Tag: #Dell

Catherine Doyle Appointed Managing Director for Dell Technologies Ireland

Dell has announced that Catherine Doyle was named Managing Director for Dell Technologies Ireland.

Catherine now has overall responsibility for the commercial and enterprise business in Ireland and will be focused on delivering solutions for both public and private sector organisations. In her new role she will be responsible for helping them to take advantage of the latest technologies in areas such as 5G, artificial intelligence, cybersecurity, edge and multicloud to support their digital transformation and business goals. Catherine will also take the lead on delivering the Irish team’s contribution to Dell’s ESG strategy to advance sustainability, cultivate inclusion and transform lives through the power of technology.

“I’m delighted to take up the role of managing director at such a critical time for not only Dell Technologies but our partners and customers,” said Catherine Doyle, MD of Dell Technologies Ireland.

“With an evolving economic environment businesses and organisations across Ireland continue to face the challenge of meeting the needs of their customers and managing volatility while also transforming at speed. Emerging technologies such as 5G, AI and Edge will play a vital role in helping organisations to navigate these challenges. I’m really looking forward to working with the team to support our customers and partners with market-leading solutions to accelerate the pace of digital transformation and unlock breakthrough innovation. Working with our global and regional experts in our campuses in Cork, Limerick and Dublin we are uniquely positioned to deliver real impact for organisations in every sector,” she added.

Catherine succeeds Jason Ward who is taking on leadership of the Dell Technologies EMEA Global Alliances team.

New study from Dell Technologies reveals that 56% of Irish businesses are using data to better understand their carbon impact

Statistics unveiled by Dell Technologies in advance of Earth Day 2023 reveal that Irish businesses are increasingly turning to technology-driven innovations to both gain insights into their organisation’s environmental impact and take action to reduce their carbon footprint.

According to the Innovation Index survey of 100 businesses in Ireland, 56% of organisations are using telemetry data to achieve greater visibility of their carbon impacts. 

Organisations across Ireland are also turning to emerging technologies to accelerate their journey to a net-zero future. The survey found that 64% are increasing efficiency by leveraging Edge, Artificial Intelligence and Machine Learning to action data insights.

Amid high energy costs, a majority of Irish businesses are focused on reducing IT energy usage with 56% stating that they are taking steps to increase energy efficiency in the data centre and two-thirds reducing their overall IT carbon footprint.

Organisations are also now looking at more sustainable models of consumption as they advance sustainability. 46% are currently experimenting with how they consume technology by embracing as-a-Service models and on-demand IT services.

“At Dell Technologies, we believe that innovation should go hand-in-hand with environmental sustainability,” says Ronan Carey, Director, Dell Technologies Ireland. “Our latest survey reveals that it is a belief shared by businesses and organisations across Ireland. Many are now turning to technology to advance their ESG agenda and achieve their climate goals. By upgrading to Dell’s PowerEdge servers, for example, University College Cork has been able to reduce power usage by over 50% and greenhouse gas emissions by nearly 70%. From using data to monitor emissions to harnessing AI and the Edge to become more energy efficient, we’re seeing advancements in sustainable innovation. This Earth Day and every day, it’s important that we all work together to accelerate progress and put technology to work to protect our planet.”

Dell Technologies study reveals that innovation leaders are 2.2X more likely to accelerate their way through economic uncertainty

The Dell Technologies Innovation Index, a new study polling 6,600 respondents across 45+ countries, including 100 from Ireland, reveals that Irish businesses are confident in the strength of their organisation’s innovation in the face of global challenges. Over three quarters (84%; Ireland: 78%) say that they agree their business has a vibrant culture of innovation, but the research shows a clear ‘innovation gap’ between perception and realisation.

To understand organisations’ innovation maturity across the globe, respondents were placed on an innovation maturity benchmark ranging from Innovation Leaders to Innovation Laggards. This reveals an innovation perception gap, as the results show, despite the positive view of innovative business cultures, only 18% (Ireland: 6%) of organisations worldwide can be defined as Innovation Leaders and Adopters.

This is important, as Innovation Leaders and Adopters are 2.2X more likely to accelerate their innovation during a recession than Innovation Followers and Laggards (who are more likely to decelerate). The good news is that the Innovation Index is a snapshot in time, and organisations can improve by priming their people, processes and technology for innovation.

People-primed innovation

Organisations need help to develop an innovation culture where all ideas can make a difference and learning through failure is encouraged. Businesses recognise this and are confident in their ability to deliver: over three quarters (78%; Ireland 68%) believe that, in part, people join their company because they believe they’ll be empowered to innovate, which is a major achievement.

However, they need to ensure that they fix the innovation gap. 59% (Ireland: 69%) of respondents believe people also leave their company because they haven’t been able to innovate as much as they hoped they would. And 64% (Ireland: 68%) say aspects of their company’s culture hold them back from being as innovative as they want to / can be.

The report also gives businesses a guide on how they can course-correct these issues, highlighting both opportunities to innovate more as well as the barriers that impact innovation.

Process-primed innovation

In addition to people-specific changes, businesses should also look at how they can improve their processes around innovation. The prime barrier to innovation for respondents’ teams is a lack of time to innovate, which underscores the importance of senior leaders modelling prioritisation. Presently, 68% (Ireland: 53%) of respondents say their leaders are more focused on the day-to-day running of the business than innovation. Without true, visible commitment at a leadership level, ambitious, skilled individuals can’t achieve their full potential on innovation.

Providing more structure around innovation can also lead to better outcomes. While by its nature, innovation may be seen as an organic, ad-hoc pursuit, 63% (Ireland: 50%) of Innovation Leaders and Adopters say their innovation is driven by special, dedicated projects.

Technology-primed innovation

The study findings point to the power of technology to enable innovation, and the consequences of falling behind. The vast majority (86%; Ireland: 80%) are actively seeking out technologies to help them realise their innovation goal. Conversely 57% (Ireland: 61%) believe their technology is not cutting-edge and fear they will fall behind their competitors.

The study also explores where organisations are making gains and facing obstacles, across five technology catalysts for innovation: multicloud, edge, modern data infrastructure, anywhere-work and cybersecurity. In nearly all areas, the greatest stumbling block to unlocking that potential is complexity.

These struggles are evident in the top cited global technology obstacles to innovation:

  1. Growing cloud costs
  2. Difficulties integrating the overall business architecture with the IT infrastructure architecture
  3. Time and money spent to migrate apps to new cloud environments
  4. Cybersecurity threats: can’t innovate with data and insecure edge devices
  5. Lack of IT infrastructure to meet and process data at the edge

 

“In the context of non-stop change and uncertainty, it’s never been more important for Irish businesses to innovate. Resilient organisations with a culture of innovation are best placed to drive growth and compete internationally,” says Jason Ward, Vice President and Managing Director, Dell Technologies Ireland.

“The new Dell Technologies Innovation Index showcases that businesses across Ireland can innovate at speed once they have the right people, processes and technology. It’s clear from the research that small, small, practical ideas can create a ripple effect that leads to greater productivity, profitability and purpose. By embracing breakthrough technologies, building a culture where learning through failure is encouraged and embedding data-driven processes at every level, Irish businesses can become global innovation leaders.”

To support organisations on their innovation journey, Dell Technologies will share “lessons from Innovation Leaders and Adopters”. Visit www.dell.com/innovationindex for more information and read our executive summary report.

Dell Technologies helps UCC increase energy efficiency & reduce emissions on campus

Dell Technologies (NYSE:DELL) and University College Cork (UCC) have joined forces to harness the power of technology to bolster UCC’s position as a green university.

UCC is the world’s first Green Flag Campus and has a strong commitment to sustainable practices. Its recent five-year strategic plan puts people and the future of the planet at its centre with UCC committed to becoming a carbon neutral campus by 2040.

However, outdated IT infrastructure and minimal data storage capacity hindered the university’s ability to not only reduce its impact on the environment but also to provide a high-quality and flexible digital experience for its 25,000 students and 3,500 staff. This became clear at the onset of the pandemic and the pivot to hybrid ways of learning and teaching.

UCC turned to Dell to help put its technology at the heart of its student experience and ensure that IT transformation contributed towards its overall sustainability goals on campus. With the help of the Dell team locally and using Dell PowerEdge servers and modern storage and back-up solutions, UCC has been able to retire legacy systems and look at new ways in which technology can reduce carbon emissions and energy usage on campus.

Crucially, the new servers help UCC reduce energy consumption and Co2 emissions. Updating to Dell PowerEdge servers has reduced annual greenhouse gas emissions by nearly 70% year-on-year while reducing power usage by over 50% and requiring close to 40% less cooling.

Commenting on the collaboration, Gerard Culley, Director of Information Technology at UCC, said: “When we looked for a partner for our infrastructure needs, we wanted to work with an organisation that shared our values and strategic goals. UCC is committed to working towards a more sustainable future and with that comes an obligation to partner with an organisation that shares this commitment. That’s why we chose to partner with Dell Technologies.

 “With the help of Dell’s PowerEdge servers, we were able to put in place modern, resilient storage and compute solutions and achieve incredible results when it came to our energy and carbon footprints. With Dell’s solutions, we’ve completely modernised our IT infrastructure so that we can deliver more flexible, sustainable, secure and resilient digital services and solutions to our staff and students for years to come.”

Jason Ward, Vice President & Managing Director, Dell Technologies Ireland, said: “With remote and hybrid learning now the reality for most third level institutions, UCC reached out to us to deploy a modern digital infrastructure and help UCC staff and students avail of a central and functional IT system. At Dell Technologies, we are determined to meet the needs of today without compromising the ability to meet the needs of future generations. Since 2013, we have reduced the energy intensity in Dell PowerEdge servers powered by Intel processors by 83%[1]. By harnessing the power of modern storage solutions, we are able to support the university as it continues to thrive as an innovative, competitive and sustainable research-led hub.”

New Dell devices designed to inspire a true work from anywhere spirit

Dell Technologies has today unveiled new devices as part of a revamp of the company’s commercial portfolio. With a new Latitude 9440, additions to the Latitude 7000 series, a new Precision workstation and a new UltraSharp Curved Monitor, the new line-up aims to drive collaboration and productivity in the new world of work.

Introducing the Latitude 9440

The new Latitude 9440 caters to the needs of executives, salespeople and consultants, and it is packed with innovation in the world’s smallest 14” commercial PC.

Inspired by the iconic design of Dell’s XPS line, but with a deliberate aesthetic for business users, the Latitude 9440 is clean, smooth and simplified. The machined aluminium and graphite colour offer a sleek and premium look. Even with this beautiful two-in-one design, Dell has prioritized performance. Conference calls can take a toll on PCs but they are here to stay. Dell has updated its thermal design to rear venting dual-fan systems for a cool and quiet experience.

The new design choices cater to the commercial user for a comfortable all-day typing experience. Stemming from the Concept Luna sustainable PC workstream, Dell has reduced backlit keyboard power usage by up to 75% and increased battery life by three hours[iii] with the new mini-LED backlit keyboard technology. The striking new keyboard includes wider keys with no gap (also known as zero-lattice), an increased angle between keys and curvature on each key for easy tactile separation.

Incredibly light and small, the new Latitude 7000 series

The new Latitude 7000 series features Ultralights and aluminium options to offer a variety of sizes, form factors and functions for the diverse needs of the mobile professional. It includes a 16:10 aspect ratio and the same mini-LED battery-saving keyboard as the 9440 to make it easier to work productively, no matter the location.

The Latitude 7340/7440 Ultralights deliver productivity in a thin and light form factor for maximum mobility. Now available in a 14-inch display size, they are the world’s smallest and lightest 14-inch and 13.3-inch premium commercial laptops. Weighing under one kilogram (13-inches) and slightly over 1kg (14-inches), and made with magnesium throughout the full chassis, the devices are light yet extremely durable with a smooth and sleek touch.

The Latitude 7000 series is also available in 13-inch, 14-inch inch aluminium options, now with a new 16-inch aluminium option. Users can work efficiently with enhanced features of an enlarged touchpad and high-quality top and bottom firing speakers.

Performance and style reach new heights with Dell Precision

For professionals who require high performance, stylish design and more screen real estate, Dell has added a 16-inch thin and light mobile workstation to its Precision line-up.

The new Precision 5680 has the smallest footprint in the world for a 16-inch workstation, offering even more power and immersive experiences for creators and engineers. The specs are impressive: up to Intel® Core™ i9 (45W), and up to 64GB of DDR5 memory with NVIDIA RTX™ 5000 Ada Generation Laptop GPU. Users will benefit from the crisp 16:10, three-sided InfinityEdge display, haptic trackpad for quick and responsive feedback, four grade A audio speakers, up to UHD+ PremierColor display and FHD IR camera with proximity and ambient light sensor.

Dell has also updated the broader Dell Precision portfolio – from the entry-level 3000 Series mobile workstations to the most powerful Precision 7000 Series mobile, tower and rack workstations.

A branching ecosystem

A modern work setup requires both software and ecosystem solutions around the PC so that users can efficiently maximize productivity. This is why Dell has also unveiled the UltraSharp 49 Curved USB-C Hub Monitor. The device features a 49” dual QHD curved monitor that allows users to split their display into two 27-inch QHD partitions – without the bezel in between for even more virtually seamless multitasking. With financial traders, engineers and data analysts in mind for multiscreen productivity, users can connect and display content from two PCs simultaneously to one monitor.. It allows users to manage displays and peripherals more easily in one interface.

“Let’s face it, how we work and where we work today is different for everyone”, said Meghana Patwardhan, Vice President and General Manager, Commercial PCs and Software, at Dell Technologies. “Whether it’s hybrid work, remote work, flexible work or in-office work, one thing is fundamentally consistent: technology. It is the great equalizer driving collaboration and productivity, providing new experiences of flexibility and freedom.”

“While today many can work from anywhere, there are still limitations hindering our work experiences. Solving these challenges sits at the core of our design philosophy and represents the innovations in our commercial portfolio. It spans from the device to the ecosystem to the software and solutions that bring an elevated sense of connection and collaboration.

“Already known as the world’s most intelligent and secure commercial PCs – we’ve updated our commercial portfolio with new designs, new collaboration features and new levels of performance. In addition to our laptops and workstations, we’ve simplified our desktop portfolio, added another breath-taking monitor and extended intelligence to the entire PC ecosystem. Throughout it all, we’re thinking about sustainability, security, manageability and service offerings that help ensure businesses can meet their goals and free up the day-to-day burden on IT departments.“

 Pricing and availability

 

  • Latitude 9440 will be available in the coming months with pricing to be announced upon release.
  • Latitude 7340, 7440, and 7640 are available now with Irish pricing to be announced.
  • Precision 5680 Mobile Workstation will be available on May 18th 2023 with pricing to be announced upon release
  • Dell Optimizer is available now.
  • Dell UltraSharp 49 Curved USB-C Hub Monitor (U4924DW) is available starting from €963.00 excluding VAT.

Dell Technologies Strengthens Security Portfolio with New Services and Solutions

Dell Technologies is announcing new security services and solutions to help organizations protect against threats, respond to attacks and secure their devices, systems and clouds.

Seventy-two percent of IT business leaders and professionals believe the changing working world exposes their organization to even greater risk.[i] The highly distributed IT environment creates new opportunities for cybercriminals and requires organizations to transform their approach to securing and recovering their data and systems. Dell’s new security offerings help tackle these challenges so organizations can reduce risk and protect their business.

“Our partnership with Dell Technologies is invaluable for achieving our IT goals while securing our data and patients’ sensitive information at a time when health care institutions are prime targets for cyberattacks,” said Theodore Fotias, vice president, IT Infrastructure, Phoenix Children’s Hospital. “Dell security solutions give us the peace of mind we need to focus on what matters most: delivering the best possible research and care to our patients.”

“Security is embedded in Dell’s DNA. It’s built into our designs, infrastructure, supply chain and our products,” said Matt Baker, senior vice president of Corporate Strategy, Dell Technologies. “Our growing portfolio of security services and solutions is helping organizations tackle their toughest security challenges and addressing the increasing complexity of how they stay secure across networks, devices and systems. We’re helping customers double down on resilience in a challenging environment.”

 Managed Detection and Response (MDR) Pro Plus helps safeguard IT environments

Dell is expanding the capabilities of its MDR offering with Managed Detection and Response Pro Plus, a fully managed security operations solution that helps organizations prevent, respond and recover from security threats.

With Managed Detection and Response Pro Plus, Dell protects endpoints, infrastructure, software, hardware and clouds by:

  • Delivering 24×7 threat detection and investigation while also identifying vulnerabilities and prioritizing patching.
  • Conducting breach and attack simulations to ensure an organization’s existing security controls, including web or email gateway settings, are configured and working properly.
  • Carrying out penetration testing to find vulnerable pathways into an organization’s environment utilizing the same techniques seasoned hackers use, flagging potentially suspicious activity and recommending security posture improvements.
  • Providing year-round cybersecurity training in concise, easy-to-learn modules to improve employee awareness of risks and encourage best practices.
  • Offering Incident Recovery Care to quickly deploy certified experts to assess a security incident and get the customer back to business if a breach occurs.

Dell augments its threat management portfolio with CrowdStrike

In addition to a managed services approach, Dell empowers organizations to design, manage and secure their own IT environments. Dell now offers customers more choice in cybersecurity software with the addition of CrowdStrike Falcon into its SafeGuard and Response portfolio. With CrowdStrike’s industry leading cloud native platform, organizations can access an extended suite of defenses that accelerate threat investigation and response to protect critical areas of enterprise risk: endpoints and cloud workloads, identity and data. Adding CrowdStrike to the portfolio makes it easier for organizations to rely on Dell for their expanding security needs, including on their journey to a Zero Trust architecture with scalable and best-in-class solutions.

Dell delivers hardware protections to Dell commercial PCs

Dell builds the industry’s most secure commercial PCs.[ii] Providing organizations an additional boost of confidence with integration between Dell’s PC design and supply chain, Dell is launching a cloud-based version of its Secured Component Verification (SCV) offering. The enhanced solution gives enterprise customers added security assurance that their PCs arrive as they were ordered and built from the factory.

Secured Component Verification on Cloud helps reduce the risk of product tampering of Dell commercial PCs. Dell generates a digital certificate, stored in a secure cloud environment, that documents key PC components in the factory. Upon delivery, IT teams can review the PCs against their corresponding certificates to verify component integrity. This unique offering also allows IT teams to verify an entire PC fleet in a single view versus each device locally, providing an additional layer of security while saving time.

Product Success Accelerator for Cyber Recovery helps protect against attacks

To help organizations prepare for a potential cybersecurity event, Dell is introducing Product Success Accelerator (PSX) for Cyber Recovery. The new service streamlines the implementation and operation of a more secure, isolated Cyber Recovery vault so organizations can protect critical data and maintain business continuity.

Joining Dell’s growing portfolio of cyber recovery solutions and services, PSX for Cyber Recovery is the first standardized, outcome-based service available within the new PSX family. Companies can choose from three levels of assistance based on their needs.

  • Ready includes planning workshops, installation and configuration of a Dell Cyber Recovery vault, a runbook, a success plan and cybersecurity skills training
  • Optimize adds quarterly vault assessments, recommendations for the environment, including updates, patches and policies, and assisted restore test simulations.
  • Operate adds ongoing operational assistance to monitor and investigate activity, initiate corrective actions and provide support in the event of a cyberattack.

Additional quotes

Dermot O’Connell, SVP Services Sales, EMEA, Dell Technologies, said: “We are seeing huge interest in our cyber-related services in EMEA, particularly with medium-sized businesses. Customers recognise that traditional perimeter defences are ineffective against increasingly sophisticated ransomware attacks and MDR Pro Plus makes it easier to understand, purchase and enable protection.”

“MDR is an accelerant for security teams to quickly identify and close gaps, deploy modern, integrated technology, and guide future security strategies,” said Dave Gruber, principal analyst, Enterprise Strategy Group. “With the complexity and broader reach of potential attacks, Dell’s recent services and solutions additions demonstrate their understanding and commitment to helping IT and security leaders grow and operationalize security programs capable of keeping up with and defending rapidly changing IT infrastructure.”

Availability

  • Dell Managed Detection and Response Pro Plus is now globally available directly and through channel partners.
  • Incident Recovery Care is now available in North America.
  • Dell SafeGuard and Response with CrowdStrike is now globally available.
  • Dell Secured Component Verification on Cloud will be available globally for Dell commercial PCs in May.
  • Dell Product Success Accelerator for Cyber Recovery is now available directly and through channel partners in North America.

Ireland’s leading manufacturers come together at Dell Technologies Limerick to realise the future of Industry 4.0

Manufacturing leaders from across Ireland gathered at the Dell Technologies Customer Solution Centre Innovation Lab in Limerick in recent weeks for a conference to investigate how emerging technologies and the power of data can help accelerate the development of smart manufacturing in Ireland.

Leaders from across the pharmaceutical sector and beyond took part in the event focused on how the fourth industrial revolution is reshaping production lines. Artificial Intelligence, Edge Computing, Digital Twins and 5G are the breakthrough technologies underpinning this transformation.

Attendees were provided with insights into current technology trends and how accessing data from sensors and devices allows organisations to drive productivity on the factory floor, ensure quality control and increase energy efficiency at every step of the production line.

As manufacturers become more connected, they also become more vulnerable. That was the main message from cybersecurity experts at Dell as they outlined the steps and strategies that can help Ireland’s pharmaceutical and medical technology (MedTech) sectors to strengthen their cyber resiliency.

With over 227,000 people employed within the sector, Ireland has emerged as a global manufacturing hub for the pharma and MedTech industries. By working in partnership, technology experts and industry leaders can accelerate the adoption of Industry 4.0 technologies and help achieve the ambition of the Government’s Industry 4.0 Strategy to position Ireland as a competitive, innovation-driven manufacturing hub at the forefront of the fourth industrial revolution by 2025.

Jeff McCann, Director of the Customer Solution Centre Innovation Labs at Dell Technologies Ireland said “The emergence of a new wave of emerging technologies is spurring a radical transformation across the manufacturing sector – a scale of transformation often referred to as the fourth industrial revolution or Industry 4.0.

“Underpinning this transformation is the power of data. From Edge and 5G through to Artificial Intelligence and Machine Learning, data is revolutionising manufacturing, and is already helping forward-looking enterprises to supercharge productivity, optimise their supply chains and accelerate innovation. As a global manufacturing hub for the pharmaceutical and med-tech sectors, Ireland stands to gain significantly.

But from speaking to customers around the country, it’s also clear that firms of all sizes are facing challenges in adopting these technologies. That’s why it is crucial for industry leaders to come together with technology experts such as Dell to deliver on the promise of smart manufacturing and reinforce Ireland’s leadership. This becomes even more important in light of the Government’s Industry 4.0 Strategy 2020-2025, which sets out an ambition for Ireland to be a competitive, innovation-driven manufacturing hub at the frontier of the fourth industrial revolution by 2025.

“At Dell we recently hosted an event in our Customer Solution Centre Innovation Lab in Limerick. Focused on the ways in which emerging technologies can support the development of smart manufacturing, the event showcased how Ireland’s manufacturing industry can make better, data-driven decisions with the help of new technologies. By working in partnership, together we can realise the opportunities of Industry 4.0 and further enhance Ireland’s role as a competitive and innovative leader in the manufacturing space.”

The event took place at the Dell Technologies Customer Solution Centre in Limerick, where the innovation lab team works with customers to explore and unlock the full potential of smart manufacturing and deliver on their digital transformation goals.

Alienware unveils major expansion to augment its growing Peripheral Ecosystem

Dell Technologies has unveiled a major expansion to its Alienware peripheral ecosystem, doubling the size of its current portfolio with options designed for everyone from the deskbound, marathon PC gamers to the maverick who manoeuvres throughout multiple gaming environments. The launch includes a customisable keyboard, two new gaming headsets and a wireless gaming mouse.

Two new headsets with easy controls & crisp Dolby Atmos audio

Alienware’s Dual Mode Wireless Gaming Headset (AW720H) is designed for gamers seeking all-day comfort and immersion. Upon unboxing, you will first notice a wider suspension headband that promotes long-term comfort and soft memory foam ear cups wrapped in a breathable fabric to help keep your head cool when it’s needed most.

Detailed, precise audio is delivered with 40mm hi-res certified drivers and Dolby Atmos, creating 3D surround sound that is designed to amplify every in-game detail – from multiplayer games, RPGs, MMORPGs and any genre in between. The AI noise-cancelling boom microphone helps reduce the impact of ambient sounds on your voice, allowing for crisp communication amongst your friends during high intensity gaming sessions and leaving you with detailed game audio to keep you a step ahead of your opponent’s next move.

 

AW720H offers an impressive battery life of up to 30 hours and fast-charging capabilities that let you get up to six hours of battery life from just 15 minutes of charging.

For those that prefer a wired connection, the new Alienware Wired Gaming Headset (AW520H – as seen in the header image) delivers many similar features as the AW720H, as is it both lightweight and adjustable, supporting longer wear during extended gaming sessions.

Customizable connection and performance with the new Alienware keyboard

The line’s most customizable and responsive mechanical gaming keyboard yet, Alienware’s first gaming keyboard (AW920K)  features Tri-Mode connectivity for flexible connection options across a range of gaming devices.

 

 

 

The feature allows to adapt three different playstyles at the user’s fingertips:

  1. Experience responsive wireless PC gaming performance using the 2.4GHz wireless USB-C dongle – deploy the convenient dongle extender to have the receiver closer to the keyboard for maximum reception.​
  2. Connect up to three different compatible devices via Bluetooth 5.1 – select the active paired device or the 2.4GHz connection using the selection button on the back of the keyboard.​
  3. Plug in and play on your PC using the detachable USB paracord cable.​

Enjoy undisturbed gameplay with up to 42 hours battery life via a 2.4GHz dongle connection (thanks to magnetic snap-on charging technology) or up to 46 hours battery life via a Bluetooth connection.

Comfort, precision and accuracy: new wireless gaming mouse

Created with right-handed gamers in mind, the new Alienware Wireless Gaming Mouse (AW620M) prioritizes comfort, precision and accuracy, featuring the line’s leading-edge sensor technology and patent-pending magnetic-force L/R keyplates. With up to 26,000 DPI, 650 IPS, and 50G max acceleration, users can expect speedy, accurate clicking and no angle snapping for reliable precision. For marathon gaming sessions, the 2.4GHz wireless dongle connection offers up to 140 hours of battery life on a PC, and if you’re in a pinch, quickly recharge for just five minutes to get up to 10 hours of continuous gameplay.

 

 

Commenting on the launch, Vincent Tucker, Senior Director, Alienware Peripherals, said: “Today, we are doubling the size of our Alienware peripheral suite with options targeting a range of playing styles, tailored experiences and price points. From the deskbound, marathon PC gamers to the maverick who maneuvers throughout multiple gaming environments, our growing ecosystem delivers reliable high-performance gear to span more lifestyles than ever before.

Highlighting the ecosystem approach that Alienware has taken with the peripherals, Tucker added: “Pairing effortlessly across the Alienware ecosystem, these new peripherals work in unison with your existing setup to help ensure comfortable, uninterrupted gameplay. Each of these new peripherals can be harmoniously connected to your gaming ecosystem and easily managed by Alienware Command Center (AWCC), a centralized hub that allows quick access to settings such as game-specific profiles and themes, lighting, macros, audio controls and overclocking. This is more than just a software update; it is a new architecture – built from the ground up – featuring a new, intuitive, and dynamic user design.”

Pricing & Availability:

 

  • Alienware Dual Mode Wireless Gaming Headset (AW720H) is available starting 31st March 2023. Pricing to be announced upon release.
  • Alienware Wired Gaming Headset (AW520H) will be available on 19th May 2023. Pricing to be announced upon release.
  • Alienware Tri-Mode Wireless Gaming Keyboard (AW920K) will be available on 19th May 2023. Pricing to be announced upon release.
  • Alienware Wireless Gaming Mouse (AW620M) is available on 31st March 2023. Pricing to be announced upon release.

 

 

 

 

 

 

 

Dell unveils refreshed XPS Desktop, XPS 15 and XPS 17

Dell Technologies has unveiled details of the refreshed XPS Desktop and the refreshed XPS 15 and 17 laptops. The new portfolio of devices features 13th Gen Intel Core processors and NVIDIA GeForce RTX 40 Series graphics, in a move that promises a powerful performance and exceptional graphics to fuel intensive creative projects.

XPS Desktop

From the prestigious XPS portfolio comes the latest and most powerful XPS Desktop yet, now equipped with up to 13th Gen Intel®Core™i9k processors, up to NVIDIA®GeForce RTX™4090 or AMD Radeon™RX 6900 XT graphics and DDR5 memory, with up to a 60% faster clock speed than DDR4.

In addition, Dell has made a few updates to the exterior design including an aluminium bezel and refined front grille, as well as new colours, Graphite and Platinum. The desktop is available with liquid cooling and new side venting on the XPS DT to provide extra cooling.

It will be launching first with 13th Gen Intel® Core™ processors and NVIDIA 4080/4090, however, the remaining configurations will be made available in mid-2023.

XPS 15 & 17

 Whether streaming or editing photos, the XPS 15 and XPS 17 are beautifully designed, high-performance machines that are built to fuel intensive creative projects. Now outfitted with the latest 13th Gen Intel® Core™ processors and NVIDIA® 40 Series GPUs, these laptops intersect cutting-edge technology, artful craftsmanship and stunning displays to deliver the best experience for content creators on-the-move.

The XPS 15 is the perfect balance of power and portability with an unrivalled immersive visual and sound experience. The XPS 15 delivers high performance in a thin design thanks in part to thermal engineering. Along with dual fans and heat pipes, hidden exhaust vents in the hinge also help with airflow and a slight ramp aids in lifting more heat out.

The XPS 17 on the other hand is Dell’s most powerful XPS laptop yet, with extreme power to fuel the most intensive creative pursuits. The XPS 17 with DDR5 memory has up to 50% faster clock speed than DDR4 memory.

Both devices sport the Dell Performance application, which allows users to customise their laptop’s performance to suit specific needs. Default optimised mode enables the best balance of performance and thermals.

Pricing and Availability

  • The XPS Desktop is available for purchase today, starting from €1,137.40 excluding VAT.
  • XPS 15 and XPS 17 will be available for purchase on March 7th. Pricing is to be announced upon release.