Kefron survey reveals majority of businesses planning for a partial return to office

Leading Irish document and information management provider, Kefron, today announced the results of its ‘2021 Smarter Office Survey’, revealing how Irish businesses are navigating the challenges of adapting their offices to the realities of the post-COVID environment.

The survey carried out in May of this year revealed that 79% of businesses were planning for only a partial return to the physical office in the recovery phase of the pandemic, with only 2 in 10 businesses currently seeking to fully return to the office in the coming months. When reflecting on the experience of a year of remote working, 38% of business reported seeing no change in productivity, 36% seeing an increase and 26% seeing a decrease.

In light the continuing demand for flexible working arrangements post-COVID, almost three-quarters of respondents agreed that accelerating the move to a smarter office, which enables employees to work from home or in-person, will be crucial to their organisation’s future success.

According to the new survey, the main obstacles facing businesses in reframing the role of the office this year include a continued leadership focus on mitigating the short-term challenges posed by the pandemic (35%), outdated work practices (23%), an absence of a digital strategy (12%) and a lack of in-house skills and expertise” (8%).

In embracing the potential of the smart office, business leaders expressed a range of priorities for the remainder of 2021. 28% of respondents agreed that maintaining a connected workforce will be their top priority, while 26% said that simplifying processes and work practices within the office will be the number one concern. This was followed by driving business efficiencies (13%) and improving productivity (12%).

Paul Kearns, Managing Director of Kefron said: “Our survey findings indicate that the Irish business landscape is going through a major transitional moment, especially with regard to how organisations think about the physical office. With the vast majority of businesses preparing for a partial, rather than full, return to the office, it’s now clear that the office will no longer confined to just four walls. It is becoming a hybrid space where employees can access information from any location securely so they can do their best work. At Kefron, we believe we are seeing the emergence of a smarter office fit for the future.  

Business leaders voiced a number of concerns about the future of a smarter office, especially as it relates to employee collaboration and the threat of cyber-attacks. Going forward, the challenge for organisations of all sizes will be to develop robust systems that increase efficiency, reduce environmental damage, meet the needs of employees and customers alike, and protect their data from various existing and future risks. These concerns should be at the heart of each business’s plan as they embrace the smart office in 2021 and beyond.”

Other key findings of the survey include the following:

  • 78% of respondents said they were “more concerned” about the risk of fraud and cyber-crime since embracing remote work arrangements. 12% said they were directly affected by fraud incidents in the last 12 months.
  • 4 in 10 respondents said that their digital documentation and record systems were inadequate at the beginning of the pandemic.
  • 1 in 4 respondents agreed that “access to documents and information” proved to be a challenge during the pandemic.

Further details on the ‘2021 Smarter Office Survey’ can be found on: https://kefron.com/blog/smarter-office-survey/.

Tech Review – Google Pixel Buds A-Series #Tech #Google #TeamPixel

When the pixel buds launched last year they were very well received and what was most striking about them was their size and shape and then once worn the fit was also great, they were called mints etc but does that matter if they sound good and look good and don’t stand out like some earbuds do? Not in my book and they only got better as time went on too making them an easy recommendation given they are seen as pricey they still remain in my top 5 earbuds today. So how can the new A-Series come in at half the price and stack up to last years? Well they do it and are a real challenger to what Apple have done with the new beats studio buds and still coming in cheaper.

You do get some omissions though for the price you will pay but if you are not fussy with these omissions you are onto a winner here and you get great value for money in this crowded market but the A series hold many of the previous models traits you would be hard pressed to spot the difference between both unless you are a tech head.

This time around they have a glossy finish rather than matt but this is fine, there is no wireless charging which might be a deal breaker for some especially those who invest in wireless charging and the gestures and volume control are gone but this can be addressed with the Google Assistant which is always on by the way..There is still one more bearbug though and that is the lack of ANC.

When it comes to sound they pretty much sound the same as before which is certainly most welcome here so you do not loose out on the sound quality and also the connection issues have been addressed, you also have the pixel buds app to tune things to your needs which is great and it is a great app it must be said and nice and clean.

The big question here overall is and after my testing which overall for me are easy to recommend is the price worth it, they are comfortable, they lack ANC and have average battery life for what is out there today but if you can live with some compromises they are for you but if you want some more they are not but this is where you end up paying more they are a case of you get what you pay for but some more but there is alternatives out there with cheaper but some not well known brands however these are worth the 99 euro price tag overall for me, See the video below for more..

BUY

 

Bumble Predicts a ‘Bank Holi-dating’ Boom in Ireland #Bumble #Dating

New research from Bumble, the popular women-first dating app, shows that this July is due to be the most popular time of year to date for Irish people, with 54% of singles lining up dates to take place over the August bank holiday.

Bumble have coined this dating revival ‘Bank Holi-dating’, as singles across Ireland look to make use of the bank holidays to meet new people.

The research found that over half (54%) of Irish singletons are busy lining up dates to take place over the August Bank Holiday weekend, with a quarter saying that the bank holiday is the best time to go out on a date.  Keen to make up for lost time, 39% aren’t even waiting for the long weekend to head out to meet someone new, they are already plotting and planning.

The great news is that the vibes are good . 38% are feeling optimistic about dating, 36% say they are excited, and over half, (55%), feel that things have evolved so much now in Ireland that there will be less judgement about meeting people from dating apps as restrictions ease. So it seems that friends and family mean a great deal to us (even if some have spent a LOT of extra time with family this year!). However, over half of those surveyed said they would cancel on friends and family to go on a date, with pretty much all other European countries saying they would, according to Bumble’s research.

Ready to live life to the fullest, almost half (46%) would meet up with potential love interests after two weeks of talking, with men much keener to meet up sooner than women. Women want to spend more time getting to know the person before meeting than men do. Thanks to Bumble’s video dating feature, it looks like the video dating that took place during covid is here to stay?

After three lockdowns, single Irish people are calling on the powers that be to lend a helping hand when it comes to finding love this summer. Over a third (36%) say that work should give a free half day on the Friday before the bank holiday, and another one in three want more holidays during the summer to give them enough time to socialise and go on dates.

When it comes to dating, singletons are dating once more, 54% saying they go on 1 or 2 dates a week.

Naomi Walkland, Bumble’s Head of UK and Ireland said, “Last year, ahead of lockdown fully lifting in June, we saw people using the Bumble app more as they got ready to date again. This year, we think it will come a little sooner with people looking to make use of the two long weekends in May to meet new people. We anticipate that Bank Holi-dating will be the biggest dating trend, with people looking to take control of their dating lives this spring and make up for lost time ahead of summer.”

 

As people look to date more over the bank holiday, tips from Bumble show how you can make your Bumble profile stand out and help you bank holi-date over the long weekend.

  1. The best photos are recent and show a slice of your actual life; if your dog is the center of your world, include a cute snap of you and the pup. And the more photos, the better. Top photo suggestions are showcasing your everyday life and selfies (62%) and getting dressed up (31%). Research also shows since 2020 we have seen the decline of the gym snap… finally

 

  1. Opt for what you do want vs. what you don’t. It’s also a good rule of thumb to avoid including what you aren’t looking for (e.g., “not seeking anything serious” “no drinkers”). Instead, reframe your bio to emphasize what you DO want, like casual dates with fellow sober folks. Including things you could potentially have in common provides people with the tools to make an informed decision and also helps start a conversation

 

  1. Take advantage of the badges on Bumble to add details while saving precious bio space. Adding a Badge to your Bumble profile – like if you have pets or your zodiac sign – is super easy and increases your chance of matching by up to 70%*. If you’re looking for a serious relationship you can also filter potential matches to streamline who appears for you

How Schema can Radically boost your Click Through Rate

Although this is somewhat morbid, there’s an on-going joke amongst SEO experts that the second page of Google would be an incredibly effective place to hide a dead body. And it’s true. Think about it: when was the last time you looked beyond the first page when you were conducting a Google search? We’re willing to bet it was a while ago.

So, if you have a well-designed website that has been populated with high-quality copy and content but you still aren’t getting many visitors, you probably aren’t securing enough organic traffic from search engine results pages (SERPs).

Research is constantly telling us that pages that rank higher on SERPs are also securing more click-throughs. For example, the number one organic result is securing an average click-through rate (CTR) of just over 31%. This top-ranking organic result is also approximately ten times more likely to secure a click than the tenth organic result.

But this clearly isn’t the only factor contributing to CTRs. In fact, Google has made a point to integrate a variety of features into SERPs that also secure clicks and one of these is rich snippets. Structured data or schema markup is also playing a central role but it’s something that is simply being overlooked by too many businesses.

What is Schema Markup?

Google wants to understand both the content and context of every webpage to ensure that it is consistently providing its users with search results populated with high-quality, relevant content. Schema markup can be used to provide Google with important information about a webpage in a standardised format. 

As Paul Morris, MD at Bristol based, Superb Digital, states “Structured data is also useful for removing ambiguity. With structured data in place, an online grocery store selling apples won’t show up in the search results for resellers of Apple consumer electronics.”

A recipe page is the example that Google uses to explain structured data. So, a recipe page may use structured data to explain the ingredients, method, calories, and cooking time to help Google properly classify the page content.

But how does this translate into SERP information?

Let’s conduct a Google search for “best movies 2020”. The SERP we are presented with contains a carousel right at the top, which features images of movies that Google considers to be 2020’s best movies. These images are clickable and will take users wanting more information about a particular movie to more in-depth SERPs.

This is just one example of an interactive infobox that can appear at the top of SERPs for relevant queries. As these infoboxes sit above organic search results, securing a place within them can by-pass search engine optimisation (SEO) altogether.

What exactly does Schema Markup do?

Essentially, schema markup will allow you to provide additional information within your search results. This will ensure you take up more space in SERPs and can provide an enhanced user experience by letting visitors know what they can expect from your content when they decide to click through.

There are a variety of different types of information you can use structured data to communicate, including:

 

1. Reviews

Incorporating reviews from your existing customers in your search snippets can demonstrate to new leads that you are a reputable and authoritative business within your niche. Plus, the orange stars are instantly eye-catching!

2. Location Information

As local search becomes increasingly prominent, showcasing the precise address of your business within SERPs can help you to boost footfall and entice new customers into your store.

3. Contact Information

Similarly, structured data can be used to make it incredibly easy for potential customers to get in touch. This will reduce the number of steps they will need to take to contact you, thereby increasing the likelihood that you will hear from them.

4. Events

If your business has an upcoming event, highlighting this information within your search snippet using event schema can help you to secure additional attendees. Even if a potential customer doesn’t want to attend this specific event, it will still demonstrate that you are an active business that is eager to host interesting events and engage your audience in meaningful ways.

5. Product Information

We all know that marketplaces are competitive and if your search snippet contains even just the smallest amount of additional information, you’re far more likely to secure a click over your competitor brands. You’re aiming to provide ‘just enough’ information to out-do your competition and appeal directly to your target audience.

It is possible to use schema markup to display specific product prices in the SERPs which can be beneficial but requires testing to make sure. This can be very valuable if your offering has a lower price than everything else on that SERP but likely won’t work if your offering has a much higher price tag. If the latter is the case, you might find it more valuable to use price range schema which will use a price indicator, such as £ for affordable offerings or £££ for more premium offerings.

It is also possible to use schema markup to display the availability of a particular product. This can be beneficial if you’re offering an in-demand product with limited availability because it can create an instant sense of urgency. It is unlikely to be beneficial if key items are currently out of stock as this will likely result in a sudden reduction in the CTR for that result.

What do I need to know about Schema Markup?

Arguably most importantly, you need to know precisely what your ideal audience is searching for and the intent that sits behind that search to ensure that your search result is perfectly pitched to capture their attention.

In addition to capturing their attention and securing their click, it is also imperative that the page they land on contains the information they were promised. Don’t forget, failing to fulfil your promise will impact your overall image and make it impossible for your target audience to view you as a trustworthy operation that can enhance their lives.

Schema markup implementation is a technical process that requires in-depth HTML, coding and SEO knowledge, so this isn’t beginner’s stuff and it pays to work with a reputable SEO agency, who have case studies and a proven track record (like Superb Digital who we mentioned above). 

Dell Technologies Helps GOAL Support Global Emergency Response During Pandemic #Dell #GOAL

Dell Technologies today announced its work with global humanitarian non-profit, GOAL Global,  developing an IT strategy that allows the continuation of life-saving global operations during the pandemic. GOAL used Dell Technologies expert services to strategize and deploy an architecture that empowers GOAL’s employees around the world to continue delivery response during the pandemic and minimize disruptions to its technology infrastructure.

As a first responder to humanitarian crises for more than 40 years, GOAL is committed to working with vulnerable communities to help them survive crises and support them on the road to recovery. Its frontline staff of 2,400 employees across 14 countries operate in environments where poor network connectivity and frequent power outages are the norm. They rely on IT to manage logistics – including access to food, shelter, and healthcare – mobilize an integrated response through collaboration, collect local data that informs a response, as well as analyze and report on how donor funds are spent. This reliance became even more critical as the pandemic shut down travel and supply chains early last year.

GOAL worked with Dell Technologies to help it quickly move forward with planning and implementing an all-digital approach to boost connectivity, efficiency, provide agility, and ensure its data is safe.

“GOAL believes in a world where poverty no longer exists and we work with vulnerable communities to help them respond to and recover from humanitarian crises,” said Janet Humphreys, CIO of GOAL. “During the pandemic, our humanitarian aid became even more critical. Dell Technologies offered our organization a lifeline through its expert advice on moving to a hybrid computing model, supporting us in the migration and educating our staff on how to use it. Today, we’re more connected than ever and equipped to continue our journey in providing aid to others.”

GOAL believed this approach was necessary to increase connectivity. Dell Technologies ProConsult Advisory Services conducted detailed analysis of GOAL’s IT infrastructure and barriers to success. It  provided a comprehensive assessment of GOAL’s current state along with a strategy to move forward, which included a hybrid computing recommendation.

The non-profit’s frontline workers are often dispersed in areas with poor connectivity. They often don’t have the needed bandwidth to share data between their localized environments and GOAL’s centralized environment. Dell Technologies and GOAL defined an architecture that makes it easier for frontline staff to work on local copies and upload/download, while other teams work online. With Dell Technologies’ migration expertise, GOAL was able to maintain emergency response and program delivery during the transformation as well as increase the number of people served by one million – from five to six million – around the world.

Dell Technologies Employee Experience Measurement Services were also delivered to measure and analyse IT sentiment so GOAL could strategically prioritize where to focus on improvements, create action plans, and measure change over time. Dell Technologies’ counsel around best practices for change management, user adoption and training improved IT experience scores by 30% in subsequent measurements. GOAL also achieved efficiency and scale by replicating solutions across the 14 countries that the frontline operates.

“GOAL is like many global non-profit organizations grappling with a number of challenges – dispersed workforces in remote locations, small budgets, no scope for downtime – that require them to work smarter when it comes to digital transformation,” Bertrand Lalanne, vice president EMEA presales at Dell Technologies. “GOAL’s success proves that organizations, no matter their challenges, are able to move to hybrid computing approach with the right guidance, support and technology. Dell Technologies is uniquely equipped to support organizations from all sectors and sizes, at any point in their digital modernization journey, allowing those in some of the toughest environments to flourish.”

With Dell Technologies’ commitment to help 1,000 non-profit organizations on their journey to digital transformation by the year 2030, this is an example of how the company is working with customers to support shared social impact goals. Technology is crucial to keeping GOAL operational and employees connected and the success of its mission.

Game apps to download on your smartphone

With more than 2.5 billion active devices today and nearly 86% market share, Android is establishing itself as the most widely used operating system in the mobile world. And on Google Play, video games are undeniably at the top of the list of the most popular applications. Thus, with such a huge number of games, it is not always easy to find the best games that are worth playing.

Total War Battles: Kingdom

Developed by The Creative Assembly, the Total War series has since become one of the pillars of the strategy game. Extremely complete, this series pleasantly mixes real-time playing with strategy and management to deliver a most pleasant experience. With the Total War Battles series, the studio has created a simplified version of its game, much more suited to the nomadic format.

Gone are Antiquity (the usual setting for the main series games), we find ourselves here in medieval England, with the ultimate task of unifying the kingdom in order to reign supreme. In this game, you get to manage a city, which will allow to unlock a whole bunch of bonuses and improvements, and of course, battles in real time. Apart from the rather inconvenient interface, Total War Battles: Kingdom is a good little strategy game that you can enjoy with your friend.

Rayman adventures

Rayman Adventures game desing is very pleasing to the eye thanks to the performance of the Ubi Frame Art. The gameplay is perfectly suited to mobile support thanks to responsive and very well-thought-out touch controls. Although it offers very few free-to-play elements, it is difficult to deny the overall charm of Rayman Adventures, which certainly deserves its place on the smartphone of any lover of android games in general, and Rayman in particular.

Fallout Shelter

How do you adapt a game like “Fallout” to mobile, when its ergonomics do not exactly comply with touch screens? By taking only the universe of the game to create a totally different game. This is how Fallout Shelter was born, a fun resource management game based on the codes of the eponymous saga. The player must develop an atomic shelter collecting survivors, optimizing the production of various resources, population and capacities of the shelter. Addictive, Fallout Shelter is also demanding as it continues to run in the absence of the player.

Shadowgun Legends

Shadowgun Legends is one of the best sci-fi shooter video games. In this game, your main objectives will be to complete missions and help other shadowgun companions. You can also participate in the arenas where you team up with other ghost guns and take out waves after waves of enemies. After eliminating all the waves, you get high prices. The game also includes tons of customization options and very powerful weapons. The game is completely free, there are in-app purchases, but you can complete the game without spending real money.

Special mention: Games for many making

Such games are becoming more popular each year. We are talking about games where you compete against another player or team of player to earn real money. Games such as baccarat are offered by online casinos, most of which have downloadable apps.

Why website owners need to build backlinks

Do you have good quality content on the pages of your website? It’s perfect! So why is your site still not taking off in the search engines? Simply because you haven’t thought about increasing your virtual popularity. And good popularity requires a good strategy of backlinks to your money site: multilingual link building strategy.

How to determine a good backlink?

There are different concepts to consider in order to determine the worth of a backlink.

First of all, it must correspond to the same theme as your page in question, the same field. Why?

Because Googlebot will crawl your website on which you have built a link and then discover a backlink redirecting users to your site. Its goal is therefore to find a similarity between the two pages. If there are similar points between these two pages, Google may take this criterion into account as something positive both for the SEO of the partner site and for your own site.

The site of your future Guest posting partner must also be written in the same language. There should not be an intrusive aspect (such as, for example, advertisements). The Trust Flow and the Citation Flow must not have too large a difference.

In the Page Rank part, we could see that The Trust Flow represents the trust index of your page. Citation Flow, on the other hand, represents link popularity.

Why make backlinks to your site?

Creating new links that are relevant to a client means working on their visibility and increasing the popularity of their site in search engines.

In summary, the more people talk about you on other blogs, the more likely you are to improve your rankings in the SERPS. There are therefore two reasons to put in place a strategy to obtain a solid backlinking!

To promote your site

Even though Google advocates natural links, that is, all inbound links created without the intention of tampering with its algorithm, a little push doesn’t hurt. Because if no one knows your site, no one is likely to talk about it.

Contacting bloggers on the same theme as yours is therefore the ONLY way to popularize your site and get people talking about it. This makes it possible to establish effective links, which will lead to back links: quality link building!

To improve your ranking in Google SERP

A backlink to your site is equivalent to a recommendation for a search engine like Google. So, this is a good SEO signal. It’s like telling your friend to eat at a certain restaurant, because you ate there.

With Google, it’s the same: building a relevant link is positive signal. And the more quality links you have that point to you, the more you get into Google’s radar in a positive way and ranks your site better.

Finally, it worth mentioning that one should only trust an SEO expert, in case they want to hire someone to do the heavy work. I do not recommend trusting an amateur; that would be a waste of time and money.

The Innsmouth Case Out Now on Xbox and PlayStation Consoles

Following the successful launches on PC and Nintendo Switch, publisher Assemble Entertainment, and developer Robot Pumpkin Games, are thrilled to announce that The Innsmouth Case is out today for Xbox and PlayStation consoles. This scary-comedy-text-adventure game set in the mysterious and foreboding Lovecraft universe is available from Microsoft Store and the PlayStation Store for £11.99 / €14.99 / $14.99.

The Innsmouth Case takes players on a truly harrowing, humorous, and fantastical journey where nothing is what it seems. It’s a game of cat-and-mouse with sinister forces in the tenebrous town of Innsmouth, a place packed to the gills with nameless horrors, and it’s your job to stay alert, stay safe, and solve the case of the missing girl.

To solve the enigmatic disappearance of little Tabitha Marsh, the most clever detective is not only wanted but desperately needed. Unfortunately, that particular detective is busy, so the case goes to you! Pack your belongings and prepare to head to the remote fishing village of Innsmouth, as The Innsmouth Case awaits!

Crack the Case and Save the Girl…It’s the Only Way to Survive Innsmouth!

Features of The Innsmouth Case include:

  • Become one with the Lovecraftian world around you, as each and every decision you make has a permanent effect on the ongoing story
  • The “interactive book” styled gameplay captivates with its perfect blend of offbeat humor and classic horror
  • Your fate is entirely in your hands; a total of 27 possible endings are to be discovered. Are you saving the day – or are your days in Innsmouth, and the world, numbered?
  • Explore 21st century Innsmouth, talk to more than 20 animated characters and solve the mystery of the disappearance of Tabitha Marsh

2,500 Learners Take Their First StepIn2Tech on Microsoft’s Digital Skills Training Programme #StepIn2Tech

Today, Microsoft Ireland announced that over 2,500 people have registered for StepIn2Tech, the digital skills training programme that was launched just four months ago in partnership with Fastrack to IT (FIT).

Developed by Microsoft Ireland in response to the COVID-19 pandemic, the StepIn2Tech programme aims to equip 10,000 people with the digital skills required to transfer to emerging and in-demand roles within the digital economy. It’s particularly focused on supporting those who have lost their jobs because of the pandemic and those who have either recently left school or college.

Since its launch in March, the programme has helped workers who have lost their jobs in retail, hospitality, tourism and other sectors to reset their career aspirations and pursue new career opportunities in the digital economy.

The 10,000 digital skills training places being provided by Microsoft Ireland are additional to the 50,000 further education and training places being provided by Government through the new ‘Pathways to Work’ scheme, which was recently unveiled.

Speaking about his StepIn2Tech experience, graduate David Kelly said: “I was working in a coffee shop when the pandemic hit and then I suddenly found myself at home with no job. I started to look into my options and discovered StepIn2Tech. Over the past couple of months, I’ve completed each of the learning pathways within the programme which included coding, cloud and digital marketing.

“StepIn2Tech is a great programme made even easier by the fact that learners can do it from their own home. The best bit for me was the guided mentoring and support that I received along the way. As a result of the skills that I developed by participating in StepIn2Tech, I’ve been able to secure a place on a pre-tech apprenticeship with FIT, which will hopefully provide a stepping-stone into a career within the technology sector. I’m very excited to be on a new career pathway and am optimistic about what the future holds.”

James O’Connor, Vice President of Microsoft International Operations, said: StepIn2Tech is one of a number of initiatives that Microsoft Ireland has developed as part of our Pathways for Life education and training programme, which empowers learners – irrespective of their age, background or experience – to participate fully in Ireland’s digital economy through the development of their digital skills. We launched StepIn2Tech as a direct response to the Covid-19 pandemic with the goal of supporting an inclusive and sustainable economic recovery. The programme helps people to acquire the digital skills that are needed to secure employment in the digital economy but also to thrive in their existing roles that, because as a result of the past 18 months, may have been digitized.

“The initiative has been received positively and we’ve been delighted to see so many complete the course to date and learn of the individual success stories behind each learner. Two weeks ago, the Government announced its own ambitious ‘Pathways to Work’ scheme which focuses on helping people displaced in the jobs market to acquire new skills to secure employment post-pandemic. StepIn2Tech will support this mission and I’d encourage anyone whether early or mid-career or out of work to avail of this training to accelerate your employment opportunities.”

Peter Davitt, CEO, Fastrack to IT, said: “We were delighted to join forces with Microsoft Ireland to launch StepIn2Tech earlier this year. As a result of the pandemic, digital skills have become essential skills for a wide range of roles across multiple sectors. Furthermore, due to the pace of digital transformation that has occurred over the last 18 months, the digital skills gap has widened and so it’s essential that people leverage programmes such as StepIn2Tech to upskill to play a meaningful role in our economy’s recovery.

“StepIn2Tech has already resulted in positive learner outcomes, whereby some have chosen to pursue additional education and training opportunities and others have progressed on to apprenticeships or returned to employment. I’d like to encourage anyone who is interested in either developing their digital skills or considering a new career to register for free today to StepIn2Tech.”

For more information on #StepIn2Tech or to register to participate in the programme, visit: https://fit.ie/stepin2tech/.