Tag: brand

Navee launches Navee GPT, the anti-counterfeiting solution that redefines brand security with automatic counterfeit moderation

Navee, a leading player in the fight against online counterfeit, announces the launch of Navee GPT, a revolutionary technology that enables automatic moderation of high risk counterfeit listings, 24/7, 365 days a year.

If counterfeit production were a country, it would be the sixth largest emitter of CO2 globally, with devastating consequences for the environment, society, and economy. In light of this urgent challenge, Navee is taking the lead with the launch of Navee GPT, a large-scale language model (LLM) that takes the fight against counterfeiting even further.

This new technological advance complements Navee’s earlier innovation, the CVAN (Collaborative Visual Authentication Network). Result of collaboration between brands and platforms, CVAN blocks counterfeits, at upload, across the platforms using semi-exact image matching and insights sharing, allowing them to proactively fight counterfeits. Navee GPT further reinforces this technology by using AI to analyze and tackle high risk listings that may have slipped past CVAN. This new multimodal LLM aims to help brands and platforms double their listing moderation and cut average processing time by up to 10 times.

Increased and automated processing capacity
With the integration of Navee GPT, the initial moderation capacity could multiply fivefold or even tenfold, enabling the processing of up to 15,000 counterfeit cases per month per customer to be processed. This allows Navee to empower their partners and customers to triple the efficiency of their analyst teams.
The system quickly identifies and evaluates suspicious content, and when combined with CVAN, it can automatically reduce counterfeiting by up to 90% without human intervention. This technological breakthrough provides prompt and precise feedback while helping brands trim operational costs, making it an indispensable tool for organizations seeking to streamline their content moderation processes and improve overall performance.

Human precision and uninterrupted moderation
Navee GPT uses its powerful algorithm to assess the risk level of each listing, pre-moderating high-risk content not addressed by CVAN. Trained using a structured and moderated guide, reinforced by Navee’s moderation history, its accuracy rivals that of human moderators. The solution operates continuously 24/7, facilitating large-scale, high-quality moderation.

A step towards market balance
Navee’s aim is not to do away with human moderation, but to improve its accuracy and efficiency. Given the ease and speed with which counterfeit listings are uploaded and spread, automation is essential for efficient detection and management. The startup aims to balance the market against counterfeiters exploiting the internet’s susceptibility to fake content creation.

Matteo Amerio, co-founder and CEO of Navee, comments: “Today, it’s much easier to create thousands of counterfeit listings than to detect a single one. The cost of identifying a counterfeit product is now higher than the cost of listing it online. This is where our solution shines. By further automating moderation, we empower companies to remove counterfeit content even more effectively.”

Navee GPT takes moderation to new heights of speed, efficiency and precision. With 99% accuracy, this incredibly revolutionary solution brings the world a little closer to counterfeit-free every day.

eir unveils first major brand refresh in nearly a decade with new ‘eir for all’ identity

eir, Ireland’s leading telecommunications company, has unveiled ‘eir for all’ a new modern, inclusive and accessible brand identity.

The company has invested €2 million in this new ‘eir for all’ identity representing a major transformation for the business, following its €1.2 billion five-year investment in Ireland’s telecommunications infrastructure and the transformation of eir’s customer experience. This is eir’s first new identity since its rebrand from Eircom in 2015.

Bridging eir’s heritage with its pivotal role in contemporary Irish society, ‘eir for all’ underscores the company’s enduring commitment to enhancing connections across Ireland. Highlighting eir’s integral presence in communities and its mission to facilitate stronger, more meaningful connections for a better Ireland. Through ‘eir for all’ the company showcases its efforts in fostering inclusivity and accessibility, reinforcing its vision of a connected community where everyone can thrive.

The new brand identity was unveiled to more than 3,000 eir staff at events in eir’s Dublin HQ today, in four care hubs across Sligo, Cork, Limerick and Waterford, and with staff in retail stores and in the field. It will be phased in through the company’s operations starting from today and will also feature via TV and online advertising, out of home advertising, stores, websites, and digital platforms.

‘eir for all’, will also feature prominently in eir’s national sponsorships and community partnerships, including as one of the title sponsors of the GAA Hurling All-Ireland Senior Championship, GamerFest, and as long term supporters of Special Olympics Ireland.

The launch of ‘eir for all’ coincides with unique data showing how eir is delivering more meaningful connections across Ireland

  • In the past 12 months fixed broadband increased by 24.9%. This increase is equal to 127 billion hours gaming, 7.5 billion hours video chat, 1.3 billion hours film streaming or 390 billion songs streamed
  • Over the past 12 months, on average, each household used 8.1 hours of HD video per day and Sunday was the highest data usage day of the week.
  • Over the past 12 months 5G Data Traffic has increased some 110% and Data Traffic is up
  • Last month, St. Brigid’s Festival of Light in Dundalk saw a 3TB surge in local data traffic in Dundalk town centre celebrating the St. Brigid’s festivities Sunday was the highest data usage day of the week

The new ‘eir for all’ brand identity profiles individual people, families and communities across Ireland demonstrating how eir’s technology helps people connect for a better Ireland. They include a TikTok performer, a young hurler, a Special Olympics athlete, a family of gamers and a group of surfers among others.  Please click here for more detail: https://www.youtube.com/results?search_query=eir+for+all

The new ‘eir for all’ brand identity follows a year of significant achievements across all eir’s operations. eir has passed more than 1.2 million homes and businesses across Ireland with future-proofed fibre to the home broadband network. This makes it possible for more than 3 million people throughout Ireland to access the latest technology and fastest download speeds to enhance how they live and work. As part of its new brand identity, eir has also invested €4 million refurbishing 21 stores on high streets and in retail parks.

Addressing eir colleagues, Susan Brady, Managing Director, Consumer and Small Business, eir, said;“We are delighted to introduce ‘eir for all’ our new consumer-focused brand proposition that marks a significant milestone in our journey as Ireland’s leading telecommunications company. This initiative underscores our dedication to redefining connectivity across the nation, ensuring every individual has access to seamless, world-class technology and connectivity solutions. Our commitment extends beyond infrastructure to creating an inclusive, effortless experience for our over two million customers daily. ‘eir for all’ embodies our vision of a modern connected Ireland, reinforcing our pledge to enhance Ireland’s digital landscape and make superior connectivity accessible to all, regardless of background or circumstances. As we continue to expand Ireland’s largest high-speed fibre and leading 5G networks, we remain grateful for the unwavering support of our employees, partners, and customers who share in our mission for a better-connected Ireland.”

 

Oliver Loomes, CEO of eir commented on today’s announcement: “Over the past five years, eir has embarked on a transformative journey, investing over €1.2 billion in expanding and enhancing Ireland’s fibre and mobile network infrastructure. This significant investment underscores our commitment to providing the most reliable and extensive connectivity across the nation. Moreover, we’ve made a deliberate move to onshore and establish a new care function, ensuring our customers receive the highest quality of service. Today, hundreds of our directly employed staff in our Care Hubs in Sligo, Cork, Limerick, and Waterford are dedicated to caring for our customers. This strategic shift towards improving our infrastructure and customer care underlines our dedication to not just meeting, but exceeding, the evolving needs and expectations of our customers. It’s in this spirit of transformation and commitment to excellence that we chose to reposition and revitalise the eir brand, making a clear statement that we are here for all, committed to delivering unparalleled connectivity and service to every corner of Ireland.”

 

Benefits Of White Labelling Your Business

Entrepreneurs are always looking for new and creative ways to remain ahead of the competition and increase their profits in the fast-paced world of business. One such strategy that has gained considerable traction in recent years is white labeling. This business practice has proven to be a game-changer for many, offering a myriad of advantages that can significantly impact the success and scalability of a venture. In this comprehensive exploration. We delve into the world of white labeling, unraveling its intricacies and shedding light on the diverse benefits it brings to the table.

Decoding White Labelling: A Tailored Approach to Success

Before we plunge into the benefits, let’s demystify the concept of white labeling. At its core, white labeling is a strategic business arrangement where a company sources products or services from a third-party provider and then rebrands them as its own. This allows businesses to offer a wide range of offerings without the need to invest heavily in research, development, or production. Picture this: you own a boutique digital agency and wish to expand your service portfolio to include e-commerce solutions. You can opt for a White label ecommerce solution instead of building an in-house team to develop a solution from scratch. This choice enables you to provide top-notch e-commerce services to your clients under your brand name without the burden of creating the entire product from the ground up.

The Pinnacle of Flexibility: Diverse Product Offerings

One of the standout benefits of white labeling is the unparalleled flexibility it affords businesses in terms of product offerings. In a rapidly evolving market where consumer preferences shift swiftly, the ability to adapt and diversify is paramount. White labeling empowers businesses to swiftly introduce new products or services to meet market demands without the exhaustive lead time associated with in-house development. This agility not only keeps businesses relevant but also positions them as industry leaders capable of responding promptly to emerging trends. Whether you’re a startup looking to expand your product line or an established brand aiming for a strategic pivot, the adaptability offered by white labeling can be the key to staying competitive.

Cost-Efficiency Unleashed: Reducing Development Costs

In the realm of business, cost-efficiency is a perpetual pursuit, and white labeling emerges as a compelling solution in this quest. Developing a new product or service in-house demands substantial financial resources. From hiring skilled professionals to investing in research and development, the costs can quickly spiral out of control. White labeling, on the other hand, allows businesses to leverage the expertise and infrastructure of established providers, significantly reducing the upfront costs associated with product development. This not only makes entrepreneurship more accessible but also provides established businesses with a potent avenue for expanding their offerings without breaking the bank.

Accelerated Time-to-Market: Seizing Opportunities Swiftly

In the fast-paced landscape of business, time is often of the essence. The ability to bring a product or service to market swiftly can make the difference between capitalizing on an emerging trend and being left in the dust. White labeling shines in this aspect, offering a shortcut to market entry that is both efficient and effective. By tapping into pre-existing solutions, businesses can bypass the lengthy development and testing phases, ensuring that they are well-positioned to seize opportunities as soon as they arise. For entrepreneurs with a keen eye on market trends and a desire to stay ahead, the accelerated time-to-market facilitated by white labeling is a formidable advantage.

Building Brand Authority: Focus on Core Competencies

Building brand authority is a strategic endeavor that requires a meticulous focus on core competencies. In the dynamic landscape of business, companies often find themselves juggling various aspects of product development, marketing, and customer engagement. White labeling, with its unique ability to streamline the product development process, allows businesses to concentrate on what they do best. By honing in on core competencies, companies can cultivate a distinct brand identity, positioning themselves as experts in their field. This focused approach not only enhances the efficiency of operations but also contributes to the creation of a brand that is synonymous with excellence. Whether it’s delivering exceptional customer service, pioneering innovation, or maintaining a commitment to quality, businesses that prioritize their core strengths through white labeling are better positioned to build and sustain brand authority in an increasingly competitive market.

Risk Mitigation: Navigating Uncertainties Safely

Embracing risk is inherent to entrepreneurship, but mitigating its potential impact is a judicious approach. White labeling plays a pivotal role in this risk management strategy by redistributing the burden of uncertainties. When a business opts for a white-label solution, it effectively shares the risk with a third-party provider, who assumes responsibility for crucial stages such as research, development, and initial testing. This not only lightens the financial load on the business but also provides a safety net, enabling ventures into new territories with reduced fear of failure. By leveraging the expertise of established providers, businesses can focus on refining their core competencies, fostering innovation, and ensuring a more secure journey through the ever-evolving landscape of commerce. In essence, risk mitigation through white labeling transforms uncertainties from potential stumbling blocks into stepping stones for sustained success.

Customer-Centric Approach: Meeting Customer Expectations

 

Meeting customer expectations has evolved beyond a transactional interaction; it’s about building lasting relationships grounded in trust and satisfaction. A customer-centric approach is the compass that guides businesses in understanding, anticipating, and fulfilling the diverse needs of their clientele. By adopting this ethos, companies not only tailor their products and services to align with customer preferences but also prioritize a seamless and delightful customer journey. This commitment extends beyond the point of sale, encompassing post-purchase support and engagement. In a world where consumers have myriad choices at their fingertips, businesses that prioritize a customer-centric approach position themselves as partners in the customer’s journey, earning loyalty and advocacy in return.

From the unparalleled flexibility it offers in product offerings to the cost-efficient and risk-mitigating nature of the approach, the benefits are both diverse and impactful. As businesses navigate the intricacies of a competitive market, the strategic adoption of white labeling can be the catalyst for growth, scalability, and sustained success. In a world where staying ahead is imperative, embracing the white-label advantage may just be the key to unlocking new heights of achievement.

Why Brand Design Is a Cornerstone of Business Prosperity: Essential Insights

Are you looking to make your business stand out? Wanting to ensure your brand’s success in a competitive market? Proven time and time again, the key to achieving these objectives lies in strong brand design!

By creating an image that is both aesthetically pleasing and memorable, you have provided your company with a powerful tool for standing out from the competition. Effective branding can help capture customer loyalty, attract new investments, and drive sales growth – essential elements of prosperity.

Read on as we discuss why brand design is a vital cornerstone of business success up ahead.

Brand Design and Its Purpose

In today’s competitive market, brand design has become more important than ever. It refers to the process of creating a unique identity for a company, product, or service. All great modern logo designs should reflect the values, personality, and ambitions of the business. It’s not just about creating a fancy logo, but rather about ensuring that the brand leaves a lasting impression on its audience.

Brand design plays a critical role in establishing brand recognition, building trust, and encouraging customer loyalty. The design must communicate the company’s message effectively and should be consistent across all platforms, from print to digital. The primary purpose of brand design is to create a strong, recognizable identity that sets the company apart from its competitors and connects emotionally with its target audience.

How Effective Brand Design Drives Business Prosperity

Effective branding is more crucial than ever before. The importance of brand design cannot be overstated, as it is the face of a company and affects how customers perceive it. A good brand design can make a business memorable and create a sense of trust and loyalty in consumers that can lead to increased sales and profitability.

When companies invest in their branding, they are investing in their prosperity by creating a strong, recognizable identity that stands out in the minds of consumers. A well-designed brand can differentiate a business from its competitors, increase its visibility, and ultimately drive growth and success.

Additionally, effective brand design can help establish a unique reputation and create an emotional bond with the target market. This can result in increased customer loyalty, which is essential for business success as loyal customers are more likely to make purchases and recommend the business to others.

Essential Elements of a Good Brand Design

Having a unique and memorable brand design is essential for any business to stand out and make an impact. But what are the essential elements that make up a good brand design? First and foremost, a good brand design should accurately represent your brand’s values and personality. It should also be easily recognizable and memorable.

Additionally, it should be versatile enough to be used across a variety of media platforms and sizes. Lastly, a good brand design should be timeless and able to withstand the test of time. By incorporating these essential elements into your brand design, you can create a lasting impression on your audience and set your business up for success.

Keep in mind that the most successful brands are those that remain true to their identity over time. It is important to design a logo and brand materials that reflect your company’s core values, mission, and visual style. By doing so, your branding will be more effective in communicating with its target audience and have a greater impact on business prosperity.

The Role of Visuals and Messaging in Brand Design

In today’s fast-paced digital world, having good visuals and messaging are key components for any brand design. With so much competition, it’s important for brands to stand out and capture the attention of their target audience. Visuals such as logos, colors, and images help to create a memorable brand identity and can convey a brand’s message in an instant.

Messaging, on the other hand, is the language used to communicate the brand’s values, personality, and unique selling proposition. Good messaging not only engages the audience but also establishes a connection between the brand and its customers. Effective visual and messaging strategies can make or break a brand’s success in today’s highly competitive market.

In the current business landscape, brand design is not just an option—it’s a necessity. Having a strong, coherent, and effective brand design can truly set a company apart from its competition, offering a unique vantage point in an overly saturated market.

It’s not just about aesthetics, but about creating an emotional connection with consumers, fostering loyalty, and ultimately, driving business prosperity. The right visuals and messaging go a long way in establishing a powerful brand identity that resonates with the target audience and stands the test of time.

Companies must, therefore, invest wisely in their brand design—it’s a cornerstone of their success story.

 

Why Customer Experience is the Key to Business Success

In the ever-evolving world of commerce, customer experience has become more critical than ever. Businesses constantly seek ways to satisfy customers and keep them returning for more. And in today’s digitized landscape, having a good customer experience is no longer simply “nice to have” – it’s essential. By offering personalized services, responding quickly to customer needs, and listening closely to their feedback, you can build stronger customer relationships and help your business grow organically. This blog post explores why investing in improved customer experience sets companies up for success.

1. More Positive Word of Mouth

Positive word of mouth can be a game changer for businesses. According to folks at TSA Group, customers tend to share their positive experiences, whether it’s with friends, family, or colleagues. Hence, they are more likely to recommend businesses they’ve had great experiences with.

This can be huge for businesses as it can increase brand awareness and ultimately drive new customers through referrals. A good reputation is everything, so ensuring customers are happy and satisfied should be a top priority for any business. Word of mouth can be incredibly powerful and greatly impact a business’s success.

2. Increased Customer Retention

In the competitive business world, more is needed to attract new customers. The key to success lies in building strong relationships with those customers, knowing they’ll return repeatedly. That’s why providing a great customer experience is vital.

By prioritizing your customers’ needs and exceeding to deliver exceptional service, you’ll build loyalty and trust, increasing customer retention rates. And with more people choosing your brand over your competitors, you can look forward to enjoying more repeat business and ongoing success for many years to come.

3. Improved Brand Image and Reputation

When building a thriving business, few things are as valuable as a strong brand image and reputation. Companies that prioritize their customers and go above and beyond to ensure their satisfaction often set themselves apart from the competition. Not only does this approach help retain existing customers, but it can also attract new ones looking for a company that truly values and cares about their needs.

A positive reputation can also lead to partnerships and collaborations with other businesses, further bolstering a company’s success. You can use your reputation to open new doors and build relationships beyond your customer base. Customers will recognize your commitment to customer experience, which can be an invaluable asset in the long run.

4. Higher Profit Margins

In today’s competitive market, investing in customer experience can be the key to unlocking higher profit margins. By providing a top-notch experience for your customers, you can encourage repeat purchases and reduce the costs associated with returns or refunds. This leads to increased revenue and greater customer loyalty and advocacy.

Additionally, by incorporating user feedback during development, businesses can bring products and services to market faster, equating to a significant competitive advantage. Investing in customer experience has the potential to yield substantial benefits for companies looking to increase their profit margins.

5. Improved Customer Insights

A great customer experience can also help you gain valuable insights into your customer’s needs and preferences. Through surveys, reviews, feedback forms, and other tools, businesses can better understand their target audience and use this information to identify potential growth opportunities.

By listening to customer feedback, companies can fine-tune their product offerings and marketing strategies to better meet their customers’ needs. For instance, if customers demand more personalization, businesses can focus on delivering customized solutions that ensure a great customer experience. Understanding your target market is essential for any business; improved customer experience can help you get there.

6. Enhanced Employee Morale

Providing excellent customer service also has benefits for your employees. Having a positive attitude towards customers and taking the time to understand their needs can help create an environment of respect and appreciation. This encourages better collaboration between departments, boosts workplace morale, and increases employee satisfaction.

Additionally, when employees understand the impact of good customer service, they’re more likely to take ownership of their work and strive for excellence. This contributes to improved customer satisfaction and loyalty, further contributing to a business’s success. Hence, investing in customer experience can help employees feel more valued and appreciated.

Customer experience is an essential factor that must be considered. Investing in improved customer experience can lead to more positive word of mouth, increased customer retention rates, improved brand image and reputation, higher profit margins, better customer insights, and enhanced employee morale. Businesses should strive to provide exceptional service and create a personalized experience for every single customer. With the right approach and investment, you can build strong customer relationships and position yourself for long-term success.

How to Build an Online Presence That Makes Your Brand Stand Out

Are you looking to make your business stand out with an online presence? Whether you’re launching a startup or already established, establishing and maintaining an online presence means making wise decisions about where to start, what platforms to use, and how to effectively market yourself. This post will provide background information on the workflow of building a successful digital identity to help create the most engaging and professional profile that represents your brand. Learn what it takes—from developing messaging around key aspects of your products or services, optimizing visuals for your social media accounts, connecting with influencers who can promote you on their channels—to creating meaningful connections with potential customers. With this knowledge at hand, you’ll be well on your way toward standing out from the crowd!

Use Your Voice to Catch Attention

Having an effective online presence is crucial for any brand, and a key component of that is a clear and recognizable tone of voice. Whether on social media, blog posts, or other online platforms, having a consistent tone of voice helps to capture the attention of potential customers. Experts often suggest taking time to consider the persona behind the brand – who they are, what they stand for, and how they want to sound – in order to create a unique and engaging voice that resonates with an audience. At its core, using your own voice gives your brand an identity that stands out from the noise of competitors in an ever-saturated online landscape. By establishing an appropriate and consistent voice, customers can recognize your brand easily.

Create a Professional Image That Matches Your Brand

Creating a professional image that matches your brand can take time, but it’s well worth the effort. From naming research for your products to creating well-crafted imagery that reflects your mission, curating an aesthetic that reinforces who you are and what you believe in takes serious thought. Your image should be consistent from the visuals on your website to the look of social media channels, from email communications to print materials. This can have a big impact on how people perceive you, from appearing more credible and trustworthy to garner respect from peers or industry leaders. Building a professional online presence doesn’t mean sacrificing personality; incorporating unique elements that represent who you are and make your brand stand out from the competition.

Utilize Social Media for Visibility and Engagement

Creating visibility and engagement through social media is a powerful way to make sure your brand stands out. Social media offers an array of opportunities, from sharing visual content to engaging with industry peers. Platforms like Twitter and Instagram are particularly effective in building a presence online. Through tweetstorms, threads and hashtags you can share your message in a concise and clear manner. Opting for visually appealing pictures on platforms such as Instagram will help potential customers recognize and remember your brand even more. Don’t forget to utilize influencers within your social networks to spread the word about what you do – word of mouth still remains one of the most important forms of outreach! Regardless, when it comes to finding ways to market your product or service, utilizing social media as a platform is essential for building an online presence that makes your brand stand out.

Create Quality Content That People Enjoy Reading

One of the most important steps to building an online presence with your brand is to create quality content that people enjoy reading. Whether it be blog posts, articles for a website, or social media content, having your own unique voice and style that resonates with readers makes your business stand out from the competition. Quality content also encourages visitors to stay longer and interact more with your brand, potentially transforming them into loyal customers. Taking the time to write meaningful and engaging pieces that capture attention will help propel you in the right direction toward growing an effective online presence. So, how can you get started? Do the research and find topics that people are talking about in your industry and create content around those ideas. That way, you have a better chance of capturing their attention and standing out from the crowd.

 

Leverage SEO Strategies To Increase Traffic

If you’re trying to increase the visibility of your brand, SEO strategies can be a great way to do it. SEO is the practice of optimizing website content so that it appears higher on search engine result pages. By implementing targeted keywords, creating user-friendly page titles and descriptions, and publishing high-quality content regularly, you can boost your website’s overall search engine rankings and draw more organic traffic. Leveraging SEO strategies will not only help increase your website’s visibility and traffic, but also position your brand as an expert in your field. With intentional focus on these elements, you’ll start to see tangible results from your online presence in no time!

Identify And Connect With Influencers To Spread The Word

Building an online presence that stands out from the crowd isn’t easy; fortunately, there are ways to give a boost to your brand. One such way is to establish relationships with influencers in your industry, who can help get your message out to a wider audience. By connecting with individuals who your target audience looks up to, you can show potential customers that your company is trusted, respected and valued. Through collaborations with industry leaders, you can create content that both appeals to their audiences and reflects the values of your own brand. Taking the time to identify and build relationships with influential people can give you the visibility needed to effectively reach more potential customers and make a lasting impression on them.

Building an online presence that stands out is a complex and ongoing process. It requires first and foremost defining your professional objectives and how to achieve them effectively with the right marketing strategies. You need to find your voice and be consistent in conveying messages across multiple channels, create a professional image, leverage social media and search engine optimization to maximize visibility, create quality content that resonates with readers, and identify influencers who can help amplify your message. Following these steps will ensure that you have the foundation for a successful digital presence for your brand. There’s no doubt about it – in today’s digital age, having an effective online presence is essential for success. So if you’re ready to make your brand stand out, start by taking these actionable steps today.

 

The Big Brand Takeover of Mobile Gaming

For several years now, mobile gaming has been leading the way in the global gaming industry. Since 2018, it has overtaken both console and PC gaming combined to become the world’s most popular way to play and access games. In 2021, for instance, mobile generated 52% of global gaming revenues, bringing in as much as $93.2 billion during the 12-month period.  

Little wonder, then, that the mobile gaming space has become increasingly attractive to major tech brands. While the nature of mobile lends itself perfectly to indie gaming – app developers can create, launch and sell their games with relatively low barriers to entry – it is, nevertheless, a sector that holds lucrative potential, especially for those brands that have the resources to go all-out in terms of innovation and development.  

Mobile is one of the most diverse sectors when it comes to game variety, with players able to do everything from play poker on mobile to compete in eSports events. Since the major mobile gaming rush at the start of this decade, we’ve seen big players in the tech industry step into the space one after another. In this article, we’ll share the lowdown on the big brand takeover of mobile gaming.  

Microsoft Has Activision in Its Sights

Microsoft is no stranger to a big tech takeover; after all, with a market worth of $1.82 trillion, it’s made some pretty savvy moves to both reach and stay at such dizzying heights. 

It first made its intentions to dominate digital gaming known in 2020 when it bought out Bethseda – the development company behind Skyrim and Fallout – to the tune of $7.5 billion. Now, Microsoft has Activision in its sights and is willing to pay $69 billion for its acquisition.  

This contentious deal could well be the biggest takeover of an entity in the history of gaming. Activision is, of course, responsible for mammoth games like Candy Crush, World of Warcraft and Call of Duty. And, while Microsoft claims the deal is necessary to boost its Xbox Game Pass offering, it has nevertheless attracted attention from the tech giant’s main competitor, Sony.  

Sony Goes Mobile 

Sony may be pushing ahead with a legal dispute against Microsoft, but that hasn’t stopped the company from making its own strides into claiming the mobile space. After nearly 30 years specialising in console gaming, the company is now expanding into mobile via the Sony PlayStation brand. 

In September 2022, PlayStation Studios announced that, following its purchase of Savage Game Studios, it would be diversifying its brand with the Studios Mobile Division. Rumoured to be running independently of the console division, the mobile arm will develop games based on existing PS IP, as well as brand-new experiences created for mobile devices. 

Interestingly, this Big Three incumbent is taking a different approach to mobile expansion to its main rival. Rather than splashing out on big-budget deals, instead, Sony is taking a low-key approach with a mixture of smaller acquisitions and strategic hires.  

More Netflix Games for Android Users 

Streaming specialist Netflix made headlines last November when it announced its debut lineup of mobile games exclusively for iOS and Android subscribers. Marking the brand’s first steps into the mobile gaming market, over the past 12 months it has expanded its portfolio with a number of free games, including those based on popular Netflix IP.  

Now, it has announced plans to unleash more games for 2023, bringing the total available on the platform to 48. This includes Vikings: Valhalla, expected during Q1 2023, Kentucky Route Zero, and Teenage Mutant Ninja Turtles: Shredder’s Revenge.  

The Future of Customer Experience has arrived as XDS Brand launches in Ireland

XDS Brand, a new and dynamic branding, packaging and implementation agency powered by Perigord, has today announced their official launch into the market, working with Irish based and international clients across a range of industries including FMCG, Retail and Life Science. The new agency will be a key part of the Tech Mahindra family through its Experience Design Services (XDS) division. The Dublin based company will be focusing on human-centred and purpose-driven experiences for their clients including innovative brand strategies, creating engaging, functional and sustainable packaging and comprehensive marketing communication solutions.

The announcement is part of the continuous development of the XDS Division within Tech Mahindra, an Indian multinational that specialises in digital transformation, consulting and business re-engineering services, acquired a 70% stake in Perigord in March 2021. The establishment of XDS Brand, powered by Perigord, and together with other XDS division companies such as BORN Group, Pininfarina, Mad*Pow and the Bio Agency and many others, will allow the agencies to collaborate together, crafting the best strategies for customer experience (CX) throughout all channels and therefore, ensuring that XDS Brand is a leader in the market not only in Ireland but on a global level as well.

XDS Brand will provide an even broader range of services to Perigord and Tech Mahindra clients and will have a larger team at their disposal thanks to the resources of the Tech Mahindra and the XDS network. This will include 40 new positions being created this year in Ireland and based in the company’s Dublin office. Additionally, XDS Brand plans to develop an international team across Ireland, the US and India within the next 18 months.

As part of today’s announcement, XDS Brand is also announcing the appointment of Salvatore Acerba as their new Vice President of Client Partnerships. His most recent role was as Vice President of Sales in SGS & Co and has previously held senior positions across a number of world renowned businesses within the branding and packaging industry over a 25 year career.

Speaking on today’s announcements, Gary Orr, CCO of Perigord & XDS Brand said, “We are delighted to finally announce the launch of XDS Brand and forming a new part of the Tech Mahindra XDS division, which boasts the top CX agencies in the world. With the XDS Brand forming part of this division it will allow us to develop our collective ambition of being the global leader in branding and packaging solutions. Furthermore, It will permit us to expand our goal of advising our clients on sustainable packaging, carbon footprint reduction and ensuring they are in line with their own objectives when it comes to ESG values. 

Additionally, we are excited to welcome Salvatore to XDS Brand as our new Vice President of Client Partnerships. His CV is world class and I am looking forward to collaborating with him as we look to develop and grow even further in the US market.”

Also commenting on his appointment, Salvatore Acerba, XDS Brand Vice President of Client Partnerships said, “I am honoured to be taking up this position with XDS Brand. They have shown that the company is on the cutting edge of expanding their clients’ branding from all aspects from sustainable packaging to augmented reality experiences. I am looking forward to working closely with Gary and the wider international team in ensuring that XDS Brand broadens its client base not only across the US but globally as the leader in this industry.”