Month: November 2025

BrushO – FSB 300 AI Toothbrush That Rewards You Review

The BrushO FSB 300 AI toothbrush is a new entry to the market for dental hygiene that also rewards you for brushing not that this should be feature to to invest in one you but gives you an incentive to brush your teeth more but a good one nontheless.

We have reviewed several sonic toothbrushes in the past and they are getting better to be fair and do a great job to get people on to a better routine of taking care of the teeth and with having a companion app like this BrushO has it only encourages you and yet sometimes myself I have been lazy which is why I love tech like this that makes you do things..

The core value of the BrushO lies in its integrated AI system, which functions as a hyper-vigilant personal dental coach through its companion app.

The brush utilizes multiple smart sensors to track three crucial elements of your brushing technique, It maps your mouth into zones (quadrants) and tracks exactly where you are brushing and, more importantly, where you’re missing. The app provides a visual score and map, ensuring you hit all surfaces with a colour coded map on screen and phone.

The brush has an effective pressure sensor that alerts you (often via a visual change on the brush itself and/or a notification in the app) when you are scrubbing too hard.

It includes the standard 2-minute timer with a 30-second reminder to switch to the next quadrant, ensuring you brush for the dentist-recommended time. Two minutes feels like forever doing this as I have said in past reviews which again shows the lazy effect and the AI score will gently remind you each time you are done.

This detailed, real-time coaching is transformative and as mentioned will get you into a routine like for example I have been using a WHOOP band and new Garmin watch for example and they work which is something I said would not beat me but has and this is all good.

While the smart features are the selling point, the primary task is cleaning, and the BrushO delivers. The high-speed sonic vibrations leave teeth feeling exceptionally smooth and “post-dentist clean.” The brush head design is highly effective at maneuvering into tight spots and around back molars, ensuring plaque removal even in hard-to-reach areas.

There is multiple cleaning options from deep clean smokey gum care and more from you to pick from the app does offer more options here that others I have tested in the past and works really well asides cleaning your teeth in the process.

There is a small screen on the toothbrush which you can select the clean you like and gives you a live picture of what has been done and so on and this will crosss over to the app but I would suggest using the app for the perfect session as everyone is different also to note you have to scan the toothbrush head too to make it work this is something I have not seen before aside binding the toothbrush itself which is the norm.

The BrushO as mentioned does a good lob of cleaning your teeth and has a great coach and options in the app to help you stick to a plan and customize your session when brushing you will find that it lowers the intesity if not doing it correctly and for example if you have a tooth missing which I do it will show up on the graph.

Over the time testing I tried different avenues of brushing and it shows in the app where was cleaned properly and where was not by a colour index on the teeth graph which is great so being lazy is not an option here you will be told how each session went, finally you can also earn from brushing which is great and more of an incentive which I feel is a great option and ot seen before on any other toothbrush I have covered,the option to earn points again great to see here and this will work offering you to get nw heads or brush which means you are locked into their product which is fine once they continue to offer more products later on giving people a choice and also letting the customer know they are serious and also to point out I had two software updates which is something to note, see the video below for more..

The BrushO App

 

 

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Top Healthcare Analytics Companies in 2025

The rapid digitalization of the healthcare sector has brought data to the forefront of clinical decision-making, operational efficiency, and patient outcomes. Healthcare providers, digital health startups, research institutions, and payers now rely heavily on intelligent data tools to extract value from vast volumes of clinical, administrative, and patient-generated information. Healthcare analytics companies are leading this transformation, offering solutions that improve care quality, reduce costs, enable interoperability, and support population health management. Below is a detailed list of the top healthcare analytics companies in 2025 that are redefining the future of data-driven healthcare.

1. Kodjin

Kodjin is an advanced, FHIR-native healthcare data analytics platform designed to help healthcare organizations unify fragmented data sources, standardize datasets, and generate actionable insights in real time. Built by Edenlab, Kodjin solves a core problem in healthcare: lack of interoperability and the difficulty of transforming raw medical data into structured, analyzable formats. 

The platform incorporates a powerful FHIR engine, ensuring compliance with global data standards while enabling seamless exchange of clinical information across systems, applications, and care environments. Kodjin empowers hospitals, payers, and digital health vendors with dashboards, predictive models, query tools, and analytics workflows that support population health analysis, operational management, clinical decision-making, and regulatory reporting. With its focus on clean data, speed, security, and scalability, Kodjin positions itself as a cornerstone solution for organizations undertaking digital transformation, building health information exchanges, or implementing modern data architectures.

2. Optum

Optum is one of the most established names in healthcare analytics, offering robust data intelligence solutions for providers, payers, and life sciences organizations. Leveraging one of the largest healthcare datasets in the world, Optum delivers insights that support predictive risk modeling, chronic disease management, and operational optimization. Its analytics tools help healthcare systems identify care gaps, improve value-based care performance, and reduce unnecessary utilization. Optum’s long-standing expertise, combined with AI-driven analytics and deep clinical datasets, makes it a trusted partner for organizations seeking to enhance care quality and efficiency.

3. SAS Institute

SAS Institute is a global leader in advanced analytics and AI-driven health intelligence. Its healthcare suite uses machine learning, statistical modeling, and data science to support clinical research, population health initiatives, and hospital management. Healthcare organizations rely on SAS for fraud detection, epidemiological modeling, outcome prediction, and quality improvement. With decades of experience in data analytics and an unmatched record in trustworthy algorithms, SAS empowers medical researchers and health systems to uncover patterns and derive insights that lead to evidence-based improvements in care.

4. Health Catalyst

Health Catalyst provides cloud-based analytics and data warehousing solutions specifically tailored to the healthcare sector. The company helps organizations aggregate, normalize, and analyze data from across clinical and administrative systems. Health Catalyst’s platform is widely recognized for driving measurable improvements in operational performance, cost reduction, and patient outcomes. Their tools support decision-making across quality metrics, financial operations, and patient experience. By focusing on outcome-driven analytics and real-world implementation, Health Catalyst stands out as a leading partner for hospitals aiming to accelerate digital transformation and enhance clinical efficiency.

5. IQVIA

IQVIA is a powerhouse in healthcare analytics, blending real-world data, artificial intelligence, and life sciences expertise. Known for its extensive datasets and advanced data modeling, IQVIA supports pharmaceutical companies, researchers, and health providers with tools for real-world evidence analysis, clinical trial optimization, and patient journey insights. Their platform enables organizations to analyze treatment effectiveness, improve drug development processes, and strengthen population health strategies. IQVIA’s unique ability to integrate clinical, genomic, and behavioral data makes it a foundational analytics partner for organizations focused on precision medicine and innovation.

6. Truven Health Analytics (IBM Watson Health)

Truven Health Analytics delivers evidence-based insights powered by AI and natural language processing through IBM Watson Health technologies. The company provides analytics solutions for population health management, clinical benchmarking, and operational efficiency. Truven’s tools allow hospitals to evaluate performance, improve patient safety, and align care delivery with national quality standards. Government agencies and employers also rely on Truven for policy evaluation and cost analysis. With strong analytical capabilities and a focus on actionable intelligence, Truven helps healthcare systems make informed decisions that improve outcomes and reduce costs.

7. MedeAnalytics

MedeAnalytics provides enterprise analytics solutions designed to help healthcare organizations strengthen both financial and clinical operations. Its platform offers real-time dashboards, revenue cycle analytics, and population health tools that enable healthcare leaders to uncover inefficiencies and identify improvement opportunities. MedeAnalytics focuses on intuitive data visualization, giving stakeholders at all levels—from executives to clinical managers—the ability to interpret data quickly and effectively. Their predictive analytics solutions also support resource planning, patient engagement, and quality improvement initiatives. By turning complex data into clear, actionable insights, MedeAnalytics enables organizations to achieve measurable performance enhancements.

Conclusion

The healthcare analytics landscape is becoming increasingly vital as organizations navigate growing data requirements, regulatory pressures, and the shift toward value-based care. Each company on this list plays a crucial role in advancing data-driven healthcare—whether through enhanced interoperability, predictive modeling, research analytics, or operational intelligence. Kodjin, with its FHIR-native architecture and focus on real-time data standardization, stands out as a leader for modern healthcare ecosystems seeking scalable and future-proof analytics solutions. Together, these top healthcare analytics companies empower the industry to improve patient outcomes, increase efficiency, reduce costs, and accelerate innovation. In a world shaped by digital health, analytics is not just a tool — it is the foundation of smarter, safer, and more efficient care delivery.

 

Zack O’Leary wins SciFest National Final 2025

Zack O’Leary from Co. Kildare representing Clongowes Wood College, has won the overall title of SciFest STEM Champion 2025 for his project M.A.N.T.I.S “Muon Analysis for Non-Invasive Tomography and Image Simulation”.  Zack will go on to represent Ireland at the Regeneron International Science and Engineering Fair (ISEF) in Phoenix, Arizona next May. SciFest is Ireland’s largest, most-inclusive all-island STEM fair programme for second-level students.

The SciFest National Final, held in Marino Conference Centre in Dublin today, was attended by students from every corner of Ireland with 51 students from 31 schools qualifying to participate this year. Students secured their place at the National Final by winning one of the top awards at the 15 regional SciFest fairs earlier in the year.

This year’s programme also featured five international projects from students in Sri Lanka and South Africa, further extending the global network of SciFest.

Since 2006, the programme continues to grow and expand, reporting an increase in student participation year on year. This growth has been made possible by the continued support of the Department of Education and Youth, Research Ireland and our industry partners, Intel Ireland, Boston Scientific, EirGrid and Keenova.

As SciFest prepares to celebrate its 20th anniversary next year, the programme’s mission remains the same – to encourage students’ participation in STEM in an enjoyable and interactive way. SciFest is free to enter and open to everyone across the island of Ireland, no matter their background or circumstance.

Speaking today at this year’s National Final, CEO and Founder of SciFest, Sheila Porter commented: “On behalf of everyone here at SciFest, I would like to extend a warm congratulations to all the participants, and in particular to Zack O’Leary for winning the title of SciFest STEM Champion 2025. We saw a significant increase in technology projects this year focusing on artificial intelligence and medical devices – it is great to see students take a strong interest in solving real world problems.”

“SciFest’s purpose remains to inspire and empower the next generation to engage with the world of science, technology, engineering and mathematics. It has been a pleasure to watch SciFest continue to grow and to meet with all the immensely talented and bright students that participate every year. I want to extend my gratitude to everyone who has been involved – from our students, teachers, parents and judges to our wonderful sponsors – all of whom have contributed to this extraordinary event. “

Beyond Swift: The revolution of instant international payment solutions

For over half a century now, the global financial system has relied on a SWIFT mechanism that, in 2026, feels archaic. It was certainly revolutionary at the time for the banking messaging system that it is. It helped create a safer and more orderly way to get money from one bank to another.

Today, it’s seen as legacy infrastructure that brings with it a lot of friction. A transfer can take days to settle (in the 80s, sending money from the UK to Hong Kong in three days was impressive!), while fees are now seen as high and quite unpredictable. And, perhaps most disappointingly for a correspondence system, tracking the location of the funds is difficult. 

While information travels instantly, money has lagged behind – partly because replacing a large global system, which takes fraud seriously, is understandably sticky. But a quiet revolution has been happening from the bottom up. API-first financial infrastructure has been booming over the past decade, and alternative finance is growing so big that it no longer feels like an alternative.

The problem with legacy systems

To understand the magnitude of this revolution, you first have to appreciate the inefficiencies of the current status quo. Traditional Swift is a chain of correspondent banks – money doesn’t actually go from point A to B, but it passes through a series of intermediaries, all of which collect their own fee.

This structure is therefore inherently opaque. A business might send $10,000, but the recipient might receive $9,850. If the business says it wants the recipient to receive $10,000, then the sender will pay high fees, and it often won’t be clear whether they’re wire fees, exchange spreads, and so on. 

How modern API-first solutions work

The solution to this is interoperability and direct connection. Modern fintechs aim to be borderless, and they’re building their own “financial infrastructure” to achieve it. They might use SWIFT when it works out best, or they might establish entities in multiple countries and connect directly to local banking systems. They might use treasury tricks, where they can deposit/withdraw money from multiple users simultaneously to align a transfer, and achieve it even with no money ever crossing the border. In the end, it’s about choices, flexibility, and being agile.

This API-first approach means instant settlement. Because the payout is a local bank transfer, it clears within seconds.  Plus, the fees are clearer and the tracking is more accurate (fewer intermediaries).

The advantage for global business

For treasury managers and CFOs, the ability to consolidate liquidity is a game-changer for obvious reasons. Before, expanding into new regions like Latin America or Southeast Asia meant opening multiple local bank accounts, which was a bureaucratic nightmare, whether you’re a large corporation or an independent store.

Modern platforms allow users to see their global finances in one view. Through a single API integration, a company can automate pay-ins and pay-outs in dozens of countries. This means it’s easier to track liquidity and cash flow, but it also means it’s easier to manage multiple currencies and have an FX strategy. You can build up reserves in a multi-currency account wallet and execute timely transactions when the exchange rate is favourable (or when it’s large enough to get a bulk FX discount).

Who is driving the change?

Transparent cross-border payments are made up of global generalists and specialized regional experts. Wise is perhaps the most recognizable name and it was an early mover in setting the standard for transparency and mid-market exchange rates, while Airwallex carved out a strong position by offering a comprehensive platform that combines payments with card issuing and expense management – ideal for larger enterprises. 

Latin America is always an interesting environment because it has historically been characterized by fragmented banking systems. Belvo has set the standard for Open Finance, as they’ve helped build the API rails so businesses can access banking data and initiate payments in markets like Mexico, Brazil and Colombia. On the issuing side, Pomelo provides the cloud-native infrastructure to help companies launch and scale, while Dock operates heavily in the background as a banking-as-a-service powerhouse.

Prometeo has positioned itself to focus specifically on borderless banking for treasury management. Here, the international payment solution provides a single API that consolidates these local networks to allow for automated liquidity movement between Latin America and the US.

Value movement

Instant international payments is still a new concept to larger banks. But for those looking to take advantage of maturing open banking regulations, payments is an area which is improving in quality while decreasing in cost. It has come at a time of the rise of crypto, which is in part how crypto has been kept at bay away from mainstream use. Going forward, it’s unlikely to see large corporations embrace interoperability because it’s a playing field leveller, and so bottom-up fintech movements will continue to shape consumer experience.

Viltrox Unlocks Full Imaging Ecosystem for Creators for Black Friday

Viltrox is pleased to announce exclusive sitewide savings on the company’s acclaimed LAB, Pro, EVO, Air, Raze, and EPIC lenses, plus lighting and monitoring products, celebrating a decade of innovation in imaging technology. These special Black Friday prices will only be available from November 20th to December 1st, 2025.

As the festive season approaches, Viltrox invites creators worldwide to embrace the spirit of creativity and storytelling with its Black Friday 2025 Sale. Featuring 20% price reductions across all categories, from premium autofocus lenses to compact lighting and monitoring systems, the event continues Viltrox’s mission: to make professional imaging tools accessible to every creator. The Viltrox ecosystem spans the entire creative process from capture to creation, and supports major mounts including Sony E, Nikon Z, Fujifilm X, DJI DL, and PL.

 

LAB / Pro / EVO / Air Series: Autofocus lenses for every vision

Designed for photographers and hybrid creators, the Viltrox LAB, Pro, EVO and Air series of lenses cover the full focal range, with fast F1.2 / F1.4 / F1.8 apertures, and more. They offer superb optical performance and color accuracy across E, Z, and X mounts.

 

Viltrox’s LAB Series are flagship lenses that deliver exceptional sharpness, refined color rendition, and robust build quality for professional demands.

 

The Pro Series is built for hybrid shooters, combining fast apertures, consistent AF, and solid reliability across diverse shooting conditions.

 

The Viltrox EVO Series are compact, performance-driven lenses that balance portability and image quality – ideal for creators on the move.

 

The Air Series are Viltrox’s most lightweight, stylish, and intuitive lenses. They’re perfect for travel, lifestyle, and everyday photography.

 

Raze Series – Precision Autofocus Lenses for DJI Systems

Custom-designed for DJI Ronin 4D and Inspire 3, the Raze Series brings Viltrox’s renowned autofocus technology into aerial and cinematic production. The Raze Series includes 16mm / 24mm / 28mm / 35mm / 50mm / 85mm F1.8 and 90mm F3.5, offering cinematic rendering and consistent focus performance for aerial cinematography and gimbal workflows.

 

EPIC Series: 1.33× Anamorphic lenses for cinematic storytelling

Engineered for professional filmmakers, the EPIC Series covers 25mm / 35mm / 50mm / 65mm Macro / 75mm / 100mm / 135mm, all in PL mount, delivering the signature anamorphic 1.33× aspect ratio. The EPIC series produces rich flares, smooth focus transitions, and true widescreen depth, all combined to capture stories with cinematic emotion and scale.

 

Lighting and monitoring systems

Complementing its lens lineup, Viltrox offers compact camera flashes, portable LED lights and color-accurate HD field monitors – empowering creators to refine exposure, lighting, and tone control at every stage of production.

 

Beyond discounts – Empowering creativity

Viltrox’s Black Friday campaign goes beyond seasonal offers. It’s a celebration of creative freedom – a reminder that great storytelling starts with the right tools. With products that merge precision engineering, design simplicity, and creator-centered usability, Viltrox continues to empower visual artists worldwide to see beyond the ordinary.

 

More details and how to buy

Black Friday Promotion Period: November 20th – December 1st, 2025

20% price reduction across all Viltrox products

Available at Viltrox.com and from authorized retailers worldwide

https://viltrox.com/?ref=orbetcnl

GAMEBABY Retro Gaming Case for iPhone 17 Pro Review

GAMEBABY consists of two parts that attach to your phone. As a phone case, both parts attach to the back. As a controller, flip the lower part to the front, and your phone instantly becomes a retro gaming handheld. Enjoy gaming on-the-go with GAMEBABY’s versatile design. So if you are a gamer on mobile this is certainly something for you to check out.

GAMEBABY supports GB, GBC, GBA, and NES button layouts, with custom emulator skins for perfect compatibility across various handheld console layouts right on your iPhone 17 pro or other compatible phones. You will need to download apps to get this case to work and it may take two apps depending on your region for me in Ireland I had to download two apps being altspace and delta emulator and delta being the main app where you can add skins and game ROMS in order to use the case to its full potential.

 

 

GAMEBABY needs no charging, Bluetooth pairing, or complex setup. Just flip the lower part to the front anytime, anywhere to start gaming and a first I have seen in such phone case offerings where a charge is needed via phone or bluetooth connection so this is a simple slap on and get playing with no faffing around to some extent.

How it works

  • Accessory: The GAMEBABY is a two-piece case that acts as a physical controller when the phone is not in use as a regular case.
  • Physical buttons: The bottom piece of the case contains physical buttons that operate by pressing on the screen to mimic touch inputs.
  • Game compatibility: It works with the Delta emulator to play games from systems such as NES, Game Boy, Game Boy Color, and Game Boy Advance.
  • Emulator setup: To use the physical buttons, you need to download the Delta emulator from the App Store and a custom skin that aligns the on-screen controls with the physical buttons on the case. 

Overall it is not your typical phone case but ads more to the usual slap on and go it is functional and retro and enables you to open a new world of gaming on your iPhone.

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Ekco launches new Dublin HQ

Ekco, one of Europe’s leading security-first managed service providers, today announces the opening of its new headquarters, featuring a state-of-the-art Security Operations Centre (SOC), in Dublin’s Grand Canal Dock. The opening comes as Ekco is targeting revenues exceeding €100 million in Ireland and €200 million globally by year-end 2025. Together, the new HQ and SOC will enable Ekco to accelerate its growth in Ireland, boost cyber resilience for businesses, and deliver an enhanced offering to customers.

This is Ekco’s third global SOC and builds on the success of its existing cybersecurity facilities in the UK and Malaysia. It will help to meet growing customer demand for advanced cybersecurity products and services. The SOC will combine advanced threat detection capabilities with Ekco’s expert analysts to identify and respond to threats quickly, and protect businesses from evolving cyber risks. It will also support compliance and enable businesses to align with regulatory requirements, while safeguarding personal and company information.

The SOC can automatically take action when serious threats are detected, including isolating affected devices without the need for manual intervention, helping to ensure faster protection. Ekco’s incident response team has also grown in order to respond to security incidents more effectively, with responses to potential threats increasing by more than 200% over the past six months.

Following a number of strategic acquisitions in Ireland – amounting to seven in the last two years – the new HQ will provide a central hub for Ekco’s approximately 500 employees in Ireland. It will contribute to enhanced collaboration between teams to facilitate more comprehensive customer solutions, while also streamlining processes and service delivery.

In addition, the new HQ provides boosted capacity and will enable the company to expand its customer base in Ireland, with plans to increase the number of customers by 15% in 2026. This will include growth in the public, finance, legal, and professional services sectors. Ekco is also on a path of aggressive global growth and is continuing to expand in key international markets including the UK, Europe, Asia, Africa, and the U.S.

Steve MacNicholas, CEO Ireland, Ekco, said: “The opening of our new Dublin headquarters signifies our commitment to safeguarding businesses and driving consistent growth for Ekco in Ireland. We are on an exciting acquisition path, supplemented by planned organic growth, and this new hub will provide a central location for employees to collaborate. Furthermore, as our team continues to grow internationally, this state-of-the-art facility cements our commitment to Ireland as a leader in cybersecurity.

“The launch of our third SOC represents a significant step for our business as we look to meet the ever-increasing demand for future-ready cybersecurity services. This will enable us to deliver an enhanced service to our customers, ultimately helping businesses to stay ahead of evolving cyber threats, and provide our solutions to an increased client base.”

JMGO UP TO 43% OFF FLAGSHIP PROJECTORS FOR BLACK FRIDAY

JMGO, the award-winning home cinema innovator, has announced its biggest price drops, ever. For a limited time between November 20 and December 1, film lovers, gamers, and design enthusiasts can experience cinematic perfection at a fraction of the cost.

N1S 4K 38% discount on RRP $1,299, new deal $799

Transform any space into a 4K cinema with N1S 4K lightweight, portable projector that delivers massive 200″ visuals, ultra-vivid MALC triple RGB laser color, and 360° Dolby sound.

Powered by Google TV with built-in Netflix, the 127° smart gimbal auto-adjusts focus and angle on any surface, while ultra-low latency and HDMI 2.1 make it perfect for gaming, movies, or travel. One of the most powerful Smart 4K Projectors under $800. N1S 4K photo.

N1S Ultimate 43% (online only) discount on RRP $2,799, new deal $1,599.

Powered by triple-laser 4K technology, N1S Ultimate delivers breathtaking visuals with cinematic brightness even in daylight. With Google TV 3.0 built-in, you get Netflix, 10,000+ apps, 800+ free channels, and effortless voice control.

Its AI-driven gimbal design auto-adjusts for perfect focus and angle anywhere, while the HiFi audio system with deep bass and DTS-HD support surrounds you in rich, room-filling sound – a true luxury home cinema experience. N1S Ultimate photo.

PicoPlay 28% discount on RRP $449, new deal $349 including a free pair of 3D Glasses

PicoPlay is an all-in-one mini projector, Bluetooth speaker, and ambient light system that brings big-screen entertainment anywhere. Enjoy crisp 1080p visuals up to 200″, vibrant color, and rich sound, all powered by a compact design that runs for hours on a power bank or JMGO battery tripod.

With instant autofocus, smart screen alignment, and an 88° rotating gimbal for effortless setup, it’s portable, powerful, and always ready to play. PicoPlay photo.

These rare discounts on JMGO’s high-end, high-spec projectors deliver exceptional color accuracy, brightness, and immersive sound – all in sleek, minimalist designs that redefine home entertainment.

Availability
Exclusively in the U.S. during the Black Friday and Cyber Monday period – November 20 to December 1, 2025 – from JMGO.com, Amazon.com and CostCo from mid November.

PicoPlay deal available now.

Irish Shoppers Favour Trusted Websites Over Social Media

Consumers in Ireland are gearing up for one of the biggest online shopping weekends of the year, with 55% planning to make a purchase during Black Friday or Cyber Monday, according to a new survey from .ie (Ireland’s national domain registry), conducted by Core Research. The survey reveals that while social selling continues to grow, trust and security remain key factors in how and where people choose to shop.
The research shows that more than half (51%) of consumers are likely to make an impulse purchase during the sales, driven by price, convenience and speed.
Electronics (68%) and clothing (58%) top the shopping list, with younger shoppers most likely to buy on impulse.
While consumers are motivated by bargains, trust and security are becoming decisive factors in where they spend. The research found that 58% of shoppers are more likely to buy from a retailer with a .ie domain, citing stronger trust, security, and a desire to support Irish businesses  as key reasons.
David Curtin, Chief Executive of .ie, comments,
“Irish consumers love a good deal, but they also value reassurance. Even the most impulsive shopper wants to know who’s behind the offer and that the business is genuine. A .ie web address signals that there is a connection to Ireland, offering transparency and accountability”
The findings come as awareness of online risks continues to grow. Three in four consumers (76%) believe websites offer stronger protection than social media platforms, while phishing is viewed as the most common scam method (73%).
Over 7 in 10 say phishing is the most common way scams occur. Almost six in ten believe social media is where scams are likely to occur when shopping online. The majority are concerned about online scams. Over 1 in 5 have been a victim of scam. Customer reviews and Google search are the two most common safety checks. More than 3 in 4 think shopping on a website is safer than shopping via a social media platform.
One in five people in Ireland have already lost money to an online scam, with an average loss of €401.
When choosing where to shop, delivery speed ranks as the third most important factor, after price and quality. Faster delivery within Ireland motivates 61% of shoppers to choose .ie sites, while 45% cite domain trust and 33% cite security as key drivers.
.ie’s Five Smart Steps for Safer Black Friday Shopping
  1. Read customer reviews and search the company name online
  2. Watch for unrealistic discounts that appear out of nowhere
  3. Ensure the web address starts with https
  4. Check for the .ie domain to confirm the business has a connection to Ireland
  5. If in doubt – don’t buy
With peak sales pressures and increasingly sophisticated scams, .ie is encouraging shoppers to think smart, shop secure, and keep their money local by supporting trusted Irish retailers. and as I always say STOP THINK CHECK and if in doubt give me a shout on any of my social media.