detailing. This ensures it commands attention without overwhelming the room.

Premium Materials That Define Excellence

The luxury of a chess table is largely defined by the materials used in its creation where its high-end designs often feature:

Solid Hardwood Construction

Woods such as walnut, rosewood, teak, or ebony are carefully selected for durability for its rich natural patterns, which are grainy. These woods age gracefully, developing character over time.

Hand-Polished Luxury Finishes

From high-gloss lacquers to satin matte coatings, luxury finishes elevate the table’s visual depth while protecting it from wear. Many tables undergo multiple layers of hand polishing for a flawless surface.

Inlaid Chessboards

Luxury chess tables often showcase hand-inlaid boards using contrasting wood tones, mother-of-pearl, brass, or marble accents, adding dimension and artistic flair.

Precision Craftsmanship

Every edge, joint, and square is meticulously measured to ensure perfect symmetry, smooth play, and long-lasting stability.

Designed for Discerning Tastes

A luxury small chess table is not designed for mass appeal. It is crafted for those who value detail, heritage, and exclusivity. Each piece reflects intentional design choices, from leg structure and table height to the tactile feel of the playing surface.

For collectors and enthusiasts, these tables often serve as heirloom pieces, objects that can be passed down through generations while retaining their charm and relevance.

Functional Beauty for Modern Living

Beyond aesthetics, functionality plays a crucial role. Many luxury small chess tables incorporate thoughtful features such as:

  • Hidden storage drawers for chess pieces
  • Felt-lined compartments to prevent damage
  • Foldable or detachable legs for flexibility
  • Ergonomic table height for comfortable play

These features enhance usability while maintaining a clean, uncluttered appearance, essential for modern luxury interiors.

A Statement Piece for Interior Design

Interior designers increasingly incorporate chess tables into curated spaces as statement accents. A small chess table with a luxury finish complements a variety of design styles, including:

  • Contemporary minimalism
  • Classic European interiors
  • Art-deco inspired spaces
  • Modern Indian luxury homes

Placed beside a leather armchair or beneath soft ambient lighting, it creates an inviting atmosphere that encourages conversation, contemplation, and connection.

The Perfect Gift for Connoisseurs

Luxury chess tables make exceptional gifts for:

  • Corporate leaders and executives
  • Chess enthusiasts and collectors
  • Housewarming or milestone celebrations
  • Luxury lifestyle gifting

Their blend of intellectual symbolism and artistic craftsmanship makes them meaningful, memorable, and enduring.

Sustainability and Ethical Craftsmanship

Many premium manufacturers now focus on responsibly sourced wood to uphold sustainability, reducing carbon footprint and eco-conscious finishing processes. Choosing a luxury small chess table crafted by skilled artisans supports traditional craftsmanship while promoting sustainability with virtually no impact to the environment with net zero manufacturing processes. Chasing luxury doesn’t mean compromising on the reduction of your carbon footprint goals.

Why Invest in a Luxury Small Chess Table?

Investing in a high-end chess table is not limited to just owning furniture but rather about embracing a lifestyle that values patience, beauty, and carefully crafted design. Unlike mass-produced alternatives, luxury tables retain their value, aesthetic appeal, and emotional significance over time because the material is handpicked and craftsmen craving each piece with intricacies that it deserves. 

They encourage moments of calm in an increasingly fast-paced world, inviting players to slow down, think strategically, and enjoy the art of the game. Enthusiasts often favour premium furniture crafted by skilled artisans, such as the pieces available from dedicated chess stores. Finely made chess tables can also be found on marketplaces like Amazon and eBay, as well as from specialist retailers such as Royal Chess Mall, known to integrate traditional workmanship with contemporary design sensibilities.

Final Thoughts for a Luxury Finish Small Chess Table

A small chess table with a luxury finish is a refined expression of taste, intellect, and craftsmanship. Compact yet commanding, it fits seamlessly into modern living spaces while offering the timeless charm of a classic game. Crafted for discerning tastes, it stands as a symbol of elegance, where every move is made on a surface designed with intention and excellence.

Skillnet Ireland to invest €80m in workforce development for businesses in 2026

Skillnet Ireland, the national workforce development agency, will receive a total of €54.2million in Budget 2026 to deliver skills supports to businesses throughout Ireland. Skillnet Ireland’s exchequer funding will be further bolstered by up to €26 million in private sector matched funding, amounting to a total investment of up to €80 million for workforce development within enterprise in 2026.
Speaking after the Budget announcement Skillnet Ireland Chairperson, Brendan McGinty said:
“This is an important investment in workforce development by Government as part of its support for Ireland’s businesses. Skillnet Ireland, which is industry led, continues to face growing and unprecedented demand for support by Irish enterprises in addressing their workforce development challenges and we continue to work closely with them to support them in that effort.
 
These strategic challenges continue to grow in the face of skills priorities, digital adoption, artificial intelligence, the green economy and the pressing need to boost productivity and innovation across all sectors. By working closely with enterprise, particularly SMEs, we will tailor and prioritise available funding supports to deliver impactful upskilling solutions that build resilience, innovation, and competitiveness, for businesses across the economy.”
Businesses of all sizes can avail of upskilling programmes and business supports through 70 Skillnet Business Networks and Skillnet National Initiatives. Skillnet Ireland will continue its strategic commitment to meet the talent and workforce development requirements of an increasingly digital future, foster the growth of a low-carbon and sustainable economy and to enhance the competitiveness of Irish businesses.
 
Mark Jordan, Skillnet Ireland Chief Executive, said: “The world of work continues to evolve at a rapid pace, and the ability of businesses to adapt depends on the skills of their people. As a knowledge-based economy nurturing our highly skilled workforce is central to our national competitiveness. Skillnet Ireland will continue our work with our partners across government, enterprise, and within the education sector, to address critical skills gaps, and enable employers fully capitalise on the opportunities presented by technological innovation, digitalisation and the green transition.”
To learn more about Skillnet Ireland visit www.skillnetireland.ie        
Skillnet Business Network search tool: https://www.skillnetireland.ie/our-networks/

Version 1 to invest in UK with 1,000 AI experts

Version 1, a leader in AI and digital transformation, today revealed it plans to invest £40m in the UK over the next few years through increased presence across its technology hubs. The addition of approximately 1,000 roles was welcomed by Prime Minister Keir Starmer and Taoiseach Michael Martin at a round table event with other industry leaders that formed part of the annual UK-Ireland summit, announced in September last year. The summit takes forward cooperation in four key areas to drive economic growth between the two countries, with the focus of today’s round table firmly on climate, energy, technology and innovation.

With discussions centred around the breadth and depth of shared values and interests between the UK and Ireland, Version 1 revealed that most of the new roles to be added over the coming years will be AI-related and located for proximity to its UK clients, situated across its London, Birmingham, Newcastle, Manchester, Edinburgh and Belfast locations. The company continues to deliver for many public sector organisations in the UK and Ireland on successful, large-scale transformation and AI projects that have significantly improved services for citizens and civil servants alike.

By further embedding rich technology expertise locally, leveraging partnerships and providing the upskilling and training required, (particularly around the fast-paced evolution of AI and responsible technology in regulated industries), Version 1 commits to support that will keep both economies at the forefront of innovation.

Paul Johnston, Ambassador of the United Kingdom to Ireland commented; “it is a pleasure to see Version 1 among great business leaders at the UK-Ireland summit today. Their continued investment in our economy is a welcome and important commitment which makes a significant contribution to the Government’s growth mission.”

“We are privileged to be part of the exciting discussions today, as the largest indigenous Irish technology and AI services company with a major presence in the UK. It is very rewarding to hear how both leaders are working hard to strengthen connections and deliver on shared ambitions for greater opportunity, societal advancement and economic prosperity,” said Brad Mallard, Chief Technology Officer at Version 1. “We have a global presence but it’s our mission to deliver value for our customers from the best locations most suited to their needs, and this means investing locally and globally in the right skills and talent. As leaders in people-centric innovation powered by technology, we want the maximum benefit for our customers and the environments we work in.

With UK Government initiatives such as the AI Opportunities Action Plan and the new AI playbook, which are designed to boost economic value and drive productivity and efficiency across Government, we can align on shared objectives that ultimately deliver these benefits but keep the knowledge and skill sets in the right place too for sustainable growth.”

Deirdre McPartlin, Regional Director UK & Nordics at Enterprise Ireland, a long-term partner of Version 1 commented; “Version 1 is a valued client of Enterprise Ireland. Their journey of 28 years has helped establish Ireland as a strong contender for tech innovation and expertise.

We are delighted to see how they continue to grow globally and underscored their commitment to the UK even further with today’s news, joining also the important discussions that have taken place today between the UK and Ireland leaders. We will continue to fully support their ambitious plans which strengthen the business and contributes to the success of both our economies.”

Expleo invests €1M in new leadership upskilling service for Ireland

Expleo, a global engineering, technology and consulting service provider, today announces that it is investing €1 million in a new leadership development service in Ireland. Launching today, ‘Leading with Leadership’ will provide tailored leadership masterclasses, workshops, and coaching for Expleo’s existing and prospective clients, strengthening its role as a trusted advisor and enhancing client relationships.

The new offering addresses the crucial shortage of quality leadership and management development programmes in the market. Insights from Expleo’s most recent Business Transformation Index (BTI) Ireland Spotlight report underscores the pressing need for enhanced leadership capabilities. Three-quarters of business leaders identify driving cultural change and digital-first mindset adoption as a key challenge to successful business transformation initiatives. Recognising the gap, Expleo has integrated this and 61 further offerings into its educational arm, the Expleo Academy.

The new service offers a comprehensive suite of leadership programmes covering communication, personal development, management, business development and board-level leadership. It also provides bespoke workshop solutions, as well as personalised management coaching, leadership consultancy skills and other masterclasses. This service, including all courses and masterclasses will be delivered to businesses in Ireland and across the globe by a team of over 80 highly skilled facilitators, coaches and trainers.

Over the next three years, the new investment will cover the recruitment and support of specialised staff, client engagement, sales training & support, and venue rentals. It will also include further website development, and course and promotional materials. These programmes will be delivered in-person or virtually, based on client preference.

Patricia McGuire, Director of Expleo Academy at Expleo, said: “We are very excited about adding leadership development programmes to our existing Expleo Academy portfolio. Through our client engagements, it has become evident that there is a growing demand for improved leadership skills across all sectors, likely spurred on by pandemic-related disruptions. Even over the past eight months, we have noticed a significant increase in public sector organisations considering leadership development programmes.

“Effective leadership has never been more important, and we are proud to be pioneers in implementing this comprehensive initiative. To deliver this new service, we have curated a team of experts armed with extensive experience and a profusion of practical insights. We believe that true leadership is not just about guiding teams; it’s about igniting passion, fostering innovation, and shaping a brighter future.”

John Philp, who has been recently appointed as the Head of Leadership Development Programmes, will spearhead the new service on behalf of Expleo Academy.

John Philp, Head of Leadership Development Programme at Expleo Academy, said: “Leadership development is about understanding the essence of a business, driving meaningful contributions to its bottom line, and fostering a culture where excellence thrives. When businesses sharpen their leadership skills, they’re not just driving organisational change, they’re creating an environment where everything else just clicks.

“If organisations neglect to invest time and resources in developing these skills, they’re simply setting themselves up for failure. At Expleo, we are committed to making a tangible difference by reintroducing humanity into the workplace. Through this exciting new service, we eagerly anticipate supporting our growing client base and helping their existing and emerging leaders reach their full potential.”

Revolut launches Flexible Accounts

Revolut, the global fintech with over 35 million customers worldwide, is launching a new alternative to the traditional savings product in Ireland: Flexible Accounts is a smart way for customers to get the most out of their money in times of increasing cost of living. The new Revolut product offers existing and new customers full flexibility, with variable rates of return from 3.50% to 3.95%1 on EUR, the ability to top up and withdraw funds anytime (subject to T&Cs) with smart features including spare change round-ups and recurring transfers, to help them reach their money goals even faster.

When adding money to a Flexible Account, customers are investing in Money Market Funds — offering rates in line with money market rates meaning that, when central bank interest rates are high, Money Market Funds typically offer higher return rates than traditional savings accounts. Customer investments are insured by the Liabilities to Investors Insurance Scheme up to €22,000 (investment risks are excluded from the coverage)2.

Customers will be able to move the money they want to invest into a ‘Flexible Account’ and earn returns overnight. Customers can invest money into their Flexible Accounts selecting between three currencies – EUR, GBP and USD – and hold multiple Flexible Accounts at the same time. The rates of return vary depending on the currency and the subscription plan of the customer. For example, Ultra customers will get up to 3.95% APY for EUR investments, 5.25% APY for GBP and 5.45% APY for USD1. Annual returns are paid daily and customers have the ability to top up and withdraw funds at any time (T&Cs apply).

Albert Codorniu, Head of Savings: “Stretching your savings and making your money go further has never been more important. We’re delighted to offer a product that will help people get the most out of their money. Our Irish customers now have a flexible way to invest their savings in EUR, USD, and GBP, with the convenience of accessing their money whenever needed.

To open a Flexible Account, customers will need to:

Tap on “Savings” in the Revolut app

Tap on “Get started”

Select and confirm currency of the Flexible Account

Accept T&C and sign up for Flexible Accounts by onboarding to Revolut Securities Europe UAB

Decide how much money you want to invest

What is a Cryptocurrency and How to Start Your Own Crypto Project

The world of digital finance is rapidly evolving, with cryptocurrency at its forefront. It’s a brave new world, full of potential and challenges. This comprehensive guide will help you understand what a cryptocurrency is, why you might want to invest in it, and how to embark on your own crypto project.

Understanding Cryptocurrency: What is a Cryptocurrency?

Cryptocurrency. The word has been making waves in the financial world for a while now. But what is a cryptocurrency?

Cryptocurrency is a type of digital or virtual currency that uses cryptography for security. Unlike traditional currencies issued by central banks, cryptocurrencies are decentralized, meaning they operate on a technology called blockchain, which we’ll get into in the next section. The most famous cryptocurrency is undoubtedly Bitcoin, which was the first to implement blockchain technology and sparked the cryptocurrency revolution.

However, there are now thousands of other cryptocurrencies, collectively known as altcoins (alternative coins). Each one operates a little differently, but they all share the core principles of decentralization, encryption for security, and the use of blockchain technology. Cryptocurrencies can be used for a wide range of transactions, from buying goods and services to investing and beyond.

The Technology Behind Cryptocurrency: Blockchain Explained

Now that we’ve defined what a cryptocurrency is, let’s take a closer look at the technology behind it: blockchain. A blockchain is essentially a digital ledger of transactions that is duplicated and distributed across the entire network of computer systems on the blockchain. Each block in the chain contains a number of transactions, and every time a new transaction occurs on the blockchain, a record of that transaction is added to every participant’s ledger.

The decentralized nature of blockchain networks means that no single entity controls the data. Instead, all participants collectively maintain the network. This decentralization makes the system inherently resistant to fraud and hacking, as there isn’t a single point of failure that can be exploited.

Blockchain technology has far-reaching implications beyond cryptocurrency. It has potential applications in any field that requires secure, transparent transactions, from supply chain management to voting systems.

Why Invest in Cryptocurrency?

Now that you understand what cryptocurrency is and the technology behind it, you might be wondering: why should I invest in cryptocurrency? There are several reasons why investing in cryptocurrency could be a smart move.

Firstly, cryptocurrencies offer a high potential for return. Despite their volatility, the value of many cryptocurrencies has increased significantly over time. For instance, if you had invested just $1 in Bitcoin in 2010, that investment would be worth millions today.

Secondly, cryptocurrencies offer a level of freedom and control not possible with traditional financial systems. As a decentralized system, cryptocurrency is not subject to government control or interference. This means it can provide a level of financial freedom and privacy not possible with traditional currencies.

Lastly, investing in cryptocurrency can be a way to support the technology and the principles behind it. If you believe in the potential of blockchain technology and the benefits of decentralization, investing in cryptocurrency is a way to help make that future a reality.

How to Identify a Promising Cryptocurrency to Invest In

With thousands of cryptocurrencies to choose from, how do you identify a promising cryptocurrency to invest in? Here are a few key things to look for.

Firstly, consider the use case of the cryptocurrency. What problem does it solve or what need does it fulfill? The most successful cryptocurrencies are those that have a clear, compelling use case.

Secondly, look at the team behind the cryptocurrency. Who are they, and what is their track record? A strong, experienced team can greatly increase a cryptocurrency’s chances of success.

Lastly, consider the community around the cryptocurrency. A strong, active community can be a sign of a healthy cryptocurrency.

A Step-by-Step Guide to Starting Your Own Crypto Project

Starting your own crypto project can be a daunting task, but with the right approach and preparation, it can also be an exciting and rewarding venture. Here is a step-by-step guide to get you started.

Firstly, define your concept. What problem will your cryptocurrency solve? What makes it unique? A clear, compelling concept is the foundation of any successful crypto project.

Secondly, assemble your team. Creating a cryptocurrency requires a wide range of skills, from programming to marketing. Assemble a team that can cover all these bases.

Thirdly, develop your blockchain. Your cryptocurrency will need a blockchain to operate on. This could be an existing blockchain, or you could develop your own.

Lastly, launch your ICO (Initial Coin Offering). An ICO is a way to raise funds for your project by selling a portion of your cryptocurrency to early investors.

Key Considerations Before Launching a Blockchain Startup

Before you launch your blockchain startup, there are a few key considerations to keep in mind.

Firstly, consider the legal implications. The legal landscape for blockchain and cryptocurrency is complex and varies by jurisdiction. It’s crucial to understand the laws and regulations that apply to your project.

Secondly, secure your funding. Starting a blockchain startup can be expensive, and securing adequate funding is crucial to your project’s success.

Lastly, consider your marketing strategy. How will you attract users to your platform? How will you differentiate yourself from other blockchain startups?

Potential Challenges and Solutions in Cryptocurrency and Blockchain Startup

Like any venture, starting a cryptocurrency and blockchain startup comes with its own set of challenges. However, with careful planning and strategic decision-making, these challenges can be overcome.

According to Coinseeker, one of the biggest challenges is the rapidly evolving regulatory landscape. Laws and regulations around cryptocurrency and blockchain are still being developed and can vary greatly by jurisdiction. To navigate this challenge, it’s crucial to stay informed about regulatory developments and to seek legal counsel when necessary.

Another challenge is the technical complexity of blockchain technology. Building a blockchain platform requires a high level of technical expertise. To overcome this challenge, you’ll need a strong technical team and possibly the assistance of blockchain development consultants.

Lastly, attracting users to your platform can be a major challenge. To overcome this, you’ll need a strong marketing strategy that clearly communicates the benefits of your platform and differentiates it from others in the market.

Conclusion: The Future of Cryptocurrency and Blockchain Startups

In conclusion, the future of cryptocurrency and blockchain startups is bright. Despite the challenges, the potential rewards are immense. As blockchain technology continues to evolve and mature, we can expect to see an increasing number of innovative applications in a wide range of industries.

Whether you’re considering investing in cryptocurrency or starting your own blockchain startup, I hope this guide has provided you with valuable insights and practical advice. Remember, the journey might be challenging, but with the right approach and preparation, it can also be an exciting and rewarding adventure.

5 Modern Marketing Techniques to Invest In

Did you know that Ireland has nearly 300,000 companies? With so many companies competing, it’s crucial to know the right marketing techniques to stand out. How can you design a marketing strategy that can make you shine amongst the competition?

If you’re curious about perfecting your company’s marketing, we’re here to guide you. Read on to learn more about common marketing techniques.

  1. Automation

One of the first things you’ll learn about in modern marketing is marketing automation. Many companies have found ways to automate their marketing, reducing the cost and effort necessary.

Such strategies uses campaigns across several channels that will help lift the burden of marketing from your shoulders. The most common method is automated marketing emails or calls. These are integral for building your audience and communicating with your consumers.

Automation can help you keep your payroll down and get rid of monotonous work that others may not want to do. Look into automated marketing to see how you can simplify your marketing strategy.

  1. AI in Marketing

While you look into marketing automation, you’ll likely come across several techniques that use AI in marketing. These are effective in multiple ways.

One way is customer service marketing. AI chat bots are exceptionally common as tools to discuss issues with customers visiting the site.

Some techniques also use AI tools to develop marketing content. Videos, voice-overs, and even music are all things that AI can handle.

  1. Digital Marketing

Digital marketing is vital for any marketing campaign. Often called “online marketing,” digital marketing uses the internet and other digital platforms to market.

These may include a company website, email outreach programs, and similar tools. You should design these around your demographic so you aren’t using tools others won’t interact with. Older demographics are less likely to engage with some forms of social media, for example.

Working with an experienced digital marketing group can help you target the right platforms and optimize your approach based on user behavior. They can also analyze data to refine campaigns for maximum engagement, ensuring you’re reaching your audience effectively and efficiently.

 

  1. Social Media Marketing

Social media will mix with any digital marketing campaign. For most companies, you’ll find social media marketing indispensable.

Social media focuses on platforms like Instagram, Facebook, Twitter, Reddit, YouTube, and other such areas of the internet. These platforms have a ready-made audience you can communicate with.

Businesses in healthcare and addiction can benefit from partnering with an addiction treatment marketing agency to reach and engage the right audience. This approach helps organizations establish credibility while maintaining sensitive communication with potential clients.

  1. Outreach Marketing

Finally, outreach marketing is critical for your modern marketing techniques. An outreach marketing campaign focuses on bringing new customers in.

Some companies focus on servicing the customers you’ve already earned. Doing so is important so you can retain their business, but growing is also vital.

Outreach marketing may also include inbound marketing. Inbound marketing campaigns focus on engagement from the customer, such as with SEO techniques or blogging. You can read more about inbound marketing with this blog from Adobe Experience Cloud.

Mastering Marketing Techniques

Finding the right marketing techniques will require looking at your company and demographic. Research your audience so you know what will most appeal to your consumers. Blend multiple strategies together to create the perfect marketing strategy for your company.

For more informative reads, be sure to browse our site.

EA SPORTS FC FUTURES – A Plan To Invest $10M Globally To Grow Community Football

Today, Electronic Arts Inc. (NASDAQ: EA) announced FC FUTURES; a plan to meaningfully invest in community-level football on a global scale with the purpose of growing the game for all.

The plan will see investments over the next three years across multiple grassroots football projects. This announcement follows EA SPORTS’s new brand identity, logo and vision reveal for the interactive future of football: EA SPORTS FC.

“EA SPORTS FC is a symbol for a positive future of football, and that future will be built on providing young people with the access and tools necessary to follow their dreams,” said David Jackson, VP of Brand Marketing at EA SPORTS. “We are looking forward to partnering with football organisations and icons across the globe to inspire the next generation of young football fans and grow their love of the game.”

Today was the first of many FC FUTURES activations as EA SPORTS and the Football Foundation, the charity of The Premier League, The FA and UK Government unveiled the ‘Rocky and Wrighty Arena’ at Turnham Academy in South London. Opened by England legend Ian Wright, the pitch will provide additional football access for youth in the area and help inspire the next generation of players.

FC FUTURES will build a publicly-available library of training practices, produced in five languages, that will be available later this year for young players and community coaches to view online and use for their training plans.

Additionally, FC FUTURES will provide community access to football by supporting the creation and refurbishment of pitches, facilitated and distributed through foundations, federations and leagues.

Lastly, FC FUTURES will invest in grassroots training accessories which will deliver football equipment in the form of balls, bibs, cones and wider essential equipment.

EA SPORTS has agreed to a multi-year partnership with the Union of European Football Associations (UEFA) to further support community level football through consultancy from UEFA Grassroots Football Coaches and investment in UEFA Grassroots football initiatives.

“We are excited to partner with EA SPORTS and their EA SPORTS FC FUTURES programme”, said Frank K. Ludolph, Head of Technical Development at UEFA. “Through our team of UEFA technical education experts, we will work hand-in-hand with our long-term partner, EA SPORTS, to enhance our support for the grassroots game. This partnership is an exciting opportunity for UEFA’s Grassroots Programme to provide an innovative access to modern and customised training materials for the benefit of the next generation of grassroots players and fans.”

Ian Wright alongside world-renowned Chelsea Women’s Manager, Emma Hayes are the first FC FUTURES ambassadors who will work with EA SPORTS to provide further support for grassroots football.

“I’m delighted to be an ambassador for EA SPORTS FC FUTURES ” said Ian Wright. “This is where football starts, right here in our communities and investing in the game is a crucial step toward advancing global football. That starts with providing kids access to much-needed facilities in order for them to be able to play as much as possible in safe, local spaces. I’m grateful my old school can play a part in the future of football, and it’s an honour to be involved.”

“Growing up in London, I was always looking for a way to get onto the pitch,” said Emma Hayes. “I’m ecstatic that women and underrepresented talent are getting the resources many of us didn’t. FC FUTURES is a fantastic way to provide opportunities for the next generation of fans to explore and further their passion for football, and it makes me proud to be an FC FUTURES ambassador. I believe that investments like this have the power to change lives.”

EA SPORTS has defined interactive football for 30 years and built a global football community of more than 150 million across multiple platforms – a community that EA SPORTS FC will now continue to grow alongside partners who share a common goal of a fan-first future of football. Built on a foundation of inclusivity and innovation, fans will experience unrivalled authenticity with access to more than 19,000 fully licensed players, 700 teams and 30 leagues, with the support of over 300 global football partners that will allow further expansion into new areas around both women’s and grassroots football.

Fans can sign up at easports.com/fc to Join the Club and be one of the first to learn more, ahead of detailed product updates coming this July.