Tech Review – Forté for iPhone with Magsafe from Twelve South

If you are looking for a nice cool accessory for your iPhone this is on to check out an it not only serves a charge dock for your iPhone it also can be used as stand to consume media on your phone and also charge your Airpods, in fact it will charge any wireless charging product which makes it more flexible, this however is due to the Magsafe unit which you must have and does not come with the package..

Twelve South have always made great accessories for your Apple products and this is no exception here and is super solid and the base on this is really heavy so will not budge no matter where it is sat. The phone or earbuds will sit on the top circular piece and feels like it is floating and can be adjusted to suit your needs so it is not a fixed platform but one that can be tilted to 70 degrees which also allows you to use your device in both horizontal and portrait mode.

 

 Why Forté floats to the top of iPhone 12 charging stands:

  • Pairs with MagSafe Charger for fastest wireless charging possible
  • Holds iPhone in portrait or landscape and tilts 70-degrees 
  • Use as a pedestal charger for AirPods and AirPods Pro
  • Easily insert and remove MagSafe Charger (not included) for travel 

BUY HERE

This product was sent to us by Twelve South and no compensation paid and are seeing the review the same time as you

See video for more

 

Carbon Food-Print: The Climate Impact of Trending TikTok Food Revealed

New research has revealed that a cheeseburger produces more grams of carbon dioxide equivalent (gCO2e) than any other trending food, followed by mozzarella sticks and then banana bread.

With My Emissions revealing that 25% of greenhouse gas emissions coming from food, Uswitch has analysed each ingredient of the top trending food and drink to discover which recipes are having the most impact on the planet. The research involved running the ingredients of 72 recipes through My Emissions Food Carbon Footprint Calculator and adding up the grand total emissions number for each one to discover the highest and lowest emitters of the top trending food and drink. 

The results reveal that a cheeseburger (which has over 780 views on TikTok) is the worst emitter amongst top trending foods; comprising of a hamburger, a bun, ketchup and cheddar cheese, the American-favourite meal produces 5,768 gCO2e which is the equivalent of driving your car for over 14 miles! The second-worst offender is mozzarella sticks producing 2,346 gCO2e, and the third on the list goes to the recipe seen on everyone’s social media in lockdown – banana bread. 

Viral TikTok recipes make up 40% of the top 20 highest emitters list; baked feta pasta is fifth producing 1,929 gCO2e, DIY hazelnut spread is seventh with a total of 1,658 gCO2e, whilst the TikTok breakfast sandwich (bread, cheese, eggs, and butter) is in ninth producing 1,506 gCO2e. Outside of the top 10 are the famous tortilla wrap (12th), mini pancake cereal (16th), floral focaccia (17th), pesto eggs (18th), and ice cream bread (20th).

Top 20 Foods With Highest Emissions

  Trending Dish Views on TikTok Total Emissions (gCO2e)
1 Cheeseburger 780.4 million 5,768
2 Mozzarella Sticks 12.6 million 2,346
3 Banana Bread 283.9 million 2,332
4 Mac and Cheese 1.3 billion 2,060
5 Tiktok Feta Pasta 1 billion 1,929
6 Hot Chocolate Bomb 131.2 million 1,858
7 DIY Hazelnut Spread 1.8 million 1,658
8 California Rolls/Sushi 1.4 million 1,573
9 TikTok Breakfast Sandwich 169.1 million 1,506
10 Camembert Fondue 44.3 million 1,241
11 Fettuccine Alfredo 13.9 million 1,209
12 TikTok Tortilla Wrap 44.2 million 1,184
13 Chicken Quesadilla 9.2 million 1,058
14 Breakfast Charcuterie 103,000 1,054
15 Souvlaki 28.1 million 1,031
16 Mini Pancake Cereal 1.6 billion 1,006
17 Floral Focaccia 27.6 million 964
18 TikTok Pesto Eggs 220.4 million 955
19 Poke Bowl 96 million 944
20 Ice Cream Bread 9.4 million 894

Top 20 Foods With Lowest Emissions

The trending food with the least amount of greenhouse gas emissions is spicy pickled garlic, which is yet another TikTok sensation. Simply by adding 16 garlic cloves, hot sauce, thyme and chilli flakes to a mason jar you can jump on the internet craze without worrying about the impact on the planet, as spicy pickled garlic emits just 83 gCO2e. This means you could make this recipe nearly 5 times before it had the same environmental impact as taking your car for a one-mile spin. The second-lowest emitter amongst the trending foods is corn ribs – this simple recipe’s total emissions are 289 gCO2e, whilst third place acai bowl has emissions totalling 354 gCO2e.

Interestingly, only two of the meals on the list are meat-based, while the rest are either vegan or meat-free; this compares with a total of nine foods featuring on the top 20 worst emissions list that are meat-based. Chilli and garlic scallops round off the top 10 list with 522 gCO2e total emissions and the only other meat-based meal is the American breakfast choice of bacon and pancakes, emitting 583 gCO2e ranking the 14th lowest emitter of trending foods.

Just like the top 20 highest emissions, there are many recent viral recipes amongst the foods with the lowest emissions; TikTok pasta chips (literally pasta baked into chips) is the sixth lowest emitting just 468 gCO2e, three-ingredient creme brulee is 12th on the list, followed by the colourful sweet treat Cloud Bread which has a total emission of 582 gCO2e.

Trending Dish Views on TikTok Total Emissions (gCO2e)
1 Spicy Pickled Garlic 215.7 million 83
2 Corn Ribs 11.7 million 289
3 Acai Bowl 215. million 354
4 Beetroot Hummus 84.5 thousand 375
5 Smashed Brussels Sprouts 227.6 thousand 428
6 TikTok Pasta Chips 897.4 million 468
7 Grazing Boards 34.6 million 476
8 Homemade Bread 70 million 484
9 Baked Oats 803.3 million 501
10 Chilli Garlic Scallops 85.2 million 522
11 Bruschetta 136.7 million 541
12 3-Ingredient Creme Brulee 95.5 million 564
13 Cloud Bread 3.2 billion 582
14 Bacon and Pancakes 85.5 million 583
15 Vegan Buffalo Wings 50.3 thousand 642
16 Cream Tea 2.4 million 643
17 Potato Galette 182.3 thousand 647
18 Sunday Roast – Nut roast 89.5 thousand 702
19 Chilli Oil Eggs 2.7 million 713
20 Eggs Florentine 62.3 thousand 735

Full research can be found here: https://www.uswitch.com/gas-electricity/food-carbon-footprint/

OPPO Unveils Series of New Imaging Technologies, Leading the Future of Smartphone Imaging Development

Today, leading global smart device brand OPPO revealed a series of breakthroughs in smartphone imaging technology focused on upgrades to sensors, modules, and algorithms. The innovations include OPPO’s next-generation RGBW sensor, OPPO’s 85-200mm continuous optical zoom, OPPO’s Five-axis OIS technology, and OPPO’s next-generation under-screen camera. Unveiled at OPPO’s Future Imaging Technology launch event, the announcements reflect OPPO’s commitment to optimising existing imaging technologies to allow users to capture top-quality photography with ease.

Next-generation RGBW sensor enhances light sensitivity with improved colour performance

OPPO’s new RGBW sensor significantly improves light sensitivity by introducing additional white sub-pixels(W), groundbreaking DTI technology, and OPPO’s self-developed 4-in-1 pixel algorithm. Providing improved low-light capture, the new sensor captures 60% more light than previous sensors while achieving a 35% reduction in noise* to deliver clearer and brighter images in low-light conditions.

The upgraded sensor also offers improved colour performance. By increasing the level of computing power needed to execute complex algorithms, the sensor maximises the amount of data extracted from white pixels. OPPO’s 4-in-1 pixel algorithm boosts the sensor’s colour performance to prevent issues such as colour inaccuracy. Industry-leading DTI pixel isolation technology and DeepSi processing prevent sub-pixel crosstalk to improve image quality.  The next-generation RGBW sensor is also able to enhance photo and video portraits, offering improvements to skin, texture and contrast. The new sensor will be commercially released in OPPO products from Q4 2021.

 

New modules to support super smooth zoom and clearer snapshots

OPPO’s new 85-200mm module delivers continuous optical zoom to support super smooth zoom. Capturing sharp images at every magnification level, from close-up portraits to landscapes, users can enjoy a smooth transition with the continuous optical zoom range for professional-level image quality. The module avoids problems like jumping, white balance inaccuracy, and colour bias experienced by conventional multi-camera zoom systems. The module redesigns the hardware of the existing structural module, with advancements including:

  • Adoption of G+P (glass + plastic) lens technology with two ultra-thin, high-precision aspheric glass lenses to boost optical effects such as minimising stray light.
  • A tunnel magnetoresistance sensor (TMR sensor) to allow the lenses within the camera module to move with increased stability and precision.
  • An upgraded guiding shaft motor to increase the dynamic tilt which the lens system can be moved at, supporting continuous optical zoom at higher magnifications.

The new OPPO five-axis OIS guarantees clearer snapshots by receiving and analysing  movement data from the gyroscope and using algorithms to break it down into respective components. The data is then passed to the lens and image sensor, which are driven by ball-bearing motors and shape memory alloys. When the amplitude of the movement is relatively large, sensor-shift OIS will be utilised – including horizontal shifting (x), vertical shifting (y), and rolling – together with algorithm compensation, to achieve five-axis stabilisation. This allows a maximum stabilisation angle of ±3°, three times more than traditional OIS technology on mobile devices, while the sensor can also shift with a precision of 2μm. For night-time or motion shots, OPPO’s proprietary algorithm technology improves stability, clarity, and colour performance, increasing the vibration compensation performance by up to 65%. The OPPO Five-axis OIS will be commercially released in OPPO products from Q1 2022.

New Algorithm: OPPO algorithms support next-generation USC to deliver the perfect balance between screen and camera quality

OPPO showcased its next-generation under-screen camera solution for future smartphones. The innovative pixel geometry ensures a 400-PPI high-quality display in the USC area. Using transparent wiring and a new design, the result provides clear display quality with a smoother visual experience. OPPO’s proprietary screen technology enables each pixel circuit to drive only 1 pixel. Combined with OPPO’s precise algorithmic compensation technology, this allows the screen brightness to be precisely controlled with a deviation of about 2%, and an improved screen lifespan of up to 50%.

OPPO’s Research Institute has developed a series of imaging AI algorithms including diffraction reduction, anti-condensation, HDR and AWB, to optimise imaging quality of the under-screen camera. By training its AI diffraction reduction model using tens of thousands of images to control problems caused by light diffraction, users can capture clearer, more natural images.

As consumer demand for better imaging technologies evolves, OPPO continues to strengthen its global R&D capacities to provide users with an even better imaging experience.

Artificial intelligence in the logistics industry

Artificial Intelligence (AI) is definitely here and forever.  IT and finance have fully embraced AI and are using it to support both existing solutions and innovation. 

While there is no doubt that AI will bring about massive change, similar to what the Internet did in the 90s, it still has a long way to go.

Why logistics? Why now?

Now is the best time for artificial intelligence in logistics. Due to technological breakthrough, never before in the industry has there been so many technologies available and affordable. Companies that choose not to use AI risk becoming obsolete in the medium term because, believe it or not, AI will be a key component of the future of logistics.

Logistics companies are uniquely positioned to reap the benefits of virtually every aspect of the supply chain by adopting AI. Many companies are engaged in digital transformation, updating both software and hardware to prepare for the era of Logistics 2.0. AI can help the industry redefine business processes by making them proactive rather than reactive. We can stop planning and start forecasting; the process will become autonomous and the standard services will be personalized.

As with many other industries, AI can be applied both internally (back office) and externally (front office).

How to use AI in the back office?

AI provides a one-of-a-kind opportunity to save time, cut costs, and improve both productivity and accuracy. This is due to Cognitive Automation, which will perform routine tasks that would usually take time away from an employee’s more urgent work. Thanks to the combination of RPA (Robotic Process Automation) and AI, these day-to-day tasks will be performed by automated systems. 

These automated routine tasks can be:

  1. Gathering financial information: Logistics companies often rely on many third parties to carry out the core functions of their business. AI can process all necessary financial data such as invoice amounts and other types of account information. AI can optimize time and money by processing and extracting financial information. The data will be presented in convenient interactive dashboards online.
  2. Processing customer information. Constant updating of customer information is an important task for any large company. Clustering and segmentation of customers will allow you to select the best rates and personalized offers to increase revenue.
  3. Customs clearance. Customs is usually a long and tedious process for everyone involved. Providing correct data and documents, declaring goods, checking information by customs authorities and determining the final customs value of each declared product is a long but necessary process for every logistics company. Instead of individually checking each document, artificial intelligence can process all documents in a matter of seconds.

Predictive Logistics: Operational Modernization

AI can help the logistics industry revolutionize its operating model from reactive to proactive and predictive.

– Predictive network management: AI can improve the efficiency of logistics operations. For example, DHL has developed a program that can predict delays in air transit. This helps the American company to activate mitigation measures, thereby preventing any delays on flights.

– Intelligent route optimization: for any logistics

It is important for the company to know how to find the most efficient, fastest and most suitable route for each client. This will cut costs, save time and improve customer satisfaction. Deutsche Post has adopted SmartTruck, which develops its own real-time routing algorithms for all of its operators and truck drivers. This allows them to deliver each of their packages in no time.

Top five steps to building a brand for your business

To build a brand, you need to be consistent throughout the entire decision-making process. Figure out what you’re trying to achieve and who you want to attract – this way you’ll never lose sight of your end goal. 

Whilst there’s seemingly endless advice out there for how to best build a brand – we’ve saved you a bit of time and condensed the top five steps into an easy to digest list. Read on to find out more.

#1 Figure out your brand’s values

In order to progress with your brand’s development, you need to know the values and aims of your business. Your core values should go on to influence the rest of your decisions when building your brand. Establishing and defining your brand values will help you develop your brand in a number of ways, such as:

  • Aligning with your brand’s mission
  • Boosting employee engagement 
  • Creating a memorable brand
  • Creating a deeper connection with your audience
  • Boosting brand consistency
  • Staying authentic with your brand
  • Inspiring brand loyalty

As you can see, your brand’s values will act as an influence for almost all aspects of your brand.

#2 Identify and research your target audience

Before you can make any big decisions regarding your brand, as well as the values, you also need to find out who your target audience is. This will require brainstorming and research to identify and profile the theoretical members of this audience. With this information, you can adapt your branding decisions accordingly. 

This is often referred to as a buyer persona, which is essentially a fictional biography of your ideal consumer. This will usually include the buyer’s goals, habits, struggles and problems, amongst other factors. Ask yourself some of the following: 

  • Where do they work? 
  • Where do they live? 
  • What are their main conflicts in life? 
  • What are their hobbies or interests?
  • How much disposable income do they have?

If you can build up an image of your ideal audience members through the answers to these questions, then you can tailor your branding decisions to the wants and needs of those who will help you reach success.

#3 Develop your brand’s voice

Now you know what your audience wants to see, you can use this to develop the voice of your brand. This dictates how you communicate with your consumers and can aid you in developing a (hopefully positive) reputation.

You can exercise this voice via your brand’s story. Let your audience know how far you’ve come and where it all started – always keeping in mind the tone and language that would appeal to them the most. 

#4 Design your logo

Your brand’s logo will represent the identity of your business, and act as a quick identifier for your audience. You want people to instantly recognise your logo – this will increase your brand awareness and allow you to stand out amongst the crowd.

Whether you choose to reach out to an individual graphic designer or use a platform like Tailor Brands the key is to stay consistent. Whilst you want your logo to stand out, you also want it to be in keeping with the style of the rest of your visual marketing materials. The aim is to make your logo synonymous with your business. 

#5 Stay consistent with your branding

As we have just touched on, remaining consistent is always going to be important. This applies to all areas of the business – marketing, branding, the voice and the identity. If one of these factors doesn’t sit nicely alongside the other, then the overall message of the brand will become unclear. Consistency will also help build brand awareness, which is key to gaining recognition and notoriety within your industry. 

Creative shows that less is more with the launch of the Aurvana Trio LS. #Creative #AurvanaTrioLS

Creative Technology today announced the launch of the Creative Aurvana Trio LS, the latest addition to the popular Aurvana headphone series. A high-quality in-ear headphone with a new and efficient single-driver design, it punches above its weight to offer pristine audio performance with clearer highs and deeper bass as compared to other analog headphones.

 

Creative Aurvana Trio LS retains the robust yet sleek form factor characteristic of the Aurvana headphone series, with improvements from previous models.

The Creative Aurvana Trio LS is designed with Liquid Silicone Rubber (LSR) technology, an innovative product design feature which eliminates inconsistencies in driver performance caused by the traditional gluing process used in most other headphones.  It ensures more uniform and consistent movement throughout the entire driver to reduce the distortions and in turn, improve the overall sound quality to deliver a cleaner response across the audio spectrum.

This latest in-ear headphone is equipped with sawtooth sheath cables to help minimize disruptive microphonic noise. It also offers fuss-free controls with a built-in microphone and inline remote control which makes it a breeze for users to pick up calls and control the music playback with just a simple press of a button. On top of that, it is compact and easy to carry around with a handy pouch provided along with magnetic earbuds to keep it tangle-free.

The Creative Aurvana Trio LS is also Super X-Fi certified – it is specially tuned to work well with Super X-Fi products (such as the finger-sized Creative SXFI AMP) to deliver high-definition holographic audio as though there is a high-end multi-speaker system set up within the headphones. In addition, the headphones also come with the exclusive in-ear noise isolation design, which works to ensure an optimal seal to block out unwanted background noises so users can keep the music pumping without missing a single beat.

Equipped with a fuss-free design and great audio performance to boot, the Creative Aurvana Trio LS stands out from the crowd as the in-ear headphone offering more audio bang for the buck.

Pricing and Availability

Creative Aurvana Trio LS is attractively priced at £36.99 in the UK, $39.99 in the US and €39.99 in Europe and is available at Creative.com.

Jabra Unveils Innovative Earbuds That Are Engineered For Hearing Enhancement

Building on years of research, innovation and engineering in sound and hearing, Jabra and its parent company GN Group introduce the new Jabra EnhanceTM line of hearing enhancement solutions designed to help users hear more from life. This first-of-its-kind innovation brings together the convenience of true wireless earbuds with advanced hearing technology to alleviate unaddressed user needs and enable millions of people to take a first step on their hearing health journey. This innovation combines a discreet, comfortable design and the Jabra legacy of industry-leading earbud capability with GN Hearing’s expertise and advanced hearing-enhancing technology.

The result is Jabra Enhance Plus – a unique high-tech, all-in-one hearable for those who experience mild-to-moderate hearing loss but who are not yet ready for traditional all-day wear hearing aids. Taking true wireless tech to new levels, the device packs four audiological features: Warp Compressor for analysis of sounds similar to human process for more natural sound quality, Digital Noise Reduction for listening comfort and keeping speech clear, Digital Feedback Suppression to keep feedback from interfering with sound quality amplification, and Binaural Beamformer with directionality to isolate sounds, allowing users to focus on what is important.

Jabra Enhance Plus comes in a miniaturised true wireless form factor, 50 per cent smaller than Jabra’s smallest true wireless earbuds making them virtually unnoticeable, even in conversations. By leveraging Jabra’s database of 62,000 unique ear scans, the technology pioneer was able to create a map of the average human ear and use the insight to design discreet, miniaturised true wireless earbuds that incorporate high-quality hearing technology for situational use, consumerised comfort and design, and wireless connectivity for music and calls. The earbuds’ settings can be individualised via a user’s smartphone through the Jabra Enhance smartphone app. The Jabra Enhance Plus is ideal for those who prefer a lifestyle solution to help them hear conversation easier and better in select situations such as at social gatherings, in meetings or while enjoying media.

 

“By combining the expertise from both sides of our medical and consumer grade audio businesses, Jabra Enhance Plus will offer a sound solution to those of us who experience hearing challenges in everyday life,” said René Svendsen-Tune, CEO at Jabra. “This is a game changer in giving people control of their hearing as well as delivering a premium true wireless audio experience.”

Jabra Enhance Plus will be available first in the US, with launches in other countries at later stages, depending on legislation. It will be sold through licensed Hearing Care Professionals. Users will benefit from a medical hearing test and assessment ensuring that Jabra Enhance Plus is appropriate for their hearing needs.

This makes Jabra Enhance Plus a great first step on people’s hearing health journey and can be used to augment hearing in a variety of environments like restaurants, work meetings and family gatherings, as well as benefiting from traditional earbud functionality such as enjoying media, working from home and commuting.

“With Jabra Enhance Plus we want to expand hearing health to even more people who need it,” said Gitte Aabo, CEO of GN Hearing. “Treating hearing loss has a huge positive impact on well-being and quality of life, which contributes to a person’s overall health. This innovation will help many more people begin their hearing health journey, by providing a unique product that can give them control of their hearing health, act as true wireless earbuds and still ensure access to professional care and counseling.” 

Features enabling clear sound experience 

  • Small, discreet and stylish design
  • Three different sized EarGels for ultimate comfort and secure fit
  • 10 hours battery life on a single charge with 30 hours included with charging case
  • High quality codec for strong streaming sound quality and clearer calls and music
  • Jabra Enhance app allowing for a user-friendly, easy and quick setup process
  • Simple controls for daily use and adjusting volume
  • IP52-rated for water and dust resistance
  • Compatible with select smartphones
  • Available in two colours: dark grey and gold beige

Merging the Power of GN Audio with GN Hearing 

Though the product will not yet be available outside US, it showcases the great leaps taken by Jabra on true wireless technology at the same time as utilizing the GN Hearing capabilities to help people hear more from life. The development of the Jabra Enhance line is the culmination of years of GN Group research into consumer behaviour, hearing challenges and preferences.

Availability 

Jabra Enhance Plus will first be available in the US, with launches in other countries following thereafter. It will be available in select hearing care clinics towards the end of the year. Pricing will be communicated at a later stage. With Jabra Enhance Plus we aim to provide users with a medically regulated device, which we work on getting approved under the appropriate regulation.

What You Need to Know about Embedded Software

Have you ever heard the term “embedded software”? What comes to your mind when you hear it? In fact, embedded software has been around for over 50 years, but became popular and more affordable only a few years ago. So far, we have an array of devices that deal with embedded systems and developed specifically for cases where reliability and safety are of utmost importance. Moreover, they surround us everywhere and are considered to be an integral part of the development of IoT devices. Nevertheless, the process of building embedded systems has its own complexities. Let’s take a deeper look at this concept and analyse what embedded systems are, where they are used, and analyse the process of building such systems.

Embedded Software: Definition

Let’s begin with the basics and provide a definition. It’s a system, which is built into absolutely any device rather than a conventional computer. In other words, it’s the brain of a certain device without which it can’t operate. Let’s look at the examples for you to make sure you understand everything right:

 

  • A traditional calculator – the easiest example of embedded software;
  • TV remote control;
  • Digital camera;
  • Software for connected vehicles. 
  • Built-in parking software;
  • Internal systems for smart cameras.

What Are the Most Common Features of Embedded Software?

Let’s review the fundamental features of these systems:

 

  • Embedded software performs its functions quickly and easily, more often with a predetermined time frame;
  • They are developed to do simple and repeated functions on single-purpose devices.
  • These systems are based on micro controllers and microprocessors;
  • Usually work with limited memory;
  • Embedded systems can work either with or without operating systems. Very often they use real-time operating systems.
  • May come with a screen, keyboard, user interface, or without them.

What Programming Tools Are Needed to Build Embedded Software

In fact, building embedded systems is quite challenging and not all programmers have enough skills to tackle that challenge. If you are going to invest in building embedded systems, you have to entrust this task to experts in this field and this is where you simply can’t do without the services of sirinsoftware.com – a reputable software development company with an impeccable reputation in the IT sector. Their experts have enough experience and know for sure what software tools have to be used to tackle this or that challenge. To achieve the best possible result, embedded engineers use various programs. Here’s a list of the most widely used tools:

 

  • A compiler – a must-have solution that can transform a high-level code into a low-level machine.
  • A debugger – a superb tool that can help get rid of bugs.
  • An editor – a powerful option to write a code in C, C+.
  • An assembler – used only when the code is written in assembly language and performs the same task as a compiler.
  • An emulator. The main goal of this option is to check the work of a program in a simulated environment. This allows programmers to improve the user experience.
  • A linker – a powerful tool, used to combine code pieces together.

So far, embedded systems are an integral part of modern life. And there’s no need to look far to find real-life use cases of these systems. For example, modern houses are overloaded with electronic devices such as digital cameras, TV systems, smartphones, air conditioners, coffee machines, etc. The medical sphere also can’t do without embedded systems. Today, the market is overloaded with wearable devices that simplify the monitoring of patient health and help collect and store data.

As you can see, embedded systems are everywhere! So if you are eager to invest in this niche, don’t hesitate to contact professionals from sirinsoftware.com. They will surely help you tackle that challenge as they have many years of experience under their belt!

Formula 1 Champ Fernando Alonso’s Apparel/Eyewear Brand Merges w/ E-Mobility Retailer SimplyEV.

Kimoa – the sports-inspired eyewear and apparel brand created by two-time Formula 1 champion, Fernando Alonso – has been acquired by the parent company of SimplyEV – the premier one-stop-shop for stylish, eco-conscious mobility and lifestyle accessories. SimplyEV is the preferred retailer to carry the international star’s marque in the U.S. – available through its rapidly expanding network of storefronts and an unrivaled direct-to-consumer online shopping experience.

“We’re thrilled to be joining forces with an international superstar in Fernando Alonso and his Kimoa brand – reflecting our shared vision to elevate and promote an environmentally-conscious and vibrant lifestyle through e-mobility and fashionable, sustainable eyewear and gear. It’s an honor to be the preferred U.S. retailer for Kimoa and we look forward to growing both brands together as we expand to 50 retail locations across North America in the next couple of years. EVs and an F1 icon make for a winning combination.” – SimplyEV President, Mauricio Diaz

Under the agreement, Alonso will retain 25 percent interest in Madrid-based Kimoa and will continue to serve as the global ambassador for the brand as it expands its presence across the continent.

“We created Kimoa with a sustainable soul and a ‘never surrender’ spirit inspired by sports/motorsports and an active, green lifestyle. I’m excited to be partnering with SimplyEV as a sister company to elevate our story across North America – highlighting organic materials across our product line, advanced eyewear technology and the superior quality of our textile products made in Spain and Portugal. It’s an honor to continue carrying the Kimoa banner, building the brand and welcoming everyone that shares our unique vision to the family.” – Fernando Alonso, Kimoa founder and global ambassador