The Latest Advances in OTT Technology for Advertisers
The world of advertising has experienced a seismic shift with the rise of over-the-top (OTT) platforms. As more viewers migrate…
Google Ads is fully rolled out to advertisers in the US and UK
Google have just announced that conversational experience in Google Ads is fully rolled out to advertisers in the US and…
How Are TV Ads Leveraging Artificial Intelligence for Personalization
Advertising methods have adapted to changing market trends and technology over the years. Today’s consumers are well-informed, making generic ads…
66% of people in Ireland find it creepy when their phone delivers ads based on their conversations
Two-thirds (66%) of consumers in Ireland find it creepy when their smartphone delivers ads based on their conversations, according to…
New Data Shows Facebook & Google Ads Effectiveness Is Fueled By TV Advertising.
A consumer analytics company – passively measured consumer behaviour 24/7 including all their TV viewing (content and ads), online behaviour…