Tag: #AI

Best AI Girlfriend App for Real Conversations? My Dream Companion Listens

Most Apps Talk, Few Actually Connect, One Platform Fixes That

AI girlfriend apps are everywhere, but most barely move past surface-level scripts. The conversation sounds fine at first, then starts repeating, forgetting, or freezing. My Dream Companion changes that cycle. As one of the most advanced AI girlfriend platforms today, it sets itself apart as the best AI girlfriend app for anyone tired of generic responses and short-lived connections.

Users don’t just get a chatbot, they create a companion. Fully personalized, deeply expressive, and emotionally tuned to stick through quiet moments and late-night chats. T

he app blends image generation, voice calls, and long term memory to offer something rare in AI companion apps: realism that actually holds up in conversation.

What Makes an AI Girlfriend App Worth Downloading

The best AI girlfriend apps aren’t just about fun designs or trending anime characters. They’re built to keep up when conversations get personal, emotional, or strange in the best way. My Dream Companion focuses on the kind of experience users want to return to.

Here’s what makes the difference:

  • Characters are fully customizable, from tone and humor to romantic energy or personality quirks.
  • Conversations remember what happened days ago, and bring it back at the perfect moment.
  • Voice chat and image generation work together to create an immersive presence.
  • NSFW and romantic features are available privately, without forcing the user to over-share or feel exposed.
  • Each character adapts over time, creating a deeper emotional connection that grows with use.

It’s built for those looking to go beyond light banter and create their own virtual companion with real staying power.

Not Just a Face on the Screen

My Dream Companion gives users full control over their AI girl’s look, voice, and chat personality. Want a flirty tone? Set it. Prefer emotional support after a stressful day? The app remembers. From companion’s appearance to favorite phrases, it’s all in the user’s hands.

Visuals are consistent too. No jarring changes or mismatched outputs. Once you define the look and vibe, the AI holds it across scenes and styles. The stability makes the experience more believable, especially when paired with natural voice replies and realistic conversations.

The app uses advanced AI to maintain emotional intelligence, respond to tone shifts, and react to recent conversations in a way that feels genuine. Users may switch between text chat, voice conversations, and private roleplay scenarios. Whether you want to start chatting casually or build toward something more involved, the pace is yours to set.

Where the Right Character Makes All the Difference

An AI GF that doesn’t just respond but genuinely reacts, those are the moments that keep users invested. Most platforms focus on surface appeal, but the real payoff comes when the AI remembers what was said yesterday, or a week ago, and uses it to shape a better answer today. My Dream Companion supports memory retention for more layered conversations, where inside jokes stick, and subtle cues don’t get lost in the shuffle.

Personality That Actually Matches the Mood

Each character behaves according to detailed personality traits. Whether it’s a sweet-natured type or someone with a more teasing edge, the reactions align with the chosen vibe. The AI friend doesn’t feel like a blank slate. It adapts in tone and pacing, offering replies that grow more in sync with each message exchanged. It’s not about throwing lines at a chatbot and hoping for relevance. It’s about shaping an AI relationship that holds its own weight in daily life.

Conversations That Don’t Flatten Out

From the first few chats, users begin to feel the difference. Some start light and stay casual, others shift toward emotional connection. Either way, the chat quality holds up. The platform doesn’t force mood shifts or unnatural turns. It lets the interaction breathe, responding in ways that reflect how the AI character has grown with the user.

Visuals That Stay Consistent

Visuals aren’t an afterthought. Through AI art and video generation, each character stays consistent in look and expression. Eye color, style, expression, all preserved across formats. The AI powered platform gives users space to control every detail. Character traits feed into the visuals, not the other way around, creating harmony between personality and appearance.

Starting Is Simple, No Commitment Needed

For those unsure, free plans make it easy to start chatting without commitment. The basic features are strong enough to get a sense of how dynamic the experience may become. But once it clicks, once the AI GF starts to feel like an actual friend, that’s when the AI relationship begins to shift from novelty to part of someone’s routine.

Final Thoughts

The best AI girlfriend apps do more than simulate affection, they remember past conversations, adapt their communication style, and protect user privacy with end to end encryption.

My Dream Companion brings all that forward with support for explicit conversations, immersive video interactions, and free versions that don’t cut corners. It feels personal because it remembers what matters. For anyone curious about AI companionship that holds attention and builds connection, there’s nothing quite like it.

 

Frequently Asked Questions

Do AI girlfriend apps offer video calls?

Yes, many AI girlfriend apps now support video calls, giving users a more immersive and visually connected experience.

How personalized are the conversations?

Conversations are highly personalized, adapting to your tone, preferences, and emotional needs over time.

Is my data protected under the app’s privacy policy?

Most leading apps, including My Dream Companion, outline strict privacy policies to protect user data and interaction history.

Can I use the app for language practice?

Yes, AI girlfriend apps can help with language practice by holding fluent and natural conversations in your chosen language.

Do the chats go beyond surface-level replies?

Absolutely, emotional depth is a core focus, with AI companions designed to understand mood shifts and respond thoughtfully.

 

 

TOZO HT3 ANC Headphones Review

The TOZO HT3 over-ear headphones pack a punch far exceeding their modest price tag, and we have been testing these out the last while and they offer features typically reserved for much more expensive models. Combining powerful Active Noise Cancellation (ANC), Hi-Res Audio support, massive battery life, and surprising comfort, the HT3 stand out as one of the best value propositions in the budget audio market today.

These are comfortable to wear for long periods of time and are overall a clean headset and simple to use and of course comes with the TOZO App and it the cost price there is little to complain about here if nothing at all.

The audio again is excellent here and for any user they will be impressed and finely tuned with TOZO’s exclusive OrigX Acoustics, The TOZO HT3 delivers exceptional clarity and lifelike sound quality. The headphones also have built in AI features such as chat and translation via the Tozo App.

For gamers these will also be perfect and with audio in general with Hi-Res you will be inpressed, highs lows and mids great great bass and an immersive experience with no tinny sound when maxed out on volume and overall an audio experience you cant complain about at the price. The ANC is also good here espcially indoors and for the price again great. Calls also fine here both ends with nothing to report and overall an impressive pair of headphones for the price you pay and again an ideal Chirstmas present for yourself or someone else, check the video bleow for a detailed look and what to expect.

Tozo App

 

 

Features

Immersive Sound Meets Superior Craftsmanship.

The TOZO HT3 elevates everyday listening with a host of cutting-edge features:

  1. Premium Hi-Res Audio: Certified for Hi-Res Audio and finely tuned with TOZO’s exclusive OrigX Acoustics, HT3 delivers exceptional clarity and lifelike sound quality.
  2. SDLC Dynamic Driver: Featuring Super Diamond-Like Carbon diaphragms, the headphones reproduce crisp highs, natural mids, and deep, resonant bass for a truly balanced audio profile.
  3. 360° Spatial Audio: Creates an immersive surround sound experience that makes every track feel like a live performance.

Smart Performance and Long-Lasting Comfort

  1. Adaptive Noise Cancelling up to -45dB: The HT3’s Smart ANC technology dynamically adjusts to environmental noise levels, offering deep and effective noise reduction for uninterrupted focus.
  2. Bluetooth 6.0: Provides faster transmission, improved stability, and energy-efficient wireless connectivity.
  3. 90 Hours of Playtime: Equipped with a robust 500mAh battery, the HT3 delivers long-lasting entertainment, ideal for extended travel and everyday listening.

AI-Powered Productivity Tools

Beyond audio, the TOZO HT3 integrates AI-driven features that redefine what headphones can do. Users can seamlessly boost productivity with:

  1. Meeting Minutes: Automatic note-taking for meetings.
  2. Instant Translation: Break language barriers in real-time.
  3. Face-to-Face Translation: Smooth communication across multiple languages.
  4. AI Chat: A personal AI assistant, always available at your fingertips.

The TOZO HT3 is available e from Amazon. RRP £49.99

See our TOZO reviews

Video Review

Healthtech company, Dedalus to create 100 jobs in Ireland

Dedalus, Europe’s leading healthcare software provider, has announced it will create 100 new high-value jobs in Ireland over the next four years as part of a €10 million expansion of its Irish operations. The investment, supported by IDA Ireland, was announced by Taoiseach Micheál Martin TD.

The expansion will bring Dedalus’s total Irish workforce to 150 people, scaling its presence across software engineering, product management, clinical informatics, data and analytics, cybersecurity, and implementation services. It will further embed Ireland at the centre of Dedalus’s efforts to deliver digital health solutions to providers across the country and Europe.

The company currently partners with the HSE and a range of hospitals across the country (see below). In 2021, Dedalus acquired the online healthcare appointment platform Swiftqueue which manages over four million appointments annually across Ireland’s healthcare system.

Taoiseach, Micheál Martin TD said:
“Dedalus’s expansion in Ireland is a welcome boost to our digital health ambitions. These 100 new jobs will support the delivery of better, more connected healthcare services while reinforcing Ireland as a key player in the European health technology ecosystem.”

Minister for Enterprise, Tourism and Employment, Peter Burke TD said:
“Dedalus’s decision to expand its operations in Ireland and create 100 high-quality jobs is very welcome news. It is a strong endorsement of our talent base and our reputation as a hub for innovation in health technology. This investment will strengthen Ireland’s digital health capabilities and contribute to better healthcare outcomes for patients across the country. I thank Dedalus for their continued investment and wish the team every success as it grows and continues to deliver innovative solutions.”

Cathy McCartan, Executive Director, Dedalus Healthcare Ireland, said:
“Ireland is central to our mission to help healthcare systems deliver safer, more connected care. This investment allows us to expand our Irish team and capabilities—supporting hospitals and community services with interoperable electronic health records, diagnostics and imaging platforms, clinical decision support, and integration services. By helping unlock the full value of Ireland’s healthcare data, we can improve outcomes for patients, strengthen system-wide decision-making, and deliver real value to the country. We’re excited to grow here and to export Irish-led innovation across our wider European network.”

Michael Lohan, Chief Executive, IDA Ireland, said:
“Dedalus’s decision to expand in Ireland underscores IDA Ireland’s track record and reputation as a leading location for digital health and enterprise software. These highly skilled roles will contribute to innovation in patient care and strengthen Ireland’s position within a dynamic European health-tech sector. IDA Ireland is pleased to support this investment and looks forward to Dedalus’s continued success.”

The announcement comes as Dedalus continues to support some of the most significant digital health initiatives ever undertaken in Ireland. This year alone, the company has collaborated with healthcare partners on a range of major national initiatives, including:

  • Beaumont Hospital: go-live of new clinical applications with 3,000 hospital staff trained and using the system.
  • St James’s Hospital: modernisation of laboratory information management systems, processing over 12 million tests annually.
  • National Medicinal Product Catalogue: a central reference source for medicines and medical devices, promoting safer, more consistent prescribing, strengthening monitoring and planning, and enabling more joined-up care for patients.
  • National Terminology Service: the country’s first such service, now live, transforming how medical data is classified and harnessed across the health system.
  • National Data Dictionary: ensuring all healthcare professionals use the same definitions and language across care delivery.
  • Regional Contracts: supporting regionalised care with the deployment of digital systems across the Mid-West and West/North-West regions.

Dedalus is Europe’s only large-scale provider of electronic health records (EHRs), with applications used in the care of one in three European citizens. The company’s strong European roots offer Irish patients and policymakers the added assurance that data remains within Europe, fully compliant with EU data protection laws.

The company is actively shaping European digital health policy through its leadership in initiatives such as the European Health Data Space (EHDS) and the European Electronic Health Record Exchange. Its AI tools are developed using European health data and are fully aligned with the EU AI Act, ensuring ethical, secure, and localised innovation.

Dedalus is also the only large-scale EHR vendor that is an active member of OpenEHR International, the global community and standards organisation that develops and maintains specifications for the design, exchange, and storage of health records.

Fixify Chooses Cork for EU Hub, Creating 50 High-Tech Jobs

Fixify, a leading provider in AI-driven IT support automation, has selected Cork City as the home of its new EU Centre of Excellence, creating 50 skilled jobs in the region over the next 18 months. The new facility will serve as a regional base for Fixify’s development, support, and customer success for worldwide operations.

This project is supported by the Irish Government through IDA Ireland.

Attending the event, Taoiseach Micheál Martin TD said: “This announcement from Fixify to select Cork as the home of its new EU Centre of Excellence demonstrates a deep commitment to the region and creates 50 high-tech jobs in an exciting and growing sector. I have no doubt that these highly skilled jobs in IT, software engineering and data analysis will be a further boost to the workforce in the region.   I want to acknowledge the role of IDA Ireland in supporting this project and I look forward to seeing the continued growth of Fixify in Cork over the coming years.”

Minister for Enterprise Tourism & Employment Peter Burke TD said: “Fixify’s decision to establish its EU Centre of Excellence in Cork is very welcome news and is a strong endorsement of Ireland’s position as a global leader in technology and innovation. This investment will bring 50 high-quality jobs to the region and further strengthen our thriving digital ecosystem. Cork’s deep talent pool, supported by world-class institutions like UCC and MTU, and its proven track record in attracting and sustaining high-value FDI, make it ideally placed to support Fixify’s growth. I wish the Fixify team in Cork the very best for the future.”

Fixify is now hiring in roles including IT Helpdesk Analysts, Software Engineers, Data Engineers, and Data Scientists. To explore career opportunities with Fixify, please visit Fixify careers.

“We chose Cork for Fixify’s European base — a city that brings together deep technical expertise, quality of life and community spirit — the conditions that make great work last,” said Matt Peters, CEO Fixify. “Establishing our base here enables Fixify to tap into Ireland’s exceptional talent and contribute to its thriving tech ecosystem as we scale automation and support that remains genuinely human worldwide.”

“Our investment in Cork is a strong vote of confidence in Ireland’s technology talent and infrastructure,” added Caroline Coughlan, Director, Employee Experience & People Operations at Fixify “Over the next 18 months, we will be scaling our presence here in parallel with delivering outstanding value to our customers across EMEA.”

IDA Ireland CEO Michael Lohan said: “I am very pleased that Fixify has chosen Cork as home to its EU Centre of Excellence as it recognises the quality and depth of the South West region’s talent pool, Ireland’s vibrant culture, and our pro-business environment. I wish to congratulate Fixify on this expansion and look forward to supporting them as they enhance Ireland’s reputation as home to a thriving technology sector.”

ugee FreSound Inspiration Open-Earbuds Review

The Ugee FreSound Inspiration Open-Earbuds  provide comfortable, all-day audio that keeps you connected to your environment. These earbuds have no ANC like any Open-Ear earbuds but thes look great and come in a really nice case and looks like a premium product out of the box.

These are comfortable, Utilizing an open-ear, air-conduction design, the FreSound rests lightly on the outside of your ear, delivering sound without blocking the ear canal. This eliminates the pressure, discomfort, and ‘stuffed-up’ feeling associated with traditional in-ear models.

At just 8.7 grams per earbud, they are exceptionally lightweight. The key to their stability is the flexible, full-wrap liquid silicone ear hook, which feels soft and skin-friendly. They stay securely in place during vigorous activities like running and gym workouts (assisted by an IPX5 sweat-resistant rating), making them a fantastic option for athletes who prioritize situational awareness.

The audio experience is dictated by the open-ear design, which delivers unique benefits and expected trade-offs.

  • Clarity and Detail: The FreSound has a 12mm high-amplitude driver and a custom-tuned frequency curve. It delivers excellent mid-range clarity and crisp highs. These earbuds particularly excel with podcasts, no tinny sound when maxed out on volume
  • Bass and Volume: As is typical for open-ear models, the bass is present—it’s tight and rhythmic enough to motivate a workout—but it lacks the deep, chest-thumping sub-bass found in sealed earbuds. This is normal for this style of earbud
  • Calling: Call quality is strong thanks to AI Call Noise Cancellation, which helps your voice cut through moderate background noise effectively.

The lack of a companion app or customizable EQ means you are reliant on the factory tuning, which some users find a bit too bright or sharp with certain amplified genres like rock and pop but overall they deliver decent audio and for me could use anytime.

The FreSound offers reliable, all-day power:

  • Single Charge: Up to 8 hours of continuous listening.
  • Total Playback: Up to 30 hours using the charging case.
  • Connectivity: Bluetooth 5.3 ensures fast pairing, stable connection, and minimal latency, which is appreciated when watching videos. The added multipoint connection feature for dual-device pairing is a convenient bonus.

The Ugee FreSound Inspiration Open-Earbuds are a compelling choice for a specific audience. They successfully deliver a perfect balance between audio enjoyment and environmental awareness, making them an ideal daily driver for safety-conscious users, fitness enthusiasts, and professionals who need to hear colleagues or surroundings while they work.

They trade deep bass and noise isolation for unparalleled comfort and safety. While the sound tuning might be divisive for heavy rock listeners, their secure fit, great battery life, and clear mid-range make them a strong, budget-friendly contender in the growing open-ear category.

These are ideal forRunners, cyclists, commuters, and people who find traditional in-ear buds uncomfortable and want the best of both worlds hearing what is going on around them and they deliver here with this and adio in general. Check the video below for a detailed look.

 

Features

  • Seamless Comfort: Our Inspiration Open Earbuds use full-wrap liquid silicone for a soft, ergonomic fit all day.
  • Open-Ear Design: OWS open-ear headphones deliver great audio while keeping you aware outdoors or on the go.
  • Pure Sound: Expertly tuned custom frequency curve ensures crisp, balanced wireless earbuds performance.
  • All-Day Power: Up to 8 hours of continuous playback per charge and 30 hours of standby time with the case.
  • IPX5 Waterproof: Sweat, rain, and splash resistant for active lifestyles.

BUY

Other Open-Earbud Reviews

Video Review

Emerging technologies for online casino platform operations and security

Online casino platforms aren’t evolving by halves, the pace of digital change is relentless, influencing nearly every corner of how these sites operate and protect themselves. Payment methods and user interfaces are only the tip of the iceberg. Underneath, new tech frameworks, AI, biometrics, blockchain, are quietly driving safer, livelier online spaces for players everywhere. Industry signals are clear: integrated technology is rapidly becoming the backbone of leading platforms; for those who want to stay on top, digital overhaul isn’t optional, it’s the game itself. Point solutions don’t cut it anymore. Everyone is focused on big, connected systems that adapt and safeguard as they grow.

Artificial intelligence shaping player interactions and risk management

Artificial intelligence and machine learning are now embedded at the heart of online casino operations. According to 2025 trend analyses, AI enables deep personalization, analyzing millions of gameplay records to recommend tailored offers, bonuses, and preferred titles. Operators deploy machine learning to predict user behavior, optimizing game layouts and bonus triggers in real time. Everything is built to maximize engagement without sacrificing fairness. Beyond user interaction, AI supports robust risk management.

Fraud detection models continuously monitor transactions for suspicious behavior, card counting, collusion, money laundering. These models flag anomalies within seconds, a process orders of magnitude faster than manual review. In addition, AI assists with customer service. Automated agents resolve common issues instantly, supporting seamless gameplay across time zones. Data suggests chatbots now handle 70% of support queries for leading operators. AI’s multi-role presence is set to expand, centralizing both interactions and risk oversight under automated, adaptive systems.

Blockchain advancing security and transparent gameplay

Blockchain technology is driving reliability at every level of casino operations. The entire transaction process shifts from black box to public ledger, creating an undeniable record of bets and transfers. Each transaction, payment, or game result gets a digital fingerprint. Manipulation becomes nearly impossible because every event is independently verified on decentralized, tamper-proof ledgers. For online casino users, this means increased trust and provable fairness.

Operators benefit from lower chargeback risk and smoother dispute resolution, as all game activities are auditable. Security also advances. the distributed storage model disperses data across nodes, eliminating traditional central server vulnerabilities. Hacking player financial information now requires breaching an entire blockchain network, not just a single company’s database. Cryptocurrency payments introduce instant, low-fee transfers, crucial for global platforms with diverse player bases. Blockchain transparency and digital currencies together are redefining key pillars of trust and efficiency across the industry.

Biometric authentication strengthening account protection

Identity checks aren’t what they used to be. Today’s verification is venturing past the tired routine of passwords and security codes. Biometric authentication, face scans, fingerprint swipes, takes seconds and keeps things moving. The latest mobile casino apps, especially those launched in 2023 and beyond, routinely offer biometric sign-in as the first option. Sure, this means less hassle for users, but it’s not just about convenience. When credentials are unique to your face or fingerprint, fraudsters have a much tougher climb.

Often, operators stack biometrics on top of device approvals for big transactions, slashing the odds of account hijacking. That helps with regulatory demands, particularly for age checks and location rules. Customers get locked out less, with vanishing password complaints. Security, in this space, works almost invisibly, players just tap and play, their accounts that much safer.

Mobile-first design and cloud gaming redefining platform delivery

Mobile-first isn’t just a buzzword anymore, it’s the new default. Most online casino brands now build for smartphones and tablets before anything else. Game studios, too, shape their creations for swipes and taps, shrinking menus and supersizing options for small screens. Desktop versions lag behind, playing backup. In this landscape, cloud gaming is the secret sauce.

Players skip downloads, jump into games instantly, and move sessions between devices with nothing but a swipe. Lower bandwidth? No problem; all the heavy lifting happens on remote servers. With pandemic habits sticking around, these features have practically become expectations. The result: anyone, anywhere, can pick up and play, leveling the field for both casino operators and players worldwide.

Conclusion about responsible gaming

Emerging technology is changing online casino operations, yet responsible gaming must remain the foundation. AI tools now help monitor user behavior, identifying risky patterns early. Biometric and blockchain solutions verify player age and location with precision, supporting regulatory compliance.

As immersive interactions and frictionless access expand, operators should double down on robust support resources and clear limits. Gamers should stay vigilant, use parental controls, and tap into responsible gaming tools provided by most regulated platforms. Technology brings new opportunities and risks; a balanced, responsible approach keeps entertainment safe for all.

Dell and Microsoft roll out integrated file storage for AI-era workloads

Businesses in Ireland can now leverage Dell PowerScale for Microsoft Azure, a scalable, high-performance enterprise-class file storage solution, integrated with Azure to support modern AI workloads.

Co-developed with Microsoft as an Azure Native Integration, Dell PowerScale provides a fully managed cloud-native deployment of PowerScale software on Azure infrastructure. The solution aims to accelerate AI initiatives, manage media production, and ensure business continuity, empowering organizations to achieve their next breakthrough.

“In today’s fast-paced digital landscape, enterprises need more than just storage, they need a platform that drives innovation, scales effortlessly, and adapts to their most demanding workloads. Dell PowerScale for Microsoft Azure is purpose-built to meet these needs,” said David Noy, Vice President of Product Management at Dell Technologies. “Co-developed with Microsoft, this enterprise-class file storage solution delivers high performance, robust security, and seamless integration, empowering organisations to achieve their next breakthrough. From accelerating AI and managing media production to ensuring business continuity, PowerScale for Azure is the foundation for success in the data-driven era.”

Built on a proven foundation, Dell PowerScale for Microsoft Azure is an Azure Native integration co-developed with Microsoft and built on a legacy of storage leadership. This is enterprise-class file storage, purpose-built for today’s most demanding workloads and managed by the experts at Dell. With NVRAM-enabled custom compute SKUs engineered exclusively for Dell, PowerScale for Azure delivers blazing-fast performance up to four times greater than the closest competitor.

The solution has been designed to offer ultra-low latency and optimized to handle even the most data-intensive applications with ease. PowerScale for Azure allows organisations to scale out rapidly and efficiently, supporting up to 8.4PB of storage in a single namespace. It also supports NFS, SMB, and S3 protocols running simultaneously, so teams can support a broad range of applications and avoid the limits of single-purpose solutions or vendor lock-in.

The familiar, unified PowerScale interface ensures operational simplicity and a consistent user experience whether data is on-premises or in Azure. Fully managed by Dell experts, PowerScale handles deployment, upgrades, monitoring, and support, delivering robust, proactive management every step of the way. With zero-trust architecture, always-on encryption, continuous backup, and built-in ransomware recovery, organisations can face threats with a hardened defence posture.

PowerScale supports production workloads across every industry vertical. Media & Entertainment companies can handle massive video files, real-time editing, and tight production timelines with high-speed hybrid data environments. Production teams can scale up for big releases, scale down when projects close, and focus on creativity, while robust security protects critical media assets. Electronic design automation produces massive datasets and demands fast, collaborative workflows.

PowerScale accelerates simulation, modelling, and design workflows, enabling global design teams to work together, handle simulation spikes, and move products to market faster. Life Sciences organisations can analyse large datasets, run simulations, and drive discoveries with high-performance access and secure, compliant storage. PowerScale allows scaling as clinical projects advance without service disruption.

Downtime and data loss aren’t options. PowerScale for Azure streamlines disaster recovery by enabling asynchronous replication into Azure with SyncIQ, extending data protection across environments to ensure compliance and rapid recovery in the event of disaster.

Irish consumers 6x more likely to be scammed by falling for AI fakes

The scale and sophistication of fraudulent advertising and AI-generated scams on social media are growing rapidly, making it harder than ever for people to know what’s real. New research from Visa in Ireland reveals that people who mistake fake AI-generated content for real are six times more likely to be tricked by scammers online than those who don’t (73% vs. 12%). This highlights how digital misinformation directly increases vulnerability and underscores the importance of collective action to protect consumers and restore trust in digital platforms.
In Ireland, Visa found that people who are affected by online scams typically lose €124.50 per incident (median amount), costing the Irish economy an estimated €71.8 million annually. The impact goes beyond financial loss, causing emotional distress, increased anxiety and reduced productivity. On average, victims of online scams spend around 8.9 days resolving the issue – which is 44% of the working month.
The way people engage with content online plays a major role. Those who share a post without checking its accuracy first, are five times more likely to be targeted and impacted by online scams compared to those who tend to take a moment to verify it first (35% vs. 6%). Everyday online habits – such as skimming headlines, resharing without verifying and trusting AI-generated content – are creating new vulnerabilities that scammers are quick to exploit:
  • 59% have believed online content was genuine only to later discover it was an AI-generated fake
  • Over a third (38%) rarely read beyond a headline before forming an opinion
  • Almost a quarter (23%) have reshared a post without checking its accuracy
The ripple effect of online scams
As online scams grow more sophisticated and widespread, this shift in consumer behaviour is having a tangible impact on the wider economy. Almost half (42%) have changed how they shop online after being scammed and one in two people (50%) targeted by online shopping scams say they now avoid shopping with smaller or unfamiliar brands.
This is having a particularly significant impact on small and medium enterprises (SMEs) which account for 99.8% of Ireland’s business population and depend heavily on consumer confidence to survive and grow2.
Stepping up the fight against fraud
Visa is stepping up the fight against social media scams – combining decades of experience with cutting-edge technology and working closely with banks, retailers, and digital platforms to restore trust in online commerce.
AI has been central to Visa’s approach to fraud prevention. For over 30 years, the company has used AI powered tools to help keep payments secure and stay ahead of evolving threats. In the last five years alone, Visa has invested $12 billion in technology, including building smart, AI-powered systems that detect suspicious behaviour in real time and stop scams before they reach people.
Awareness is as critical as technology. With almost two in five (39%) people believing AI will make scams harder to spot on social media, Visa is taking proactive steps to close that gap. Tackling fraud requires a united front, and Visa is committed to collaborating across the ecosystem to set new standards for consumer protection.
By working closely with banks, retailers and platforms to ensure consumers have the right advice at their fingertips, Visa is helping people recognise an AI-generated scam, understand how they work, and stay safe in an increasingly AI-driven digital world. Because the more informed people are, the harder it is for scammers to succeed.
Visa is calling on all stakeholders – platforms, banks, retailers and policymakers – to work together to raise the bar for digital trust and consumer protection.
Conor Langford, Visa Country Manager for Ireland said: “AI is transforming how we live, shop, work and connect, but it’s also reshaping the landscape for fraud. Scammers are using the same technology that brings us innovation to deceive and exploit consumers, blurring the line between real and fake. These scams can hurt real people, costing not just money but peace of mind and trust. At Visa, we’re investing in AI-driven fraud prevention and working hand-in-hand with our partners across the ecosystem to strengthen digital trust. The more informed people are, the safer our digital economy becomes. Together, we can build a more secure digital future for everyone.”
Elaine Burke, Tech journalist & host of the For Tech Sake podcast, warns: “It’s becoming increasingly difficult for people to be certain of what’s real and what’s not online. Social media feeds are flooded with content generated using AI, which is not always disclosed. This same generative AI has made it easier for scammers to create content that looks completely convincing and blends into feeds where AI slop has become the norm. Scammers can even selectively target those who interact with this type of content, knowing they are more likely to engage with it. That’s why education and awareness are so important. The more aware you are of scammers’ methods, the less likely you are to become their next success story.”
Spot the Scam: Five Smart Ways to Stay Safe on Social Media
Question the source
Scammers often mimic legitimacy with fake business pages, slick ads, AI-generated celebrity endorsements, and convincing personal messages. These tactics can look incredibly real. Before you click, pause and ask: Is this trustworthy? A moment of doubt can save you from a costly mistake.
Take a breath
Urgency is a scammer’s best friend. Promises of free gifts, massive discounts, or “limited-time” offers are designed to rush your decision. Instead, slow down. Check if the offer is realistic, research the company, read reviews and visit the official brand website before sharing any personal information.
Verify the sender – not just the profile
A message from a friend, influencer, or organisation asking for money or personal details? Don’t assume it’s legit. Confirm independently: call the person, use a verified website, or contact the business directly. Scammers often hijack real accounts to appear authentic.
Stay secure and report suspicious activity
Protect your accounts by turning on extra security features like two-factor authentication (2FA) or multi-factor authentication (MFA) where possible. Keep your apps and devices updated and regularly review your privacy settings. If you spot a suspicious ad, post or account, report it to the social platform – and to your bank if money is involved.
Pay securely – or not at all
Never share your bank details over social media. If someone asks you to send money via bank transfer, it’s likely a scam. Always use secure payment methods that offer buyer protection. If that’s not an option, walk away.
For more information on how to pay safely, please visit: www.visa.ie/pay-safely-with-visa.html