1GLOBAL, a pioneer in global telecommunications solutions, and the companies of the Schwarz Group, one of the world’s largest retail groups, are entering into a comprehensive strategic partnership. To this end, the companies of the Schwarz Group are acquiring a 9.9 percent stake in 1GLOBAL. The company will serve as the exclusive technology partner for mobile connectivity for the next five years. This comes off the back that Lidl is entering the mobile market and if it will reach Ireland we yet have to find out we do know though it will be launching in the UK
“Lidl is the partner that shares our vision: We want to make mobile communications as intuitive, flexible, and digital as possible for millions of people” – Hakan Koç, founder and CEO of 1GLOBAL.
Against this background, 1GLOBAL and Lidl, one of Europe’s leading food retailers, will drive the digital transformation in the telecommunications market. With the help of Lidl Connect and Lidl Plus, the two companies will jointly introduce national connectivity services in Lidl’s markets.
Partnership Enables New Telecommunications Offerings from Lidl
Together with 1GLOBAL, Lidl is addressing a key need among telecommunications users: easily accessible, flexible, and affordable connectivity of the highest quality without long-term contract commitments. The solution and core of the partnership: Lidl will become a Mobile Virtual Network Operator (MVNO) itself, enabling it to offer mobile services to its customers independently. In collaboration with 1GLOBAL, Lidl will enter into partnerships with local mobile network operators to respond flexibly to local requirements.
Together, 1GLOBAL and Lidl are transforming the industry and expanding the overall telecommunications market: established network operators benefit as partners from Lidl’s reach, growth, and higher utilization, while Lidl handles customer acquisition and service. As a fully regulated telecommunications provider, 1GLOBAL supplies the technical platform as well as telecommunications licenses and partnerships with mobile network operators in twelve countries, which are expected to expand to over 30 countries in the future.
In addition, the strategic partnership includes the development of innovative telco solutions on STACKIT, the Schwarz Group’s cloud solution. Data sovereignty, particularly regarding the secure handling of customer data, is a top priority here.
Hakan Koç, founder and CEO of 1GLOBAL, explains: “Lidl is the partner that shares our vision: We want to make mobile communications as intuitive, flexible, and digital as possible for millions of people. Our technology focuses on digital offerings tailored to the needs of users and their various devices. We want to successfully drive the technological transformation of the global telecommunications market in the best interests of people.”
Julian Beer, Executive Vice President of Purchasing at Lidl International: “We are democratizing mobile communications. Simple, affordable, and of the highest quality. We are very much looking forward to collaborating with 1GLOBAL. This partnership enables us to become active as an MVNO ourselves. In doing so, we are setting new standards and making affordable mobile communications easier than ever for our customers. By integrating state-of-the-art technology, we can meet the needs of millions of customers for uncomplicated connectivity for their devices. Thanks to our reach of well over 12,000 stores and more than 100 million customers in our Lidl Plus loyalty app, we are creating an attractive platform for established telecommunications companies.
Synergy of customer and market advantages
Lidl has been offering prepaid mobile plans through Lidl Connect since 2015. As part of the collaboration with 1GLOBAL, Lidl Plus, Lidl’s digital customer card, will also play a central role. Lidl Plus is available in all European Lidl countries. For millions of people, Lidl is a trusted partner in everyday life. In the future, this will also include an affordable, high-quality mobile phone plan without long-term contracts, as well as the ability to easily manage their services via the Lidl Plus app.
“With this step, we are consistently evolving our loyalty app into a lifestyle companion for our customers and, with affordable connectivity, creating an offering that is relevant for the entire family. We are integrating this seamlessly with our core business,” says Julian Beer.