Google hosts guided walking tour of Dublin through a Google

Dublin is home to many undiscovered gems and this March Google Ireland is collaborating with Alternative Dublin on the very first Google Search Hidden Gems Walking Tour, to reawaken curiosity in Dublin with Google Search. Attendees on this free guided tour will discover the city’s unique culture and visit hidden locations across the city through a Google Lens. Google wants to help people explore with the help of Google tools they have at their fingertips.

The Google Search Hidden Gems Walking Tour will show guests how Google can make everyday life easier using Google Lens while exploring the city. Google Lens helps people search and explore what’s around us in an entirely new way. Using a photo, your camera or almost any image, Lens helps you discover visually similar images and related content, with Lens you can search what you see.

The tour will be led by Alternative Dublin, an artist collective that aims to inspire curiosity and introduce a lesser-traveled side of Dublin, away from the tourist trail. These experts in Dublin’s best kept secret’ will show guests a different side of Dublin using Google Search. Guests will be guided to eight different locations over three hours, discovering Dublin’s unique culture through Google Search. The tour will visit a host of locations including street art, historical buildings, thrift shops, street buskers, the perfect photo spots and end with a delicious meal and drink in one of Dublin’s hidden gems.

The Google Search Hidden Gems Walking tour will take place on Friday, 8th April 2022. All attendees will need is a smart phone and the Google App which is available to download on the Play Store or Apple Store. For more information and to reserve a place on this free tour, please visit Alternative Dublin via the link https://www.eventbrite.ie/e/google-hidden-gems-tour-tickets-305423458787. Please note that while tickets are free there are a limited number of spaces only.

Interesting Ways Live-Streaming Is Changing Our Lives

While just a few years back live-streaming was seen as something innovative, the last couple of years really brought it to the forefront of your lives. Although this useful feature made it a bit easier during the last two years of the pandemic, it was on the rise even before we saw everything shut down due to COVID.

But, when did live-streaming begin and how did it get to where it is now? Which areas of our lives has it affected? Read on for more info.

A short history of live-streaming

If you’ve been taking live-streaming for granted and never really looked into its history, here is a quick guide that will teach you everything you need to know. The first live stream ever took place on June 24, 1993, when Severe Tire Damage, a band from Palo Alto, performed at Xerox PARC headquarters. During their performance, scientists from Xerox PARC were talking about a new technology, called multicasting at the time, that would make broadcasting online possible. In 1995, RealPlayer – the first media player that was capable of live-streaming was developed.

The world saw many technological developments in the next two decades and it’s only normal that the world of live-streaming changed as well. In addition to the rise of YouTube in the late ‘00s and Twitch in the early ‘10s, nowadays there are so many other live-streaming options available, from various social media platforms to other platforms that were made specifically for certain events.

With that in mind, what areas of life has live-streaming found a home in and why is it so popular?

News

Although channels that air news 24/7 have been available for a few decades, being able to stream news as they happen on social media has been a game-changer. For example, not only can broadcasting companies now share news all over the world but so can regular people. Simply by going live on Instagram, Facebook, or some other platform, people can show real-time developments in a certain matter. From live-streaming protests to using live-streaming to stay safe in certain situations, the ability to reach an instant audience comes with many benefits and makes spreading information much easier.

Education

Live-streaming has been present in education for a while, making it possible to reach a wide audience that cannot be present for a lecture. However, the pandemic put this type of teaching and studying into the spotlight. Live-streaming makes it easy for people to gather a class of interested students, regardless of where they live. Moreover, as audience participation is also possible and sometimes encouraged, watchers can easily type questions in the chat or directly ask them during the stream. This helps create an atmosphere that resembles the traditional classroom. With more and more alternatives for such an event available, the use of live-streaming in education is only expected to grow.

Entertainment

Live-streaming has also made a big impact on the entertainment industry. While we typically associate streaming with TV shows, this is not actually live-streaming. However, more and more content creators are using live-streaming to connect with their audiences. For example, in order to promote new shows and movies, Netflix regularly organizes live streams that include the cast and director during which they answer various questions. Other types of entertainment that we can find include live music and theater, which are being streamed while they are being performed so that a wider audience that cannot travel or fit into the venue can watch as well. Moreover, there are even influencers and various celebrities that live stream on their Instagram accounts while lounging around their home or doing some everyday tasks.

Gaming

The gaming industry has also seen a huge rise in popularity due to live-streaming. Viewers are able to watch their favorite Twitch gamer play their favorite game and even provide input by taking part in polls during the stream. Moreover, the live-streaming technology also impacted how we play games as now there are online casinos where users can play poker and other games with live dealers while also interacting with them via chat. For instance, SkyCityCasino offers a wide variety of live-streaming games, including roulette, baccarat, and blackjack, just like many other giants in this industry.

Business

How business is done is affected by live-streaming as well. While businesses were forced to implement working from home practices in order to be able to operate during the pandemic, live-streaming presents this industry with various benefits beyond the current circumstances. Not only can everyone in the company be able to be present during meetings but a wider audience can also be present during new product presentations and business events. An enterprise’s marketing endeavors can be boosted too, thanks to live-streaming. From being introduced to employees to answering various questions, social media and the ability to live-stream brought businesses closer to their target audience.

 

Live-streaming is no longer an innovation but a staple in our lives. It will only continue to change and improve our experiences in an increasing number of spheres.

Creative launch the Outlier Pro True Wireless

Creative Technology today announced the launch of Creative Outlier Pro, the latest and best addition to the well-received Outlier True Wireless series. Featuring an array of nifty new features, the newly-designed earbuds are set to take the True Wireless game up a notch with Hybrid Active Noise Cancellation (ANC) plus Ambient Mode, and an impressive battery life of up to 60 hours for a truly better listening experience. Coupled with a total of six microphones, customizable touch controls, IPX5-certified water resistance, Bluetooth 5.2 connectivity and wireless charging, Creative Outlier Pro stands out as the ideal true wireless earbuds that have it all packed into a portable and pocket-friendly form factor.

Creative Outlier Pro is packed with must-have features that matter for a truly superior wireless experience.

Turn Down the Noise, Turn Up the Clarity

Creative Outlier Pro offers users an impeccable listening experience with Hybrid ANC, which is typically found only on high-end headphones. This ANC technology is ‘hybrid’ in that it combines both the feedforward and feedback ANC systems on each earbud to effectively block out unwanted background noises. So, users can stay in the zone while on an important conference call or listening to their favorite tunes without distractions.

On the flip side, users can also switch over to Ambient Mode to let just the right amount of ambient sound in, which comes in handy when users want to be aware of the environment, for example while walking near a traffic junction. The controls are seamless and can be easily accessible with simple taps on the earbuds to toggle between ANC Mode and Ambient Mode, or users can also control it via the Creative app.

In addition, with the new and larger 10 mm graphene-coated driver diaphragms expertly tuned by Creative’s in-house audio engineers, Creative Outlier Pro offers an improved acoustic performance all round. This translates to better clarity, enhanced bass, and effective ANC quality – all while improving power efficiency of the earbuds.

Go Beyond All Day

With a juiced-up battery life of up to 60 hours in total, and a playtime of up to 15 hours on a single charge, Creative Outlier Pro is the perfect audio companion for long commutes, workouts, or endless Netflix marathons. Even with hybrid ANC turned on, users will be able to get a playtime of 10 hours on a single charge, and up to 40 hours in total.

On top of that, these earbuds also come with different sets of soft silicone ear tips that make it hassle-free for users to find the perfect fit to achieve the optimal seal for better noise insulation and greater comfort.

Lastly, the icing on the cake for Creative Outlier Pro is the user-friendly Creative app that allows users to customize the touch controls to suit their preferences and activate a series of useful features such as the Low Latency Mode. This newly added feature reduces the latency of the Creative Outlier Pro by more than half, so users can enjoy better synchronized music and video content.

Holographic Audio – Try It!

Creative Outlier Pro is specially tuned to support Super X-Fi READY – a free preview version of the Super X-Fi technology, which is available through the SXFI app. Users can sample Super X-Fi headphone holography on local music content inside their phones.

Key Features of Creative Outlier Pro

  • Hybrid ANC (feedforward/feedback mics on each earbud), Ambient Mode

  • (ANC Off) Up to 15 hours of battery life on a single charge, 60 hours including charging case. (ANC On) Up to 10 hours of battery life on a single charge, 40 hours including charging case

  • New 10 mm graphene-coated driver diaphragms

  • IPX5-certified sweatproof

  • Super X-Fi READY

Pricing and Availability

Creative Outlier Pro is priced at US$119, €89.99, £84.99 and is available at the Creative online store.

For more information on Creative Outlier Pro, visit creative.com/Outlier Pro

Poolbeg Pharma signs Artificial Intelligence deal with CytoReason to identify drug targets for influenza

Poolbeg Pharma (AIM: POLB, ‘Poolbeg’ or the ‘Company’), a clinical stage infectious disease pharmaceutical company with a unique capital light clinical model, has signed a deal with CytoReason, a leading artificial intelligence (AI) company developing computational disease models for efficient drug discovery and development, to provide AI analysis of Poolbeg’s influenza disease progression data derived from human challenge study samples.

The partnership will harness the insights of Poolbeg’s unique repository of influenza human challenge trial* data and is another significant milestone in its strategy to leverage its proprietary databank to identify new pharmaceutical assets using artificial intelligence. CytoReason has built world-class validated AI models which can extrapolate immune cell behaviour based on bulk transcriptomics, making it an ideal partner to maximise the insights of Poolbeg’s influenza data. To date, five of the world’s top ten pharma companies use CytoReason’s technology including Pfizer, Sanofi, Merck KGaA and Roche. Poolbeg’s ability to execute a deal of this nature with a company of CytoReason’s stature is a testament to the quality of Poolbeg’s proprietary databank which will significantly improve the outputs of the collaboration.

 The partnership will bring Poolbeg’s unique repository of clinical samples and associated data from influenza human challenge trials together with CytoReason’s leading and validated AI technology. This will enable a deep understanding of the mechanism of influenza infection and recovery and, as a result, help identify novel drug targets for the disease. Poolbeg’s datasets for influenza are already tailored for incorporation into CytoReason’s platform algorithms. Both CytoReason and the Company are excited about the unique and novel disease-relevant insights, which have the potential to transform how influenza is currently treated. The project is due to commence immediately with a full work programme already agreed, and first results expected in H1 2023.

 CytoReason’s machine learning algorithm works by combing through enormous repositories of clinical data to build models of human disease, which can then be used by biotech and pharmaceutical partners to identify novel targets, prioritise mono/combination therapies, find biomarkers, and understand which patients will benefit most from those new treatments. CytoReason will build a tailored AI model using its existing clinical data in conjunction with Poolbeg’s human challenge data to maximise the insights generated. As a result, CytoReason will be able to prioritise new drug targets quickly and cost effectively, in a manner consistent with Poolbeg’s business model. Based on the target identification insights generated from the analysis, the Company plans to source drugs with existing Phase I safety data that can immediately continue clinical development to rapidly generate early human proof of concept data for influenza, with the ultimate aim of monetising the asset through partnerships and licensing deals with pharma and biotech.

 

This is the first time that AI analysis has been undertaken on influenza human challenge disease progression data and samples. Data from human challenge studies are unique in that they track a healthy subject through disease to recovery in carefully controlled and monitored isolation units, collecting samples throughout the course of disease, and vitally collecting matched baseline and follow-up samples before and after infection. CytoReason will be analysing blood transcriptomics, proteomics, DNA sequences and viral loads and disease signs and symptoms from the human challenge studies.

This deal comes at a time when the threat of influenza is significant. Cases are at their highest globally since the COVID-19 pandemic began where pre-pandemic one in eight people were affected, resulting in five to ten million hospitalisations and 500,000 deaths each year. Poolbeg’s asset, POLB 001, which is progressing towards its first human challenge trial in June 2022, was identified using the unique disease progression data available from human challenge trials. By utilising AI, the Company will identify more targets, quicker and more cost effectively than previously possible without this technology.

This is Poolbeg’s latest AI deal following the partnership with OneThree Biotech, Inc. announced in February 2021 to identify new drug targets and treatments for Respiratory Syncytial Virus (‘RSV’).

 

Jeremy Skillington, PhD, CEO of Poolbeg Pharma, said:

“This exciting deal is all about creating opportunities. Opportunities to unlock the potential of our unique bank of human challenge data. Opportunities to develop drugs for infectious disease more quickly and cost effectively. And opportunities to tackle the growing global threat of influenza.

“This is the first time AI analysis will be undertaken on influenza human challenge trial data and we look forward to the results early next year. We are delighted to be working with such an industry leading partner as CytoReason and using cutting-edge AI technology as we continue to develop and progress our innovative infectious disease drug pipeline.”

 David Harel, CytoReason’s CEO, said:

“We are excited about the potential of Poolbeg’s data and are delighted to be the first AI company to analyse Influenza human challenge data. Our top-tier scientists, along with our platform of computational disease models, will enable Poolbeg to significantly shorten the drug discovery time for Influenza treatments, dramatically reduce the costs involved, and ultimately help more patients.”

Why Technical Marketing Is an Essential Key for Every Business Today

Keeping a business afloat requires a lot of hard work and immeasurable input. When most people think of developing a company, they only think about capital, but it’s more than that. You need to put strategic plans and actions in place for the company’s sustainability in the long run. You need to know how to technically position your products in a way that would impress the least interested customer. 

Customers don’t only seek to purchase beautiful products but also care about their technical specifications. For instance, most customers would consider specifications like the RAM, storage capacity, screen inches, and speed rather than considering colors while purchasing a laptop. Colors may serve as an attraction factor, but the technical qualities of the product would sway the customer. 

This article will help you understand the concept of technical marketing and why it plays a fundamental role in the positioning of companies today. We’ll also mention some great marketing ideas to help you form a successful campaign. Remember that if you need professional help for your development, implement ideas, or make adjustments, you have different accessible small business loans, such as a Camino Financial business loan.

What Is Technical Marketing?

Technical marketing is a kind of marketing that gives a complex product complete specifications and technicalities. It expands on the product’s features in a way that is appealing to people. Usually, in marketing, technical jargon is often cut to the bare minimum because it may be too confusing or boring. 

But in this case, technical marketing is essential for and appeals to people who have a basic technical understanding and appreciation of a product. If this category of people is your target audience, this marketing is helpful.

Technical marketing differs from product marketing in that the latter provides peripheral information about the product. In contrast, the former offers detailed, explanatory documentation and technical content about the product. 

Great Technical Marketing Ideas and Strategies for Your Business

Knowing how essential this marketing type is to reach your ideal audience, these marketing ideas and strategies can help you get started. 

  • Attract Customers with Your Technical Content

Give your customers what they need. Offer them the quality information they want to know about your product. Create content that educates them about products and similar technological devices. Answer their questions through your content and help them make intelligent choices. 

Great content helps you provide insight, data, and information your prospects need. Offering a great range of technical data would help portray you as a professional or a business expert. Product guides, reviews, and how-tos are quality content your customers need.

  • Use Visuals for Explanation

Visuals, especially videos, create awareness in people’s minds. It weaves its way into your prospects’ memories so that they don’t forget your product so soon. Make a video advertisement highlighting your product speculations to create this unforgettable experience with your options. It is essential to remind them skillfully about what the products do and their technical functions. 

  • Leverage E-newsletters

E-newsletters are an excellent way to stay in touch with your target audience, distribute good material, and nurture your lead base to enhance customer loyalty and move prospects closer to a sale. When done correctly, a corporate e-newsletter may be one of the most successful and intelligent marketing tools available to you.

You could use insightful content as a tactic of getting prospects’ email addresses. Offer some of your best, and most valuable content as e-newsletters are only available when they sign up. You can also push your products to them and generate quality leads through this medium.

Tools That Can Help You With Your Campaign

Working with tools helps you achieve your technical marketing campaigns more effectively. We’ve highlighted a few of the best tools to work with below. Some of them are free, while others cost a small fee. Obtaining small business loans can help you pay for them quickly.

  • Ahrefs: This tool is effective in helping you develop content to attract your target market. It’s essential for link building, keyword research, rank tracking, and analyzing your competitors. 
  • Canva: Canva is a graphic design tool that makes creating graphics and video content quick and easy. If you want to create high-quality visuals for your prospects, Canva is the tool for you, even with minimal design skills. 
  • MailChimp: MailChimp is the all-in-one marketing tool that makes it easy to email marketing campaigns. It helps you grow your business and mailing list by sending your e-newsletters automatically, giving you time to focus on other aspects of your business. 

Final Thoughts

This article explained what technical marketing means and provided some great ideas for an effective marketing strategy. It’s also shared tools to help you with your technical marketing campaign. If you need funds to launch your campaign, simply click the link above to apply for small business loans.

Control your Instagram Feed with Favourites and Following

Today, Instagram is introducing Favourites and Following, two new ways to choose what you see in your feed. We want you to be able to shape Instagram into the best possible experience, and giving you ways to quickly see what you’re most interested in is an important step in that direction.

What are Favourites and Following?

Your Instagram feed is a mix of photos and videos from people you follow, suggested posts and more. Over time, we’re going to add more recommendations to your feed based on your interests — Favourites and Following are new ways to catch up on recent posts from the accounts you follow.

Favourites shows you the latest from accounts that you choose, like your best friends and favourite creators. In addition to this view, posts from accounts in Favourites will also show up higher in your home feed.

Following shows you posts from the people you follow. Both Favourites and Following will show you posts in chronological order, so you can quickly catch up on recent posts.

To use Favourites and Following, tap on Instagram in the top left corner of your home page to choose what you see.

instagram feed views

How your favourites list works

Use Favourites to see the most recent posts from the accounts you’ve added to your favourites list. You can add up to 50 accounts to your list, and make changes to this list at any time — people are not notified when they are added or removed. Posts from accounts on your favourites list will also show up higher in your home feed, as shown by a star icon.

More choice and control over what you see in your feed

We’re always working on new ways to improve your Instagram experience. We’ll continue to build features like Favourites and Following to give you more choice and control over what you see, and help make the time you spend on the app feel more intentional.

Don’t forget you can follow us too on Instagram

First look at the Heyup Boxe projector

With lots of tech in house to get through the next item up on the review table is the Heyup Boxe projector in the funky colour you see in the header image and it is a pretty cool shape too it is compact, portable and packed with I/Os so connectivity is not an issue here and we even have a headphone jack. Today we take a quick tour of the device and show you around it and in the interim we will be checking in out and have a full real hands on review with a video on how it works and how it looks, those stock image reviews offer no context at all and we do not do those here as they often give misleading examples of what to expect. Any questions as always feel free to ask below or on our social or YouTube and we answer all questions.

 

The key features of Boxe are:
 
  • Native 1080p resolution and supports 4K 
  • Lightweight and portable for entertainment on the go
  • Easy Wireless Bluetooth iOS & Android Phones casting(in-app cast as well)
  • Flexible picture size of 40” – 120” with a 1.34:1 throw ratio 
  • Built-in 7800 mAh battery for up to 90 mins playtime without external power 
  • Keystone correction options for quick screen adjustments, fine-tuning, and reset
  • FengOS – Intuitive and smart OS design
  • Light diffusion for better eye protection
  • Quiet whispering for immersive TV& movie experience

BUY

Video Link

Cyber resilience and its role in delivering digital public services

By George Maybury, Public Sector Director, Dell Technologies Ireland

The moves underway to digitally transform public sector services today will directly impact the long-term wellbeing of citizens and protect the economies of the future.

However, in realising the true potential of a new, efficient public sector, we must seize the opportunities of our data-driven era not only by preparing for innovative technologies, but also confronting the rising threats of cyber and ransomware attacks head on.

With the greater focus on cybersecurity in the newly published National Digital Strategy and plans to strengthen the National Cyber Security Centre by collaborating with technology leaders in the private and public sector, Ireland has the opportunity to power digital government services that are citizen-centric and above all cyber secure.

Vulnerabilities

Cyberattacks occur every 11 seconds and costed €9.6bn to the Irish economy in 2020 alone.  But the human cost is immeasurable. From healthcare organisations taking care of patients with eHealth services, to virtually connected classrooms at all levels, our public sector today heavily relies on digital technologies to operate. That’s why, with an increased dependence on data, cyberattacks can be catastrophic for those who carry on providing the services that we as citizens rely on.

Preventative cyber technology is constantly evolving with new innovations to protect data and keep pace with ever-evolving cyber threats. However, a collaborative approach between the public and private sector in Ireland can help to maximise the cyber resiliency of digital public services as range of such services expand.

As organisations come together to mount more robust, joint defences against cyberattacks, so too should the brightest cyber experts, CIOs, and public sector leaders. Representing a large scale, global security issue, ransomware is everyone’s problem and could hinder progress in Ireland if not dealt with decisively.

Protecting data

Data is quickly becoming the lifeblood of public sector organisations in Ireland as they look to digitalise and enhance the services they provide to citizens. But accelerated digital transformations have created increasing complexities – and data protection must evolve to meet new demands.

We have witnessed this trend in the past two years. While remote access to social services, supported by always-on digital platforms, boosted accessibility and streamlined efficiencies, it also significantly expanded the amount of data that the public sector is handling.

With Dell Technologies Data Paradox survey highlighting how 75% of organisations experienced an increase in data demand in the past three years, it is more important than ever that key decision makers place intrinsic security around this data and at the heart of their digital strategies. Retaining trust in the digital innovations that underpin future economies and social well-being is critical to sustaining progress. This starts with holistic cyber security.

As public sector organisations in Ireland look to reinforce cyber resiliency, focusing on their most critical data is key – from court records with accompanying images and digital classroom attendants sheets, to object data from diagnostic systems and health surveys. Placing this critical data in a vault will help ensure it is isolated, can’t be modified and can be quickly recovered in the event of an attack – enabling healthcare services to get up and running quickly again.

As part of our cyber product offering at Dell Technologies, we have developed a cyber vault. This provides the ultimate protection for critical healthcare data. It delivers a fast, easy-to-deploy public cloud vault that moves critical data away from the attack and isolates it within a secure, automated operational air gap. Our vault solution can be a building block for cyber resilience in this critical era of digital transformation across societies and economies.

Better together

Protecting data requires a ‘people, process, and best of breed technology solutions’ approach. While there is no antidote or 100% fail-proof approach, enlisting a cyber strategy that focuses on all three areas is critical.

Cyber security is evolving quickly to keep pace with cyber criminals and that means cyber strategies should be constantly evolving, too – with stress tests and ongoing assessments to ensure they are fit for purpose. Planning and preparation are vital. This is not a journey that public services providers can travel alone.

But the risks of not acting now far outweigh the short-term cost of investing in tighter cyber strategies. Progress is at stake. It is underpinned by technology innovations that require patient trust, continuity, and reliability.

Take the potential for Digital Twin technology, which is the focus of one of the modules of the ‘Digital Futures in Healthcare’ programme that Dell Technologies developed with the HSE. A digital twin is the digital copy of an asset. By running simulations on this digital asset,  IT scientists and researchers can study it and predict real world outcomes based on changes in its digital operating conditions.

This innovation is transforming the sector and enabling healthcare institutions to meet pressing challenges – from personalising healthcare to combatting patient wait times. The powerful combination of the digital twin, IoT, AI, and data analytics will boost patient outcomes and hospital performance.

But this must be supported by stringent cyber security to evolve with the trust of patients and healthcare providers – and remain operational in the event of a ransomware attack.

Ransomware is a global challenge, and open, multistakeholder approaches across sectors will help organisations in Ireland ramp up defences. The nature of healthcare makes it particularly vulnerable, and the stakes are high as it powers global and national resilience beyond the pandemic.

Securing the viability of public sector innovations with first-class cyber strategies will benefit everyone, everywhere. As we look to transform our digital public services for the benefit of teachers, our justice system, local authorities, patients and healthcare workers, prioritising cyber security and resilience will become more than a hot topic – it’s a lifeline.

Storing Your Activity Progress in Salesforce Explained

If you are involved in a small, medium, or large business and have worked with a CRM system to simplify task management of your sales and services, you probably know what Salesforce is. This American cloud-based software was specifically designed to provide its users with efficient enterprise tools for case, task, and issue management. Einstein Activity Capture and Revenue Grid tools also help automatically integrate data from clients’ mailboxes, calendars, and other services to Salesforce.

With all the handy functions Salesforce offers, you can monitor how your business is doing and store your activity progress on the platform. Data capturing services help to make these processes more efficient. Read on to find out the details.

How to Monitor Your Activity Progress? 

You can benefit from the Activities dashboard, which is built on Tableau CRM. It displays a summary of your sales activities, including those added manually to Salesforce. If you wonder how long activities are stored in Salesforce, you should note that Events and Closed Tasks that were due more than a year ago are automatically archived. So are Closed Tasks with no due date created more than a year ago.

In Salesforce Classic, you can view the Activities related lists on the associated records: 

  1. Address the “My Tasks” component on the Home tab. 
  2. Click on a particular date on the Calendar on the Home tab.

 

In Lightning Experience, you can monitor the Activity Timeline on the associated records:

  1. Press the Calendar tab from the app menu.
  2. Observe the “Today’s Tasks” and “Today’s Events” components on the Home tab.

What Has Changed?

There has been a new location for activity storage information in Salesforce since summer 2021. The Activity Storage page that revealed the number of activities captured by Inbox and Einstein Activity Capture has been removed. Now you can find the activity storage data on the User Status page. This modification applies to a bunch of editions: 

  • Lightning Experience in Essentials; 
  • Enterprise;
  • Professional;
  • Performance;
  • Unlimited. 

Currently, your activity storage information is displayed when using Inbox with/without Einstein Activity Capture.

Are There Any Alternatives to Einstein Activity Capture?

Among various productivity-boosting tools you can use, Einstein Activity Capture can help you keep data between Salesforce, your email, and calendar applications up-to-date. Though this feature is widely used, some clients are concerned it stores sales activity information on third-party databases. 

Since emails captured by Einstein Activity Capture aren’t stored in Salesforce, they aren’t displayed in standard Salesforce reports. You can’t delete emails from Einstein Activity Capture, and the data is lost forever once you decide to migrate from it. Besides, the captured activities won’t show up on standard Salesforce reports, so you won’t be able to create accurate reports in Salesforce based on the data in this tool. 

However, other services like Revenue Grid can provide you with maximum data security and full analytics, by storing your data directly in CRM. Therefore, your data and your client data will never leave your business’s servers.

Keep Track of Your Business Data

This platform has provided its clients with an opportunity to reach maximum success, and using efficient tools will help you control your data. However, don’t forget about the importance of programming skills. You will need to master your knowledge of the Apex language (Java clone) and Visualforce (template language). Besides, you will require HTML, CSS, Javascript (jQuery) to succeed. Store your activity progress and make the right data-driven decisions.