Month: April 2025

Viltrox Announces New AF 50mm F2.0 Air FE/Z Lens

Viltrox is pleased to announce an exciting new full-frame lens in the Viltrox Air series, the Viltrox AF 50mm F2.0 Air FE/Z, with compact, lightweight design and exceptional image quality. The efficient and precise autofocus system of this lens captures stunning moments, making photography enjoyable for everyone. It offers full-frame coverage and is compatible with a wide range of camera models. The compact design enhances ease of use, allowing for spontaneous shots. The F2.0 large aperture achieves beautiful blurry background to emphasize the subject, and also helps capture sharp images in low light.

The classic, yet versatile 50mm angle of view renders natural, lifelike portraits, street photos, and landscapes. With its wide range of capabilities, this lens is indispensable for both beginners and professional photographers.

Effective, reliable autofocus

The silent Viltrox STM motor provides precise, fast autofocus. Even for beginners, photography becomes a breeze. There’s no need to deal with the complexities of manual focusing: autofocus efficiently and accurately locks onto subjects. Users can see a memorable scene, and capture it almost instantly. Eye and face detection can provide further assistance, depending on camera model capabilities.

Lightweight lens, but exceptional images

Building on the Air series’ signature lightweight design, this lens delivers exceptional image quality without compromise. Advanced optics, including 3 ED and 4 high-refractive-index lenses, are fitted compactly into a palm-sized body, ensuring exceptional sharpness edge-to-edge. HD nano multilayer coating further enhances clarity. This design minimizes chromatic aberration, delivering clean, sharp, and clear imaging across the entire frame.

The lens weighs only 205g-220g, so it’s easy to carry – even fitting in a pocket – and always ready to use, allowing users to capture fleeting moments in an instant. The light weight and compact size also ensure steadier handheld shooting.

Not just nifty, the ultimate fifty

The standard 50mm angle of view renders natural, lifelike images, performing well in portraits, street photography, landscapes, and capturing everyday moments. This all-round lens is so easy to carry and to use that it is indispensable for both beginners and professional photographers. It is compatible with full-frame mirrorless cameras, thus working with a wide range of mirrorless camera models to suit diverse user needs.

More details and how to buy

For more information, please visit: https://geni.us/50AirPR

Amazon Store: https://www.amazon.com/dp/B0F21NSR93

Other Viltrox news

Microsoft Marks 50th Anniversary with Invite to Students to Join AI Skills Fest

Microsoft marks its 50th anniversary globally, a major milestone on its journey of shaping and developing the innovative technologies transforming our economy and society.

To celebrate this milestone, Microsoft is rolling out AI Skills Fest, a 50-day series of curated events and opportunities to engage in AI discovery and learning. The series of events will cater for everyone from professionals to students and business leaders offering a unique opportunity to advance AI skills through hackathons, live training sessions, on-demand experiences, community events, and much more.

The Microsoft AI Skills Fest will begin with a spectacular Kick-off Celebration on April 8th, 2025. Starting in Australia at 9 AM Australian Eastern Standard Time and wrapping up in the United States at 4 PM Pacific Daylight Time, this 24-hour, globe-spanning event will feature a variety of AI learning activities designed to engage and inspire learners of all experience levels.

In Ireland upper primary, post primary and Youthreach students are also being invited to join the Dream Space Live AI Skills Fest event on April 8th from 10am – 3pm. The five-hour virtual event, streamed live from Microsoft Dream Space, will immerse students in the world of AI through interactive sessions that encourage learners to grow and enhance their AI fluency.

Led by Microsoft’s team of Dream Space educators, learners can look forward to engaging AI sessions tailored to their needs, including hands-on creative AI challenges, discussions on ethical AI, and an exploration of future AI careers.

This event is one of many events taking place across the globe to achieve a GUINNESS WORLD RECORDS™ title for most users to take an online multi-level artificial intelligence lesson in 24 hours.

“Today, as we celebrate 50 years of innovation at Microsoft, we look forward with great excitement to the opportunities the next era of technological transformation will bring. AI is redefining how we live, work and do business. That’s why it’s crucial we equip everyone across society with the skills and capabilities to succeed in an AI enabled economy”, said James O’Connor, Microsoft Ireland Site Leader and Corporate Vice President Microsoft Global Operations Service Centre

“As we mark this milestone, we’re proud to continue delivering on our commitment to empower every individual across Ireland to thrive in the era of AI. Kicking off with a special Microsoft Dream Space event, which will be streamed live for students across the country, the Microsoft AI Skills Fest provides a valuable opportunity to inspire, educate and enhance AI skills and fluency for everyone across the island of Ireland. We hope all students and educators will take the opportunity to engage with this special Dream Space event, and that adults across the island of Ireland will participate in some of the many AI learning events over the next 50 days to advance their AI skills.”

 To register your school for the virtual event on April 8th,  go to Dream Space Live: AI Skills Fest.

For anyone who is not an educator or student and looking to engage with many of the other AI learning opportunities as part of the wider Microsoft AI Skills Fest go AI Skills Fest | Home.

Why More Apps Are Using Gamification to Keep You Interested

Gamification is everywhere these days, and it’s not just in games. Apps you use daily—whether for fitness, language learning, or even finance—are packed with features designed to keep you engaged. The numbers back this up. According to Mordor Intelligence, the gamification market is expected to reach £15.34 billion in 2025. That’s a huge leap, and it’s happening because gamification works. It taps into basic human psychology—our love of rewards, progress, and competition—to keep us coming back for more.

How Gamification Hooks Users

Gamification is all about making everyday tasks feel like a game. Points, badges, leaderboards and streaks are just a few of the ways apps encourage us to engage more. Take Duolingo, for example—missing a day of practice means breaking a streak, which makes people more likely to return. Fitness apps like Nike Run Club and Strava use leaderboards and challenges to keep users motivated. Even finance apps, like budgeting tools, have started incorporating achievements to encourage better spending habits.

The same principles apply across different industries, including entertainment. Take casinos not on GamStop, for instance. These platforms use gamified elements like reward systems, loyalty points and achievements to create a more engaging experience for users. The benefit here is that these casinos offer fewer restrictions and more gaming variety, making them appealing to players looking for flexibility. Just like with other gamified apps, the more engaging the experience, the more likely users are to return.

Common Gamification Features in Apps

So what makes gamification so effective? Points and rewards allow users to earn something tangible for completing certain actions, which can be exchanged for perks or discounts. Badges and achievements serve as milestones and motivate continued engagement. Leaderboards create a competitive ranking system that encourages users to beat their own records—or their friends’. Streaks and progress bars provide a visual representation of advancement, making users want to maintain momentum. Challenges and quests offer special tasks that reward users for completing specific goals. Some apps even introduce in-app currency that users can earn and redeem for benefits.

These features don’t just make apps fun—they also create habits. Studies show that when users engage with an app more frequently, they’re more likely to stick with it long-term.

Why Gamification Keeps Us Coming Back

What makes gamification so effective? It plays on core psychological triggers. Instant gratification keeps users engaged by offering rewards for small achievements. The fear of missing out (FOMO) makes users feel like they’ll lose progress if they skip a day, especially with streak-based systems. A sense of achievement is reinforced by hitting milestones, earning badges or, levelling up. Social proof and competition also play a role, as seeing what others are achieving makes users want to do the same—or better.

Real-World Examples of Gamified Apps

Some of the biggest names in app development rely heavily on gamification. Educational apps like Duolingo use streaks, XP points, and leaderboards to keep language learners motivated. Nike Run Club encourages fitness with achievement badges and competitive rankings. Peloton turns workouts into a game with live rankings and digital high-fives. Forest helps people stay focused by growing virtual trees that represent their productivity. Sweatcoin rewards users with digital currency for walking, which can be redeemed for real-world perks.

Marketing Gamified Apps

Marketing plays a crucial role in the success of gamified apps. App developers use targeted social media campaigns, influencer partnerships, and personalised email marketing to attract and retain users. Many apps offer referral programs where users can earn rewards for inviting friends, turning word-of-mouth into an effective growth strategy. In addition, push notifications with gamified language—such as reminding users to maintain their streak or complete a challenge—help keep engagement levels high. App store optimisation (ASO) also plays a key role, ensuring that gamified apps stand out with eye-catching descriptions, screenshots, and high ratings. The combination of gamification and strategic marketing creates a powerful formula for long-term app success.

The Future of Gamification in Apps

As technology evolves, so does gamification. Augmented reality (AR) and virtual reality (VR) are opening up new ways to make apps more immersive. Imagine a fitness app where you’re running through a virtual world or a learning app that puts you inside a historical event instead of just reading about it. Blockchain technology is also making its way into gamification, allowing users to earn and trade digital assets for their engagement.

Artificial intelligence (AI) is also playing a role in gamification, personalising experiences based on user behaviour. AI-driven gamification can adapt challenges, rewards, and interactions in real time, making apps feel more intuitive and engaging.

Conclusion

Gamification is no longer just a gimmick—it’s a proven way to drive engagement and retention. Whether it’s learning a language, getting in shape or managing finances, apps that successfully integrate game elements are seeing better user loyalty and long-term success. As the market continues to grow, and with new technologies like AI, AR, and blockchain enhancing the experience, gamification will only become more sophisticated and effective. One thing is clear—apps that make interactions fun and rewarding will always have an edge in keeping users engaged.

 

Northcoders launches new Data Engineering, AI, and Machine Learning Bootcamp

Northcoders – a leading tech training provider which operates in Ireland – is expanding its portfolio with the  launch of a brand-new bootcamp that is focused on data engineering, AI and machine learning. The bootcamp will teach the technical expertise, problem-solving mindset, and project experience which are needed for a successful career in the rapidly evolving and diverse tech space.

The first cohort will start on 16th June 2025 and will be 14 weeks long. The core hours of study will be from 9:30am to 3pm, Monday to Friday, ensuring it is accessible to as many people as possible.

The new 2025 curriculum has been designed by Northcoders’ team of experts and will equip students with the latest industry-relevant skills. It builds on years of experience teaching data engineering and software development, while integrating AI and machine learning to reflect the current tech landscape and respond to the needs of employers.

The bootcamp will teach students advanced data engineering skills as well as a dive deep into AI, Machine Learning and building their own RAG-powered AI system—taking them from foundational AI concepts to solving real-world problems with AI applications.

They will gain practical experience with neural networks, decision trees, LLMs, embeddings, and fine-tuning models, all while working on industry-relevant projects. The bootcamp will also include practical, real-world applications of AI, which are now often in-demand by today’s top employers.

Students will also gain a comprehensive understanding of how AI and machine learning work. They will focus on exploring key algorithms, large language models, deep learning, and retrieval-augmented generation (RAG) models, and will create a portfolio-ready AI project.

Steven Oakes – CMO at Northcoders – said: “This new bootcamp is designed to be world-class and deliver the cutting-edge skills today’s tech industry demands. By continually evolving our curriculum to incorporate the latest in data engineering, AI, and machine learning, we are ensuring our graduates are not only ready for current challenges but will also become part of the next generation of data engineers – who won’t simply use AI as a writing tool, but will instead build systems that incorporate AI and ML in ways that push the boundaries of the field.”

Steven concluded: “This approach is absolutely key in our mission of developing the most in-demand tech professionals of tomorrow.”

The bootcamp structure will include live interactive teaching, as well as teamwork to prepare students for technical interviews and collaboration in the workplace. There will be an additional 2.5 hours of self-study each day, which students can flexibly fit into their personal schedule. Tutors will also be available from 8:30am to 5pm to support students with any questions or issues.

Northcoders is offering various payment options for students to fund their studies, including €1,200 off the course price when joining the June 2025 cohort, plus a further €1,200 off when paying by Advanced Payment. Interest free credit and income sharing agreements are available too.

Applications for the new Data Engineering, AI, and Machine Learning Bootcamp are now open and can be made here.

10 Ways Data Analytics is Reshaping the Future of Business Leadership

Modern leaders can no longer rely on instinct alone. Making informed decisions requires analyzing trends, understanding patterns, and predicting future outcomes. Companies that use analytical strategies gain a competitive edge, reduce risks, and improve overall efficiency. Leaders who adapt to this shift drive success.

As industries become more data-driven, professionals must develop new skills to keep up. Leaders who invest in learning how to interpret and apply insights position themselves for higher roles. This article explores how analytics is shaping leadership and why developing these skills is essential.

1.Enabling Smarter Decision-Making

Effective leadership depends on making well-informed choices. By using real-time insights, leaders can evaluate performance, predict challenges, and refine strategies. Making decisions based on accurate information leads to better outcomes and long-term success. Companies that rely on analytical tools reduce uncertainty and improve efficiency. Whether it’s financial forecasting, customer behavior analysis, or market trend predictions, leaders who use information wisely can adapt to changes faster than competitors.

 2. Building Expertise in Business Intelligence

Developing expertise in analyzing trends and making informed decisions is crucial for professionals aiming for leadership positions. Understanding how to assess key performance indicators and market insights helps improve overall strategy. Many professionals enroll in an online MBA in data analytics to build these skills while managing their current job responsibilities. Programs like these provide advanced training in predictive modeling, business intelligence, and performance analysis, preparing professionals for leadership roles in today’s evolving industries.

3. Enhancing Operational Efficiency

Analyzing workflows and identifying inefficiencies allows companies to reduce waste and improve productivity. Leaders who use data-driven approaches can streamline operations and ensure resources are allocated efficiently. By tracking key performance metrics, businesses can optimize processes, reduce unnecessary costs, and increase overall effectiveness. Leaders who integrate technology and automation into daily operations see faster and more consistent improvements.

4. Driving Innovation and Business Growth

Companies that stay ahead of trends are more likely to expand and succeed. Leaders who understand consumer preferences, industry shifts, and emerging technologies can develop innovative products and services. By using research-backed insights, companies can tailor their strategies to meet market demands. Decision-makers who encourage innovation create opportunities for long-term growth and adaptability in competitive industries.

5. Strengthening Risk Management and Fraud Detection

Identifying risks before they become major problems helps businesses avoid financial losses and reputational damage. Analyzing past incidents and current trends allows leaders to implement preventive measures. Organizations can minimize security threats and financial risks with predictive models and fraud detection tools. Leaders who adopt these strategies enhance stability and ensure better protection for their company’s assets.

6. Personalizing Customer Experiences

Understanding customer behavior is essential for building long-term relationships. Companies that analyze consumer preferences can tailor marketing efforts, improve engagement, and increase brand loyalty. Leaders who use insights from customer interactions can create more personalized and effective strategies. By segmenting audiences and predicting trends, businesses can offer customized solutions that meet specific needs. This approach enhances customer satisfaction, drives repeat purchases, and strengthens brand reputation in a competitive market.

7. Building a Data-Driven Company Culture

A company that values analytical insights at all levels creates a more efficient and informed workforce. Encouraging employees to use available information for decision-making leads to improved teamwork and accountability. Leaders who promote a culture of learning and data-driven decision-making ensure that employees understand the importance of measuring performance and adapting strategies based on insights. This shift results in a more agile and responsive organization.

8. Improving Talent Management and Workforce Planning

Hiring and retaining skilled employees is a priority for any company. Analyzing workforce trends helps leaders understand employee engagement, predict staffing needs, and improve retention rates. Companies that use data to assess team performance can make better hiring and training decisions. Leaders who integrate HR analytics into their management strategies can optimize recruitment, identify skill gaps, and enhance professional development programs. This approach leads to a stronger and more motivated workforce.

9. Boosting Competitive Advantage

Companies that effectively use analytics outperform those that rely on traditional decision-making methods. By studying market trends, competitor strategies, and consumer demands, leaders can position their organizations ahead of the competition. Data-driven companies are better equipped to identify new opportunities, respond to industry shifts, and refine their business models. Leaders who embrace these strategies ensure their organizations remain relevant and successful.

10. Preparing for the Future of Artificial Intelligence and Automation

Artificial intelligence and automation are transforming industries. Leaders who understand how these technologies integrate with analytics can improve decision-making, enhance operational efficiency, and streamline processes. By staying ahead of advancements in AI and automation, businesses can adapt to future challenges. Leaders who invest in these areas prepare their companies for long-term success in an increasingly technology-driven world.

The role of leadership is evolving, and those who embrace analytical strategies will drive future success. Companies that rely on informed decision-making, operational efficiency, and personalized customer experiences gain a strong market position. Investing in advanced skills, workforce development, and emerging technologies ensures long-term growth. Leaders who commit to using analytics effectively will shape the future of their industries and set new standards for business excellence.

Four in ten Irish businesses have suffered a cyber-attack in the last five years

Four in ten (40%) Irish businesses have suffered at least one cyber-attack in the last five years, with companies facing financial loss as a result.

Research from insurance broker and risk management company Gallagher in Ireland has revealed that more than one in eight (88%) Irish businesses have suffered financial loss and commercial disruption due to a cyber-attack in the last five years.

Gallagher commissioned a survey of 300 business decision makers across the UK & Ireland, 100 of whom are based in Ireland.

Businesses that have experienced a cyber-attack in the last five years reported additional consequences as a result including:

  • the loss of intellectual property (26%)
  • supply chain disruption (23%)
  • reputational damage (23%)
  • ransom payment demands (20%)

Laura Vickers, Director, Gallagher in Ireland spoke of the findings,

“Given what we can see from the widespread impact of cybercrime, it is unsurprising that almost every Irish business leader we asked (93pc) said they are concerned about the rise in cyber-crime and the potential impact it could have on their company”.

The Top 3 in Corporate Cybercrime

  • Cyber extortion, whereby cyber criminals threaten to harm a business or steal sensitive information unless a sum of money is paid, was the most common type of attack carried out on Irish businesses, with 37% saying they had been targeted.
  • Phishing attacks, where individuals are tricked into following a malicious link or downloading an infected email attachment, was the second most common attack with 31% suffering this type of incident in the last five years.
  • Followed by what is termed “Man-in-the-Middle (MiTM) attacks”, where the perpetrator intercepts and alters communication between two parties without their knowledge – 23pc of business leaders said their organisation had fallen foul of this.

In Ireland the Gallagher report reveals that large businesses, those with annual turnover exceeding £10m, have been particularly vulnerable, with 57% experiencing cyber-attacks during this period. Mid-sized companies also show substantial exposure, with 39% reporting attacks. Comparatively, smaller businesses have been less frequently targeted, with only 9% experiencing attacks.

Prepare and Respond

Despite the increasing risk of cyber-attacks, 90% of Irish business leaders express confidence in their ability to recover quickly. This optimism may stem from the fact that 94% of businesses have a cyber insurance policy, with 89% confirming their coverage includes risk management, including vulnerability scans and threat monitoring,to mitigate potential threats.

However, the Gallagher survey also highlights areas of concern within Irish business

  • Just 39% of companies provide cybersecurity training for staff, leaving many employees susceptible to phishing and malware attacks.
  • Only 41% conduct regular system vulnerability scans, increasing the risk of undetected weaknesses being exploited by cybercriminals.
  • Less than half (48%) have multifactor authentication (MFA) in place for remote workers, potentially exposing their systems to unauthorized access.
  • Only 42% of business decision-makers are aware that reporting a cyber-attack to the National Cyber Security Centre (NCSC) is a legal requirement. Failure to comply could result in fines of up to €10 million or 2% of global turnover.

Ms. Vickers went on to comment,

“While it’s encouraging to see businesses investing in cyber insurance and risk management, security measures must go beyond just financial protection. Many businesses are still vulnerable due to gaps in employee training, system monitoring, and access controls. Cyber threats are evolving rapidly, and companies that fail to strengthen their security posture risk serious financial and reputational damage.

Equally concerning is the lack of awareness around reporting obligations. Failure to report an attack could lead to significant fines, compounding the financial losses from a breach. Businesses must take a proactive approach, not just in purchasing insurance, but in implementing robust cybersecurity practices and ensuring compliance with legal requirements.”

The Thrill of Speed: Best Fast-Paced Video Games

In the world of gaming, speed can be everything. Quick-paced video games keep players fully engaged, leaving no room for them to get bored. To win in these games, you need sharp reflexes and smart planning. 

Here are some of the best fast-paced games available today: 

Online Slot Games

In the world of fast-paced gaming, online slot games have become an amazing option for those looking for entertainment. These modern-day slots are crafted for rapid gameplay, often allowing spins to occur in just a matter of seconds. This fast tempo keeps players engaged while they pursue the thrills and the chance for significant payouts. What makes online slot games stand out from the rest is how easily accessible they are, along with the tempting idea of instant rewards. 

Many platforms focus on speedy withdrawals, so players can cash out their winnings without any form of delay. For example, sites like fastwithdrawal.casino make it easy for players to celebrate their wins without having to wait around. The combination of speed, eye-catching themes, and the opportunity to win makes these games so popular and attractive to casual gamers and seasoned pros.

Call of Duty: Warzone

One game that has taken the battle royale world by storm is Call of Duty: Warzone. This fast-paced title blends the strategic elements of warfare with the excitement of survival. Players drop into a sprawling map, scavenging for equipment while battling both enemies and the ever-shrinking gas zone. The gameplay is filled with intense firefights that demand quick reflexes and strong teamwork. The rapid action often leads to heart-stopping moments where every second counts. 

Apex Legends

Apex Legends’ unique characters and skills elevate the battle royale genre to a whole new level. The game’s fast-paced structure promotes active movement and teamwork, making it an exciting adventure. While navigating a vibrant and dangerous world, players can use their Legend’s special abilities to come up with creative plans. Players are kept captivated and interested by the game’s quick gameplay made possible by its jump mechanics and movement options. The average length of a game is 15 to 30 minutes, which provides the ideal amount of excitement without being tiresome.

Rocket League

For those who enjoy sports with a twist, Rocket League merges soccer and fast-paced vehicular action. In this game, players control rocket-powered cars to hit a giant soccer ball into the opponent’s goal. Matches are typically five minutes long, and the skill ceiling is impressively high, offering plenty of opportunities for spectacular plays. The fast-paced nature of Rocket League means you’re always in the action, continuously strategizing to redirect the ball or outmaneuver opponents. It’s perfect for players who crave speed combined with a touch of competitive spirit.

Overwatch 2

Overwatch 2 revolutionizes team-based shooters with its speedy gameplay and character diversity. Each character’s unique abilities lead to fast-paced strategic encounters where teamwork can mean the difference between victory and defeat. Matches are short and action-packed, filled with exciting team-based objectives. With heroes designed for offensive, defensive, and support roles, players need to adapt quickly to shifting team dynamics and make split-second decisions that directly influence the match outcome.

DOOM Eternal

For players who want raw speed combined with ferocity, DOOM Eternal delivers an unmatched experience. This first-person shooter is designed for players who thrive on moving quickly through hordes of enemies. The game’s unique “dash” mechanics allow players to maneuver smoothly while dispatching various foes. The relentless speed and requirement for precise aiming create a thrilling experience that can be both incredibly challenging and satisfying. Engaging in the fast-paced action encourages players to adopt aggressive playstyles, making for an intense gaming session.

Super Smash Bros. Ultimate

Super Smash Bros. Ultimate is a fast-paced and thrilling game in which players use celebrated characters from many different kinds of video games to engage in battle. The fights are brief and intense, frequently featuring an explosion of action, but this is exactly what adds to the excitement because players have to move quickly and learn how to use each character’s abilities and fighting styles. Every battleground has its own challenges and opportunities, which push players to think on their feet and find ways to beat their opponents by taking advantage of their weaknesses. This keeps the game fresh and engaging every time you play.

Mario Kart 8 Deluxe

If you like the adrenaline that racing games bring, players should try Mario Kart 8 Deluxe. It’s a colorful and exciting kart racing game where you can compete against friends or the computer itself, and the races are usually just a few minutes long. This makes it easy to keep playing one race after another. The game is not only about speed but also about using power-ups, which can help you move faster or slow down your opponents, adding to the fun and chaos of each race. Whether you’re playing alone or with others, it offers an enjoyable and thrilling experience.

 

GOMATIC unveils the Method Luggage Collection

GOMATIC, a manufacturer of quality and versatile camera bags, travel bags, luggage and accessories today introduces the Method Luggage Collection, offering a new level of innovation and functionality in carry-on and check-in bags. Lighter, stronger and with more capacity, they are optimized from the wheels up, offering the same dimensions as all carry-on bags but with up to 20% more packing capacity than other luggage with the same exterior dimensions.

The complete line includes the Method Carry-On (H 22″ x W 14″ x D 9″) and Method Check-In bag (H 30″ x W 19.25″ x D 12.75″), which are available in black, navy, moss green and grey from www.gomatic.co.uk. The Method Carry-On is priced at £320 whilst the Check-In is priced at £420.

Engineered for maximum efficiency and best-in-class materials, the patent-pending space-saving design allows travellers to pack up to three to four more days’ worth of clothes in the Method Carry-On and up to 14 days in the Method Check-In bag with a full-perimeter expansion.

“We’ve pushed the boundaries of science and engineered all new luggage, introducing a collection with the same dimensions but significantly more space,” revealed Jon Richards, Co-Founder of GOMATIC. “This line is a game-changer, meeting all the criteria for a revolutionary product. It’s lighter, stronger and offers more capacity, illustrating the power of innovation in smarter and better packing. The Method Luggage has been rigorously tested to ensure it can withstand the rigors of travel. It’s almost like magic that travellers can fit more in the carry-on than any luggage in its class.”

Mico-welded and made with durable virgin polycarbonate, YKK zippers and 360 silent glide wheels, it moves effortlessly. The Method Luggage Collection has been thoroughly tested in over 30 real-life simulations and has proven to be one of the most durable luggage available that is ready to roll.

Key Features:

● Ultra-lightweight. No nuts and bolts, making the carry-on up to 1 lb lighter than other luggage brands

● 360-Degree Silent Glide Wheels. Move effortlessly in any direction with wheels that glide smoothly and silently, making travel a breeze.

● Full-Perimeter Expansion. Expand your suitcase with ease, thanks to the full-perimeter expansion feature – Method Carry-on from 9” to 10.75”, Method Check-In from 12.75” to 14.5”

● Easy-clean Interior. Liner-free internal design for easy cleaning.

● Micro-Welded Construction and Ridge Design for Strength. The micro-welded construction and unique ridge design add an extra layer of strength, making your suitcase nearly indestructible.

● Internal Corner Protectors. Corners are reinforced with internal protectors to guard against wear and tear, ensuring longevity.

● Compression Panel. Keep your items neatly organized and compressed, maximizing space.

● 3-Stage Aluminium Handle. Customisable to your height, the three-stage aluminium handle offers comfort and ease of use.

● Internal Organization Pockets. Stay organized on the go with multiple internal pockets designed for all your travel essentials.

● Concealed GPS Tracker Pocket. Never lose track of your luggage again with the built-in concealed GPS tracker pocket.

● TSA Locks. Travel worry-free with TSA-approved locks that keep your belongings secure while allowing easy access for security checks.

Available from www.gomatic.co.uk. The Method Carry-on is available now for £320 and the Method Check-in for £420.