While just a few years back live-streaming was seen as something innovative, the last couple of years really brought it to the forefront of your lives. Although this useful feature made it a bit easier during the last two years of the pandemic, it was on the rise even before we saw everything shut down due to COVID.
But, when did live-streaming begin and how did it get to where it is now? Which areas of our lives has it affected? Read on for more info.
A short history of live-streaming
If you’ve been taking live-streaming for granted and never really looked into its history, here is a quick guide that will teach you everything you need to know. The first live stream ever took place on June 24, 1993, when Severe Tire Damage, a band from Palo Alto, performed at Xerox PARC headquarters. During their performance, scientists from Xerox PARC were talking about a new technology, called multicasting at the time, that would make broadcasting online possible. In 1995, RealPlayer – the first media player that was capable of live-streaming was developed.
The world saw many technological developments in the next two decades and it’s only normal that the world of live-streaming changed as well. In addition to the rise of YouTube in the late ‘00s and Twitch in the early ‘10s, nowadays there are so many other live-streaming options available, from various social media platforms to other platforms that were made specifically for certain events.
With that in mind, what areas of life has live-streaming found a home in and why is it so popular?
Although channels that air news 24/7 have been available for a few decades, being able to stream news as they happen on social media has been a game-changer. For example, not only can broadcasting companies now share news all over the world but so can regular people. Simply by going live on Instagram, Facebook, or some other platform, people can show real-time developments in a certain matter. From live-streaming protests to using live-streaming to stay safe in certain situations, the ability to reach an instant audience comes with many benefits and makes spreading information much easier.
Live-streaming has been present in education for a while, making it possible to reach a wide audience that cannot be present for a lecture. However, the pandemic put this type of teaching and studying into the spotlight. Live-streaming makes it easy for people to gather a class of interested students, regardless of where they live. Moreover, as audience participation is also possible and sometimes encouraged, watchers can easily type questions in the chat or directly ask them during the stream. This helps create an atmosphere that resembles the traditional classroom. With more and more alternatives for such an event available, the use of live-streaming in education is only expected to grow.
Live-streaming has also made a big impact on the entertainment industry. While we typically associate streaming with TV shows, this is not actually live-streaming. However, more and more content creators are using live-streaming to connect with their audiences. For example, in order to promote new shows and movies, Netflix regularly organizes live streams that include the cast and director during which they answer various questions. Other types of entertainment that we can find include live music and theater, which are being streamed while they are being performed so that a wider audience that cannot travel or fit into the venue can watch as well. Moreover, there are even influencers and various celebrities that live stream on their Instagram accounts while lounging around their home or doing some everyday tasks.
The gaming industry has also seen a huge rise in popularity due to live-streaming. Viewers are able to watch their favorite Twitch gamer play their favorite game and even provide input by taking part in polls during the stream. Moreover, the live-streaming technology also impacted how we play games as now there are online casinos where users can play poker and other games with live dealers while also interacting with them via chat. For instance, SkyCityCasino offers a wide variety of live-streaming games, including roulette, baccarat, and blackjack, just like many other giants in this industry.
How business is done is affected by live-streaming as well. While businesses were forced to implement working from home practices in order to be able to operate during the pandemic, live-streaming presents this industry with various benefits beyond the current circumstances. Not only can everyone in the company be able to be present during meetings but a wider audience can also be present during new product presentations and business events. An enterprise’s marketing endeavors can be boosted too, thanks to live-streaming. From being introduced to employees to answering various questions, social media and the ability to live-stream brought businesses closer to their target audience.
Live-streaming is no longer an innovation but a staple in our lives. It will only continue to change and improve our experiences in an increasing number of spheres.