BOOM AURA AI video bar - techbuzzireland

Boom Collaboration has launched a powerful new ‘intelligent’ video bar, as the growing appeal of all-in-one devices continues to accelerate.

The US-based manufacturer has unveiled the Boom AURA, a stylish video bar with built-in AI functions designed to deliver superior meetings.

The Boom AURA offers 4K Ultra HD picture quality, 10x digital zoom and a wide 120 degree field of view. AI functions include highly responsive facial detection and sound source localization providing intelligent auto-framing and voice-tracking. 

Six digital array mics with six meters of pickup ensure crisp high fidelity audio and an optimal intuitive response. An 8MP CMOS sensor is combined with plug-and-play functionality and a standard three-year warranty

The all-in-one AURA delivers a smart professional user experience backed by intelligent hardware that makes for better meetings. Simply. That’s the view of Fredrik Hörnkvist who set-up Boom Collaboration with co-founder Holli Hulett in 2020.

Holy Grail

“There’s little doubt the popularity of video bars continues to rise as they provide a perfect solution especially for huddle rooms which are now an integral part of today’s hybrid work trends,” he explained.

“The AURA offers many exceptional features to create a complete conferencing solution combining stylish design with high performance and ease of use.”

The AURA joins the Boom UNO vertical video bar as part of an expanding portfolio, with further product developments in the pipeline.

However both Hörnkvist and Hulett insist video bars might not be the ‘holy grail’ of conferencing for every environment, especially very large rooms.

“Despite their growing popularity video bars have limitations especially in larger rooms where people might be sat a long way back,” Hulett highlighted. “PTZ cameras with optical zoom offer the ultimate visual performance and when paired with our GEMINI expandable wireless audio system, for example, it’s often a better experience.

“We have also just introduced the Boom GOJO multi-camera controller which makes it easy to add a new dimension to conference meetings and live events by utilising more than just one PTZ camera.”

She concluded: “Boom Collaboration provide solutions for all room types, from home workers to the biggest boardrooms – raising the bar in performance and convenience, whether that’s all-in-one or more powerful PTZ camera technologies. The popularity of bars and cameras remain high.”

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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