Tag: #AI

BrushO – FSB 300 AI Toothbrush That Rewards You Review

The BrushO FSB 300 AI toothbrush is a new entry to the market for dental hygiene that also rewards you for brushing not that this should be feature to to invest in one you but gives you an incentive to brush your teeth more but a good one nontheless.

We have reviewed several sonic toothbrushes in the past and they are getting better to be fair and do a great job to get people on to a better routine of taking care of the teeth and with having a companion app like this BrushO has it only encourages you and yet sometimes myself I have been lazy which is why I love tech like this that makes you do things..

The core value of the BrushO lies in its integrated AI system, which functions as a hyper-vigilant personal dental coach through its companion app.

The brush utilizes multiple smart sensors to track three crucial elements of your brushing technique, It maps your mouth into zones (quadrants) and tracks exactly where you are brushing and, more importantly, where you’re missing. The app provides a visual score and map, ensuring you hit all surfaces with a colour coded map on screen and phone.

The brush has an effective pressure sensor that alerts you (often via a visual change on the brush itself and/or a notification in the app) when you are scrubbing too hard.

It includes the standard 2-minute timer with a 30-second reminder to switch to the next quadrant, ensuring you brush for the dentist-recommended time. Two minutes feels like forever doing this as I have said in past reviews which again shows the lazy effect and the AI score will gently remind you each time you are done.

This detailed, real-time coaching is transformative and as mentioned will get you into a routine like for example I have been using a WHOOP band and new Garmin watch for example and they work which is something I said would not beat me but has and this is all good.

While the smart features are the selling point, the primary task is cleaning, and the BrushO delivers. The high-speed sonic vibrations leave teeth feeling exceptionally smooth and “post-dentist clean.” The brush head design is highly effective at maneuvering into tight spots and around back molars, ensuring plaque removal even in hard-to-reach areas.

There is multiple cleaning options from deep clean smokey gum care and more from you to pick from the app does offer more options here that others I have tested in the past and works really well asides cleaning your teeth in the process.

There is a small screen on the toothbrush which you can select the clean you like and gives you a live picture of what has been done and so on and this will crosss over to the app but I would suggest using the app for the perfect session as everyone is different also to note you have to scan the toothbrush head too to make it work this is something I have not seen before aside binding the toothbrush itself which is the norm.

The BrushO as mentioned does a good lob of cleaning your teeth and has a great coach and options in the app to help you stick to a plan and customize your session when brushing you will find that it lowers the intesity if not doing it correctly and for example if you have a tooth missing which I do it will show up on the graph.

Over the time testing I tried different avenues of brushing and it shows in the app where was cleaned properly and where was not by a colour index on the teeth graph which is great so being lazy is not an option here you will be told how each session went, finally you can also earn from brushing which is great and more of an incentive which I feel is a great option and ot seen before on any other toothbrush I have covered,the option to earn points again great to see here and this will work offering you to get nw heads or brush which means you are locked into their product which is fine once they continue to offer more products later on giving people a choice and also letting the customer know they are serious and also to point out I had two software updates which is something to note, see the video below for more..

The BrushO App

 

 

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Top Healthcare Analytics Companies in 2025

The rapid digitalization of the healthcare sector has brought data to the forefront of clinical decision-making, operational efficiency, and patient outcomes. Healthcare providers, digital health startups, research institutions, and payers now rely heavily on intelligent data tools to extract value from vast volumes of clinical, administrative, and patient-generated information. Healthcare analytics companies are leading this transformation, offering solutions that improve care quality, reduce costs, enable interoperability, and support population health management. Below is a detailed list of the top healthcare analytics companies in 2025 that are redefining the future of data-driven healthcare.

1. Kodjin

Kodjin is an advanced, FHIR-native healthcare data analytics platform designed to help healthcare organizations unify fragmented data sources, standardize datasets, and generate actionable insights in real time. Built by Edenlab, Kodjin solves a core problem in healthcare: lack of interoperability and the difficulty of transforming raw medical data into structured, analyzable formats. 

The platform incorporates a powerful FHIR engine, ensuring compliance with global data standards while enabling seamless exchange of clinical information across systems, applications, and care environments. Kodjin empowers hospitals, payers, and digital health vendors with dashboards, predictive models, query tools, and analytics workflows that support population health analysis, operational management, clinical decision-making, and regulatory reporting. With its focus on clean data, speed, security, and scalability, Kodjin positions itself as a cornerstone solution for organizations undertaking digital transformation, building health information exchanges, or implementing modern data architectures.

2. Optum

Optum is one of the most established names in healthcare analytics, offering robust data intelligence solutions for providers, payers, and life sciences organizations. Leveraging one of the largest healthcare datasets in the world, Optum delivers insights that support predictive risk modeling, chronic disease management, and operational optimization. Its analytics tools help healthcare systems identify care gaps, improve value-based care performance, and reduce unnecessary utilization. Optum’s long-standing expertise, combined with AI-driven analytics and deep clinical datasets, makes it a trusted partner for organizations seeking to enhance care quality and efficiency.

3. SAS Institute

SAS Institute is a global leader in advanced analytics and AI-driven health intelligence. Its healthcare suite uses machine learning, statistical modeling, and data science to support clinical research, population health initiatives, and hospital management. Healthcare organizations rely on SAS for fraud detection, epidemiological modeling, outcome prediction, and quality improvement. With decades of experience in data analytics and an unmatched record in trustworthy algorithms, SAS empowers medical researchers and health systems to uncover patterns and derive insights that lead to evidence-based improvements in care.

4. Health Catalyst

Health Catalyst provides cloud-based analytics and data warehousing solutions specifically tailored to the healthcare sector. The company helps organizations aggregate, normalize, and analyze data from across clinical and administrative systems. Health Catalyst’s platform is widely recognized for driving measurable improvements in operational performance, cost reduction, and patient outcomes. Their tools support decision-making across quality metrics, financial operations, and patient experience. By focusing on outcome-driven analytics and real-world implementation, Health Catalyst stands out as a leading partner for hospitals aiming to accelerate digital transformation and enhance clinical efficiency.

5. IQVIA

IQVIA is a powerhouse in healthcare analytics, blending real-world data, artificial intelligence, and life sciences expertise. Known for its extensive datasets and advanced data modeling, IQVIA supports pharmaceutical companies, researchers, and health providers with tools for real-world evidence analysis, clinical trial optimization, and patient journey insights. Their platform enables organizations to analyze treatment effectiveness, improve drug development processes, and strengthen population health strategies. IQVIA’s unique ability to integrate clinical, genomic, and behavioral data makes it a foundational analytics partner for organizations focused on precision medicine and innovation.

6. Truven Health Analytics (IBM Watson Health)

Truven Health Analytics delivers evidence-based insights powered by AI and natural language processing through IBM Watson Health technologies. The company provides analytics solutions for population health management, clinical benchmarking, and operational efficiency. Truven’s tools allow hospitals to evaluate performance, improve patient safety, and align care delivery with national quality standards. Government agencies and employers also rely on Truven for policy evaluation and cost analysis. With strong analytical capabilities and a focus on actionable intelligence, Truven helps healthcare systems make informed decisions that improve outcomes and reduce costs.

7. MedeAnalytics

MedeAnalytics provides enterprise analytics solutions designed to help healthcare organizations strengthen both financial and clinical operations. Its platform offers real-time dashboards, revenue cycle analytics, and population health tools that enable healthcare leaders to uncover inefficiencies and identify improvement opportunities. MedeAnalytics focuses on intuitive data visualization, giving stakeholders at all levels—from executives to clinical managers—the ability to interpret data quickly and effectively. Their predictive analytics solutions also support resource planning, patient engagement, and quality improvement initiatives. By turning complex data into clear, actionable insights, MedeAnalytics enables organizations to achieve measurable performance enhancements.

Conclusion

The healthcare analytics landscape is becoming increasingly vital as organizations navigate growing data requirements, regulatory pressures, and the shift toward value-based care. Each company on this list plays a crucial role in advancing data-driven healthcare—whether through enhanced interoperability, predictive modeling, research analytics, or operational intelligence. Kodjin, with its FHIR-native architecture and focus on real-time data standardization, stands out as a leader for modern healthcare ecosystems seeking scalable and future-proof analytics solutions. Together, these top healthcare analytics companies empower the industry to improve patient outcomes, increase efficiency, reduce costs, and accelerate innovation. In a world shaped by digital health, analytics is not just a tool — it is the foundation of smarter, safer, and more efficient care delivery.

 

Google Introduces Nano Banana Pro

Just a few months ago Google released Nano Banana, our Gemini 2.5 Flash Image model. From restoring old photos to generating mini figurines, Nano Banana was a big step in image editing that empowered casual creators to express their creativity. Check out whats new in the release below

Today, we’re introducing Nano Banana Pro (Gemini 3 Pro Image), our new state-of-the art image generation and editing model. Built on Gemini 3 Pro, Nano Banana Pro uses Gemini’s state-of-the-art reasoning and real-world knowledge to visualize information better than ever before. 

How Nano Banana Pro helps you bring any idea or design to life 

Nano Banana Pro can help you visualize any idea and design anything – from prototypes, to representing data as infographics, to turning handwritten notes into diagrams. 

With Nano Banana Pro, now you can:

Generate more accurate, context-rich visuals based on enhanced reasoning, world knowledge and real-time information 

With Gemini 3’s advanced reasoning, Nano Banana Pro doesn’t just create beautiful images, it also helps you create more helpful content. You can get accurate educational explainers to learn more about a new subject, like context-rich infographics and diagrams based on the content you provide or facts from the real world. Nano Banana Pro can also connect to Google Search’s vast knowledge base to help you create a quick snapshot for a recipe or visualize real-time information like weather or sports. 

Generate better visuals with more accurate, legible text directly in the image in multiple languages 

Nano Banana Pro is the best model for creating images with correctly rendered and legible text directly in the image, whether you’re looking for a short tagline, or a long paragraph. Gemini 3 is great at understanding depth and nuance, which unlocks a world of possibilities with image editing and generation – especially with text. Now you can create more detailed text in mockups or posters with a wider variety of textures, fonts and calligraphy. With Gemini’s enhanced multilingual reasoning, you can generate text in multiple languages, or localize and translate your content so you can scale internationally and/or share content more easily with friends and family.

 

Create high-fidelity visuals with upgraded creative capabilities 

  • Consistency by design: With Nano Banana Pro, you can blend more elements than ever before, using up to 14 images and maintaining the consistency and resemblance of up to 5 people. Whether turning sketches into products or blueprints into photorealistic 3D structures, you can now bridge the gap between concept and creation. Apply your desired visual look and feel to your mockups with ease, ensuring your branding remains seamless and consistent across every touchpoint.

  • Studio-quality creative controls: With Nano Banana Pro’s new capabilities we are putting advanced creative controls directly into your hands. Select, refine antransform any part of an image with improved localized editing. Adjust camera

angles, change the focus and apply sophisticated color grading, or even transform scene lighting (e.g. changing day to night or creating a bokeh effect). Your creations are ready for any platform, from social media to print, thanks to a range of available aspect ratios and available 2K and 4K resolution.

How you can try Nano Banana Pro today 

Across our products and services, you now have a choice: the original Nano Banana for fast, fun editing, or Nano Banana Pro for complex compositions requiring the highest quality and visually sophisticated results. 

  • Consumers and students: Rolling out globally in the Gemini app when you select ‘Create images’ with the ‘Thinking’ model. Our free-tier users will receive limited free quotas, after which they will revert to the original Nano Banana model. Google AI

Plus, Pro and Ultra subscribers receive higher quotas. For AI Mode in Search, Nano Banana Pro is available in the U.S. for Google AI Pro and Ultra subscribers. For NotebookLM, Nano Banana Pro is also available for subscribers globally. 

  • Professionals: We’re upgrading image generation in Google Ads to Nano Banana Pro to put cutting-edge creative and editing power directly into the hands of advertisers globally. It’s also rolling out starting today to Workspace customers in Google Slides and Vids. 
  • Developers and enterprise: Accessible via the Gemini API and Google AI Studio, and in Google Antigravity to create rich UX layouts & mockups; enterprises can start building in Vertex AI for scaled creation today and it’s coming soon to Gemini Enterprise. 
  • Creatives: Available to Google AI Ultra subscribers in Flow, our AI filmmaking tool, to give creatives, filmmakers and marketers even more precision and control over their frames and scenes. 

How to identify AI-generated images in the Gemini app 

We believe it’s critical to know when an image is AI-generated. This is why media generated by Google’s tools are embedded with our imperceptible SynthID digital watermark. 

Today, we are putting a powerful verification tool directly in consumers’ hands: you can now upload an image into the Gemini app and simply ask if it was generated by Google AI, thanks to SynthID technology. We are starting with images, but will expand to audio and video soon. 

In addition to SynthID, we will maintain a visible watermark (the Gemini sparkle) on images generated by free and Google AI Pro tier users, to make images even more easy to detect as Google AI-generated.

 Recognizing the need for a clean visual canvas for professional work, we will remove the visible watermark from images generated by Google AI Ultra subscribers. 

You can find out more about how we’re increasing transparency in AI content with SynthID in our blog post.

5 Main Reasons Why People Prefer AI Sexting Over Real Partners

Technology has changed how people connect, and intimacy is no exception. More people now turn to AI for private conversations and sexual interactions, often finding comfort in a digital partner that feels easier to manage than a human one. You may wonder why so many choose AI sexting instead of relying on real partners, and the reasons reveal a lot about changing expectations in relationships.

This shift does not mean people no longer value real connection, but it does show how AI fills certain needs that human partners sometimes cannot. From avoiding emotional risks to enjoying constant availability, these digital interactions highlight both convenience and control. As you explore the main reasons behind this trend, you will see how AI reshapes the way intimacy is experienced today.

1.Avoidance of rejection and emotional pain

You may feel safer with sexting AI because it removes the risk of rejection. In real relationships, rejection can cause emotional pain that feels personal and difficult to manage. With an AI partner, you avoid that fear and maintain control over the interaction.

Real partners can sometimes ignore, criticize, or withdraw, which can trigger feelings of exclusion or self-doubt. These responses often hurt more than people expect, and they can affect your mood and confidence. AI chatbots, however, respond consistently and never dismiss you.

Because of this, sexting AI creates a space where you can explore intimacy without the pressure of judgment. The interaction stays private and predictable, which helps you feel more secure. You decide how the conversation unfolds, and the AI adapts to your needs.

For many, this makes sexting AI appealing as a way to enjoy sexual expression while avoiding emotional risks tied to human rejection. It offers comfort, especially if past experiences with rejection still feel painful.

2.Consistent availability without scheduling conflicts

You never have to wait for an AI partner to be free. Unlike real people, there are no work hours, social plans, or time zones to manage. This constant access makes it easy to start a conversation whenever you feel the need.

With an AI, you avoid the stress of matching schedules or negotiating time together. The interaction happens on your terms, which can feel more convenient than coordinating with a partner who has other responsibilities.

This availability also removes the pressure of interrupting someone’s day. You can engage at any moment without worrying about being a burden or a distraction.

As a result, the experience often feels smoother and more predictable. You gain control over the timing of the interaction, which can create a sense of comfort and stability.

3.Safe space for exploring fantasies without judgment

AI sexting gives you a private space where you can express fantasies without fear of embarrassment. You do not have to worry about how another person might react, which can make it easier to share thoughts you might normally keep hidden.

This sense of freedom allows you to explore ideas that may not match what you want in real life. Fantasies often serve as a mental outlet rather than a direct reflection of your actual desires.

Because there is no risk of judgment, you can test boundaries and notice what feels exciting or comfortable. This can help you better understand your preferences in a safe and controlled way.

In addition, AI does not pressure you or dismiss your thoughts. Instead, it provides a consistent response that lets you focus on curiosity rather than fear of rejection. This makes the experience feel more open and less stressful.

4.AI’s ability to remember and reference past interactions

You may notice that AI partners can recall details from earlier chats. This memory allows the system to bring up past conversations, preferences, or topics you mentioned before. As a result, your interactions feel more personal and less repetitive.

Unlike casual exchanges with strangers, the AI can keep track of your likes and dislikes. It can reference things you said in a previous session, which makes the dialogue feel smoother and more connected. This gives you a sense of being understood without needing to repeat yourself.

In addition, memory helps the AI maintain context across multiple conversations. Instead of starting fresh each time, it can build on what you already shared. This continuity makes discussions flow naturally and creates a stronger sense of familiarity.

Because the AI remembers details, you can explore ongoing themes or fantasies without interruption. This consistency creates a space that feels stable and tailored to your interests, which many people find appealing compared to starting over with a new partner.

5.Lack of pressure or expectation for physical intimacy

You may feel that real relationships often carry unspoken expectations about physical closeness. This can create stress if your mood, health, or energy does not match your partner’s needs. AI interaction removes that pressure, which allows you to engage without fear of disappointing anyone.

In many relationships, physical intimacy can decline due to stress, health issues, or emotional distance. These factors sometimes lead to conflict or feelings of guilt. With AI, you avoid those tensions because no one demands physical affection or sexual activity.

This freedom can make the experience feel safer and more comfortable. You control the pace, the tone, and the level of interaction. As a result, you focus on communication and fantasy without the weight of real-world obligations.

For some people, this lack of expectation creates a sense of relief. It allows you to explore desires privately while avoiding the common challenges that often come with physical intimacy in human relationships.

Conclusion

You now understand that people turn to AI sexting for reasons tied to privacy, safety, and convenience. It removes the fear of rejection and gives you a space without judgment.

You also see that it can feel easier than navigating real relationships, which often involve conflict and compromise. At the same time, it may create distance from real human connections.

By weighing these points, you can better decide how this trend fits into your own view of intimacy and relationships.

Google Introduces Gemini 3

Since the Gemini era began, Google has been pushing the frontier to build more general and helpful AI for everyone. With Gemini 1, they introduced multimodality and long context to help AI understand our world.

Gemini 2 added thinking, reasoning and native tool use to create a foundation for AI agents. And now Google is introducing Gemini 3, their most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life.

As a user of Gemini on a daily basis I have been following this very closely as to what Gemini brings to the table and with AI now part of daily lives changing almost daily it is interesting to see how this has progressed and what the future now holds with Gemini and AI

Since the Gemini era began, we’ve been pushing the frontier to build more general and helpful AI for everyone. With Gemini 1, we introduced multimodality and long context to help AI understand our world. Gemini 2 added thinking, reasoning and native tool use to create a foundation for AI agents. And now we’re introducing Gemini 3, our most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life.

See the full release

WHOOP becomes first wearable to integrate lab results with continuous health data

WHOOP, the human performance company, today announced the launch of WHOOP Advanced Labs Uploads, now available to all members. The feature update enables members to upload prior lab results directly into the WHOOP app free of charge, creating a more comprehensive and connected view of their health. 

This announcement comes just weeks after the brand launched the Advanced Labs feature with an add-on subscription that provides clinician-reviewed bloodwork, powered by Quest Diagnostics. At launch, there was a waitlist of over 350,000 members and with today’s update that waitlist is now complete. 

While the in-person testing experience of WHOOP Advanced Labs is currently only available in the US, with Advanced Labs Uploads all WHOOP members, globally, can now link biomarkers from their existing lab work with their 24/7 WHOOP data, and unlock a deeper understanding of their long-term health trends. 

A More Complete Picture of Health
Members can upload their labs in any language — as a PDF or screenshot — and see their results alongside the continuous biometric data provided by WHOOP. The integration makes it easier than ever to keep all health results in one place, track progress over time, and gain insights that connect biomarkers to daily biometrics. 

Personalized Coaching on Your Biomarkers
When members upload labs that include any of the 65 biomarkers tested in WHOOP Advanced Labs, they’ll receive personalized, science-based AI coaching from the WHOOP Coach, to help interpret and act on the results. 

Included with Every Membership
Advanced Labs Uploads are available to all WHOOP members at no additional cost.

Of the update, Will Ahmed Founder and CEO of WHOOP said, “For the first time, our members can see how their blood biomarkers and daily behaviors connect in real time. This is all part of our path to becoming a health operating system that helps our members live better and longer.” 

For more information on WHOOP Advanced Labs and to start uploading your lab results, visit whoop.com/advanced-labs.

In-person testing will be available internationally in the coming months. See our WHOOP reviews

How UK CCTV Crime Prevention is Shaping Business Security

Business security should always be at the top of a company’s priorities. Measures need to be put in place to protect the business. UK CCTV is playing a significant role in shaping business security. Installing CCTV systems is seen as an excellent tool in risk management for businesses and crime prevention.

It can help to deter theft and vandalism against a business while it can give reassurance to business owners and employees. UK CCTV systems are effective at reducing crime and are shaping business security.

With businesses finding issues such as anti-social behaviour, organised shoplifting and vehicle theft, CCTV is so important to help prevent these types of crimes. Installing CCTV can be vital to help prevent crimes as well as provide important evidence if a crime does occur.

A report from the British Security Industry Association (BSIA) states there are over 21 million cameras in operation. 

Here are some of the reasons why CCTV in the UK is so effective, and why crime decreased by 13% in places with CCTV compared to places without it. 

CCTV works as a deterrence

The main reason why UK CCTV is shaping business security is that it’s a deterrent for criminals. With the presence of CCTV cameras, it can stop those who intend to commit a crime from taking action. 

They are aware that footage will be taken and this footage could lead them to being charged. With this in mind, it can stop them from committing the crime. The possibility of being identified can prevent the action from being taken.

To make sure it’s an effective tool for business security, the UK CCTV system needs to be installed in the best place to stop criminals. It needs to be in the vision of those who encounter your business. It’s a good idea to find an external CCTV system that will cover the whole perimeter of your business.

While it’s a successful business security tool, you need to make sure you stay within the laws of data protection. You can make sure you stay within the law by checking out the government website before installing the UK CCTV system. 

Evidence for investigation 

When a crime does take place, the CCTV crime prevention footage can be used to help resolve the crime. It can provide vital information to those investigating what exactly occurred and action can be taken.

They can make vital identification using the CCTV footage and this could lead to the individual being charged. It’s also essential for insurance claims if an incident did occur that damaged your business.

Having the footage can also help you take steps to help your business security move forward and install measures to prevent further crimes from being committed.

Provides active monitoring

With the UK CCTV surveillance camera playing a vital role in business security, it allows those at the business to actively monitor what is happening at their business. 

A lot of the systems can now be managed while on the go and you can check in and take action quickly if any issues are detected. 

It can help you to be aware of exactly what is going on at your business quarters and to take action if necessary. You can hire security to monitor this for you and help shape your business security.

Commercial access control systems integrated with UK CCTV can also provide an added layer of security by regulating entry to business premises and verifying identities in real time, enhancing overall crime prevention and operational efficiency.

High-tech technology

As CCTV develops, smart CCTV is becoming more common for business security. The new CCTV technology can analyse the footage and inform the business about potential threats that could take place. They can spot any patterns and will inform the CCTV owner regarding any threats to the property or persons.

They can also inform about areas or facilities that are more dangerous so that businesses can put measures in place.

They also offer AI detection which can detect objects that could be suspicious and potentially harm your business. It’s also beneficial as it can identify criminals, so if a theft does occur, this can help with charges to occur.

Not only this, but it can help to diagnose genuine threats to the business. It can also offer faster responses, so that you can get quicker responses which could prevent further theft or threats to staff. These technological advances make this a must-have for shaping business security.

Conclusion

There are so many different types of CCTV systems and you should look at the benefits and negatives before installing one at your business quarters. You need to make sure that the CCTV that is installed is professionally installed by a reputable company. This will stop any errors occurring which could lead to failed recordings.

With the right coverage and the best features, CCTV crime prevention is helping growing businesses stay secure.

 

Cybersecurity Leader Proofpoint Launches AI Innvoation Centre in Cork

Proofpoint, a leading cybersecurity and compliance company, today announced that it is continuing to expand operations out of its international hub in Cork. The ongoing investment will bring new specialist roles to the city centre location, including data scientists and artificial intelligence (AI) and large language model (LLMs) specialists, as the company launches its AI Innovation Centre.  This project is supported by the Irish Government through IDA Ireland.

Today’s cyberthreats are growing in sophistication and attackers are no longer simply targeting infrastructure; they’re targeting people. Proofpoint research shows that in response to this, 87% of global CISOs are looking to deploy AI-powered capabilities to help protect against human error and advanced human-centred cyber threats. Proofpoint continues to innovate on its AI-powered defences for organisations, with its human-centric solutions designed and deployed with data privacy and security at front of mind.

Proofpoint’s new AI Innovation Centre will create a privacy-attested AI environment, ensuring the safety and anonymity of all data used to train Proofpoint’s models. AI and ML require powerful detection models and a high-fidelity data pipeline to yield accurate detection rates, operational efficiencies, and automated protection. The AI Innovation Centre will allow the acquisition of larger data sets, allowing Proofpoint’s LLMs to be used in industry-leading, high-volume, high-velocity cases, improving overall threat detection for organisations.

“The ongoing expansion of Proofpoint in Cork is a clear reflection of Ireland’s continued success in attracting world-class companies to establish their international hubs here,” said Peter Burke, Minister for Enterprise, Tourism and Employment. “The creation of up to 100 new roles in the coming years, including in AI and large language models, further strengthens our position as a global technology and innovation hub.”

To drive this initiative, Proofpoint will be bringing 45 new specialist roles to its Ireland location, with a continued growth trajectory of up to 100 additional roles over the coming years. The roles will include data scientists, and AI and LLM specialists.  Looking ahead, Proofpoint will also bring a security operations team to Cork, and increase roles in other functions such as its data security team. As part of this, Proofpoint is also expanding its office space in Cork.

 

“Our ongoing investment in our Ireland-based business is critical to our international growth, and to strengthening our ability to protect European organisations,” said Remi Thomas, Chief Financial Officer at Proofpoint. “Today’s cyber-attacks are growing in sophistication, and AI plays a critical role in an organisation’s defence against these threats. We are excited to tap into Cork’s technical talent base to further strengthen our industry-leading AI-driven solutions, enabling us to detect and prevent emerging threats at an unprecedented scale, while keeping data secure.”

 

“AI is a defining capability that truly sets Proofpoint apart.  We have some of the most extensive human-centric threat intelligence data, which amplifies the power of our AI solutions, and ensures that our models are continuously improving and adapting to new threats,” said Kevin Leusing, Chief Technologist, EMEA at Proofpoint. “The launch of our AI Centre here in Cork will further enhance these capabilities by integrating the latest AI advancements with our unparalleled dataset, staying ahead of even the most sophisticated attackers.”

 

“Cork continues to cement its position as a leading cybersecurity hub, and today’s announcement from Proofpoint underscores the region’s growing significance in this sector,” said Michael Lohan, CEO, IDA Ireland. “Ireland’s rich talent pool, particularly in emerging technologies like AI and cybersecurity, is a key factor in attracting such high-calibre investments.”

 

To find out more about Proofpoint’s human-centric security solutions, visit: https://www.proofpoint.com/uk

 

To read more on the launch of Proofpoint’s Cork operations, please visit: https://www.proofpoint.com/uk/newsroom/press-releases/cybersecurity-leader-proofpoint-expands-global-presence-international-hub