Author: Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

Edifier Black Friday Deals

Need some new Earbuds or Headphones this Black Friday well Edifier has you covered and with plenty of deals to pick from there is something for everyone here and with Edifier you know you are getting a quality audio product and we have tested most of them and be sure to checkout the review to make that purchase decision easier

WH950NB

The Edifier WH950NB headphones are designed for superior sound quality with “Hi-Resolution Audio” and “Hi-Resolution Audio Wireless” certifications, ensuring an immersive listening experience. Featuring the LDAC codec for high-quality audio streaming and advanced 4-microphone Environmental Noise Cancellation (ENC) technology, these headphones deliver exceptional voice and audio clarity, making them ideal for both casual listening and taking calls in various environments.

Down 33% from £149.99 to £99.99

https://www.amazon.co.uk/dp/B0BM92D2D1

See our review 

STAX S5

The STAX S5 headphones integrate 2nd generation EqualMass™ wiring technology and ultra-thin 2μm film, offering performance that rivals famous electrostatic headphones. Each pair undergoes Production Phase Auto Calibration, ensuring that the sound fidelity matches the original designer’s model. Additionally, powered by Qualcomm QCC5181 Bluetooth audio SoCs, the S5 supports the Snapdragon Sound Technology Suite, delivering a premium and immersive audio experience that meets audiophile standards.

Down 20% from £499.99 to £399.99

https://www.amazon.co.uk/dp/B0D6B6SDGJ

ComfoRun

The Edifier Comfo Run Open-Ear Wireless Air Conduction Sports Headphones feature Bluetooth 5.3 for seamless connectivity and a built-in microphone for clear calls. With an impressive 17 hours of playtime and fast charging capabilities, they are designed for long-lasting use during workouts, running, and cycling. Their IP55 sweat resistance ensures durability against moisture, making them an ideal choice for active lifestyles while allowing awareness of surroundings during exercise.

Down 50% from £79.99 to £39.99

https://www.amazon.co.uk/dp/B0CRYF3Y5K

See our review 

Want even more deals well here you go and check out all our Edifier reviews for reference

Best Deal Nov 21st ~ Dec 2nd WH700NB https://www.amazon.com/dp/B0CFVLVD46 49.99 20% 39.99
Best Deal Nov 21st ~ Dec 2nd W830NB https://www.amazon.com/dp/B0D2VH915C 79.99 25% 59.99
Prime Exclusive Nov 21st ~ Dec 2nd WH700NB Pro https://www.amazon.com/dp/B0D962HGS8 49.99 15% 42.49
Prime Exclusive Nov 21st ~ Dec 2nd TWS1 Pro 2 https://www.amazon.com/dp/B0C7L1KJRQ 49.99 40% 29.99
Prime Exclusive Nov 21st ~ Dec 2nd X5 Pro https://www.amazon.com/dp/B0CSJZ17S9 39.99 25% 29.99
Prime Exclusive Nov 21st ~ Dec 2nd W260NC https://www.amazon.com/dp/B0CTJL37R9 79.99 25% 59.99
Prime Exclusive Nov 21st ~ Dec 2nd S10 https://www.amazon.com/dp/B0D867GSGS 299.99 20% 239.99
Prime Exclusive Nov 21st ~ Dec 2nd NeoDots https://www.amazon.com/dp/B0DB54Z4BS 119.99 20% 95.99
Prime Exclusive Nov 21st ~ Dec 2nd R19BT https://www.amazon.com/dp/B0BG53WV8W 49.99 20% 39.99
Prime Exclusive Nov 21st ~ Dec 2nd MP230 https://www.amazon.com/dp/B0CN2VM8PX 99.99 30% 69.99
Prime Exclusive Nov 21st ~ Dec 2nd D32 https://www.amazon.com/dp/B0CZL6FHGS 199.99 30% 139.99
Prime Exclusive Nov 21st ~ Dec 2nd QS30 https://www.amazon.com/dp/B0D3WDC25K 69.99 29% 49.99
Best Deal Nov 21st ~ Dec 2nd S3 https://www.amazon.com/dp/B09T9MTJNH/ 348 30% 243.6
Best Deal Nov 21st ~ Dec 2nd W820NB Plus https://www.amazon.com/dp/B09S8XP2J2/ 69.99 25% 52.49
Lightning Deal & Prime Exclusive Nov 21st ~ Dec 2nd WH950NB https://www.amazon.com/dp/B0BM92D2D1/ 149.99 33% 99.99
Lightning Deal & Prime Exclusive Nov 21st ~ Dec 2nd S5 https://www.amazon.com/dp/B0D6B7X4YX/ 499.99 20% 399.99
Best Deal Nov 21st ~ Dec 2nd W800BT Pro https://www.amazon.com/dp/B0D41KDQ7J/ 49.99 20% 39.99
Prime Exclusive Nov 21st ~ Dec 2nd QR65 https://www.amazon.com/dp/B0CPSNSSB5/ 369.99 27% 269.99
Prime Exclusive Nov 21st ~ Dec 2nd M60 https://www.amazon.com/dp/B0D95QG8W4/ 169.99 25% 127.49
Best Deal Nov 21st ~ Dec 2nd Comfo Run https://www.amazon.com/dp/B0CRYF3Y5K/ 79.99 40% 47.99
Lightning Deal & Prime Exclusive Nov 21st ~ Dec 2nd W800BT Plus https://www.amazon.com/dp/B08P2K1J73/ 44.99 51% 21.99
Lightning Deal & Prime Exclusive Nov 21st ~ Dec 2nd NeoBuds Pro 2 https://www.amazon.com/dp/B0CFY1978H/ 129.99 38% 79.99
Lightning Deal & Prime Exclusive Nov 21st ~ Dec 2nd X3 Lite https://www.amazon.com/dp/B0CG8L288V/ 29.99 40% 17.99
Lightning Deal & Prime Exclusive Nov 21st ~ Dec 2nd W600BT https://www.amazon.com/dp/B0C7Q1Y4G3/ 39.99 50% 19.99

mophie announces new 3-in-1 travel charger with MagSafe, and wireless and magnetic vent mounts

mophie, a leading brand in power and innovator of intelligent solutions for mobile devices, today unveiled the third generation of its popular 3-in-1 Travel Charger with MagSafe. Additionally, the brand introduced the Magnetic Wireless Charging Vent Mount and Magnetic Vent Mount, making it easier than ever for users to stay powerful at home, on the road, or abroad. These new products highlight mophie’s commitment to delivering seamless, high-quality charging and mounting solutions for Apple users.

Get the best, on-the-go charging experience with the mophie 3-in-1 Travel Charger: It’s Qi2-certified and MagSafe compatible, allowing your devices to snap magnetically into place on the charging surfaces for uninterrupted fast-charging power. Even better, the 3-in-1 Travel Charger takes up to 65% less space than previous models, and delivers up to 15W to iPhone, up to 7.5W to Apple Watch, and up to 5W to AirPods.* The iPhone charging surface even lifts, enabling users to take full advantage of Standby mode in landscape orientation.

Designed for simplicity, the 3-in-1 Travel Charger keeps users powered and organized, whether on a business trip or enjoying a holiday. Take it on international trips with confidence—each unit comes with a 40W international wall adapter, complete with plug configurations for the US, UK, EU, and AU. When it’s time to pack up, the 3-in-1 charger folds neatly into a compact travel pouch, making it an ideal travel companion taking minimal luggage space. A product feature video may be found HERE.

Introducing the mophie Wireless Charging Vent Mount and Magnetic Vent Mount:

Whether you’re commuting or taking a road trip, mophie’s new vent mounts ensure your phone is secure and within easy reach.

Magnetic Wireless Charging Vent Mount: Stay connected and keep your device fully charged while on the road. The Magnetic Wireless Charging Vent Mount offers up to 15W of fast, wireless charging power with Qi2 technology, keeping your phone ready for anything. The mount features a secure, adjustable hook that fits snugly against the vent and allows for a wide range of viewing angles, ensuring you can easily follow navigation or stay in touch in the car.

Key Features of the Magnetic Wireless Charging Vent Mount:

  • Up to 15W Fast Magnetic Charging: Qi2 technology provides fast, convenient wireless charging for your phone.
  • Secure, Adjustable Vent Attachment: The new and improved hook fastens smoothly to the louvers of the vent and can fully extend or retract with just a few turns of the knob.
  • Adjustable Viewing Angles: Adjust your phone to an ideal angle for seeing driving directions and more.
  • Strong Magnetic Hold: The powerful magnet and broad surface area ensure a secure hold for your phone.
  • One-hand Functionality: The larger magnetic mount provides more stability, making it easier to use just one hand to operate your phone.
  • Universal Vehicle Compatibility: The vent mount fits most non-circular car vents.
  • Includes Everything You Need to Charge: Comes with a 1.5m USB-C cable, a 20W USB-C car charger, and two adhesive cable management clips.
  • Compatible with iPhone 12 or Newer: An iPhone 12 or newer is compatible with Qi2 charging in the Wireless Charging Vent Mount.

Magnetic Vent Mount: For those who need a secure and accessible place to keep their phone while driving, the mophie Magnetic Vent Mount is the perfect solution. It attaches with an adjustable hook that tightens to fit snugly against the vent, ensuring stability even on bumpy roads. Its magnetic surface holds your phone securely and allows for easy adjustments, so you can find the ideal viewing angle for navigation or hands-free calls. The magnetic vent mount keeps your phone securely in your line of sight and is the ideal companion for using Apple CarPlay or viewing map directions.

Key Features of the Magnetic Vent Mount:

  • Secure, Adjustable Vent Attachment: The new and improved hook fastens smoothly to the louvers of the vent and can fully extend or retract with just a few turns of the knob.
  • Strong Magnetic Hold: The powerful magnet and broad surface area ensure a secure hold for your phone.
  • Adjustable Viewing Angles: Tilt and swivel your phone to find the ideal viewing angle while driving.
  • One-hand Functionality: The stable magnetic mount allows for easy one-handed operation of your phone.
  • Universal Vehicle Compatibility: The vent mount is designed to fit most non-circular car vents.

Price and Availability:

The Gen3 3-in-1 Travel Charger with MagSafe (£164.95), Wireless Charging Vent Mount (£79.95), and Magnetic Vent Mount (£34.95) are available now at Apple.com, Apple retail stores worldwide, and ZAGG.com. Each product comes with a two-year manufacturer’s warranty for added peace of mind.

*Actual output will vary depending on the charging surface being used and the number of devices being charged simultaneously from 5W to 15W.

MagSafe, iPhone, Apple Watch, AirPods and CarPlay are trademarks of Apple, Inc., registered in the U.S. and other countries. All other trademarks belong to their respective owners.

See our mophie reviews

Show Your Customers How Much Their Business Means To You

Doing things to make your customers feel valuable helps maintain loyalty, which empowers your business to flourish, meaning you’ll prevail in the end, handling any challenges that arise and serving as a role model for others. Here are some examples of what excellent customer care looks like.

Send Handwritten Notes

Sending thank you notes is a simple yet effective gesture that fosters stronger relationships with your customers throughout the buying journey. In a world of mass email blasts and tweets, sincerely and personally thanking shoppers illustrates the human side of your brand, establishes good feelings, transforms first-time shoppers into repeat customers, and maximises their lifetime value. You can send handwritten notes to the first 50 customers in a day or to top customers to show appreciation for their business.

Throw In A Free Gift With A Purchase

If you’re already shipping a customer’s order, you might as well take advantage of the opportunity to add some goodies for a surprise. For example, a printed t-shirt suits your brand and your audience’s needs. Naturally, you must think about the type of consumer you’re trying to impress and other factors, namely their age and key interests. Offering a free gift helps build a genuine connection, showing the person they’re more than just a name on your list but rather an invaluable part of your business.

Thank Customers On Social Media

One in three consumers use social networking sites to learn about or discover new products, services, and brands. Those people can become followers, customers, and supporters of your brand, so share content, engage in conversations, respond to inquiries, and gather feedback. Most importantly, snap photos of loyal customers, obviously with their permission, and post them online. It shows authenticity, so take the time to thank those who engage with you most often to build trust and loyalty; they won’t be easily swayed by price or availability, meaning they’ll pay more to enjoy the same product and service they know and love.

Host Competitions, Raffles, Or Giveaways

What matters most is how one or several winners are selected or drawn. During a contest, prizes are given away, but participation requires a level of skill, so every submission is reviewed and judged based on a strict set of criteria. A raffle is a chance-based competition in which participants buy tickets with numbers on them. The winners are drawn at random. And finally, a giveaway, which can range from a website promotion to a social media contest, offers anything from personalised lighters to real-world experiences. People almost always appreciate weekend getaways.

Early Jabra Black Friday deals!

Black Friday is almost here, and there is some serious deals on Jabra headphones that are already available from select retailers. Whether you’re working out to your favourite soundtrack or joining a work call, Jabra’s Elite range of earbuds have got you covered!

Check out what is on offer below and also see our reviews to help you make that purchase decision

Jabra Elite 4 – Was £99.99, Now £49.99 

These affordable true wireless earbuds are packed with features with Active Noise Cancellation (ANC), Multipoint connectivity and Fast Pairing (Microsoft Swift Pair and Google Fast Pair). They offer comfort, optimal sound and convenience, all at a reasonable price.

Available at Argos, Amazon and John Lewis.

See our review 

Jabra Elite 4 Active – Was £119.99, Now £59.99 

These affordable true wireless earbuds are packed with features with Active Noise Cancellation (ANC), Multipoint connectivity and Fast Pairing (Microsoft Swift Pair and Google Fast Pair). They offer comfort, optimal sound and convenience, all at a reasonable price.

Available at Argos, Amazon and John Lewis.

See our review 

Jabra Elite 8 Active – Was £229.99, Now £129.99

The Jabra Elite 8 Active earbuds are built to endure, offering dustproof, waterproof, and sweatproof protection along with a secure fit thanks to Jabra ShakeGrip™. Experience rich Dolby Audio*, Adaptive Hybrid ANC, and crystal-clear calls with 6-microphone windproof technology.

Available at Argos, Amazon and John Lewis.

See our review

Jabra Elite 10 – Was £229.99, Now £149.99

Immerse yourself in powerful Dolby audio with the Jabra Elite 10, featuring twice the noise cancellation strength through Jabra Advanced ANC™ and up to 27 hours of battery life. What’s more, enjoy a perfect fit all day with Jabra’s revolutionary ComfortFit technology.

Available at Argos, Amazon

See our review

Jabra Elite 8 Active Gen 2 – Was £229.99, Now £159.99

Jabra Elite 8 Active Gen 2 true wireless sports earbuds are sweatproof, waterproof and workout-proof, with secure in-ear fit, HearThrough for better awareness, and a new smart case for streaming music anywhere.

Available at Argos, Amazon and John Lewis.

See our review 

Jabra Elite 10 Gen 2 – Was £259.99, Now £179.99

The Jabra Elite 10 Gen 2 true wireless earbuds deliver immersive spatial sound with all-day comfort, advanced noise-cancellation, and a new LE Audio smart case, letting you stream music seamlessly wherever you go.

Available at Argos.

See our review 

Edifier Announces M60 Compact Multimedia Desktop 2.0 Speakers

Designed for High- Resolution audio, delivering impressive power output and perfectly suited for any desktop set-up.

With a 3-inch full-range driver and an efficient bass reflex port, the M60 delivers rich, immersive audio for all your multimedia needs.

Stream high resolution audio with the built-in Bluetooth V5.3 audio receiver. It supports the LDAC codec, offering a maximum transmission bitrate of 990 kbps. Stream high-resolution audio up to 24-bit/96kHz from Android devices running version 8.0 or later.

Measuring 100 mm (W) x 168 mm (H) x 147mm (D) the M60 fits perfectly on any desk or shelf.

Edifier International, the award-winning audio electronics designer announces the M60 Hi-Res Multimedia Speakers with Bluetooth. The Edifier M60 multimedia speaker system enhances your desktop audio with its compact size and powerful performance, making it ideal for streaming music, watching videos, or gaming. With a focus on delivering crystal-clear sound and user-friendly operation, the sleek design seamlessly fits into any workspace, elevating your everyday audio experience.

Compact Design/Powerful Output

Offering a stylish and compact design the Edifier M60 enhances workspace aesthetics while providing exceptional sound quality. Featuring hand-crafted wooden cabinets with a 1″ silk dome tweeter and a 3″ long-throw aluminium mid-low driver driven by a high-efficiency Class-D amplifier from Texas Instruments, the M60 produces 66W RMS for a powerful and clear audio performance.

Wireless Streaming

Supporting wireless streaming through Bluetooth V5.3 and LDAC codec, The M60 enables high-resolution audio transmission up to 24-bit/96kHz at 990 kbps for Android devices running version 8.0 or later. 

Modern Aesthetic Meets Functionality

The Edifier M60 is designed for versatile audio enhancement across various media, including music, podcasts, movies, and gaming. Users can switch effortlessly between two audio sources—USB for PC or an analog connection—without the hassle of constantly plugging and unplugging cables. The M60 features a user-friendly top-mounted touch panel that automatically lights up when your hand approaches, enabling easy control via simple touch and swipe gestures,

Speaker Stands Included

The M60 includes a pair of exclusive aluminium speaker stands which effectively minimize sound colorations caused by reflections from the desktop surface. The stands are designed with a 15-degree angle, ensuring the sound is directed precisely at ear-level when placed on a desktop.

EDIFIER ConneX App

Download the EDIFIER ConneX mobile app to unlock a suite of enhanced features for your speaker, including playback control, customization of sound effects, settings for the touch panel backlight, and access to the user manual along with various other configurations.

See our Edifier reviews

Price & Availability:

The Edifier M60 is available at £159.99 from Amazon and K & B Audio – https://www.kbaudio.co.uk/products/edifier-m60-multimedia-speaker?srsltid=AfmBOornYUSR1muVn3a2tPu3CHG7_2iV3CIblyAsIVTfuN9DNoHnu10c

SIRO AND VODAFONE ANNOUNCED AS CONNECTIVITY PARTNERS FOR CARRICKMACROSS CTEK2 ENTERPRISE HUB

SIRO and Vodafone have been announced as connectivity partners for Monaghan’s newest enterprise hub, CTEK2. The Carrickmacross enterprise hub was officially opened earlier this month by Minister for Rural and Community Development, Heather Humphreys T.D., with representatives from Monaghan County Council, Enterprising Monaghan, elected representatives and other key stakeholders all in attendance.

The CTEK2 Hub has now also joined the Gigabit Hub Initiative. The Initiative is a partnership between SIRO and Vodafone, which brings Gigabit Fibre Connectivity to remote working and digital hubs across Ireland. CTEK2 is joining a host of other successful Hubs across Ireland, such as Dundalk’s Creative Spark, Galway’s PorterShed and Skibbereen Ludgate Hub which have already benefitted from the Initiative. CTEK2 is the 24th Hub to join the Initiative.

The CTEK2 Hub can now provide businesses and tenants with high-speed, high-quality fibre connectivity, supported by SIRO’s 100% fibre network, which can provide speeds of up to 25 Gigabits,  future proofing the service for decades to come. This means that as the bandwidth and speed needs of Monaghan businesses grow in the years to come the CTEK2 Hub can continue to keep pace with their needs.

CTEK2 is already proving hugely popular with the Carrickmacross and wider Monaghan business community, with 11 tenants already availing of the 17 units onsite. The new hub compliments the existing CTEK1 building located next door, which has been open for several years. The new Hub is already supporting 50 jobs. Businesses using the Hub include a home care provider, an accountancy firm, an executive car rental company and physical therapist, among others. Overall, the 1,450-square-meter facility supports regional talent retention, provides a work base for former commuters, and attracts start-ups from Monaghan and surrounding counties.

Offering a range of office options, from hot desks to private spaces, CTEK2 is designed to meet the needs of various users, from solo entrepreneurs to established enterprises. Its extensive facilities, including ample parking and kitchen spaces, allowing tenants to work in a flexible, professional environment close to home. As CTEK2 continues to grow, it plans to host community events and offer further professional development opportunities, solidifying its role as a cornerstone for local business success and innovation.

SIRO is a leading full fibre broadband operator rolling out a 100% fibre broadband network across Ireland. Its network is already available in Carrickmacross and Monaghan town.

Monaghan County Council CEO Robert Burns stated:

“Supporting innovation and driving economic growth in the region are top priorities for Monaghan County Council. We are confident that the partnership between SIRO and Vodafone will significantly advance these goals. The Gigabit Hub Initiative, with its provision of high-speed connectivity, will foster the development of new businesses in the Carrickmacross area and promote sustainable job creation throughout the region.”

SIRO CEO John Keaney said:

“We’re pleased to partner with Monaghan County Council to bring Gigabit connectivity to CTEK2, a vital addition to Carrickmacross that supports local business growth and job creation. Through the Gigabit Hub Initiative, we are committed to empowering business communities across Ireland by providing the high-speed, reliable infrastructure they need to innovate, attract talent, and expand into new markets. CTEK2 is an excellent example of how world-class connectivity can drive regional economic growth, and we look forward to seeing the impact it will have on the local community.”

Vodafone Ireland CEO Amanda Nelson commented: “Vodafone is pleased to partner with Enterprising Monaghan to provide 100% fibre broadband at their new Carrickmacross facility as part of our Gigabit Hub Initiative. This high-speed connectivity will serve as an asset for the facility’s thriving community of businesses, start-ups, and remote professionals, enabling them with the digital infrastructure essential for growth and success, both locally and beyond.”

 

Find out more about CTEK I & 2 at www.enterprisingmonaghan.ie

Find out more about SIRO at www.siro.ie

6 Essential Features to Look for in a Phone Case

Many people underestimate the importance of a phone case when it comes to protecting your phone. It is important to take some time and look carefully for a phone case that satisfies all your needs and still fits your style. This article provides 6 essential features you need to look for in a phone case if you want to find a long-lasting choice.

Material Quality

First of all, one of the most important features you need to look for is the quality of the material if you want to find a good phone case you will use for some time. There are different materials, for example, silicone is a long-lasting material, but a quality leather phone case provides both aesthetic appeal and protection your phone needs.

Style

Even though phone cases are primarily used for phone protection, you want to find a suitable style that depicts you the best. You can make a personalized phone case on the case24.com website using either your personal photos or quotes. This way, you not only have a phone case but also carry a sentimental memory with you.

Precise Cutouts 

Many people forget to pay attention to such small details but this can be crucial for overall phone protection. Even though this might seem like an unimportant detail, keep in mind to check if the button covers are precise and if the buttons work without any problems as this can cause your phone some damage because the buttons cannot be pushed easily and can get damaged.

Wireless Charging

New phone models have a wireless charging option, so make sure to check if the phone case is suitable for this option or not. If not, you might end up dissatisfied with your final choice and need to remove the phone case whenever you want to charge your phone. Check this before actually making the purchase.

 

Practical Design

There are different phone case designs and options you can choose from, however, you want the design to be practical and easy for constant use. Mobile phones are used all the time, so keep in mind that the phone case should not be too heavy, but that it still provides the protection you need. It is best to know what to focus on before actually looking for the perfect phone case, as everything should be taken into consideration.

Screen and Camera Protection

Remember to look for phone cases that not only provide the general protection of your phone’s edges but also the ones that protect your camera and screen so that you can achieve peace of mind without stressing out about what would happen if your phone falls unexpectedly.

Finding the perfect phone case is not as simple as possible because if you find it important to protect your phone, there are different things you need to focus on. However, with the help of this article, you now know all the essential features you need to keep in mind. Remember that this is not just a decoration for your phone; a phone case offers the protection you need to avoid any phone damage.

 

Facebook and Instagram most identified by public for featuring fraudulent adverts

In advance of International Fraud Awareness Week, research commissioned by Bank of Ireland has shown that 90% of the population believe fraud is a big problem in Irish society, with fake online purchase scams being the most common way for consumers to lose money.

One third of those surveyed said they had been targeted by a fraudulent advert on a social media platform. When these respondents were asked to identify the platform, 65% identified Facebook, 28% identified Instagram, with X at 13%, TikTok at 11%, and Snapchat at 4%.

In addition, almost half (47%) of citizens aged 18+ have seen adverts for investments or crypto currency on a social media platform featuring a well-known personality, politician or musician. The impersonation of well-known people and media organisations is a tactic used regularly in fraudulent ads to trick consumers into fake crypto investments, bond purchases, or savings products.

This can include impersonation of individuals such as President Michael D. Higgins, An Taoiseach Simon Harris, An Tánaiste Micheal Martin, former Taoiseach Leo Varadkar, Denis O’Brien, Dáithí Ó Sé, Brian Dowling and Tommy Tiernan.  Adverts can also include links to fake websites impersonating RTE, the Irish Independent, Forbes, The Irish News, BBC News, the Irish Mirror, and many others.

Nicola Sadlier, Head of Fraud, Bank of Ireland said: “Fraudulent adverts are a blight on social media platforms. These adverts are all about one thing – the theft of money from consumers and businesses by criminals. They cause harm to people, the financial services system, and the economy. 

“Much more needs to be done. One common sense step would be to ensure that online platforms check that adverts are from companies that are regulated to sell financial products and services. The current approach, which is allowing fraudsters run fake ads that impersonate celebrities, politicians, and legitimate media organisations – all with the aim of stealing money – is clearly broken. 

“That’s why Bank of Ireland is calling for legislative change at European Union level so that online platforms will have to verify that advertisers of financial services are regulated to sell those services.”

Findings from the Red C poll among the Irish general public include:

  • Fake advertisements were most commonly seen on Facebook and Instagram followed by Twitter/X (13%), TikTok (11%) and Snapchat (4%).
  • The majority of people (66%) report fraud to their bank, followed by the Gardai (17%)
  • When asked to select all parties they believe responsible for protecting people from fraud in Ireland 66% selected Banks and Financial Services companies, along with the Gardai (51%), mobile phone (39%) and social media companies (39%).  60% of the population believe they themselves have a role.

The research was conducted as part of an ongoing campaign to raise awareness among Bank of Ireland customers and the general public around the danger of fraud to their personal finances and how to safeguard against the main causes of fraud. International Fraud Awareness Week runs from Monday 18 November, with a series of communications planned by Bank of Ireland to further raise awareness among the general public around fraud protection.