The Public Relations Consultants Association (PRCA) launches the PRCA Spotlight Awards for Excellence in Communications 2025, a fresh new rebrand of the PRCA Awards, which have been running for over 30 years. Setting the benchmark for excellence in Ireland’s PR and communications industry, the PRCA Spotlight Awards will celebrate the outstanding value and impact PR agencies and professionals have on clients, society and the Irish economy through strategic insight, creativity, and measurable results. Entries close on Tuesday 15th of April and cost €200 per entry.
The PRCA Spotlight Awards also announces new and improved categories that will demonstrate the tangible value PR agencies create for their clients, from shaping reputations and influencing behaviour to driving business growth and societal change. There are 24 categories in the PRCA Spotlight Awards 2025 including new awards for Best Contribution to a Client’s Goals through a Social-First Campaign, Best Technology Campaign and Best Lifestyle Campaign, Best Agency Innovation along with awards to celebrate the industry’s Rising Star and those who demonstrate an Outstanding Contribution to the Industry.
There is a new judging panel for the PRCA Spotlight Awards, chaired by Crispin Manners, CEO and founder of Onva Consulting, a Fellow and past Chairman of the PRCA in the UK. Crispin will be joined by a panel of experts including Chloe Brennan, Matchstick Talent Agency, Andy Green, Story Starts Here, Geraldine Herbert, journalist and broadcaster, Thomas Kelly from DCU, Eoin Kennedy, Consultant, Geoff Lyons, PML Group, Padraig McKeon, consultant advisor, Allison Morris, Belfast Telegraph, Andras Sztaniszlav, CEO of ICCO, Florence White from Úisce Eireann, Nikki Gallagher, Head of Public Affairs, IBEC Gillian Nelis, the Business Post.
Commenting on the PRCA Spotlight Awards, newly appointed chair of the PRCA board, Brian Harrison of MKC, said: “As the advocate for the industry’s impact and a catalyst for agency success, PRCA has designed these awards to reinforce the essential role of PR in business and society. Under the leadership of Crispin Manners, PRCA 2025 award chair, and judged by a panel of experts across 24 categories, the awards include new areas such as innovation and the best use of new technologies like AI. This year’s awards will showcase how agencies are shaping the future of communications. “When I was invited to chair the judging panel, I grabbed the opportunity with open arms because my previous experience of Irish PRCA members is that they deliver amazing contributions to client success every day. I’m looking forward to being able to reward those contributions with the recognition they deserve.” explained Crispin Manners.
The PRCA Spotlight Awards are open to PR agencies, sole traders and in-house PR teams, who have worked with a PR agency or sole trader to deliver impactful campaigns. Entries opened on Friday, 7th March and cost €200 per entry. The deadline for entries is 12pm on Tuesday, 15th April and the shortlist will be announced on Tuesday, 20th May. The awards ceremony will take place in The Shelbourne Hotel, Dublin, on Friday, 20th June.
For further information, please visit www.prca.ie and https://prca.ie/about-the-
