At the beginning of the week, we found out that the South Korea company had bought the audio leader Harman for about $8.0 billion.


Paying $112.00 per share in cash, the well-known phone and electronics manufactures decided this November 14th to enter on a definite agreement with the audio expert.

The connected car solutions Harman offer and well-known for everyone and gives Samsung access to JBL, Harman Kardon and others.

“HARMAN perfectly complements Samsung in terms of technologies, products and solutions, and joining forces is a natural extension of the automotive strategy we have been pursuing for some time,” said Oh-Hyun Kwon, Vice Chairman and Chief Executive Officer of Samsung Electronics.  “As a Tier 1 automotive supplier with deep customer relationships, strong brands, leading technology and a recognized portfolio of best-in-class products, HARMAN immediately establishes a strong foundation for Samsung to grow our automotive platform. Dinesh Paliwal is a proven global leader and, in our extensive discussions, we have developed deep respect for him, his strong senior leadership team and HARMAN’s talented employees.  HARMAN’s sustained track record of rapid growth fueled by technology leadership and an unmatched automotive order pipeline reflects its commitment to innovation and customers.”

Samsung is aiming really hard at the automotive market with this deal, but we can expect some proper audio expertise on the company connected home and mobile technologies.

There are several expectations on the automotive, audio and connected technology part about it. All of which can be read on the link at the end.

What are your thoughts on this? Do you think Samsung is going to improve the sound quality on its products? Or is just going to focus on the automotive market?

Sound off below and let us know