Tag: GPT

Navee launches Navee GPT, the anti-counterfeiting solution that redefines brand security with automatic counterfeit moderation

Navee, a leading player in the fight against online counterfeit, announces the launch of Navee GPT, a revolutionary technology that enables automatic moderation of high risk counterfeit listings, 24/7, 365 days a year.

If counterfeit production were a country, it would be the sixth largest emitter of CO2 globally, with devastating consequences for the environment, society, and economy. In light of this urgent challenge, Navee is taking the lead with the launch of Navee GPT, a large-scale language model (LLM) that takes the fight against counterfeiting even further.

This new technological advance complements Navee’s earlier innovation, the CVAN (Collaborative Visual Authentication Network). Result of collaboration between brands and platforms, CVAN blocks counterfeits, at upload, across the platforms using semi-exact image matching and insights sharing, allowing them to proactively fight counterfeits. Navee GPT further reinforces this technology by using AI to analyze and tackle high risk listings that may have slipped past CVAN. This new multimodal LLM aims to help brands and platforms double their listing moderation and cut average processing time by up to 10 times.

Increased and automated processing capacity
With the integration of Navee GPT, the initial moderation capacity could multiply fivefold or even tenfold, enabling the processing of up to 15,000 counterfeit cases per month per customer to be processed. This allows Navee to empower their partners and customers to triple the efficiency of their analyst teams.
The system quickly identifies and evaluates suspicious content, and when combined with CVAN, it can automatically reduce counterfeiting by up to 90% without human intervention. This technological breakthrough provides prompt and precise feedback while helping brands trim operational costs, making it an indispensable tool for organizations seeking to streamline their content moderation processes and improve overall performance.

Human precision and uninterrupted moderation
Navee GPT uses its powerful algorithm to assess the risk level of each listing, pre-moderating high-risk content not addressed by CVAN. Trained using a structured and moderated guide, reinforced by Navee’s moderation history, its accuracy rivals that of human moderators. The solution operates continuously 24/7, facilitating large-scale, high-quality moderation.

A step towards market balance
Navee’s aim is not to do away with human moderation, but to improve its accuracy and efficiency. Given the ease and speed with which counterfeit listings are uploaded and spread, automation is essential for efficient detection and management. The startup aims to balance the market against counterfeiters exploiting the internet’s susceptibility to fake content creation.

Matteo Amerio, co-founder and CEO of Navee, comments: “Today, it’s much easier to create thousands of counterfeit listings than to detect a single one. The cost of identifying a counterfeit product is now higher than the cost of listing it online. This is where our solution shines. By further automating moderation, we empower companies to remove counterfeit content even more effectively.”

Navee GPT takes moderation to new heights of speed, efficiency and precision. With 99% accuracy, this incredibly revolutionary solution brings the world a little closer to counterfeit-free every day.

Salesforce Announces Einstein GPT, the World’s First Generative AI for CRM

Salesforce, the global leader in CRM, today launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. With Einstein GPT, Salesforce will transform every customer experience with generative AI.

Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all of a company’s customer data.

With Einstein GPT, customers can then connect that data to OpenAI’s advanced AI models out of the box, or choose their own external model and use natural-language prompts directly within their Salesforce CRM to generate content that continuously adapts to changing customer information and needs in real time.

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate specific responses for customer service professionals to more quickly answer customer questions, generate targeted content for marketers to increase campaign response rates, and auto-generate code for developers.

“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI. This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways.

“Einstein GPT, in combination with our Data Cloud and integrated in all of our clouds as well as Tableau, MuleSoft, and Slack, is another way we are opening the door to the AI future for all our customers, and we’ll be integrating with OpenAI at launch.” said Marc Benioff, CEO of Salesforce.

Integration with OpenAI: Salesforce is combining OpenAI’s enterprise-grade ChatGPT technology with Salesforce’s private AI models to deliver relevant and trusted AI-generated content.

“We’re excited to apply the power of OpenAI’s technology to CRM,” said Sam Altman, CEO of OpenAI. “This will allow more people to benefit from this technology, and it allows us to learn more about real-world usage, which is critical to the responsible development and deployment of AI — a belief that Salesforce shares with us.”

Salesforce Ventures launches $250 million Generative AI Fund: Salesforce also announced a Generative AI Fund from Salesforce Ventures, the company’s global investment arm. The new $250 million fund will invest in high-potential startups, bolster the startup ecosystem, and spark the development of responsible, trusted, and generative AI.

Einstein GPT is the next generation of Einstein, Salesforce’s AI technology that currently delivers more than 200 billion AI-powered predictions per day across the Customer 360. And by combining proprietary Einstein AI models with ChatGPT or other leading large language models, customers can use natural-language prompts on CRM data to trigger powerful, time-saving automations, and create personalized, AI-generated content. Launching today are:

  • Einstein GPT for Sales: Auto-generate sales tasks like composing emails, scheduling meetings, and preparing for the next interaction.
  • Einstein GPT for Service: Generate knowledge articles from past case notes. Auto-generate personalized agent chat replies to increase customer satisfaction through personalized and expedited service interactions.
  • Einstein GPT for Marketing: Dynamically generate personalized content to engage customers and prospects across email, mobile, web, and advertising.
  • Einstein GPT for Slack Customer 360 apps: Deliver AI-powered customer insights in Slack like smart summaries of sales opportunities and surface end users actions like updating knowledge articles.
  • Einstein GPT for Developers: Improve developer productivity with Salesforce Research’s proprietary large language model by using an AI chat assistant to generate code and ask questions for languages like Apex.

ChatGPT for Slack, built by OpenAI: In addition, Salesforce and OpenAI today announced the ChatGPT for Slack app. The app provides new AI-powered conversation summaries, research tools to learn about any topic, and writing assistance to quickly draft messages.

The customer perspective: Customers like HPE, L’Oréal, RBC US Wealth Management, and S&P Global Ratings discuss the value generative AI delivers to improve customer engagement.

  • “Embedding AI into our CRM has delivered huge operational efficiencies for our advisors and clients,” said Greg Beltzer, Head of Tech for RBC US Wealth Management. “We believe that this technology has the potential to transform the way businesses interact with their customers, deliver personalized experiences, and drive customer loyalty. We are excited to explore this opportunity with Salesforce and drive the next generation of personalized customer experiences.”
  • “Advances in AI continue to facilitate deeper, multi-dimensional insights from market participants globally. Consequently, Sales and Marketing teams can improve their customer-centricity and become even more embedded in their customers’ journeys,” said Chris Heusler, Chief Commercial Officer of S&P Global Ratings. “The next chapter of AI has exciting implications for elevating the customer experience.”

Availability

Einstein GPT is currently in closed pilot.