Tag: #audio

SHURE Partners with Adobe to provide mobile creators with two month Adobe premiere rush subscription Motiv purchases. #Shure #Adobe

Shure has partnered with Adobe to offer a two-month subscription of Adobe Premiere Rush for customers who purchase a Shure MOTIV ™ Microphone starting July 1, 2020 through December 31, 2020. Specifically designed for mobile creators, Adobe Premiere Rush is a premium video editing software that gives users the flexibility to record and edit pro-quality video content on their mobile devices wherever they are. When used together with MOTIV microphones, content creators can record professional quality audio right out of the box.

“By partnering with Adobe, MOTIV customers now have full video editing capabilities at their fingertips,” said Paul Crognale, Senior Marketing Manager of Musician and Consumer Audio, at Shure. “They can easily create a professional production on the go while also saving valuable time with the intuitive Adobe Premiere Rush software.”

To inspire content creators, Shure enlisted professional videographer Paul Hüttemann to produce the cinematic short film, "The Sounds Of India & Sri Lanka," using only his mobile device, the Shure MV88+ Video Kit, and Adobe Premiere Rush. Watch the film here and learn how he created the film with behind-the-scenes footage here.

“The MOTIV x Rush combination is a perfect set up for filmmakers,” said Hüttemann of huettehuette. “You can record great sounds, customize the file names in ShurePlus MOTIV app, and sync shots to accelerate and finalize footage on the go with Adobe Premiere Rush.”

Shure’s award-winning MOTIV line of microphones enables creators to produce high-quality audio with ease. Now users can take their professional-grade content captured with MOTIV, edit the footage directly in Adobe Rush Premiere, and share to all social channels on the go. Available on both mobile and desktop, the software syncs all content to the cloud, making it easy to work across mobile and desktop platforms. The microphones that are part of the promotion include:

MV88+ Video Kit – Portable audio and video recording kit features a digital stereo condenser microphone, a Manfrotto ® PIXI tripod, phone clamp, and mount as well as Lightning and USB-C cables for next-level compatibility and connectivity. Just add phone to capture content wherever.
MV88 Digital Stereo Condenser Microphone – Connected via the Lightning port on iOS, the MV88 records video with crystal clear sound and captures the performance of a lifetime. This multi-directional masterpiece tilts, rotates, and is made to withstand demanding conditions, producing best-in-class stereo audio.
MV51 Digital Large-Diaphragm Condenser Microphone – The MV51 offers unparalleled audio in all- metal construction with simple touch panel controls. Deny distortion and enjoy sound excellence in every environment, from demo sessions to field recordings.
MV5 Digital Condenser Microphone – The MV5 delivers pristine sound recording via Lightning or USB directly to your mobile or desktop, without sound distortion. Use vocal, instrument, or flat settings to customize recordings.

MVL Lavalier Microphone – Compatible with smartphones and tablets, this omnidirectional condenser microphone connects to portable devices for interviews, videography, and more with superior acoustic clarity.

This limited-time offer gives customers an added value of $28 USD with every purchase and is available worldwide in all countries where Adobe is permitted. Customers can sign up and register for their Premiere Rush subscription at: www.shure.com/adobe.

Creative SXFI TRIO: USB-C In-ears with the Super X-Fi Difference. #Creative #SFXITRIO

Creative Technology today announced the launch of the Creative SXFI TRIO, triple-driver USB-C in-ear headphones, designed to deliver high-quality holographic audio with all-day comfort on Android phones, PCs and laptops.

 

Implemented with the latest Super X-Fi Gen2 technology, users can expect greater accuracy in personalisation and a better all-round audio experience. Powered by the same triple-driver system as the well-received Aurvana Trio and fitted with a custom-designed Kevlar USB-C cable, SXFI TRIO sets to exceed expectations with balanced, accurate, and natural-sounding digital audio for users on the go.

Wired for Pristine Digital Audio

SXFI TRIO delivers pristine digital audio and great performance powered by an in-house tuned, hybrid triple-driver system. Each of the three drivers (two precision balanced armature drivers for detailed mids and highs, and a bio-cellulose driver for powerful yet clean bass) plays an important part to achieve maximum audio fidelity. Yielding up to 100 dB SNR and 0.008% IMD, SXFI TRIO offers users exceptional audio clarity with balanced and accurate audio that is natural sounding.

 

Intricately designed and engineered, SXFI TRIO is also fitted with a custom-designed, Kevlar-reinforced cable for exceptional tensile strength, and wrapped in an aluminium and copper shield for higher durability. Its all-round superior quality makes it perfect for use on mobile devices while on the go.

 

The cream of the features crop is the critically-acclaimed Super X-Fi technology, which is incorporated through an attached in-line SXFI WIRE, which is a 40% smaller version of the already finger-sized SXFI AMP, the first-ever Super X-Fi product and an icon in its own right. Users can enjoy holographic audio which is personalized for an all-natural surround audio experience, that can rival a high-end 7.1 surround sound system.

Work-Learn-Play from Home All Day

SXFI TRIO truly sets itself apart with a new level of audio realism for calls, and makes video calls with family and friends more intimate. It’s also excellent for long calls, where the spatialisation of Super X-Fi eliminates the fatigue associated with conventional headphones.

As such, SXFI TRIO is the perfect companion to Work-Learn-Play from home with, instead of bulky headphones.

SXFI TRIO’s angled earbuds are intricately designed and fine-tuned for long-lasting comfort, and it comes with 6 pairs of different silicone ear tip sizes, so it will be a breeze to find the perfect fit.

Creative’s CEO Sim Wong Hoo said, “The SXFI TRIO is an all-rounder, ideal for all day in all places. It’s a miniaturised wonder. The triple-driver performance can rival high-end, bulky headphones; with Super X-Fi integrated, I believe it will be very hard to match. Moreover, you are getting two products for the price of one, because it basically integrates the SXFI AMP and the Aurvana Trio into one – their combined price is twice that of SXFI TRIO.”

Pricing and Availability

SXFI TRIO is priced at £124.99 and is available at Creative.com.

For more information, visit creative.com/sxfitrio.

Big data to make a big impact in audio-tech at CES 2020. #CES2020 #SoundID #BigData

Sonarworks, the award-winning audio-tech specialists, announce SoundID – enabling personalised audio perfected for each listener across any device in 2020. 

An early demonstration of SoundID will be debuted at CES, and starting today Beta version will be available on the iOS App Store and Google Play Store, ahead of the full roll-out in Q2 2020. Headphone manufacturer 1MORE will also be showcasing SoundID integration at CES, ahead of further 1MORE hardware and software integration in 2020. 

This transformative SoundID technology has been developed by the same Sonarworks team that is behind the precision audio software used by Grammy-Award winning producers in over 45,000 professional recording studios in the world. Based on the biggest ever research into sound preferences – a 39,000 sample size – Sonarworks have developed a unique method of analysing and augmenting sound using machine learning and big data based sound preference and hearing tests. By comparison, conventional audio-tech companies would develop their software solutions based on a pool of a few hundred respondents. 

 

SoundID solves a long-standing problem in the audio-tech space. Until now, manufacturers have applied a ‘one size fits all’ approach regardless of the many variables – hardware options, audio formats, while not taking into account the variable of the end user – all of whom hear differently and have their individual preferences. 

 

Subsequently audio manufacturers have targeted sound profiles that are favoured by less than 20% of the overall market as the latest identifiable group. By contrast, SoundID enabled audio is favoured by over 78% of listeners in blind testing. 

 

SoundID will transform the way listeners enjoy audio – a quick one-time in-app hearing test that includes age, musical preferences, and hardware configuration will create your SoundID profile. That profile will eventually be automatically enabled across all your devices – including portables, creating a seamless listening experience for the end-user that is individually perfected every time. 

 

Martins Popelis, Co-Founder and Chief Product Officer at Sonarworks, said: In 2012 we transformed the professional audio market with our products that are now used wider as a key tool of the creation process. Now, we are putting a stake in the ground to do the same in the consumer audio sector. Bespoke audio personalised to each listener is now a reality with Sonarworks’ SoundID. Audio profiles have been an issue for the market for decades, having to target the preferences for less than 20% of the market. Now we have a seamless experience in SoundID that is measurably better than the current products on the market.

See SoundID for more and check out the app.

Samsung buys Harman International, one of the largest audio and connected tech companies.

At the beginning of the week, we found out that the South Korea company had bought the audio leader Harman for about $8.0 billion.

Paying $112.00 per share in cash, the well-known phone and electronics manufactures decided this November 14th to enter on a definite agreement with the audio expert.

The connected car solutions Harman offer and well-known for everyone and gives Samsung access to JBL, Harman Kardon and others.

“HARMAN perfectly complements Samsung in terms of technologies, products and solutions, and joining forces is a natural extension of the automotive strategy we have been pursuing for some time,” said Oh-Hyun Kwon, Vice Chairman and Chief Executive Officer of Samsung Electronics.  “As a Tier 1 automotive supplier with deep customer relationships, strong brands, leading technology and a recognized portfolio of best-in-class products, HARMAN immediately establishes a strong foundation for Samsung to grow our automotive platform. Dinesh Paliwal is a proven global leader and, in our extensive discussions, we have developed deep respect for him, his strong senior leadership team and HARMAN’s talented employees.  HARMAN’s sustained track record of rapid growth fueled by technology leadership and an unmatched automotive order pipeline reflects its commitment to innovation and customers.”

Samsung is aiming really hard at the automotive market with this deal, but we can expect some proper audio expertise on the company connected home and mobile technologies.

There are several expectations on the automotive, audio and connected technology part about it. All of which can be read on the link at the end.

What are your thoughts on this? Do you think Samsung is going to improve the sound quality on its products? Or is just going to focus on the automotive market?

Sound off below and let us know

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#Youtube adds Spatial Audio on-demand to their 360° videos By @VicenteA_George #spatialaudio #Google

 

360° videos where added to YouTube last year as impulse for VR technology, with their very own Spotlight Stories and some other extras, the 360-degree live streaming will now be way more immersive thanks to the addition of Spatial Audio.

With Spatial audio build in, the streaming transform into an almost “live experience.

From the announcement we know that some of the artists performing this weekend at Coachella are going to have this almost “7.1 audio” capability.

But for your own enjoyment here’s a sample of what would it sound like:

YouTube has been working with companies like VideoStitch, Two Big Ears, ALLie, Vahana VR and Orah 4i to assure their software if totally compatible with the platform.

So, it will be available on more videos and locations to allow people from all around the globe to enjoy this.

The goal is no just entertainment, as the company also aims to make tours and travel-like experiences available, students can have a tour around the pyramids without leaving the classroom.

We’ve been having 360° videos for long, but now those videos are going to be way more useful for other things besides entertainment.

Neal Mohan, Chief Product Officer of YouTube says:

What excites me most about 360-degree storytelling is that it lets us open up the world’s experiences to everyone. Students can now experience news events in the classroom as they unfold. Travelers can experience faraway sites and explorers can deep-sea dive, all without the physical constraints of the real world. And today’s kids dreaming of going to a basketball game or a concert can access those experiences firsthand, even if they’re far away from the court. What were once limited experiences are now available to anyone, anywhere, at any time.

In addition to this incredible feature, the usual live streaming video can now be made in 360 degrees.

Now user will be allowed to stream in high quality thanks to the new support fpr 1440p at 60fps resolution, leaving no room to complain about it.

User just need to have a compatible hardware and they are ready to roll.

What are your thoughts on VR? Do you think we are there yet? Which video you would to experience on 360° spatial audio form? Let us know in the comment section below

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