Jim O Brien/CEO - techbuzzireland.com

BLUESOUND Introduces New PULSE SOUNDBAR+ To Lineup of Wireless Home Theatre Products.

Bluesound, makers of the award-winning hi-res wireless multi-room line of audio players, announced the PULSE SOUNDBAR+, an all-new soundbar addition to the brand’s high-performance ecosystem. The PULSE SOUNDBAR+ is the ultimate audiophile-grade soundbar that will satisfy any home entertainment need. The PULSE SOUNDBAR+ (£799, €999, $899 in black, £899 €1099, $999 in White, U.S. MSRP) is offered in a choice of Black or White finish and is configurable to a range of home entertainment applications. For ease of installation, it comes supplied with a wall mount bracket as well as two kickstand feet. Available for pre-order now, the PULSE SOUNDBAR+ will begin shipping in April 2021.

The PULSE SOUNDBAR+ is a system solution that replaces the need for bulky AVRs. Designed to fit perfectly under HD TVs, the PULSE SOUNDBAR+ offers a fully immersive sonic experience thanks to its range of features, including support for Dolby Atmos, 24-bit high resolution audio, 120 watts of full frequency multi-room and multi-channel audio, and a wide array of connectivity options.

DOLBY ATMOS SUPPORT
A full audio-chain redesign with advanced DSP processing now supports 3D audio from Dolby Atmos, meaning a wider, higher, and more enveloping soundstage from the PULSE SOUNDBAR+.

SURROUND YOURSELF WITH SOUND
Featuring 24-bit audio processing, 8 audiophile-quality drivers, and 120 watts of total power, the PULSE SOUNDBAR+ is to audio what the 8K TV is to video. Capable of deep and crisp bass on its own, the PULSE SOUNDBAR+ can also be paired with the PULSE SUB+ to create dramatic soundscapes for music, movies, concerts and games. Simply add a pair of PULSE FLEX 2i speakers as rear channels for a complete wireless Dolby Surround Sound experience.

FLEXIBILITY FOR ANY ENTERTAINMENT SETUP
Connect nearly any audio source to the PULSE SOUNDBAR+ via its array of wired and wireless, digital and analog connectivity options. TVs, gaming consoles, music streaming services, laptops, and music libraries can be accessed through HDMI eARC, Apple AirPlay 2, two-way aptX HD Bluetooth, TOSLINK, RCA, USB, and our proprietary BluOS music streaming system.

MORE POWERFUL, MORE EFFICIENT
Designed for end-to-end efficiency, the PULSE SOUNDBAR+ features a powerful custom-specified ARM Cortex A53 Quad-Core chipset that processes audio 8 times faster than previous generations of Bluesound architecture. Combined with two WiFi chips to prevent network latency, this flagship board design offers rock solid and zero-lag audio performance, even for demanding gaming applications.

PRECISION APP CONTROL
The PULSE SOUNDBAR+ offers a spectrum of control options, making it easy to weave home entertainment into everyday life. Newly added simple touch controls on the front panel now offer quick access to play, pause and volume. With just a smartphone or tablet, the built-in BluOS wireless multi-room streaming technology can connect and sync audio to, from, and around any room in the home. Hands-free control of your home entertainment is made possible with popular voice assistants from Google, Amazon, and Apple, while professional smart home integrators can get access to drivers for popular control systems like Lutron, Crestron, RTI, Elan, and others.

Like all Bluesound PULSE speaker models, the acoustic design and speaker voicing was performed at Canada’s National Research Council by Lenbrook’s renowned speaker design and engineering team.
“In 2016, Bluesound launched the world’s first Hi-Res soundbar, setting the bar for audio excellence in the category that continues to this day,” says Matt Simmonds, Bluesound Product Manager. “With the PULSE SOUNDBAR+, we continue to innovate and refine, making good on our commitment to bring hi-res, HiFi listening to everyday life, even in product categories that traditionally overlook the importance of audio quality.”

Highlights of the Bluesound PULSE SOUNDBAR+:

Future Forward. Bluesound’s next generation quad-core processor boasts all the power and speed required for the latest and greatest audio and DSP processing, with built-in headroom for whatever technologies the future may hold.
Audio First. The PULSE SOUNDBAR+ stays true to its hi-res audio foundations and its HiFi roots. The tried and tested amplifier platform packs a punch, allowing you to play loud and dig deep, with tight, musical control.
BluOS. The world’s leading hi-res multi-room system connects the PULSE SOUNDBAR+ to any other Bluesound Player with precise control in the BluOS app.

About Bluesound

An alliance of audiophiles. We are the designers, engineers and individuals who have spent our lives in the music industry. Our founders helped pioneer HiFi in the 70s – innovation and the pursuit of perfection in audio runs deep in our collective DNA. Bluesound’s sole mission is to create innovative wireless audio products and technologies that allow for the most true-to-live performance music reproduction possible, utilizing the most advanced, state-of-the-art digital technology.

Clearbanc and Pencil partner to help ecommerce businesses grow using creative AI. #Clearbanc #Pencil #AI

Creative AI company Pencil has partnered with the world’s largest e-commerce investor Clearbanc to provide their customers with the latest innovation in online video advertising, Machine Generated Creative (MGC). These ads can be created in minutes and consistently double return on ad spend for brands. It is anticipated that companies using the Pencil platform will be able to unlock new audiences on Facebook and Instagram and grow revenue faster.

MGC online video ads are generated by artificial intelligence (AI), while learning what resonates with audiences, in order to systematically deliver better results for brands. Using historic ad performance data, Pencil is able to understand what in the ad is resonating with customers. It can then generate new batches of ad ideas which are new and distinct, but which share winning characteristics with past winners. In this way Pencil learns what works while continuously exploring new ideas that could resonate with audiences.

Pencil analysed over 100 campaigns that used MGC video ads and found the best MGC ads delivered an average return on ad spend (ROAS) 2x that of other ads the brands were running. One brand’s MGC campaign delivered 7x higher ROAS.

Will Hanschell, CEO and co-founder of Pencil commented: “This partnership with Clearbanc underlines the success we’ve had with our Machine Generated Creative ads for brands around the world. These ads are helping ecommerce brands and agencies grow, and I am confident we can help them scale further.”

This partnership announcement comes hot on the heels of Pencil joining as a creative partner in Facebook Marketing Partners, a program that connects businesses to an ecosystem of specialists. More than 200 million businesses worldwide use Facebook’s apps to connect with customers and grow, and over 10 million of them run advertising campaigns each month.

Pencil customer James Harding, Head of Growth at Lyka Pet Food commented : “Pencil gives us the ability to generate ads quickly and more importantly, come up with ideas we might not have otherwise. It’s been a massive win for us essentially.”

Pencil leverages proprietary technology to generate ad video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the first companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics.

Daniel Rodic, Head of Market Development commented: “Clearbanc was created to help Founders grow their businesses by using our non-dilutive capital to invest in predictable and repeatable expenses like marketing spend. Pencil’s technology offers a simple solution for brands in our portfolio to improve their return on ad spend and ultimately maximize the effectiveness of the capital they deploy.”

Clearbanc has deployed over US$1.6b to more than 4,000 ecommerce and SaaS businesses.

Dropbox passwords soon free for all. #Dropbox #Dropboxpasswords

Last year, Dropbox Passwords was launched for all paid Dropbox plans to make signing in to websites and storing your passwords seamless. The Passwords app remembers your usernames and passwords on all your devices—so you don’t have to. And zero-knowledge encryption ensures only you know your passwords, not Dropbox.

Today they announce to help make the passwords experience easy for everyone, so in early April they are rolling out Dropbox Passwords to all Dropbox users. Now, with a free Dropbox Basic plan, you can try a limited version of Passwords.

With Passwords in Dropbox Basic, you can:

Store your 50 most important passwords in one secure place
Access passwords anywhere with automatic syncing on up to three devices
Securely share any password with anyone (coming soon)

Bird Gears up for Irish Launch with $150m Investment in European Business. #MicroMobility #Escooters #EVS

Leading micro mobility operator Bird has today announced that it plans to operate in Ireland once legislation is passed. The company is investing $150m into its European business, to help cities remain car free as they start to ease restrictions following the pandemic. This investment will be used to open safe, sustainable micro mobility programmes in more than 50 new European locations, including towns and cities throughout Ireland.

The announcement comes as Bird ramps up engagements in Ireland with local councils, businesses and civil society organisations throughout the country. Bird has ambitious plans for Ireland and hopes to be operational not only in larger cities like Dublin, Cork, Limerick and Galway, but also smaller cities and larger towns throughout the country.

Bird is the largest, most experienced and best-funded micro mobility operator yet to signal intentions for operating in Ireland. The planned $150m investment indicates the level of commitment which the company puts on the European region, including Ireland.

The investment will see Bird streamline its offer to local cities and customers, with new market-leading technologies. For example, once launched in Ireland, Bird will be able to provide new mobility products and safety initiatives and implement the next generation of recycling and second life applications for vehicles. The company will also be investing in industry-leading equity programmes and securing partnerships across the region designed to improve transportation for all Europeans, including those in Ireland.

To manage the Irish operations, former EMEA Expansion Lead Charlotte Bailey has been appointed General Manager of Bird UK & Ireland. Speaking about the European investment and Bird’s plans for Ireland, Bailey said: “Everyone at Bird is really excited about this significant investment we’re making in our European business and the progress Ireland is making towards shared micro mobility. We’ve got big plans for Ireland and hope to operational not only in cities like Dublin, Cork, Limerick and Galway, but also smaller cities and large towns throughout the country”.

As part of its investment, Bird is also introducing new Ride Pass products to give people even more reasons to leave their cars at home. These Ride Pass options, which would be available to Irish customers once launched, include:

Daily Unlimited Rides Pass
Monthly Unlimited Rides Pass
Monthly Unlimited Unlocks Pass
3-Month Unlimited Unlocks Pass

To further push Bird’s European mission Irishman Brendan O’Driscoll has taken up the role of Head of Product, Growth and Data and will oversee Bird’s global product strategy and implementation. Ex-Boston Consulting Group Managing Director Renaud Fages is also taking the reins as Head of Global operations to help cement Bird’s European market leading position. Bird will double its footprint in the region over the spring and summer by launching in more than 50 new cities across Europe and increasing its fleet size in existing ones.

Speaking following the investment and about the Irish launch plans, Brendan O’Driscoll, Global Head of Product at Bird said: “I’ve been excited for years about the prospect of helping to bring Bird and shared micro mobility home to Ireland. Once legislation is passed in Ireland, promoting e-scooter access and encouraging routine micro mobility use will absolutely critical as we slowly lift pandemic restrictions and businesses begin to reopen. By simplifying our Global Ride Pass features and adding new pricing plans based on rider needs, Irish customers would be getting Bird’s very best customer offering.”

SITA to recruit 55 software engineers as it ramps up development of its airport portfolio. #SITA #Jobs #IDA

SITA, the leading IT provider to the air transport industry, are significantly expanding their Agile DevOps teams by over 55 people in Letterkenny, Ireland to develop the next generation of its highly successful SITA AT AIRPORTS portfolio. These new roles include software engineers, test engineers, UX designers, scrum masters and product owners.

As the air transport industry begins its slow recovery from COVID-19, airports, airlines and governments are looking to further streamline their operations and passenger journey through automation and digitisation. To meet this growing demand, SITA is accelerating the innovation and development of new solutions across baggage management, airport operations, passenger processing and border management. These solutions are used in more than 1,000 airports and more than 60 governments globally.

Tánaiste and Minister for Enterprise Trade and Employment Leo Varadkar TD, said: “I’m really pleased with the news that SITA is expanding in Letterkenny, creating 55 new jobs over the next two years. This planned expansion highlights the company’s continued commitment to Ireland and the North-West and shows that we are succeeding in attracting high-calibre companies and highly skilled jobs across the country. I look forward to SITA’s continued success in Letterkenny.”

David Lavorel, CEO SITA AIRPORTS & BORDERS, said: “We all are eager to see our industry rebound and technology is a vital component of its recovery. Airports and airlines are looking to technology to automate the passenger journey while digitalising their operations to drive new cost efficiencies. Many of these solutions are being developed in Letterkenny.”

Lavorel noted that Ireland, and Letterkenny in particular, had in recent years established itself as an important hub for software development. “Through the support of the Irish government, Letterkenny is recognised as a vital hub for software innovation, making it an obvious choice as a strategic location for the development of our SITA AT AIRPORTS portfolio.”

Martin Shanahan, CEO of IDA Ireland said “Today’s announcement by SITA further embeds its operations in the North West and strengthens Ireland’s position within the group as a key operational hub. This investment demonstrates IDA Ireland’s continued commitment to winning regional investment and further endorses Ireland as an attractive location for FDI. I wish SITA every success with this announcement.”

SITA established its office in Letterkenny in 2003, growing the team from 20 to more than 100 today. In 2015 it invested in a new-state-of-the-art building to accommodate the growing software teams. Today, SITA’s teams in Letterkenny are responsible for designing and creating software solutions for four of SITA’s key portfolios.

To find out more about the new positions opening up in Letterkenny, visit SITA’s career portal.

Electric Vehicle Association England opens its doors to members. #Evs #ElectricVehicles #EVA

Electric Vehicle Association (EVA) England today opens its doors to members. The Association has been set up to offer a voice to both current and prospective electric vehicle (EV) drivers in England, with the aim of providing up to date, reliable information about EVs and smart charging, as well as promoting the health and environmental benefits of electric vehicles. EVA England, a non-profit Community Interest Company, has gone from strength to strength since its inception in summer 2020.

Gill Nowell, a Director at EVA England, comments: “With numbers of electric cars steadily increasing despite the economic challenges of lockdown, and the 2030 phase out date for all new sales of petrol and diesel cars fresh in people’s minds, EVA England acts as a support mechanism for both current and prospective electric car drivers. We launched our new website in February and have been delighted by the number of membership enquiries already received from drivers who are keen to join the EVA England community.”

EVA England members will receive an exclusive membership pack, a charging etiquette guide, as well as access to further guides and support. As both membership and demand grows, members will also have access to specially organised events, and a variety of discounted services and products.

A highlight of EVA England’s opening membership offer is that all members can benefit from £50 off any electric car home charger on the Rightcharge website. Charlie Cook, founder of Rightcharge, explains: “Rightcharge is delighted to see EVA England open its doors to members. Drivers will get access to both our home chargepoint and EV-friendly energy tariff comparison services. And in addition, we’re very excited to offer a chargepoint discount to all EVA England members in order to celebrate the launch, and a special moment in EV history.”

Members will also have the option of participating in surveys that aim to better inform on the big issues for EV drivers in England, which in turn will help shape EVA England’s activities. Building on the success of its first survey on Government policy in July 2020, EVA England has issued a survey through its social media and partner networks on the UK Government Consumer Experience of Public Charging Consultation. Over 1,000 EV drivers have responded, helping to ensure that electric vehicle charging infrastructure is widespread, reliable, safe and user-friendly, across all driver groups. The survey will close at midnight on Friday 19 March; EVA England will share the results after that date.

To respond to the EVA England public charging survey, click here

Click here to join EVA England

Membership is open to current, new and prospective drivers of electric vehicles and costs £20 a year.

EVA England looks forward to engaging with, listening to, and acting on the needs of EV drivers as it continues to grow, welcome new members and expand its offering. www.evaengland.org.uk

Sades announce new Battle Ram combo. #Gaming #Tech

Sades, manufacturer of high quality gaming peripherals is pleased to announce the release of the Battle Ram.

A gaming combo built for experienced and novice gamers, the Battle Ram is a keyboard and mouse combo complete with a mouse pad to give you everything you need to get started on your gaming. Quality gaming peripherals are a vital addition to a gaming setup, and the Battle Ram combo is designed to improve your gaming experience.

FULL SIZE KEYBOARD

The ergonomically designed keyboard features 104 keys, 25 keys without conflict, plus 12 additional FN and multimedia keys. The WIN key can be disabled for gaming and with a switch lifespan of 10 million cycles you can start button mashing your way through a game without worrying about wearing out the keys. The optional Battle Ram software allows further customization to fine tune the setup to your preferences.

Don’t worry about spilling any drinks mid gaming session – the Battle Ram keyboard is waterproof to keep you going through any accidental spills, and the optional RGB lighting gives you the chance to choose how you want your setup lit.

CONTROL WITH PRECISION

The Battle Ram mouse performs well in speed, accuracy and responsiveness thanks to the PMW 3050 sensor and optimized sniper button. All buttons can be customized according to the game being played, and have a lifespan of up to 10 million clicks. The RGB lighting is also optional so you can create an eye catching gaming combo set.

The SADES Battle Ram is available now from www.amazon.co.uk for £39.99

The World’s Dirtiest and clean Websites: New Research Reveals Websites With Biggest Carbon Footprint

A new report by energy comparison site Uswitch has analysed the carbon footprint of the world’s most popular websites to highlight the environmental impact of our digital lives.

From sending emails and streaming content, to internet shopping and posting content on social media, everything we do online uses electricity. In turn, this produces carbon which negatively affects the environment and can lead to climate change. So, to shed some light on the lesser-known impact of using the internet, the study reveals which of the world’s most popular websites are the cleanest and dirtiest when it comes to carbon emissions.

The Good, The Bad, And The Dirty

Taking the top spot as the ‘dirtiest’ website is the self-titled ‘front page of the internet’, Reddit. The website is used by millions of people around the world as a place to share news, content and discussions. According to the data, a single visit to the website leads to 13.05g of CO2 emissions.

Another highly used social network comes in as the second dirtiest website, the image sharing site Pinterest emits an estimated 12.43g of carbon from every visit to the site. The gaming website Nintendo, where you can purchase games and consoles, is the third most ‘dirty’ website – every time someone visits the site, it produces an estimated 11.43g of CO2.

In contrast, the cleanest website is one of the most visited online resources in the world, Wikipedia. The website only produces an estimated 0.04g of carbon per visitor. LinkedIn, the professional social network, comes in at second place – emitting just 0.23g of CO2 for every visit, and international fashion brand H&M follows closely behind in third, with 0.29g of carbon being emitted with each visit to their site.

Top 25 Dirtiest Websites:

	Website	Website type	Amount of carbon per website visit
1	reddit.com	Social media	13.05
2	pinterest.com	Social media	12.43
3	nintendo.com	Gaming	11.43
4	accuweather.com	Weather	9.71
5	espn.com	Sports	6.8
6	victoriassecret.com	Fashion	6.64
7	uniqlo.com	Fashion	5.22
8	nytimes.com	News	4.64
9	ebay.co.uk	Auction site	4.53
10	alibaba.com	Ecommerce	4.43
11	zoom.us	Video calling	4.28
12	ikea.com	Homeware	3.52
13	wayfair.com	Homeware	3.21
14	twitch.tv	Streaming	3.16
15	weather.com	Weather	3.13
16	cnn.com	News	3.07
17	bbc.co.uk	News	2.95
18	shein.com	Fashion	2.88
19	steampowered.com	Gaming	2.72
20	currys.co.uk	Technology	2.64
21	amazon.co.uk	Ecommerce	2.54
22	office.com	Technology	2.26
23	shutterstock.com	Stock imagery	1.92
24	next.co.uk	Fashion & home	1.89
25	youtube.com	Video streaming	1.85

Top 25 Cleanest Websites:

	Website	Website type	Amount of carbon per website visit
1	wikipedia.org	Resource	0.04
2	linkedin.com	Social media	0.23
3	hm.com	Fashion & home	0.29
4	messenger.com	Social media	0.29
5	paypal.com	Financial service	0.34
6	familysearch.org	Ancestry database	0.40
7	wordpress.com	Website platform	0.43
8	experian.com	Financial service	0.44
9	marksandspencer.com	Fashion & home	0.45
10	coinbase.com	Financial service	0.49
11	wish.com	Ecommerce	0.49
12	shopify.com	Website platform	0.54
13	indeed.com	Recruitment	0.58
14	spotify.com	Music streaming	0.58
15	craigslist.org	Listings website	0.61
16	t.me	Social media	0.61
17	asus.com	Technology	0.65
18	ubereats.com	Food delivery	0.66
19	zara.com	Fashion & home	0.67
20	sainsburys.co.uk	Supermarket	0.68
21	fedex.com	Courier	0.70
22	archiveofourown.org	Fan fiction	0.73
23	apple.com	Technology	0.75
24	dell.com	Technology	0.77
25	sharepoint.com	Technology	0.83

How Each Website’s Carbon Footprint Was Calculated

To estimate each site’s impact on the planet, Uswitch used a carbon calculator called Website Carbon to compare the carbon emissions of more than 200 of the world’s most popular websites.

The sustainability tool works out the amount of energy that’s used when someone loads a page on a website – this factors in the energy that’s required at the data centre (the cloud), by the telecoms network and by the user’s computer or mobile, as well as things like whether the data centre is using green energy to power it.

With more and more of us are making changes to minimise our impact on the planet and to live more sustainably, but even some of the most environmentally conscious people might not be aware that our personal carbon footprint is also impacted by our virtual lives too.

How Different Online Industries Impact The Planet

The report also looked into specific industries to discover which sites were the best and worst in their field.

When it comes to fashion, Victoria’s Secret is the worst website for carbon emissions, with 6.64g of CO2 produced with every visit to the site. Mazda is last place in the automotive pack with an estimated 16.19g of CO2 emitted every time someone loads the website and, in the beauty industry, Urban Decay is the ‘dirtiest’ website, producing 11.29 of CO2 from every visit to the site.

Top 5 Dirtiest Websites, by industry

Fashion
	Website	Amount of carbon per website visit
1	victoriassecret.com	6.64
2	nastygal.com	5.67
3	uniqlo.com	5.22
4	footasylum.com	3.35
5	everything5pounds.com	3.24

Automotive
	Website	Amount of carbon per website visit
1	mazda.co.uk	16.19
2	jeep.co.uk	10.73
3	mitsubishi-motors.co.uk	10.07
4	kia.com	7.08
5	subaru.co.uk	4.27

Beauty
	Website	Amount of carbon per website visit
1	clinique.co.uk	9.63
2	trinnylondon.com	4.85
3	elfcosmetics.co.uk	4.3
4	lookfantastic.com	3.75
5	aesop.com	3.6

With much of the UK and the world still working from home, the research team also compared some of the tools that have helped with remote working recently. Given Dropbox is in the game of data storage, it’s perhaps unsurprising it’s the worst website for carbon emissions, with a visit to the site emitting 7.35g of CO2.

When comparing different travel companies, although most brands performed better than a lot of the other companies in different industries, it’s Qatar Airways’ site that’s revealed as the most carbon emitting, with 3.16g produced with every visit.

In the streaming and gaming industry, it’s the third ‘dirtiest’ website overall, Nintendo that takes the top spot for the worst streaming and gaming site for carbon emissions, with 11.43g of CO2 produced every time someone visits the site.

Home-working
	Website	Amount of carbon per website visit
1	dropbox.com	7.35
2	slack.com	4.72
3	zoom.us	4.3
4	asana.com	3.95
5	office.com	2.26

Travel
	Website	Amount of carbon per website visit
1	qatarairways.com	3.16
2	sykescottages.co.uk	2.89
3	easyjet.com	2.4
4	expedia.com	2.1
5	skyscanner.net	1.7

Streaming and gaming
	Website	Amount of carbon per website visit
1	nintendo.com	11.43
2	store.steampowered.com	3.52
3	sky.com	3.45
4	playstation.com	3.13
5	stadia.google.com	2.78

Carbon expert, Tom Greenwood from Website Carbon commented:

“Improving energy efficiency and prioritising renewable energy sources are two key ways a website can reduce its carbon emissions. A good place to start is making sure the size of images, fonts and videos are kept to an absolute minimum – this will reduce the amount of data that needs to be transferred when someone uses the site, and will in turn reduce the amount of energy used. Reducing website emissions might sound a bit niche, but there’s a stack of other benefits for the customer as well as the company – from improved user experience, to better security, better accessibility and faster load times. So, it’s a win-win for people and planet.”

To find out more about the world’s best and worst sites for carbon emissions and to find out easy ways to reduce your digital carbon footprint, visit https://www.uswitch.com/gas-electricity/worlds-dirtiest-websites/

Tech Review – SOUL Sync ANC true wireless earbuds. #Tech #TWS #SOUL

Next up for review is the SOUL sync ANC TWS earbuds which again come in really nice pastel colours and offer are targeted for those who like that bit more from their earbuds and offer more than the NANO we recently checked out which are a serious bang for your buck when it comes to sound. You can check out the trio below in the unboxing and see what is on offer and all in all you get great value for money and colours that pop, but it is not all down to looks I hear you say it is down to how they sound what matters..

The design and fit of the Sync are really nice and look great, these have a small stem in comparison to others but a nice sized touch area to control your music which is simple. Once on they offer a great seal alone and then you can switch between modes to suit your needs or surroundings, the ANC works really well and I have a test case to do this in my house which is a fan and this is almost blocked out once fitted, Once the ANC is activated you do not hear the fan and most noise, You will never get the same level of ANC with TWS earbuds as you will headphones, Just now anyway but the technology is improving every day, In general they do a great job with noise cancelling.

When it comes to sound they are pretty good but not as loud as I would like they seem to be to less loud of of the Three I have have hear which is fine most folk use about 70/80% of the volume where I am a full volume person and that is just me and at that level they where not the loudest I tested but this is common and probably better for the ears anyway. Direction, Instruments, highs, lows and mids where fine and a good balance also with voice and voice calls where fine and you can again use these on their own be it left or right which is often a feature left out in even more expensive earbuds.

Overall you cant go wrong with these earbuds and they look really trendy and pop out and from wearing them out walking etc people have stopped and asked my who makes these so that is nice to see, you will not get the loudest volume here but a good overall result with some bass thrown in too. Battery life is on par however with ANC on like any other earbuds with ANC you will draw that power faster and see around 20-22 hours of life using ANC and volume up high.

SOUL sent us this press sample and are seeing this review the same time as you..

BUY HERE

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