Pedigree uses AI tech for shelter dogs to find new homes

Worldwide, 12 million dogs are in shelters waiting for their forever home, yet many do not get that chance, and the problem is reaching critical levels. 

Research suggests that the quality and characteristics of shelter dog photos, such as floppy ears and closed mouths can drastically reduce adoption time*.  

That’s why leading global pet food brand, PEDIGREE®, which has been supporting adoption for more than a decade, has turned to revolutionary technology to help give every shelter dog its time in the spotlight – and get seen by potential pet parents. 

Launching today, Adoptable is the PEDIGREE brand’s first-of-its-kind initiative that combines proprietary AI technology with PEDIGREE’s substantial global ad reach to create picture perfect ads of shelter dogs in need of a home. 

By using amateur dog photos captured by shelter workers, Adoptable technology gives every pup the professional-grade photography “glow up” they deserve.  

“Adoptable is a transformational step for us at PEDIGREE. We’re committed to helping end dog homelessness around the world. Now that commitment can be at the heart of everything we do – in every ad,” Global Brand VP Fabio Alings says. 

With Adoptable, a digital dog double provides information about the pose and general characteristics of the dog. Then, a machine learning model refines all the features to make the final image look just like the specific dog that is available for adoption. 

With just a few pictures, Adoptable can reposition the dogs into different poses and create assets that are used in any PEDIGREE advertisement, while keeping the authentic characteristics and look of the shelter dog.  

The technology allows shelter dogs in advertising to change based on the viewer’s location and switch out in real-time when a dog is adopted. 

Global Marketing Manager, Mehgan Recker says what’s different about Adoptable is that it allows any ad that PEDIGREE makes to live its purpose – not just a few adoption ads.  

 

“If we help shelter dogs be seen, we can help them be adopted. Now every dollar we spend on media doesn’t just take our products to the world; it takes adoptable shelter dogs too.” 

Nexus Studios’ Technical Director, Vegard Myklebust says of the project, “This is an amazing opportunity to use bleeding edge technology for good. There’s simply no other way that this could have been done at the global scale with such important hyperlocal impact, than by harnessing the latest machine learning technology and our digital image making expertise.” 

Adoptable also matches breeds to the location and traits that best suit the dog through geo-targeting and First-Party Data – making sure the right dog is being shown to the right person.  

Launched first in the PEDIGREE brand’s global test market, New Zealand, the Adoptable technology will be rolled out in other markets in 2024.

ConnectingUs is a new place where we all connect and grow.

Social Media is the thing these days and getting off the ground aint easy starting afresh but it all begins somewhere and of late people are leaving social media in their droves or changing platforms with Musk at the helm of Twitter and Zucks competing with his new take Threads which is limited for most but had a base to begin with being Instagram it will be interesting to see how this works out over time and what changes Musk and Zuckerberg will apply as they compete.

A new idea has been born by where you can have a social network plus more and more is in the works by web designer Adam O Gleason who wants to bring people together in a different way but not only by being a social media outlet it offers more than just what you typically find on your current social media outlets and here is where it got its name from, being a hub for more things than one this is how he hopes to build a nice community overall and take things in a different direction.

Adam tells us

“At ConnectingUs, we believe in the power of connections. We are a dynamic online network that empowers individuals to monetize their content, forge new relationships, and promote their businesses like never before. Our platform is designed to bring together a diverse community of creators, entrepreneurs, and professionals who are eager to share their passions, expand their networks, and unlock new opportunities.

Whether you’re an aspiring artist, a seasoned influencer, a startup founder, or a small business owner, ConnectingUs is your go-to destination for fostering meaningful connections. We provide you with the tools and resources to showcase your unique talents, engage with like-minded individuals, and take your endeavors to new heights.

https://familypets.ie/ one of Adams websites

What sets us apart is our commitment to fostering a supportive and inclusive environment. We believe that collaboration is the key to success, and by connecting people from different backgrounds and industries, we aim to inspire innovation, creativity, and mutual growth. Our platform encourages constructive interactions, knowledge sharing, and mentorship, allowing you to learn from others and develop your skills along the way.

Monetizing your content has never been easier. With our integrated monetization features, you can turn your passion into a sustainable source of income. Whether it’s through advertising partnerships, sponsored collaborations, or direct sales of your products and services, we provide the tools and guidance to help you monetize your efforts and build a thriving online business.

But ConnectingUs is about more than just financial gains. It’s about fostering genuine connections and building a supportive community. Our interactive features, such as forums, chat rooms, and virtual events, enable you to engage with fellow members, exchange ideas, and find collaborators for your projects. You can expand your reach, gain valuable insights, and connect with individuals who share your aspirations.

ConnectingUS network – https://connectingus.network/

Join us today and embark on a journey of discovery, growth, and connection. Whether you’re looking to monetize your content, meet inspiring individuals, or promote your business, ConnectingUs is your gateway to a vibrant network of opportunities. Together, let’s unlock the full potential of your passions and create a world where connections thrive”.

Welcome to ConnectingUs, where your dreams meet limitless possibilities.

Tech Review – Woov is a cordless design heating cushion for your furry friends from stoov

When it comes to tech we mostly think of ourselves let’s be honest but there is tech for you pets to these days you know, only kidding but since I got a new pet in the house Lola has been in a few videos not with pet products and some of which do have a tech element to it and this product does and this company does not only cater for your cat or dog they cater for us humans too and have a really nice range of products you might not even think about and how they work and as some said to me it is just a cushion and there was my answer back, don’t judge a book by its cover.

When asked to check this out first I was about to pass on it but I changed my mind and said we would take a look and I am glad I did as this particular product is for your cat or dog be it Winter or Summer due to how it works and how it works is what people miss and for a regular visitor to pets stores I have yet to see anything like it personally.

This works with a simple process and is simple to use and set up which takes around 3 minutes to do in fact and the job is done, there is two ways to look at this or use it if you will and both will keep your pet happy and if cold will keep them warm. So in the box you get your cushion your cover and an external cover and also a charger and plug and on the outer cover there is a simple control to power on/off and change the heat temperature.

For me the pillow is comfortable and it is not one that you could fall of the edge of if you understand so your pet will not fall of the edge of it as it is soft and sinks down making it safe, we do have other standard pillows here which the dog would lie or sit on but would not hover on the edge as it is a more solid material and she would be edging back to jump off it or if on couch for example as it is not stable like this pillow is.

OK so then end result then, well I cant speak or my dog but I know when she is happy and she has made herself a new bed now and from my own personal take it is comfortable and does the job and I love the heating element to it too and so will you and your pet, again it is my own view on the matter and trying to take all into consideration and be subjective, everyone’s taste is different and that is no different to your pet but from seeing what she has and has not liked over the years this is a winner and she will not move off it now.

What is this all about then and who is stoov

Stoov live for those moments where we forget about time and just enjoy the moment. Stoov® is all about bringing coziness, whether its inside on your couch, outside on a fresh spring morning or harvesting the last lights on an autumn day. Their infrared heating products will keep you warm, whether you are at home, in your garden, on the sea or camping, so you can focus on the moment and enjoy life.

The Woov heated cat & dog bed

Animals love to be warm, and your furry friends will often be found lounging in the sun. But what about when the sun isn’t shining? With the Woov heated dog and cat bed, you can give your pet a cozy spot to relax in the house, no matter the weather. It’s a surefire way to keep them warm and comfortable.

Lola woov and Stoov indoors – techbuzzireland

 

How does the Woov heated bed for your dog and cat work?

The Woov heated bed for your furry friends uses smart infrared heat technology, just like all other heating products from Stoov®. Don’t worry, it’s completely safe for both humans and animals. Plus, it has a timer and thermostat built in for extra safety. So you can relax, knowing that it won’t get too hot and it will automatically shut off after 8 hours.

What are the thermal dog beds made of?

When it comes to the heated dog beds, you have options! The Woov Woolly is made of a super soft and cozy fabric that feels like a sheepskin. And the Woov Outdoor is perfect for those less tidy and clumsy pets. It’s made of a synthetic fabric that’s water and dirt repellent, plus UV resistant, making it perfect for outdoor use.

Make your four-legged friend happy with a heated cat or dog bed

Don’t be surprised if your dog or cat barely notices the cozy new heated bed you bought for them! We all know that, in particular, cats can be stubborn and often prefer the smallest cardboard box. But don’t worry, if that’s the case, you can always use the cushion yourself. Plus, you have 30 days to return it for any reason.

Check out familypets.ie for your local pet supplies

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