Tag: Business

How to Make Sure Your Business Is Not Losing Money

Small business owners work hard to make sure their businesses are running smoothly and turning a profit. But sometimes, even the most diligent owners can be losing money without realizing it. In this article, we’ll discuss some of the most common ways small businesses can lose money, and how to stop it from happening.

First, you need to identify the problem areas. How is money being lost in your business? Are supplies being wasted? Is an employee stealing from you? Are you placing orders for products at higher prices than you should be paying?

Let’s take a closer look at some of these issues so that they can be identified and corrected and if you need help with your business you can also check out audit services.

Revenue Leakage

One of the first and most common ways small businesses lose money is through revenue leakage. Revenue leakage refers to any number of habits that can cause you to lose money without your even realizing it. For example, an employee who goes on long breaks throughout the day but stays logged into their computer for work purposes costs you money because you are paying them to be there even though they aren’t actually working. If you are doing something like this, it might be time for a reality check. Do your employees need to take so many breaks? Does everyone really need to stay logged in all the time?

Another example is when customers prolong the payment for services, which can often happen with medical assistance. In this case, revenue leakage can occur when bills remain unpaid for a long period of time. Most times these leakages remain unnoticed.

Product Waste

Another way you could be losing money without realizing it is by having product waste. If your business is not utilizing all the products you are purchasing, this loss will happen over time and can be easy to miss. For example, if you purchase enough paper for an entire year but only use it for half of that period.

Productivity

How productive your employees are directly affected by how much money your company makes. If everyone knows how to waste time at work efficiently, you could be losing more money than you think. To make sure productivity levels are high, it might be time to take a look at how employees are spending their day. If you find that they are spending too much time on personal calls or other non-work-related tasks, it’s time to implement some changes in the office work habits.

Office Work Habits

You can also lose money through poor office work habits like sloppy record-keeping and disorganized filing. These can cause mistakes to be made, such as incorrect orders or lost documents.

To avoid these problems, it might be time for a business owner to step in and take additional responsibility for the way things get done around the office. By knowing exactly what is going on and keeping the lines of communication open, you will be able to head off problems before they occur.

There are many ways for small businesses to lose money without realizing it. By identifying where the money is going and developing a plan for changing these habits, you can take back control and prevent unneeded leakages from taking place in your business.

Tips For Ecommerce Owners On How To Increase Your Customer Lifetime Value

Ecommerce is a booming industry and it’s no surprise that businesses are scrambling to get their piece of the pie. But while some eCommerce stores thrive, others struggle. The key to success in this highly competitive field is customer loyalty and satisfaction. Fortunately, there are numerous strategies that you can implement to keep customers coming back for more! This article will focus on four things you can do to increase your customer lifetime value: incentivizing repeat business with discounts or freebies; providing excellent customer service; developing loyalty programs; and offering quality products at fair prices. With these tips in mind, you’ll be able to make your store stand out from the competition and set yourself up for long-term success!

Subscribing Customers

One of the best ways to increase your customer lifetime value is by offering incentives or discounts in exchange for repeat business. You can send emails to customers every time you have a sale, but this is annoying and they probably won’t even open them. Instead, offer subscription services through your store, so that customers can subscribe to receive information about sales and new products! 

People like getting things by subscription because it guarantees that they will be able to purchase the item when it goes on sale. Plus, most people don’t want to miss out on great deals, so having something with recurring relevance ensures that customers will come back again and again! Browsing through the top subscription apps can give you an idea of how they work and what’s on the market. You could also launch membership programs where shoppers sign up for exclusive newsletters or access certain areas of your website. This will give customers incentive to buy from you more frequently.

Customer Service That Goes Above And Beyond

Improving your customer service is another great way to increase your customer lifetime value. Nobody wants to work with a company that doesn’t take their business seriously. That’s why you will want to make sure that your products are well-made, ship on time, and are packaged carefully. You should also highlight customer service representatives in your marketing campaigns so customers know they are committed to providing the best possible experience.

 

Customers who receive great customer service are more likely to shop at your store again because they know they can rely on you for support if anything goes wrong! Whether it is via phone, email, or chat, replying quickly will show customers how much you care about them and their concerns. Feel free to publish reviews or positive testimonials on your website as well. 

Loyalty Programs To Keep Customers Coming Back For More

Offering loyalty programs is another great way to boost your customer lifetime value. Once customers start coming in regularly they become big spenders, so giving them discounts in exchange for shopping in your store encourages them to keep doing so! 

A loyalty program can be anything from offering an early bird discount on the weekend when people have more time to shop, to providing regular coupons or newsletters full of deals. You could also give out points or tokens that shoppers accumulate over time and then redeem for discounts on future purchases once they have reached certain milestones. Developing custom eCommerce software can help track how many points people have when they are earned, and when they expire.

Offering Quality Products At Fair Prices

Last but not least, providing quality products at affordable prices is another great way to boost your customer lifetime value. If shoppers know that your store is always well-stocked with quality items at good prices, they will be more likely to shop at your store again and again. While it may take a little longer, you can grow your customer lifetime value by offering free shipping or discounts on larger orders.

The more often shoppers purchase from you, the more time they will spend on your website perusing through products as well as talking about you with their friends and family. Some customers even come back to do all of their holiday shopping at once!  This is definitely something you will want to try and shoot for because it means they are happy with your products, prices, shipping timeframes, etc. 

The input provided here is some really great tips on how to increase your customer lifetime value. Hopefully, this article has been helpful in providing you with a roadmap of what it takes to be successful on the eCommerce platform!  If you are not sure where to start, all of these principles can help guide your decisions when making changes or updates to any part of your business.

Top Reasons to Consider Business Cloud Storage

As a business owner, you may find it quite challenging to decide which tools and services you should invest in. Of course, you need to be careful when it comes to your business budget, but you also need to ensure you invest in solutions that can aid efficiency and success for your business. The right solutions can make a big difference to your business in many ways, and this is why they are well worth investing in. Among those that are invaluable to businesses of all sizes are cloud storage solutions.

With services such as Backblaze cloud solutions, your business can look forward to benefiting in many ways. As long as you make the right choices in terms of your cloud storage plan and provider, you can look forward to everything from saving time and money to enjoying greater security and protection for your digital files. In today’s digital era, this type of solution has become particularly important for business. In this article, we will look at some of the top reasons to consider business cloud storage.

Some of the Benefits for Your Business

There are lots of benefits that you can look forward to when you invest in cloud storage for your business. Some of the major benefits include:

Security and Protection for Digital Data

One of the reasons many businesses invest in this type of solution is because of the enhanced level of protection and security they get. When you consider the risks businesses face when it comes to their digital data, it is not surprising that cloud services have become so popular. This includes risks such as malicious attacks or accidental deletion of important data. With the right cloud storage solution, you can ensure your data is safe and secure, and you can reduce the risk of falling victim to cybercrime or experiencing issues relating to the accidental deletion of your files.

Easy Access When You Need It

Another of the key benefits you can look forward to when you invest in these solutions is the ability to access your data with ease as and when you need to. With this type of service, it doesn’t matter where you are or what device you are using – you can still access your stored data whenever you need to. This is ideal if you want to view or work on documents while you are on the move or from home.

Affordable and Efficient

You can also look forward to affordability and efficiency when you invest in cloud storage, and you can save your business a lot of wasted time and resources. Using cloud storage is very simple and straightforward, so you don’t have to worry about any complicated processes. Everything can be done quickly and without any stress or hassle, and you have the added bonus of a very affordable solution for your business.

These are some of the many reasons to invest in cloud storage solutions for your business. 

4 Ways to Improve Your Online Business

Running an online business is exciting and rewarding in a lot of ways. You have the opportunity to work from home, set your own hours, meet people from all over the world that you would have never met otherwise, and more. But with a lot of competition out there, you have to always strive to move forward if you want your business to succeed. Following are some ways that you can improve your online business and achieve a greater level of success.

1. Develop A Security Strategy

When you’re running an online business, it’s important to have a security strategy in place to protect the personal information of your customers. This means having a strong password policy that everyone in your company follows, protecting customer data with strong encryption, monitoring for possible breaches in security, and more. As the digital security experts from https://www.gasystems.com.au/ explain, developing a zero-trust strategy is also a good idea when it comes to protecting your business from the inside out. Zero-trust is a complex approach to cybersecurity, where every stage of digital interaction needs validation continuously. 

That way, the chances of someone accidentally leaking data or hacking into your system are reduced to an absolute minimum. Of course, when talking about security, you need to think about both the backend and the front end. If you are planning to sell products online, the security of your system is just as important as the physical safety of your product inventory. Having a well-developed security strategy in place will help protect both your customers and your company against breaches that could lead to being fined or even sued.

2. UX/UI Design

Good user experience design is invaluable for an online business, whether it’s a website or another form of digital technology. Research shows that up to 70% of users say they would not continue using an app or website if the design didn’t seem inviting or was difficult to navigate. To put it simply, user interface design centers around how well your product functions, as well as what features need to exist on a platform, website, or app – no matter what it is. Of course, user experience design is closely related to it. In fact, UX can be defined as the process of designing systems that work well for both the company and the customer. It’s important to remember, however, that when you are working on UX/UI design (or any other part of your business), you need to keep your target audience in mind.

3. SEO

Search engine optimization is a strategy used by many online businesses to let the world know about their products and services. Although it has been around for a long time, SEO is still pretty popular these days because it gives you an opportunity to drive traffic from the search engines to your website or business page. While the matter can get pretty complex, the basic idea behind SEO is to implement a set of steps that will help your website rank higher in search engine results. The main elements of SEO include:

  • Keyword phrases – words or short phrases that are typed into a search engine when someone is looking for information about your business. Your goal is to make sure that these keywords are used in all parts of your website, so customers can easily find you using the search engines.
  • Meta tags – a set of words that describe the content in the HTML code of your web page. In other words, meta tags are hidden keywords that users can’t see when they’re on your website but search engine crawlers can find and use for ranking purposes.
  • Backlinks – links from one website to another website. In SEO, backlinks are considered a good thing because they help get you higher in search engine rankings.

4. Cross-Channel Marketing

One of the biggest mistakes new online business owners make is thinking that their website is everything they need to get ahead. While it’s true that your website is a major factor in terms of getting customers and potential clients to check out your company, you also have to consider other ways to reach people. Cross-channel marketing might sound like one big puzzle, but it’s actually pretty simple. It’s basically a strategy that focuses not only on your website, but also on different social media platforms, apps, email marketing, and even traditional advertising such as TV commercials. Think about it this way: if you want to gain more followers, clients, or customers, you need to work on all aspects of your business.

Ultimately, it’s important to realize that no matter what kind of online business you decide to run, there will be competition. This means the only way to succeed is by moving forward and working hard every single day. Improve your company by keeping these four tips in mind: security, UX/UI design, SEO, and cross-channel marketing. You’ll see a number of benefits from going the extra mile.

6 Useful Tools That Can Improve Your Lead Generation Business

Generating leads is a major concern for businesses of all sizes. It doesn’t matter whether you’re just starting out or you’ve been in the business for years, the market is constantly changing and evolving. In order to stay ahead of your competition, you need to come up with new ways to attract customers.

For many small businesses, generating leads online has become one of their go-to strategies as it offers them a number of benefits over traditional marketing methods such as advertising or cold calling.

SeedProd for Page Building

SeedProd is a tool that you can use to quickly create an unlimited number of new landing pages, squeeze pages, and sales pages. You can use SeedProd to build your own website or to help you run your lead generation business. It is not the only tool of its kind but it is a very good one and easy to use.

CallScaler for Call Tracking

Call tracking is very important for businesses that want to generate more leads and sales. However, choosing the right call tracking software can be difficult and CallScaler is one of the best call tracking software in the market today. It has a lot of features that other call tracking systems don’t have.

Call tracking is essential for businesses to analyze the performance of their marketing campaigns and improve their results by adjusting the campaign. CallScaler is a powerful call tracking tool used to track, measure, and improve your sales funnels. The tool helps you to analyze the results, have a better conversion rate, increase quality score and reduce cost per acquisition.

 

Sendinblue for EMail and SMS Marketing

 

SendinBlue is the perfect tool for you to use if you want to create an email marketing campaign or an SMS marketing campaign. For example, it is competitively priced, and it provides a lot of useful features:

 

  • Automatic sending when you receive an email: your customers will be able to subscribe to your newsletters by just replying to the message they get. This way, you will be able to build a relationship with them before they sign up for your newsletter.
  • Send team emails, nudge your customers, or remind them of an event: you can send emails to a group of people by just adding their email addresses.
  • SMS marketing: SendinBlue allows you to create and send SMS messages in the same way as emails.
  • Create and send personalized emails: you can add your customers’ names in the subject line of your email.
  • Automate follow-up emails: SendinBlue allows you to create automated follow-up emails. 
  • Export your data: SendinBlue allows you to export your contacts in CSV format.

 

Lead Forensics for Getting Contact Details

Lead Forensics is an online service that allows you to get the contact details of people who have downloaded your lead magnets or visited your website. You can use this information to connect with and engage with those potential customers.

This service is one of the best ways to get leads. It’s free to use, but you can upgrade to a paid plan if you want more features.

There are other lead generation services out there, but Lead Forensics is among the favorites because it’s easy to use and the results are pretty good.

Another important feature is that you can create multiple lists of leads so you can target different groups of people. For example, if you have a product for both men and women, you can create a list of leads for each group.

The Importance of Effective Lead-Generation Strategies


Implementing effective lead-generation strategies is paramount in ensuring a stream of potential customers for your business. This is not merely about increasing the number of leads but about improving the quality of these leads to maximize conversion rates. Effective strategies help in crafting targeted marketing efforts, making it easier to reach the right audience at the right time with the right message.

In the digitally connected world, where consumers are bombarded with information, standing out to potential customers by offering value and relevance through your lead generation efforts becomes a critical success factor. Developing a robust B2C or B2B lead generation strategy can be challenging, but working with professional marketers who understand the complexities of lead generation can be incredibly helpful. Utilizing the right tools and technologies can also make a significant impact.

 

Google Ads for Advertising 

Google Ads started out as a pay-per-click service but has since evolved into something much more. Today, it’s an entire advertising platform in which advertisers can create and run ads on both desktop and mobile devices.

Using Google Ads is one of the best ways to generate leads for your business. It has been around since the early 2000s and offers some of the quickest results when it comes to generating traffic and leads.

Zapier for Automating Your Workflow

Zapier app is known as automation software that helps you automate your workflow to improve your lead generation business. It helps you connect hundreds of different web applications and get work done in a single click. It’s very useful for business owners, marketers, and agencies to save time and boost their productivity. For example, you can use Zapier to save all the contacts of your LinkedIn connections in your Gmail account.

If you’re looking to increase your lead generation skills, then you’ll be glad you came across this article. We’ve provided a list of six tools that will help you generate leads for years to come.

 

6 Ways To Make Sure Your Online Course Outshine The Others

Online courses are used by a lot of institutions and workplaces. They share courses using LMS which gives them access to many things that are required to make their course successful. You can also add plugins to make the course more advanced. By using an LMS WordPress plugin, one can create engaging content. It gives you access to content layout, monetization options, content restriction options, assessments and quizzes, multiple media support, and WordPress plugin integration.

However, simply using an LMS is not enough to make an engaging learning experience. A variety of factors matter when you create an engaging course. Some of these are:

Length of course: People in today’s fast-paced world want to be taught things quickly. They can willingly waste their time while using social media but when it comes to learning they want to learn quickly. What they want are courses that provide more content in less time. A course with a duration of not more than 3 months sounds appealing to people. The other e-learning apps provide courses in a detailed manner, but they are lengthy. You need to find a way that will help the learners to learn things in a short span of time in creating an online course.

Easy organized access: A course that offers all the material required for learning in an organized manner makes learners feel content. People want convenient things like having access to course-related notes, documents, audio, videos, and other stuff in a hassle-free way. If learners can get access in a few clicks it will not give them the chance to search for things they want on any other source. Otherwise, they can learn things from any website or by watching YouTube videos. Thus, organized and well-prepared content for your course that is quickly available will make your online course perfect for them.

Interactive sessions: There is always the possibility that learners will get bored during a course. People need refreshment in almost everything they consume. Learning is no exception. With interactive videos, audio, quizzes, and live sessions, you can keep learners from boredom. If the courses offered are just theories and have no examples or interactions to keep them engaged, chances are they will drop out of the course. This can be acquired by using an LMS WordPress plugin.

Customer support for query: Teaching and learning is a two-way process. You cannot just provide the learner with everything they need and expect them to learn on their own. At one point or another, they will face a situation where they will need to communicate and discuss their doubts with someone. To make your course stand out in the market, you will need to provide a good customer-client communication system. It is one of the most essential components for your course to be successful.

Offer certificates: Most people want things more if they are getting appreciation in the end which will make them proud. Offering a certificate or accomplishments will encourage customers to buy your course. When someone is enrolling in a course, they will see what they are getting in addition to knowledge. Having a certificate will allow them to show what they have learned, which they can use to add to their resumes. 

 Affordable: Researching the market value of the same course you are offering will let you know how to grab the market. Compare the attributes like duration, content, and price of the course and plan accordingly. The courses must be affordable so that anyone can buy them without breaking the bank.

 Conclusion:

If you are in the market for selling something, you need to make your product match the expectations of customers. The above things will make sure you create an online course that will stand you out in the market. 

Benefits Of Integrating TV Advertising Into Your Marketing Strategy

TV advertising is an often overlooked marketing tool. It may seem outdated to some, but it can be a powerful way to reach your target audience and get your message across. If you want more information on the benefits of TV advertising, read this blog post.

Introduce your business to potential customers

One of the primary benefits of integrating TV advertising into your marketing strategy is that you can introduce your business to potential customers. TV advertising is a great way to get in front of a large audience and make an impression. You can also use TV advertising to educate potential customers about your products or services.

However, you have to be creative in the ads that you will show your potential customers. In this case, the seasoned creative animators behind https://www.wearefrantic.com/ suggest that you invest in advertising that is high-quality and engaging. This means that the ads should be fun, creative and use entertaining content that customers can’t help but watch.

Reach a larger audience

Another benefit of using TV advertising is that you can reach a larger audience. This is because TV advertising allows you to capture the attention of a wider range of people, including those who are less tech-savvy and may not use social media or search engines regularly. However, many consumers remain cynical about this type of marketing tactic as they have been exposed to too many ads that are irrelevant or annoying. This means it is important to produce high-quality ads that are relevant to your target audience and will capture their attention.

Generate leads and sales

TV advertising can also help you generate leads and sales. This is because TV advertising offers a direct way to reach customers who are interested in what you have to offer. You can also use targeted TV advertising to reach specific demographics that are likely to be interested in your products or services.

TV advertising is also useful for increasing sales because it offers an immediate return on your investment (ROI). With traditional marketing campaigns such as print or online advertisements, you may have to wait months before seeing any results. However, with TV advertising you can see a significant ROI in just a few weeks. 

So, if you’re looking for an effective way to introduce your business to potential customers and generate leads and sales, consider using TV advertising. Just be sure to produce high-quality ads that are relevant to your target audience. Also, keep in mind that you can maximize the ROI for your TV advertising campaigns by using digital marketing strategies in combination with TV ads, such as social media posts and website banners that link back to the television commercial or related content on your company’s website.

Create a brand identity

With an ad on TV, you will be able to create a brand identity for your business. In the same way that TV shows have themes, so too will you be able to create a specific theme and tone for your ads. This makes it easier to get across what your product or service is all about without having to use words to convey this message.

In addition, when you produce high-quality TV ads, you will be able to create a positive image for your business. This is important as it can help you attract new customers and keep existing customers loyal to your brand. So, if you’re looking for some of the benefits that come with using TV advertising in your marketing strategy, look no further. TV advertising can help you create a brand identity for your business.

Increase customer loyalty 

You will also be able to increase customer loyalty with TV advertising. As mentioned earlier, when you produce high-quality and relevant ads, you can create a positive image for your business that will attract new customers. However, existing customers will also appreciate the effort you’re putting into marketing your business. This means they are more likely to remain loyal to your brand and recommend it to their peers.

TV advertising can be an effective way to increase customer loyalty, especially if you produce targeted campaigns that are relevant to specific demographics. So, if you’re looking for a way to attract new customers and keep existing ones loyal to your brand, consider using TV advertising in your marketing strategy.

 

 

The benefits of TV advertising are many and varied. From generating leads and sales to reach out to new markets, there’s a reason that the most successful companies invest in this marketing strategy. It may be time for your business to take advantage of what television ads have to offer as well. Keep in mind that with just one commercial you can reach millions of potential customers.

 

Selling Your Beauty Products Online: A Guide

The market for beauty products continues to increase rapidly year on year, with a growth rate that’s exceeding many other markets. That means that there are always new entrants to the scene, building companies that are looking to take a bite of the action. If you’re one of them, you’ll be looking to also build up an online presence so that you can sell products online – either solely or in conjunction with a physical store. This is how you’ll do it, getting the traffic and the conversions to drive your profits ever-higher in this exciting market. 

Website

Your website is critical for your online sales. It is, of course, possible to sell cosmetics and beauty products online without having a website – you’ll do it on sites like Amazon and eBay. But having your own home on the web increases your visibility, builds up your brand’s presence, and gives consumers a chance to shop all of your product listings directly instead of searching by product on larger online marketplaces. So building a website is a critical first step for ambitious startups in the beauty space. 

SEO Boosting

With your website up and running, it’s time to get seen by more consumers. And that’s a case of increasing your visibility on Google, through which the majority of consumers find the products they’re searching for. SEO, or search engine optimization, helps you finish higher up Google’s search results when consumers type in certain relevant keywords. Link up with a cosmetics SEO agency to build up your SEO and start seeing your website on page 1 of Google’s search results. 

Influencers

Another valuable way to tap into the growing beauty market is to show off your products via influencers. These individuals are real people with followers across the world who trust and admire them – ideal ambassadors for your brand. Pick them from Instagram and TikTok to sell to younger audiences who are digital savvy and who mostly shop online. These partnerships can be incredibly lucrative if you choose the right influencers to work with. 

Deals and Offers

We’re fast approaching Christmas and the following period of sales. This is a consumer bonanza, with many shoppers searching for beauty products to give to friends and loved ones. It’s something that you should consider going along with, setting up Christmas hamper options and special seasonal reductions that might appeal to the Christmas wave of shoppers. Come January, lower your prices to draw more people to shop with your brand. 

Emails

Finally, try to acquire the email addresses of those consumers who end up buying from your online store. That way, you’ll be able to reach their inbox when you have a new line in stock or when you’re running promotions. If your products are as good as you believe they are, this will help prompt repeat custom from loyal customers, which is a huge feature of a beauty market that is shaped around quality and loyalty. 

Make your beauty business boom with the above five tips – designed to bring you online customers and deliver you higher profits in the coming months. 

242% surge in cyberattacks in Ireland

Check Point® Software Technologies Ltd. a leading provider of cybersecurity solutions globally, is warning organisations in Ireland of a 242% surge in cyberattacks when globally, the figure is 40% in 2021 compared to 2020. What can Irish companies do differently? Check Point Software says now is the time to adopt a prevent-first approach.

There have been several high-profile cyberattacks in Ireland this year alone. Most recently, the National University of Ireland Galway (NUI Galway) fell victim to an attempted attack, causing widespread disruption to students and staff. And while there are promising initiatives happening, such as the Cyber Ireland National Conference, the 242% increase in cybercrime is a stark reminder that there is still a long way to go.

Check Point’s Country Manager for Ireland, Hugh McGauran says, “Clearly, Irish companies are attractive to hackers right now. However, we can absolutely reduce the risk of unknown attacks by implementing a prevent-first approach. This essentially means moving away from detection and response only, and neutralising attacks and malwares prior to the execution stage. If you think of the kill chain, the first step that a malware will take is to try and propagate and move laterally across your network as soon as it’s executing. But, if you can prevent it from executing in the first place, then all the efforts to trace, contain and remediate that damage are dramatically reduced.

“This is something even more important now than ever due to the cyber skills gap we currently have here in Ireland. If you can reduce the burden and eliminate a lot of the noise, then you can allow your smaller teams to focus on the real threats. To bring this into the context of the pandemic, whether you agree or disagree with the decisions of government, it really was a prevent-first strategy. The first thing most governments did was to ask everyone to separate – work from home, don’t go out if you don’t need to.

“The vaccine rollout is another layer of prevention. If we were to go back and use a detection and response approach only, then it would have centred around handing out thermometers and testing everyone – which doesn’t prevent anything. That would definitely have had a very different impact in terms of the infection rate, the load on hospitals and ultimately, the mortality rate. So, in cybersecurity, yes detection is important but if you can prevent something, why wouldn’t you?”

Hugh’s five tips for Irish companies looking to adopt a prevent-first approach:

  1. Visibility: Know what is connected to your network.
  2. Use block/prevent mode on high fidelity signatures. Tune said signatures based on devices within each network segment being protected to reduce false positives.
  3. Automate threat detection and remediation.
  4. Put in place guardrails to ensure configurations are properly maintained.
  5. Train your staff to operate the technology properly and if that is not possible, work with a managed services partner to fill skill gaps.