Month: June 2023

The New Breed of Robotics is Here – Petoi introduces Bittle X – the voice-controlled robot dog companion

Petoi, the maker of futuristic robotic pets, has expanded its Bittle robot dog lineup with the introduction of Bittle X, a palm-sized, open-source programmable robot dog, designed for STEM and robotics education. More advanced than previous versions, the small but mighty Bittle X can respond to voice commands, performing over 35 predefined actions such as sit, play dead and backflip with high performance, lifelike movements. Bittle X’s dynamic maneuverability and behaviors are features typically seen on luxury robots, but Petoi’s technology is now making it accessible to everyone.

Bittle X users can choose from two different options based on their ability.  For those just starting out with STEM and younger users, a pre-assembled robot dog is ready for action.  The advanced users can select the kit option where they assemble its puzzle-like frame themselves and build the robot.

Bittle X operates on OpenCat, Petoi’s open-source quadrupled robot platform that offers endless programming and customization possibilities. Its bionic construction of legs rather than wheels means that it is able to move more freely over unstructured terrain.

Bittle X comes with 35+ built-in voice commands allowing users to interact with their robot pet as they would with a real dog. It responds quickly and in a lifelike way to voice commands such as scratch, dig, jump and high five. Users can also program an additional 10 voice commands if they want Bittle X to learn new tricks and play games.  Additionally, Bittle X can be easily configured and controlled using Petoi’s official mobile app or the included remote control.  Users can use the free Petoi Desktop App to design new robotics skills in a visual way.

Bittle X is the first robot powered by Petoi’s latest quadruped robot controller Biboard, a customized ESP32 board with larger programming space and faster CPU resulting in better performance.   BiBoard coordinates all instinctive and sophisticated movements. Users are able to attach various smart sensors to Bittle X to inject perception and artificial intelligence capabilities. The optional Petoi intelligent camera module and the newly released Petoi sensor pack, for example, enables Bittle X to recognize objects and patterns and sense of light, touch, gesture and movement, so users can program it to react and play games accordingly.

Perfect for STEM/coding beginners and those learning STEM at school, Bittle X comes with Petoi Coding Blocks, a Scratch-like, block-based programming environment for all ages. It also supports C++/Python programming for more advanced users such as software developers, IoT/robotics/AI application developers and researchers.   To empower educators, Petoi offers the introduction to quadruped robotics curricula for free.  They are available in block-based programming and C++ programming.

Bittle X is ideal for tech enthusiasts, young and old, who have an interest in or want to learn about robotics and coding. It’s also perfect for those who just want to have fun and play with a robot pet companion. The Bittle X is available from www.Petoi.com from £221 (RRP) / $279 USD. Bittle X will also be available on Amazon UK from late July 2023.

For more information, please visit https://www.petoi.com.

Offaly in the Irish Midlands ready to rival Europe’s key cities as green data centre hub

Offaly in the Midlands of Ireland is well-placed to become a new global hub for data centres with the potential to create thousands of green jobs, according to a new report by technology company Siemens.

The study, commissioned by Offaly County Council, explores how Offaly in the Irish Midlands region could rival Dublin, Frankfurt, London, Amsterdam and Paris in being an anchor for data centres powered by renewable energy.

Siemens outlined that data centre operators will consider the region, because of the simple access to reliable, renewable energy, the abundance of land for development, the moderate climate and strong supply of talent. Sites such as Rhode Green Energy Park in Offaly have been identified as potential opportunities for data centres.

The business says that the continued growth of Europe’s data centre capitals is becoming increasingly impacted by costs and concerns about energy. Power grid constraints in Dublin, for example, which is home to the majority of Ireland’s 75 data centres may take up to 10 years to resolve. However, the spread of data centres in the remainder of Ireland is currently limited.

Joe Walsh, General Manager at Siemens Ireland, said: “The data centre industry is looking for new locations away from its traditional hubs and the Midlands of Ireland has huge potential.

“Through local investment to provide the right level of connectivity, and through collaboration in the industry’s supply chain, the region can provide the reliable, low-carbon sources of power generation required for data centre operators to meet their sustainability targets.

“This has the potential to create thousands of jobs, generate millions of Euros of investment to the region, all based on clean, green power, and catalyse Ireland’s transition to net zero.”

The Council aims for the report to help attract a data centre anchor tenant in the vicinity of Offaly’s Rhode Green Energy Park, which would be the first step in creating a thriving data centre sector. A large facility will typically create 250 permanent and 1,200 temporary jobs during construction and act as a catalyst for investment, according to the report.

Data centres could be, in part, powered by wind, solar or even green hydrogen from renewable sources, and any waste heat that is generated could be used to heat local homes, businesses, local industry and community buildings, according to the study. There are also opportunities for data centres to anchor investment by being lead tenants of eco-industrial parks alongside green energy enterprises.

Anna-Marie Delaney, Chief Executive of Offaly County Council, said: “It’s clear there is significant potential to create a new data centre cluster here in the Irish Midlands.

“This report provides us with the foundations we need to attract operators from across the globe, deliver a business case to invest in our local infrastructure and create a more sustainable economy.

“I’m looking forward to working with our partners to investigate how we can make this a reality to create high-value jobs for local people and attract new local investment.“

The study was co-funded by the EU Just Transition Fund and North Offaly Development Fund (NODF). The North Offaly Development Fund is a community group with Rhode Green Energy Park as its flagship project.

Eugene Mulligan, Chair of NODF, said: “This report provides us with key insights and a strong evident based roadmap supporting economic diversification way from peat through green energy enterprise, leveraging the many emerging renewable energy projects emerging in Offaly.”

Researchers from Siemens interviewed leaders from the data centre sector, renewable energy infrastructure developers and government bodies to inform the report.

It lays out an action plan to attract investors, including promoting Offaly and the Midlands as ‘open for data centre business’ with regional strengths such as local renewable power sources that support increased sustainability.

For more information, visit: https://new.siemens.com/global/en/company/topic-areas/smart-infrastructure.html

Maximizing Benefits with Cost-Effective Instagram API Integration

Instagram has become one of the most popular social media platforms in the world, with over one billion active users. With such a vast audience, businesses of all sizes are looking to leverage Instagram to grow their business. One way to do this is by integrating Instagram API into their business strategy. However, many businesses are hesitant to use Instagram API due to concerns about the cost. In this article, we will explore how to maximize the benefits of Instagram API integration with instagram api pricing.

Leveraging Instagram API for Business Growth

Instagram API is a powerful tool that can help businesses grow their audience and get more Instagram post reach.

One way to leverage Instagram API for business growth is by using it to automate tasks such as posting and commenting. By automating these tasks, businesses can save time and resources while still maintaining an active presence on Instagram.

Another way to leverage Instagram API is by using it to gather insights about your audience. Instagram API allows businesses to access data about their followers, such as demographics, interests, and engagement rates. By using this data, businesses can create more targeted content and advertising campaigns that are more likely to resonate with their audience.

Finally, businesses can use Instagram API to integrate Instagram with other marketing channels, such as email marketing and e-commerce platforms. This integration can help businesses streamline their marketing efforts and create a more seamless customer experience.

Budgeting Strategies for Instagram API Implementation

While Instagram API offers many benefits, businesses must be mindful of the cost of implementation. One budgeting strategy for Instagram API implementation is to start small and gradually scale up. This approach allows businesses to test the waters and see what works before committing to a larger investment.

Another budgeting strategy is to prioritize which features of Instagram API to implement first. Businesses should focus on the features that will have the most significant impact on their business goals and then gradually add more features as their budget allows.

Finally, businesses can work with a developer or agency that specializes in Instagram API integration. These professionals can help businesses identify the most cost-effective approach and avoid costly mistakes.

Cost-Effective Development Practices for Instagram API Integration

When developing an Instagram API integration, businesses must be mindful of cost. One way to keep costs low is by using pre-built tools and resources. Many third-party tools and libraries are available that can help businesses build Instagram API integrations quickly and easily.

Another cost-effective development practice is to use open-source software. Open-source software is typically free and can be customized to meet the specific needs of the business. By using open-source software, businesses can save money on licensing fees and development costs.

Finally, businesses should consider using a cloud-based platform for their Instagram API integration. Cloud-based platforms offer scalability and flexibility, allowing businesses to easily adjust their usage and costs based on their needs.

Monitoring and Managing Expenses in Instagram API Projects

Once an Instagram API integration is up and running, businesses must continue to monitor and manage their expenses. One way to do this is by setting clear goals and metrics for the integration. By tracking these metrics, businesses can determine the ROI of their Instagram API integration and make informed decisions about future investments.

Another way to monitor and manage expenses is by regularly reviewing and optimizing the integration. By identifying areas where costs can be reduced, businesses can ensure that they are getting the most value from their Instagram API integration.

Finally, businesses should consider using cost-tracking tools and software to monitor their expenses. These tools can help businesses identify trends and areas where costs are increasing, allowing them to take action before costs become unmanageable.

Conclusion

Instagram API integration offers many benefits for businesses looking to grow their audience and increase engagement. However, concerns about cost can make businesses hesitant to invest in Instagram API integration. By following the strategies outlined in this article, businesses can maximize the benefits of Instagram API integration while keeping costs low. Whether starting small and gradually scaling up, using pre-built tools and resources, or working with a developer or agency, businesses can find a cost-effective approach to Instagram API integration that works for them.

Tech Review – JISULIFE Portable Neck Fan Pro1

Neckfans might not be for everyone but I have tried a few here over the years and believe me they work, they may be cumbersome however it is a trade-off to keep you nice and cool, this one however is one of the lighter non cumbersome models I have tested and works really well with plenty of cooling power for the hot weather and during my testing of this model and the portable hand fan I had the perfect weather to try these out and they work a treat.

With two simple controls on the device one being the power button and one being the speed it is simple to use and you can set the desired power you need, there is an LCD display on the same side as the power button which tells you your battery life and the speed the fan is at so it could not be easier to use..

It is comfortable to wear for hours on end and does not feel weighty like others I have tried and this could also be packed into your travel bag too as it is not particularly large in size, in fact around the same size as a standard pair of headphones. It also comes in several colours too which is nice and overall a simple effective product that is not too expensive either and you can be cool all you like at the speed you like.

 

Specs

Brand JisuLife

Color Moonlight/Sakura/Deep Ocean

Electric fan design Wearable Fan

Power Source Battery Powered

Product Dimensions 9.13″D x 2.64″W x 11.02″H

Material Plastic

Item Weight 11.64 Ounces

Special Feature Breathable Neck Collar, 100 Speeds Turbo Air Duct, LED Display, Stepless Knob

Features 

  • Industry Pioneer: 100-speed stepless hurricane technology, personalized wind power, adjustable as you like.
  • Healthy Wind: Four air ducts to supply air in different areas, with a soft wind feeling like clouds.
  • Super Battery Life: Power and wind conditions are always informed.
  • Stylish and Lightweight: Mini fashion design, 322g ultra light and no burden.
  • Product link:
    Amazon- https://amzn.to/3pvJPzS
    Official website- https://jisulife.com/en-sg/products/neckfan-pro-1 (20% coupon – JISU20PRO)

Video Review

Guinness Microdraught 2.0 has won the world’s most prestigious Red Dot product design award

GUINNESS has been awarded the highly coveted Red Dot Product Design award for the latest evolution of its ground-breaking, plug-and-play beer dispense technology, GUINNESS MICRODRAUGHT 2.0.

Unveiled in front of some of the world’s most celebrated product design leaders at the Red Dot Awards ceremony in Essen, Germany, GUINNESS MICRODRAUGHT 2.0 earned special praise for “defining the next generation of dispense systems” by an independent jury compromising of international design experts. “It is significantly more cost-effective than its predecessor, requiring 60 percent fewer components and eliminating complex electromechanics,” added the judges.

GUINNESS MICRODRAUGHT 2.0 will debut in-pour ultrasonic dispense technology to trade venues and is the result of continuing evolution toward low-energy, low complexity dispense perfection.

Combining a new, customised ‘pull and pour’ valve technology with breakthrough, in-pour ultrasonics introduced on the multi-award-winning, GUINNESS NITROSURGE device, another breakthrough innovation that only Guinness could do, the GUINNESS MICRODRAUGHT 2.0 will deliver effortless, gravity-fed beer dispense.

GUINNESS has now firmly established itself as a product design leader in the drinks industry, and a true innovator in dispense technology by earning its fourth Red Dot award in just two years.

The Red Dot Awards design jury commended the Guinness FutureServe team for their design craft and creativity in the evolution of its award-winning GUINNESS MICRODRAUGHT dispense technology, adding: “Crisp lines contrast with soft, flowing forms to create a confident appearance combined with a simple, elegant, icon-driven user interface designed for global markets.”

With around 20,000 entries per year, the Red Dot Design Award is one of the biggest design competitions in the world. This year, an exceptional portfolio of products were entered from 60 countries in 51 competition categories. Recognising design excellence, product innovation, and distinction: In three disciplines, participants submit products, communication projects and brands as well as prototypes and concepts.

After becoming the first-ever brand to win a Red Dot award for beer dispense, and achieving three breakthrough special innovation prizes for GUINNESS MICRODRAUGHT AND GUINNESS NITROSURGE in 2022, this further recognition reinforces the brand’s relentless commitment to exploring exciting new innovations, and sustainable solutions to bring Guinness to more places and spaces.

Truly disruptive, GUINNESS MICRODRAUGHT dispense technology has enabled pubs, bars and other venues around the world to serve beautiful, fresh Guinness Draught on tap, no matter their size or setup. GUINNESS MICRODRAUGHT 2.0 is the next generation of single serve Guinness dispense, which will launch in markets across the globe later this year.

World-class product dispensing devices

Two years in development, the pioneering GUINNESS MICRODRAUGHT 2.0 dispense technology becomes the latest technological leap for Guinness since the advent of the widget in 1988. The innovation further enables Guinness to be enjoyed at its finest worldwide, in new places and spaces, adding thousands more venues across 150 countries, so that millions more consumers across the globe can enjoy a perfect Guinness serve.

Making Your Money Work For You: Passive Income With Caged Beasts vs Staking with Dai & Cosmos

In the world of cryptocurrencies, generating passive income is a key objective for savvy investors; after all, wealth generates wealth. Crypto enthusiasts constantly seek opportunities to earn passive income in the dynamic crypto landscape. 

This article explores the passive income potential of the Caged Beasts ($BEASTS) referral mechanism and compares it to popular options such as staking with DAI and ATOM (Cosmos). Whether you want your money to work for you through passive income crypto strategies or aim to maximize your returns in the crypto world, we will provide valuable insights and knowledge to do so.

Caged Beasts Referral Mechanism: Redefining Passive Income

Caged Beasts offers a unique and exciting opportunity for passive income through its referral scheme. By referring others to invest in the project, you have the opportunity to earn a passive income. 

What sets Caged Beasts apart is the ability to generate passive income without having to make an investment, providing those interested in participating with options and flexibility. When your friends or family invest using your unique referral code, you earn 20% of their deposits in your choice of either ETH, BNB, or USDT. The investors also benefit from receiving an additional 20% in $BEASTS tokens, adding additional value to their investment. This win-win approach fosters community engagement and offers an accessible path to passive income in the crypto space.

DAI Staking: Empowering Stability & Returns

For those seeking stable and reliable passive income in crypto, DAI staking is an excellent option. By locking up your DAI in a staking contract, you contribute to the stability of the Ethereum network while earning rewards. The annual percentage yield (APY) for DAI staking varies, typically ranging between 2% and 10%, depending on market conditions. With DAI’s reputation as a stablecoin, staking it allows you to earn passive income while minimizing the volatility often associated with cryptocurrencies. DAI staking empowers you to make your money work for you by providing a consistent income stream.

Cosmos Staking: Security, Governance, and Passive Income

Cosmos staking offers another avenue for passive income with crypto. Cosmos is a decentralized network of interconnected blockchains, and by staking its native cryptocurrency, ATOM, you contribute to network security and governance. In return, you earn staking rewards, which typically range from 7% to 12% annually. Beyond the passive income potential, staking ATOM grants you voting rights, allowing you to actively participate in shaping the future of the Cosmos network. With Cosmos staking, your money not only works for you but also gives you a voice in network governance.

Comparing Passive Income Methods

When comparing Caged Beasts’ referral scheme with DAI and Cosmos staking, several factors come into play. Caged Beasts’ referral scheme stands out for its flexibility, providing an instant income stream without a locking period or investment. On the other hand, DAI staking offers stability and reliable returns due to its association with a stablecoin. Cosmos staking combines passive income potential with active participation in network governance, offering a unique experience for crypto enthusiasts. However, staking requires you to lockup tokens for up to one year and offers minimal returns at best when compared to the referral mechanism of Caged Beasts.

Conclusion

The crypto world offers numerous opportunities to make your money work for you and earn passive income. Caged Beasts’ referral scheme, DAI staking, and Cosmos staking cater to different investor preferences. Whether you prefer the flexibility of the referral scheme, the stability of DAI staking, or the empowerment of Cosmos staking, it’s crucial to assess your risk tolerance and conduct thorough research before diving into any investment strategy. 

To explore the possibilities offered by Caged Beasts and embark on this passive income journey, register your email and participate in the presale by visiting the main website. Don’t miss out on the chance to maximize your earnings in the crypto space.

Find out more about Caged Beasts (BEASTS):

Website: https://cagedbeasts.com 

Twitter: https://twitter.com/CAGED_BEASTS 

Telegram: https://t.me/CAGEDBEASTS

AMD Plans to Invest $135 Million to Expand Adaptive Computing Research, Development and Engineering Operations in Ireland with up to 290 jobs

AMD (NASDAQ: AMD) today announced plans for continued growth in Ireland through an investment of up to $135 million over four years. The investment is intended to fund several strategic R&D projects through the addition of up to 290 highly skilled engineering and research positions, as well as a broad range of additional support roles.

The development is being formally announced in Dublin today by Minister for Enterprise, Trade and Employment, Simon Coveney TD, and Ruth Cotter, senior vice president, Marketing, Communications and Human Resources at AMD. The new investment is supported by the Irish government through IDA Ireland.

“I warmly welcome the ambitious plans of AMD to expand their advanced R&D and engineering operations in Ireland. This significant investment will not only bolster our thriving technology sector but also create long-term career opportunities for both highly experienced professionals and new graduates from engineering disciplines. The company’s plans to add up to 290 new positions and its funding of strategically important R&D projects demonstrate its confidence in Ireland’s supportive enterprise environment and infrastructure. The Irish government, through IDA Ireland, is delighted to support this expansion, further solidifying our commitment to nurturing a vibrant ecosystem for research, development, and engineering,” said Simon Coveney TD, Minister for Enterprise, Trade and Employment.

“From the cloud and PCs to communications and intelligent end points, AMD’s high-performance and adaptive computing solutions play an increasingly larger role in shaping the future of computing today. For nearly three decades, Ireland has been a flagship European R&D centre developing adaptive computing solutions, drawing from a strong and highly-skilled workforce. By further investing and expanding our presence in Dublin and Cork, we are committed to continuing to both drive innovation in Ireland and to support the European semiconductor ecosystem. Through this investment, our R&D teams in Ireland will design innovative high-performance and adaptive computing engines to accelerate data centre, networking, 6G communications and embedded solutions while taking a leadership position on artificial intelligence.” said Ruth Cotter, senior vice president, Marketing, Communications and Human Resources at AMD

Prior to the acquisition of Xilinx by AMD in 2022, Xilinx partnered with IDA Ireland on a number of occasions to advance semiconductor innovation in Ireland. Most recently, in 2017, Xilinx announced a $40 million investment to expand its research, development and engineering operations, as well as recruit over 100 new skilled employees.

“This investment will continue to push the boundaries of what is possible while contributing further to Ireland’s position as a global technology leader. This expansion further strengthens the company’s presence in Ireland as a leading centre of semiconductor innovation and puts Ireland at the heart of AMD’s European research and engineering operations. IDA Ireland has been proud to support AMD and previously Xilinx for nearly three decades and is committed to supporting investments of scale that impact positively on Europe’s semiconductor industry,” said Michael Lohan, chief executive officer, IDA Ireland.

The Irish site was first established in 1994 as the first purpose-built Xilinx site outside of the U.S. and began its operations a year later with a focus on manufacturing, operations support, engineering and administration services. Since the acquisition of Xilinx, Ireland is now home to one of the largest AMD R&D sites in Europe with a strong record of delivering products with significant commercial success, such as the AMD Zynq™ UltraScale+™ RFSoC semiconductor product family.

Revolut launches Ultra: The ultimate platinum card that spearheads a redefined luxury lifestyle category in Ireland

Revolut, the global financial super app with 30 million customers worldwide, launches its new ultimate membership plan, Ultra. With over 430,000 people on the waiting list in the UK and Europe, this new top-tier plan boasts exceptional perks and aims to spearhead a new category of refined luxury.

Platinum lifestyle

When it came to designing its most precious card ever, Revolut had only one thing in mind – platinum.

The platinum-plated card speaks for itself, and it comes with an extended list of elite benefits including subscriptions with Ultra partners such as Financial Times, NordVPN, WeWork, ClassPass and more, unlimited fee-free international money transfers, 1.2% cashback on Revolut Pro, and 24/7 member support.

Ultra cards will be exclusively Mastercard, marking another milestone for the partnership, in which Mastercard is supporting Revolut’s expansion.

Ultra also offers purchase protection of up to 10,000 GBP/EUR a year on stolen or damaged items within a year of purchase, cancelled event protection of up to 5,000 GBP/EUR and refund protection of 600 GBP/EUR on eligible purchases within 90 days of purchase (Insurance T&Cs apply).

Best-in-class travel companion

Ultra is designed to be the ultimate travel companion, making every step of the journey smoother. Ultra members will have unlimited access to 1,400+ airport lounges worldwide which include food, drink and exceptional service. And if travel plans change, Ultra offers ‘Cancellation for Any Cause’ insurance. This gives customers freedom and flexibility when travelling, Regardless of their reason for cancellation, Ultra members will be refunded up to 5,000 EUR per year for flights, trains, accommodation or events (Insurance T&Cs apply).

Ultra account holders will also be able to travel the world with peace of mind knowing they have worldwide emergency medical and dental cover, including winter sports. Ultra travel insurance also includes cover for car-hire excess, lost or damaged baggage, delayed flights and personal liability (Insurance T&Cs apply).

Additionally, Ultra members that book accommodation with Revolut Stays (Revolut’s accommodation booking feature) will receive up to 10% cashback. Ultra customers can spend like locals with unlimited foreign currency exchange in 30+ currencies, and transfer unlimited amounts of money at great exchange rates, with no fees between Monday and Friday. Customers are also offered 2,000 EUR in ATM withdrawals with no extra fees charged by Revolut worldwide.

Subscription bundles for elevated lifestyle experiences

Ultra also allows customers to access an ultimate subscription package, gathering a range of brand memberships together. This offer is unique to the market, with lifestyle features and benefits that if fully used by a customer will effectively earn back the cost of the plan for customers. These include access to subscriptions from brands including Financial Times Premium, 3 entries per month with WeWork, 20 credits per month with ClassPass, a NordVPN Complete plan and more.

Unlock wealth potential

Crypto fees have also been reduced with 0.49% per crypto trade versus 1.99% on Standard (Not regulated or protected. Value can go down. Tax may be payable).

Attainable luxury

Ultra’s price is 540 EUR per year for Ireland (Ultra fees details) customers to access this incredible range of benefits in return, including exclusive lifestyle and travel benefits.

On top of this, customers joining the annual plan via the waitlist will receive 5% cashback on purchases within their first month (capped at the monthly plan price, T&Cs apply). After this initial period, Ultra members can earn up to 0.1% cashback within Europe and the UK and 1% everywhere else in the world. Last but not least, freelancers and Revolut Pro users will enjoy 1.2% cashback on their Pro card payments.

Tara Massoudi, Revolut General Manager of Premium Products, said: “An increasing number of our customers are interested in travel, lifestyle & investment products that offer top-of-the-line experiences. This growing consumer market is redefining luxury, making it more functional and present in day-to-day life. They want to build a steady passive income, but also enjoy life, keep up to date with the latest trends and travel the world.”

“In response to our customers’ demands, we’re launching this new bespoke membership that we envision as the ultimate travelling and lifestyle companion. Revolut has put together a one-of-a -kind offering, second to none in Europe. This unique card and membership plan was ultimately designed for those who enjoy the finer things in life.”

Scott Abrahams, Executive Vice President Channel Partnerships, Mastercard added: “This unique premium offering will connect Revolut customers to the travel and lifestyle benefits that they love. It’s the latest milestone in our partnership, creating innovative products and safe, secure ways for Revolut customers to pay.”

HP study finds climate crisis is changing parental decisions on purchasing, careers and even family size

Today, HP announced new global research revealing the serious actions many parents are taking due to climate change, from everyday decisions to long-term family planning.

The global study found 91% of parents are concerned about the climate crisis, leading to changes that reshape their lives and purchasing habits. More than half (53%) say it has impacted their perspective on having more children. The research also found many parents favour companies that are taking action to address climate change and expect businesses to lead on the issue. Nearly two-thirds (64%) of parents prefer products that are sustainably sourced and 60% say sustainable company practices play a large part in their purchasing habits.

This willingness to seek out sustainable products and decisions comes despite the fact that the vast majority of respondents (84%) acknowledge the cost of living is rising and more than half (57%) believe engaging in environmentally friendly practices takes up a lot of time.

Reflecting on the research findings, Val Gabriel, Managing Director of HP Ireland, said: “Our data reflects the growing trend of parents becoming more and more concerned about the climate crisis. It’s great to see that the majority of people (60%) say sustainable company practices play a large part in their purchasing habits. At HP, we are moving forward with our own sustainability targets, keeping climate change top of mind.”

While parents are taking personal action, most also believe key players in the corporate world must act, too. Most parents surveyed globally (51%) believe that companies have “a lot” of responsibility in holding themselves accountable on climate action, as opposed to customers (36%).

The findings come as HP releases its 22nd annual Sustainable Impact report, detailing the company’s progress toward comprehensive and bold environmental, and social goals.

  • HP has reduced its absolute carbon footprint by 18% since 2019.
  • Reduced single-use plastic packaging by 55% compared to 2018.
  • Counteracted deforestation for 41% of all paper used in HP products and services toward goal of 100%.
  • Accelerated digital equity for more than 21 million people in path to 150 million by 2030.
  • Building a pipeline of diverse talent, with 46% of U.S. new hires last year from racial or ethnic minorities.

“Keeping with the current trajectory we are on in our sustainability journey at HP, we aspire to be the most sustainable and just technology company. In holding ourselves accountable, it ensures we keep climate change at the forefront of many business decisions. We are proud that through our goals, we are edging closer to our bigger picture goal of achieving net zero carbon emissions by 2040.”

In 2021, HP set aggressive Sustainable Impact goals in three areas where the company believes it can make the most difference – Climate Action, Human Rights and Digital Equity. The 2022 report details progress toward all three focus areas including a net zero carbon value chain, giving back more to forests than we take, creating a more circular economy, building a culture of equality, and empowerment and accelerating digital equity around the world to enable traditionally excluded communities to thrive in a digital economy.