HP climate crisis parental purchasing - techbuzzireland

Today, HP announced new global research revealing the serious actions many parents are taking due to climate change, from everyday decisions to long-term family planning.

The global study found 91% of parents are concerned about the climate crisis, leading to changes that reshape their lives and purchasing habits. More than half (53%) say it has impacted their perspective on having more children. The research also found many parents favour companies that are taking action to address climate change and expect businesses to lead on the issue. Nearly two-thirds (64%) of parents prefer products that are sustainably sourced and 60% say sustainable company practices play a large part in their purchasing habits.

This willingness to seek out sustainable products and decisions comes despite the fact that the vast majority of respondents (84%) acknowledge the cost of living is rising and more than half (57%) believe engaging in environmentally friendly practices takes up a lot of time.

Reflecting on the research findings, Val Gabriel, Managing Director of HP Ireland, said: “Our data reflects the growing trend of parents becoming more and more concerned about the climate crisis. It’s great to see that the majority of people (60%) say sustainable company practices play a large part in their purchasing habits. At HP, we are moving forward with our own sustainability targets, keeping climate change top of mind.”

While parents are taking personal action, most also believe key players in the corporate world must act, too. Most parents surveyed globally (51%) believe that companies have “a lot” of responsibility in holding themselves accountable on climate action, as opposed to customers (36%).

The findings come as HP releases its 22nd annual Sustainable Impact report, detailing the company’s progress toward comprehensive and bold environmental, and social goals.

  • HP has reduced its absolute carbon footprint by 18% since 2019.
  • Reduced single-use plastic packaging by 55% compared to 2018.
  • Counteracted deforestation for 41% of all paper used in HP products and services toward goal of 100%.
  • Accelerated digital equity for more than 21 million people in path to 150 million by 2030.
  • Building a pipeline of diverse talent, with 46% of U.S. new hires last year from racial or ethnic minorities.

Keeping with the current trajectory we are on in our sustainability journey at HP, we aspire to be the most sustainable and just technology company. In holding ourselves accountable, it ensures we keep climate change at the forefront of many business decisions. We are proud that through our goals, we are edging closer to our bigger picture goal of achieving net zero carbon emissions by 2040.”

In 2021, HP set aggressive Sustainable Impact goals in three areas where the company believes it can make the most difference – Climate Action, Human Rights and Digital Equity. The 2022 report details progress toward all three focus areas including a net zero carbon value chain, giving back more to forests than we take, creating a more circular economy, building a culture of equality, and empowerment and accelerating digital equity around the world to enable traditionally excluded communities to thrive in a digital economy.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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