Velben Giffen - techbuzzireland

Veblen Giffen, the contemporary communications company with a maniacal focus on electronic advertising, today announces its official launch alongside an initial investment of 500k.

The venture is founder Jake Browne’s third in as many years. Browne left a software job in investment banking to pioneer TikTok houses in Ireland & Los Angeles, before founding and scaling Peblo, a revenue-based financing provider for content creators, which was bought by Wayflyer in 2022 less than 18 months after being founded.

Drawing upon insights from the Peblo/Wayflyer journey, which witnessed 2% of the $27 billion dollars of global influencer sponsorships last year, Veblen Giffen seeks to offer a different take on the advertising industry.

Veblen Giffen provides social media agency of record services, such as content creation, community building and brand building, to disruptive businesses who believe in the power and opportunity of internet marketing.

This vastly talented and experienced team that has joined Browne, has created 29 Irish TikTok accounts and taken 28 of them past 10 million views organically. A statistic that to the best of the team’s knowledge makes them an industry leader in Europe. By hiring content creators in roles traditionally held by marketers, the company promises virality through a deep understanding of the internet and how people engage with content.

Jake Browne, founder and CEO said, “Most agencies are afraid to promise virality, because they can’t deliver on it. We can. We are prolific when it comes to going viral. Our team has created well over 300 videos with more than 1 million organic views. When you pair strong organic content with paid ads, that’s when it gets exciting. All of your metrics move in the right direction, and in 2023, the year of efficiency, that’s important.”

Veblen Giffen will challenge the traditional advertising agencies that Browne feels still dismiss social and content marketing as nice to haves. He said, “Social media is the media and internet culture is the culture. It is up to us to push the industry forward and we will.”

Browne continued, “Modern brands need a high volume of engaging, culturally relevant, affordable content. The traditional model and teams are too slow, too expensive, and too far removed from what works online. Content creators, the people who have been profiting from the algorithms for the last decade are best positioned to help brands do that. Brands already pay them for sponsorships and distribution, why not listen to them on strategy and creative? Simply put, we’re better, faster & cheaper than what is available on the market.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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