Category: Tech News

ABLIC to Participate in “Medtec Japan”

“ABLIC” will be exhibiting at “Medtec Japan,” which will be held at Tokyo Big Sight (Ariake, Koto-ku, Tokyo) from April 9 to April 11, 2025.

“Medtec Japan” is an event where suppliers in the medical device industry and researchers and developers from domestic and international medical device manufacturers gather to discuss medical device design and manufacturing. This year marks the 16th edition of the event.

At this year’s Medtec, ABLIC will showcase its enhanced ultrasound imaging technology, strengthened by the acquisition of Soxionext’s medical-related business in December 2024.

Our exhibit will feature high-end ICs for ultrasound imaging equipment, renowned for their exceptional reliability and superior image quality. Additionally, ABLIC will introduce the newly integrated “viewphii series”, which enables the realization of a wireless ultrasound probe with just two types and three units of LSI. This includes a live demonstration of a PMDA-certified model. The handheld ultrasound “viewphii series” is a one-of-a-kind system solution offering miniaturization, lightweight design, low power consumption, advanced functionality, and high image quality. ABLIC is accelerating its development efforts to further evolve this groundbreaking technology. Through our ultrasound technology, we aim to contribute to the expanding ultrasound market with innovative and high-value products.

Furthermore, this exhibition will also feature ABLIC’s ultra-low power consumption technology, including a demonstration of our proprietary “CLEAN-Boost” technology-powered Battery-less water-leak sensor, alongside a live showcase of Wireless Power Transfer.

 

 

[Event Overview]
●Name of the Event：Medtec Japan
● Duration: April 9 (Wed) – April 11 (Fri), 2025, 10:00-17:00
● Venue: Tokyo Big Sight, East Exhibition Hall
● Organizer: Informa Markets Japan Co., Ltd. (Medtec Japan Secretariat)
● ABLIC Booth Location: East Hall 2, Booth No.: 2808
● Official Website: https://medtecjapan.com/
● Admission: Free (Pre-registration required) *For details, please check the official website above.


[Exhibition Contents]
●Transmitter IC and High-voltage switch for high-end ultrasound systems
●Handheld ultrasound “viewphii 64 series” （Hands-on demonstration）
●Battery-less water leakage sensor (Hands-on demonstration)
●Wireless Power Transfer (Hand-on demonstration)

Viltrox To Show Exciting New Lenses, Monitors and More at NAB 2025

Viltrox will be unveiling a wide range of important and previously-unreleased camera lenses, monitors and flash lights at NAB 2025 in Las Vegas. Organized by the US National Association of Broadcasters, NAB is one of the top events on the calendar for creative professionals in video, photography, media and broadcasting. Notable photographers will be speaking at the Viltrox booth daily, including Viltrox Partner, Dgphotoholic, Viltrox Ambassador, Francisco Joel Hernandez, and noted DP and Cinematographer, Daniel Woiwode (@cineharmonia).

Viltrox will show unreleased products, including the Viltrox AF 35mm F1.2 LAB FE lens, the Viltrox AF 85mm F1.4 Pro FE lens, the Viltrox DC A1 Monitor, the Viltrox DC L1/L2 monitor and the Vintage Z1 Flash Light. An extensive range of other Viltrox lenses, monitors and accessories will also be on show at the booth. NAB 2025 takes place from April 6-9, 2025 at the Las Vegas Convention Center South Hall Lower, and Viltrox will be in booth SL11010.

Important new lenses and flash light

Viltrox will be showing some great new lenses, including the AF 35mm F1.2 LAB FE, which delivers exceptional image quality and low-light performance; the AF 85mm F1.4 Pro FE, a full-frame large aperture autofocus lens which redefines portrait photography with sharp details – even in low light – and stunning background bokeh; and also the new Viltrox 50mm F2.0 Air lens. Complementing these lenses is the new Viltrox Vintage Z1 Flash Light, a compact, lightweight retro-style flash light with professional control and great battery life.

New Viltrox monitors

Viltrox will also be showing the DC-A1 Camera Monitor, a 7-inch ultra-bright HD touchscreen monitor designed to meet the needs of professional filmmakers and photographers with an impressive 2800-nit ultra-bright display, and the Viltrox DC L1/L2 monitor, which provides a powerful display and exceptional performance from its large but lightweight 7-inch screen – with a 170° viewing angle and multi-angle frame for a detailed, immersive monitoring experience.

Viltrox guest speakers and special events

On each day of the NAB 2025 show, Viltrox will hold a regular series of events at the Viltrox booth, with photographers speaking, and prize raffles of exclusive Viltrox gear for attendees. From April 6-8 these events will occur at the same time each day.

David Guerrero (Dgphotoholic) will talk from 11:00am to 11:45am about ‘The Magic of Bokeh: Creating Dreamy Portrait via LAB Series Lenses’. From 1:30pm to 2:15pm, Viltrox Ambassador, Francisco Joel Hernandez (Francisco) will share his thoughts on ‘Framing the Soul: The Art of Portrait Photography via LAB Series Lenses’. From 3:00pm to 3:45pm, noted DP and Cinematographer, Daniel Woiwode (@cineharmonia), will speak on the subject of ‘Cinematic and Commercial Shots by Viltrox Anamorphic’.

Each of these speeches will be followed by a raffle with multiple Viltrox lenses and monitors as prizes: including AF 135mm F1.8 LAB FE lenses, DC-X Series Monitors, AF 56mm F1.7 Air XF lenses, and AF 20mm F2.8 Air FE lenses.

On the concluding day of the NAB show, April 9, from 10:00 AM to 10:45 AM, there will be one final event: Francisco Joel Hernandez (Francisco) will again give a talk on ‘Framing the Soul: The Art of Portrait Photography’. Two Viltrox DC-X Series Monitors will be raffled as prizes to the audience immediately following this talk.

Viltrox guest speaker details

David Guerrero, (Dgphotoholic), Viltrox Partner, www.instagram.com/dgphotoholic/
Francisco Joel Hernandez, (Francisco), Viltrox Ambassador, www.instagram.com/fjhphoto/
Daniel Woiwode, (@cineharmonia), DP and Cinematographer, www.instagram.com/p/CukhZQ7v2LN/

Event details and registration

NAB 2025, organized by the National Association of Broadcasters
Website: nabshow.com/las-vegas/exhibit/
Date: April 6-9, 2025
Location: Las Vegas Convention Center South Hall Lower, 3150 Paradise Rd, Las Vegas, NV, USA
Viltrox Booth: SL11010

Other Vitrox news 

Twelve South launches AirFly Pro 2: The ultimate in-flight upgrade for your audio

Twelve South, an innovative Apple accessories designer, today reveals the AirFly Pro 2 – an upgraded version of its best-selling AirFly Bluetooth audio adapter with improved features including better sound, intuitive controls, easier pairing, longer battery life and more.

Twelve South’s AirFly range is renowned worldwide for enabling the seamless pairing of wireless headphones with legacy audio jacks, commonly found on in-flight entertainment, gym equipment and older physical media players. The AirFly Pro 2 allows users to enjoy the superior sound of wireless headphones and speakers with devices that lack Bluetooth functionality.

Since its launch in 2018, Twelve South’s AirFly we reviewed has become a jet setter’s cabin baggage essential, allowing users to enjoy in-flight entertainment with the immersive sound of their own wireless earbuds or headphones, rather than low quality, wired airline headsets. We also checked out the lite version.

The new AirFly Pro 2 elevates this experience by keeping some of AirFly’s best bits and combining with new innovative features:

  • Effortless Bluetooth pairing thanks to dedicated pairing buttons and intuitive physical controls. Pair 1 and Pair 2 buttons make connecting one or two headphones effortless (new)
  • Connect one or two sets of headphones for shared listening – no splitters, no wires
  • With aptX™ support, it delivers high-quality audio with incredible clarity and depth (new)
  • Quick access volume and mute control buttons allow sound to be adjusted instantly (new)
  • Over 25 hours battery life on a single charge plus a clear battery indicator light (new)
  • Can be used as an AUX-IN adaptor for connecting phones to vehicles without sharing data (ideal for rental/courtesy cars)
  • Stylish travel bag and USB-C cable included for charging (new – previously the travel pouch was only AirFly Pro Deluxe models)

In addition to being a travel companion, AirFly Pro 2 is a staple for gym goers allowing fitness fanatics to connect their own headphones to treadmills, exercise bikes and other equipment for more immersive soundtracks and guided workouts.

Those with older media players including turntables, portable cassette players and TVs can also use AirFly Pro 2 to connect wireless headphones, speakers and soundbars, breathing a new lease of life into retro devices.

The second-generation model retains the classic AirFly design users know and love. Initially launching in white, the Twelve South AirFly Pro 2 will be available in additional colours, including blue and black, later this year.

AirFly Pro 2 is available now for £59.99 from www.twelvesouth.co.uk. It will also be available from Amazon UK early April and from Apple in June.

SteelSeries Unveils Apex Pro Mini Gen 3 and Apex Pro TKL Gen 3 White

SteelSeries, the original esports brand that fuses gaming and culture, today unveiled the newest additions to the multi-award-winning Apex Pro Gen 3 Series keyboards: the black Apex Pro Mini Gen 3 and white Apex Pro TKL Gen 3. The new additions offer a sleek aesthetic – perfect for the spring season and all new games coming this year.
Embracing and embodying the mantra that “Mini is Mighty,” the Apex Pro Mini Gen 3 takes Gen 3 performance to new heights (and lengths) with its smaller, smarter, faster, and stronger silhouette. The compact 60% form factor is one of the fastest-growing genres of keyboards for both casual gamers and professional esports players.
Since its groundbreaking debut in 2019, SteelSeries revolutionized the gaming world by introducing fully adjustable actuation with the OmniPoint switch. The Apex franchise continues to gain widespread acclaim among casual gamers and esports pros and has solidified its reputation among the keyboard community. The Apex Pro Gen 3 Series has been designed and engineered to provide gamers with more control for all their use cases, whether gaming or other. The Apex Gen3 Series provides players and typists with the world’s fastest switches and the most customizable keyboard on the planet.
The Apex Pro Mini Gen 3 joins the Apex Pro Gen 3 family that includes the full-size, TKL (tenkeyless), and TKL Wireless models.
  • Apex Pro Mini Gen 3 – Combining the latest OmniPoint 3.0 with the world’s fastest key switches with 40 adjustable actuation levels from an ultra-responsive 0.1mm to 4.0mm in a small 60% compact form factor, the Apex Pro Mini Gen 3 allows gamers to reduce their desktop footprint and take a high-performance keyboard with them on the go. An enhanced build quality features include premium switch stabilizers to reduce key wobble, factory-lubed switches for a smoother feel and a “thockier” sound, and dampening foam for more satisfying keypresses, confirming the fact that “Mini is Mighty.” Armed with a new suite of advanced GG software features, including Rapid Tap, Rapid Trigger, and Protection Mode, gamers can utilize GG QuickSet to effortlessly access individual pro-grade profiles for the most played games, continuing the revolution that started it all.
    • Protection Mode – Say goodbye to accidental “fat-fingering” with Protection Mode, a SteelSeries-exclusive feature. This mode protects against accidental key presses by reducing the sensitivity of selected surrounding keys—never worry about blowing the most important cooldown again.
    • Rapid Tap – Rapid Tap prioritizes the last pressed key in a pair without needing to release the previous key, enabling faster input and improved aim. With up to five key pairings, your counter-strafing, peeking, crouch-jumping or slide-canceling becomes more responsive than ever.
    • Rapid Trigger – Discard the limitations of regular actuation. With Rapid Trigger, gamers can repeatedly press the same key without waiting for it to return, at the slightest lift of a finger. No more missing multiple key presses if players ever need to spam a button.
    • GG Quickset – Optimal settings for a player’s favorite games are just a few clicks away, making the gaming keyboard setup easier than ever. Gain a competitive edge with pro-grade presets that adjust actuation levels, Rapid Trigger, Protection Mode, Rapid Tap, RGB Lighting, and more on a per-game basis. Skip the complicated setup and get playing.
In addition to all the personalization and customization features of the Apex Gen 3 Series keyboards, SteelSeries introduces a new Apex Pro TKL Gen 3 White colorway for players to express their style across their gaming setups. The Apex Pro TKL White Gen 3 offers all the key features of the Apex Pro Mini Gen 3, in a slightly larger 75% format, best for those seamlessly transitioning between work and play. To complete the thematic white battle station featuring the Apex Pro TKL White Gen 3, SteelSeries offers gamers white versions of the Aerox 3 Wireless mouse, the award-winning Arctis GameBuds, and the entire Arctis Nova franchise (Nova Pro Wireless, Nova 7 Wireless, Nova 5 Wireless, and Nova 1).
**In additional Apex news… it’s Rapid Tap for one and all. In addition to adding new models to the Apex Pro Gen 3 series of keyboards, SteelSeries is bringing the wildly popular Rapid Tap feature to its Apex 7 and Apex 9 series keyboards beginning today.**
Available at SteelSeries.com and retailers around the world, the Apex Pro Mini Gen 3 and Apex Pro TKL White Gen 3 are available for the following MSRPs:
  • Apex Pro Mini Gen 3 – US $199.99| EMEA €219.99 | UK £189.99 | APAC $229.99
  • Apex Pro TKL White Gen 3 – US $219.99 | EMEA €239.99 | UK £209.99 | APAC $249.99

Majority launches the Darwin Bluetooth FM Radio Alarm Clock

Majority, the Cambridge-based consumer electronics brand known for its innovative products at an enticing price, is thrilled to announce the launch of the latest addition to the alarm clock range, the Majority Darwin Bluetooth FM Radio Alarm Clock. This versatile device combines the functionality of a bedside alarm clock with the latest audio technology, providing users with a seamless and enjoyable experience. The Darwin is available on Amazon for £39.95.

“At Majority, we understand the importance of creating products that seamlessly integrate into our customers’ lives. The Darwin exemplifies this philosophy, combining essential functionality with modern technology to enhance the daily routine.” Eddie Latham, Co-Founder & Director, Majority.

 

The Majority Darwin offers a comprehensive suite of features, making it a versatile addition to any bedroom:

  • Crystal-Clear FM Radio: Tune in to a wide array of FM radio stations with the built-in digital tuner. Automatic scanning simplifies station finding, and 30 preset slots allow users to save their favourite channels for quick access.
  • Wireless Bluetooth Streaming: Effortlessly connect smartphones, tablets, and other Bluetooth-enabled devices to stream music, podcasts, audiobooks, and more. Enjoy high-quality audio directly from your favourite apps.
  • Dual Alarm Functionality: The Darwin features dual alarm settings, enabling users to set two separate alarms to accommodate different wake-up times. Choose to wake up to the sound of FM radio or a traditional buzzer.
  • Integrated Wireless Charging: Simplify your charging routine with the built-in wireless charging pad. Compatible with Qi-enabled devices, the Darwin allows for convenient charging by simply placing your phone on the designated area.
  • User-Centric Design: The Darwin is engineered for ease of use and practicality. Additional features include:
    • Sleep Timer: Fall asleep to your favourite sounds with the sleep timer function, which automatically turns off the audio after a set duration.
    • Snooze Function: Enjoy a few extra minutes of rest with the easily accessible snooze button.
    • Headphone Jack: For private listening, a headphone jack is included.
    • Backup Battery: A backup battery (CR2025 included) ensures that alarm settings and time are preserved in the event of a power outage.

The Darwin is available on Amazon for £39.95.

Key Features of the Majority Darwin Bluetooth FM Radio Alarm Clock:

  • FM: 87.5-108 MHz
  • 5.4 Bluetooth Connectivity
  • Dual Digital Alarm Clock
  • 2.0 Channel
  • Stereo Speakers
  • Wireless Charging
  • CR2025 Backup Battery
  • Sleep & Snooze Function
  • Dimmer Function
  • Dimensions: 175 × 80 × 150mm; 642g

See our Majority Audio reviews

 

Majority Darwin Bluetooth FM Radio Alarm Clock 

Power Input 100-240V – 50/60Hz 0.2A Max
DC power supply output voltage DC 5.0V 1.0A 5.0W
Weight 642g
Dimensions 175 × 80 × 150mm
Bluetooth 5.4
FM Frequency Range 87.5MHz- 108MHz
Alarm Dual
Wireless Charging Smart Phone
Charging USB Type-C port
Speaker Type Moving-coil speaker
Speaker frequency Response 180Hz-20KHz
Speaker Stereo
Channel 2.0
Aerial Type Pigtail
Battery Type Primary Li-metal cell
Battery Model CR2025

Viltrox Announces AF 135mm F1.8 LAB Z Lens: Redefines Z-Mount Flagship-Level Resolution

Viltrox is pleased to announce availability of the AF 135mm F1.8 LAB Z, this full-frame large aperture telephoto autofocus lens is now available in Z-mount. It delivers peak performance from optical excellence to operational design. Viltrox’s self-developed Quad HyperVCM motor technology ensures rapid, precise focusing. The lens achieves astonishing resolution at F1.8 full aperture to faithfully capture sharp, true-to-life detail, with the option of dreamy bokeh – creating stunning portrait photos. Ergonomic lens control buttons and customizable LCD startup animations enhance efficient control and visual personalization.

Viltrox patented HyperVCM motor: Fast, precise, quiet autofocus

Viltrox’s patented Quad HyperVCM motor technology significantly enhances thrust conversion efficiency, enabling faster, quieter and more stable autofocus in video and photo shooting. Compared to traditional STM autofocus motors, HyperVCM focuses 150% faster, and with micron-precision positioning – enabling 100ms switching between the closest and farthest focus points, for professional-grade performance. This lens is also equipped with a dual floating focus system, optimizes sharpness, and captures stunning close-ups at 0.72 meters with 0.25x magnification, for versatile close-up shooting.

Ultimate soft, dreamy bokeh

The superior optical design significantly reduces chromatic aberration in bokeh, eliminating onion ring bokeh, and creating a soft, delicate effect beyond the sharp and clear focal plane. The bokeh of this lens is beautiful and there is a smooth transition between in focus and out of focus. The eleven aperture blades ensure bokeh effects are smooth at the center, with minimal optical vignetting and without noticeable swirly bokeh. Even at wide-open F1.8 aperture, it produces creamy, professional-grade bokeh ideal for portraits, backed by efficient light transmission for crystal-clear low-light images. Even at maximum aperture, this lens creates exquisitely beautiful bokeh for portraiture and other photography. Efficient light transmission ensures clear, pure, and noise-free images, even in low-light shooting environments.

Comprehensive operation, seamless creativity

This lens offers intuitive on-the-fly parameter adjustments for instant, hassle-free shots. Features include a three-stage focus limiter, dual VCM motors for fast, silent focusing, customizable dual Fn buttons, A-B focus switching, remote app control, a multifunction ring/click switch (FE/Z), and seamless auto/manual focus (AF/MF) switching for versatile shooting.

Pricing and availability

Viltrox Official Store: https://geni.us/AF135LABZ_PR

Viltrox Amazon store: https://www.amazon.com/dp/B0F17QZQ6F

MSRP: $899 / £829

More Viltrox news 

Majority launches the Majority Landbeach Portable Bluetooth Water-Resistant DAB+ Radio

Majority, the Cambridge-based consumer electronics brand known for its innovative products at an enticing price, is proud to introduce its latest audio solution, the Landbeach Portable Bluetooth Water Resistant Worksite DAB+ Radio. Designed for durability and versatility, this radio is perfect for both work and leisure, delivering high-quality audio wherever you go.

“We’re excited to introduce the Landbeach, our most rugged and versatile radio yet. It’s designed to be the perfect audio companion for any environment, whether you’re on a worksite, camping, or simply enjoying music at home.” Eddie Latham, Co-Founder & Director, Majority Audio

The Majority Landbeach combines robust construction with a wide array of features, including:

  • DAB/DAB+ and FM Radio: Enjoy a vast selection of digital and analogue radio stations with crystal-clear sound quality. The radio features automatic scanning to quickly find available stations and 40 preset slots for saving your favourites in both DAB and FM modes.
  • 5.0 Bluetooth Connectivity: Seamlessly stream audio from your smartphone, tablet, or other Bluetooth-enabled devices.
  • Portable and Durable Design: The Landbeach is built to withstand tough conditions, making it ideal for worksites, outdoor adventures, and more.
  • Water Resistance: This radio is designed to resist water, adding to its durability and making it suitable for various environments.
  • Long Battery Life: Enjoy 28 hours of uninterrupted listening thanks to the long-lasting battery. The radio requires a full charging cycle of approximately five to six hours and can be charged while in use or when powered off.
  • USB Charging Port: The USB Type-C charging port (5V/1A) can be used to charge your phone.
  • AUX Input: Connect external audio devices via the AUX input port for even more listening options.
  • Additional Features: The Landbeach also includes a headphone jack for private listening, a sleep timer, snooze function, and a reset function.

The Landbeach is available on Amazon for £69.95.

Key Features of the Majority Landbeach Portable Bluetooth Water Resistant Worksite DAB+ Radio:

  • DAB: 174 – 240 MHz
  • FM: 87.5-108 MHz
  • 5.0 Bluetooth Connectivity
  • Water Resistant
  • USB Charging Port
  • 40 Radio Presets
  • Dimensions: 16.7 x 23 x 14.4 cm
  • Weight: 1.52kg

 See our majority audio reviews 

 

Majority Landbeach Portable Bluetooth Water Resistant Worksite DAB+ Radio

Power Input 12.0V 2.0A
Weight 1.52kg
Dimensions 16.7 x 23 x 14.4 cm
Bluetooth 5.0
DAB Frequency Range 174 – 240 MHz
FM Frequency Range 87.5-108 MHz
Presets 40
External Charging USB Type A output charging port 5V/1A
Charging USB Type C Charging Port
Speaker Mono
Channel 1.0
Aerial Type Telescopic
Battery Type Lithium-ion Rechargeable Cell
Battery Model SZWATEC-18650-2550-4S1P
Battery Life 28 Hours
Battery 10000mAh
AUX 3.5mm
Equaliser 6 Presets

 

 

 

 

 

QDOS releases SnapStand Qi2 – upgraded 3-in-1 charger

QDOS’ newest, most innovative SnapStand 3-in-1 wireless charging solution is here – the SnapStand Qi2 boasts universal charging compatibility (previous iteration was only compatible with Apple products), a higher percentage of recycled materials and fast charging. You can see the previous model reviewed here which we still use today.

 

Features

  • Powered by Qi2 Technology – precise magnetic alignment and reduced energy waste for iPhone or Android

  • Fast charging – delivering up to 15W fast wireless charging for Qi2 smartphones and MagSafe-enabled iPhones

  • Effortless Convenience – speedily charge your iPhone/Smartphone (15w), smartwatch (2.5w), and earbuds (5w)—all at once

  • Eco-Friendly Design – crafted from 62% recycled zinc alloy that suits any decor

  • Perfect Versatility – a 360° rotating base for optimal viewing for video calls or media streaming.

  • Collapsible design – the perfect charging travel companion

 

Available at QDOS, RRP £99.99

HP Announces Enhanced Partner Compensation Structure

Today at the Amplify Conference, HP Inc. announced new benefits through its Amplify™ partner program to help partners navigate the evolving demands of the future of work with smarter, more connected experiences. Enhancements include the launch of the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions. HP is also expanding the Amplify AI program with new resources and use cases to help partners accelerate adoption. Additionally, the HP Amplify Impact sustainability program surpassed its 2025 enrollment targets, with participating partners seeing an increase in request for proposal (RFP) win rates. 

“In today’s fast-changing technology landscape, HP’s commitment to empowering our partners for success in the future of work is more important than ever,” said Neil MacDonald, UK and Ireland Channel Director at HP. “AI-powered solutions are transforming productivity, enabling more fulfilling work experiences, helping customers solve challenges with greater efficiency, creativity, and impact.” 

HP Partner Program Evolves for Long-Term Growth  

HP is dedicated to shaping the future of work by enhancing partner experiences and fostering positive customer outcomes, powered by the strength of HP’s AI-enabled portfolio of products and solutions. To create new opportunities for HP Amplify partners to grow and stay ahead of evolving market needs, HP has introduced the Amplify SuperPower Booster, an enhancement to the compensation structure of the HP Amplify partner program. This initiative rewards both commercial, distribution and retail partners for selling across the HP portfolio. 

In 2023, HP introduced the More for More benefit, a rate multiplier that boosts sales and compensation for qualified partners. Building on More for More, HP is expanding the initiative to include the entire portfolio of HP products and solutions under the new structure. This new initiative will launch on May 1 for commercial partners, with a rollout for retail and distribution partners later this year.  

For partners with specialised businesses, HP will continue to reward the unique value and capabilities their expertise brings to the market.  

Expansion of HP Amplify AI Program Drives AI Adoption and Upskilling   

Today HP announced the expansion of its HP Amplify AI program including new customer use cases, instant access to AI experts and personalised AI pathways and training modules including the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass for advanced AI knowledge.  

In addition, HP introduced a new tailored and condensed training path for partner executives, covering various AI-focused topics and featuring short video use cases that highlight the tangible business benefits of AI. These concise and practical resources enable executives to make informed decisions and facilitate discussions with customers that drive positive outcomes.

 Through collaboration with Alliance Partners and the comprehensive education opportunities offered, HP reaffirms its commitment to lead in AI innovation and partner enablement, delivering effective solutions to customers worldwide. As the demand for AI continues to rise, HP remains at the forefront, empowering businesses to unlock the full potential of AI technologies. 

Enhancing Productivity and Partner Experience 

HP is continuously expanding its suite of AI-powered tools, including chatbots, to create positive experiences for partners. To further improve efficiency and streamline business processes, HP has outlined a two-year roadmap aimed at transforming the HP Partner Portal into a more comprehensive digital platform that leverages AI technologies. As part of this initiative, HP plans to launch a Partner AI Assistant to facilitate faster digital interactions, simplify onboarding, personalise user experiences, and provide real-time support, among other benefits.  

HP Amplify Impact Surpasses Participation Goals and Doubles Sustainable Sales 

Since 1939, HP has been committed to driving meaningful Sustainable Impact. In 2021, the company launched HP Amplify Impact, the IT industry’s first sustainability program for channel partners, which has now exceeded its goal of enrolling 50 percent of Amplify partners by 2025. 

As sustainability becomes a key factor in evolving customer requirements, HP is equipping partners to meet legislative and customer demands. The HP Amplify Impact program offers best-in-class assessments, resources, and training to support partners on their sustainability journey. Participating partners have seen a 70 percent increase win rate, leading to a twofold increase in sustainable sales year over year. 

With partner capabilities expanding, HP has shifted the program’s focus from helping partners develop sustainability plans to addressing customer needs and enhancing business growth with a positive environmental impact. This strategic shift aims to further empower partners to thrive in a competitive market while maintaining a commitment to sustainability.