Twitter has undergone some serious changes after Elon Musk took over the social media app. A lot of users on the app are questioning whether these changes are really worth the money. Be it the new Twitter Blue or the updated prices, Twitter is definitely changing its approach. There have been some seriously mixed reactions to the changes made to the Twitter app.
ExpressVPN’s research states that many Twitter might end up losing followers after the recent changes made to the social media platform. If we take a look at predictions, Twitter may lose up to 33 million users globally by 2024. Not only that, there is a considerable risk of Twitter losing 6% of its current US users by the end of 2023. The company has also laid off a huge number of employees recently. With the future of Twitter being rocky, let’s see whether Twitter Blue will be a saving grace for the social media app or not.
How Twitter Changed After Elon Musk Took Over?
After the recent acquisition of Twitter by Elon Musk, the social media app has gone through some serious changes. Be it the sudden layoffs of a vast number of employees, or the introduction of a premium version, Twitter is for sure changing. The most exciting change to Twitter has to be the introduction of Twitter Blue, a premium version of Twitter for users.
The paid service allows users to access a blue tick, and the feature even provides a gold tick for businesses and brands. But the question remains, is Twitter Blue worth the money?
Is Twitter Blue Worth It?
Elon Musk took over Twitter in October 2022, and the platform has been undergoing constant changes since then. Twitter Blue launched soon after, allowing users to get a verified tick for a monthly subscription. To access Twitter Blue, users have to pay a price of 11 USD for iOS or Android devices and 8 USD to access Twitter Blue on a PC.
Before we discuss if Twitter Blue is worth the money or not, we will have to see the perks that it offers. Other than providing Blue or Gold ticks to a profile, Twitter Blue also allows users to edit their tweets after posting them. Additionally, users can undo tweets, bookmark folders, access top articles, upload longer videos, customize the Twitter interface, and upload an NFT profile picture.
Twitter Blue might be useful for brands and creator account with a huge following. However, the feature is not very useful for people who are not very active on the social media app. Most perks on Twitter Blue simply help users customize the look of their profile or allow users the feature to edit their content after posting it. It can be said the feature is only worth it if you use Twitter heavily and have a huge following to cater to.
Conclusion
It can not be denied that Twitter Blue has been getting some positive reviews ever since its launch. However, many users are avoiding getting the service for themselves as the prices are too high. Even if the feature is worth the money, most users do not need to get a blue tick just to access some perks on the social media platform.
Twitter Blue might be an interesting feature for businesses; however, brands are also not very keen on spending money to access the selected perks they might be able to avail through Twitter Blue. Still, the feature is quite new, and users have yet to decide whether they want to pay the price to access the features that Twitter Blue offers.
In the last decade, brick-and-mortar stores have slowly started to decline in popularity. The truth is, many shoppers prefer the simplicity and convenience of online shopping. Additionally, the pandemic has only increased the popularity of eCommerce and sped up the decline of physical stores.
Since brick-and-mortar stores were on their way out, digital storefronts have started poaching stores’ clientele. However, eCommerce comes with its own set of issues, including cybersecurity.
According to a survey published by Irish telecommunications company Magnet Networks, 20% of respondentsclaimed to be unaware of significant cybersecurity issues within the industry. Moreover, the same report states that 43% of cyber attacks against Irish businesses can be attributed to unawareness.
If you couple this with Hiscox Insurance’s findings that 41% of Irish firms studied experienced a cyberattack over a six-month period, it’s easy to see why cybersecurity is such a big concern in Ireland.
The sudden surge in Irish eCommerce demands these businesses to tighten up their cybersecurity systems. However, the first step should be understanding the most significant risks Irish online businesses may face.
The Cyber Threats Facing Irish Businesses
1. Ransomware Attacks
In 2017 the WannaCry ransomware spread like a wildfire. By the end of the year, nearly 30,000 organizations were affected and many of them were organizations like hospitals, universities, businesses, and banks.
WannaCry caused millions of dollars of losses across the globe. And while many citizens and organizations were thankful the WannaCry scourge was put to an end later in the year, cybercriminals rejoiced because they saw an opening.
Ransomware locks the infected device and encrypts data stored on the device. Once the user turns the device on, they’re greeted with a “ransom note”. This “note” informs the user that if they want to see their data unencrypted they have to pay a certain sum of money, which is often in cryptocurrency.
However, paying the sum rarely gives the user access back. Despite that, people keep sensitive, valuable information on their devices, so it’s only natural they would want to pay. But what about the impact on businesses? Not only do many companies pay the ransom, but they also have to replace compromised devices. On top of that, businesses often have to pay a security firm that’ll make sure no confidential data was stolen or compromised.
2. State-Sponsored Attacks
The introduction of the Internet gave countries the ability to communicate with each other more efficiently, as well as the ability to wage cyberwars and launch cyberattacks.
These attacks are commonly known as “state-sponsored attacks”. Countries launch state-sponsored attacks for a few reasons, including:
Hunting for information they can exploit,
Exploiting businesses and people,
Exploiting vulnerabilities found in government systems.
Ireland has a long history of state-sponsored attacks, as well as the whole EU. For instance, in 2017, Irish electricity provider EirGrid became a target of a state-sponsored attack.
State-sponsored attacks are unpredictable and can cause severe damage if we do not have proper precautionary measures in place.
3. Phishing Scams
While some cyberattacks use complex software and have the backing of governments, others rely on social engineering and old-fashioned manipulation. One of the most commonly known social engineering attacks is phishing.
Phishing scams include manipulating the victim into giving out personal and financial information, which can be done in several ways, such as:
Promising a reward (a gift card, for example),
Creating a sense of urgency (fake Microsoft callers calling about a virus), and
Impersonating a family member or close friend.
Unfortunately, millions of people around the world fall for phishing scams each year. It’s easy to spot obvious phishing scams like the Nigerian prince scam, but nowadays cybercriminals know more sophisticated ways of manipulating users, and many phishing scams look and sound legitimate.
What Can Organisations and Irish Citizens Do?
While many cyber attacks can have a devastating effect on your business, there are some ways to prevent them from happening in the first place. However, a solid cybersecurity strategy requires time and effort. Thus, start learning and implementing new strategies to improve your chances against cybercriminals.
1. Use a VPN
Cybercriminals lurk on every corner of the Internet, waiting for an easy target. Unfortunately, in many cases, you don’t have to do much to become a victim. However, some practices may increase your chances. For example, many users transmit unencrypted data, whether they’re on a public network or while running their business, which can be extremely dangerous.
These days, cybercriminals can intercept and read unencrypted data without much effort. To make sure your data isn’t exposed, consider using a VPN for security.
For instance, ExpressVPN’s app actively encrypts the data your device sends out, meaning that cybercriminals will have a much harder time cracking it. You can also apply a network-wide VPN for your home or business to protect all the devices on the network in one swing.
2. Create Strong, Unique Passwords
Using the same password across multiple accounts will make your accounts more vulnerable to hacks. However, surveys show that most people still prefer using weak, easy-to-guess passwords.
One way to protect your accounts is by using a robust and unique password for each account. An even better option is using a password manager for your credentials.
3. Frequently Update Software
Software updates often contain various security fixes. Thus, to make sure your devices aren’t in danger, regularly check for available updates and update the software as frequently as possible.
Educate Yourself and Your Employees on Current Cybersecurity Risks
According to the aforementioned Magnet Networks survey, many Irish business owners lack awareness of current cybersecurity risks and dangers that could affect their businesses.
This lack of awareness means they often can’t identify the threat and are unprepared for an actual attack. This puts them at an immediate disadvantage, and it can severely endanger their business.
Thus, the first step should be educating your employees and yourself on the basic cybersecurity etiquette, the latest cybersecurity trends, and the dangers facing your businesses.
1. Subscribe to an Account Monitoring Service
When a data breach does happen, it’s essential to detect it as soon as possible. The longer the breach goes unnoticed, the more time the hacker has to tamper with the stolen data, and eventually sell it, or use it for nefarious purposes.
This is where account monitoring services can come in handy. Account monitoring services keep an eye on your accounts and inform you about potential security breaches or any other suspicious activity.
What’s more, you can choose between account monitoring services for individuals and businesses according to your needs.
2. Limit Access to Your Devices
There are no security software and cybersecurity education courses that can protect you if you leave your devices unsupervised. A skilled hacker needs only a few minutes to wreak havoc on an unattended device.
Thus, limiting access to your devices can significantly impact your overall security.
3. Set Roles for Each Employee
Letting your employees access all data at any time can result in security breaches. Fortunately, IT can set roles for everyone. This way, you can divide employees into groups and give them specific permissions based on their roles.
4. Secure Your Network
Without accessing the network, cybercriminals have fewer opportunities to harm your accounts. This is why it’s crucial to tighten up your network security.
For example, actions such as whitelisting trusted devices, setting a strong security key, and hiding your network can increase the overall security of your network.