FoodCloud coca-cola HBC partnership techbuzzireland

Minister of State for Land Use and Biodiversity Pippa Hackett today joined FoodCloud and their partners Coca-Cola HBC Ireland and Northern Ireland to announce a three-year initiative which will see the introduction of a new Food Sourcing Strategy.

With a strong working relationship of over 3 years, Coca-Cola HBC has supported both FoodCloud in the Republic of Ireland and their counterparts FareShare in Northern Ireland with financial and product donations as well as volunteer hours. This new partnership will take a strategic approach to reducing food waste across the island of Ireland and will focus on FoodCloud’s objectives of doubling the volume of food redistributed to 5,100 tonnes per year by 2025. This equates to approximately 12,000,000 meals redistributed in Ireland and 16,000 tonnes of CO2-eq avoided. Tackling food loss and waste delivers a threefold purpose directly benefiting – the climate, food security, and the long-term sustainability of our food systems.

Through this initiative Coca-Cola HBC will support FoodCloud in Ireland and FareShare in Northern Ireland to analyse and review the existing approach to food sourcing and identify challenges and opportunities for growth. The outcomes and indeed the development of the food sourcing strategy is designed to support the efforts of social enterprises to engage larger manufacturers, producers and suppliers across the food and drink supply chain in surplus redistribution. Through the implementation of this new strategy, food industry partners will have the knowledge and processes they need to identify ways to prevent food waste and reduce carbon emissions within the sector.

Speaking at today’s announcement, Minister of State for Land Use and Biodiversity, Pippa Hackett, said: “The new Food Sourcing Strategy is a very welcome initiative. Tackling food loss and food waste is a key step in combating climate change and in Ireland’s transition to a circular economy. With over 770,000 tonnes of food waste recorded in 2020, it is vital that producers, suppliers, consumers and Government work together to address this pressing challenge.”

Since 2013, FoodCloud has redistributed over 201.3 million meals in Ireland and internationally. It has also rescued more than 84,555 tonnes of food from going to waste, avoiding over 270,576 tonnes of CO2-equivalent. Food waste also has a huge environmental impact, accounting for 8-10% of global greenhouse gas emissions*. To put that into perspective: Food waste generates over four times more greenhouse gas emissions than the global aviation industry.

The existing partnership between FoodCloud and Coca Cola HBC has already seen 586 tonnes of surplus food redistributed in the first quarter of 2023. That equates to approximately 1,875 tonnes of Co2 equivalent avoided and 1.4 million meals equivalent redistributed to Food Cloud’s network of over 600 charities.

Aoibheann O’Brien, Co-Founder and Partnerships DirectorFoodCloud, said: “While FoodCloud has made great progress in rescuing and redistributing surplus food, this figure represents only a very small percentage of the 770,300 tonnes of food that is wasted every year in Ireland. We are still only scratching the surface of surplus potential in Ireland and more needs to be done to achieve the ambitious target of halving food waste by 2023. 

“The FoodCloud Food Sourcing Strategy supported by Coca-Cola HBC will be the foundation to significantly grow the volumes of food redistributed across the Irish supply chain by 2025 and support FoodCloud’s ambitious vision of a world where no good food goes to waste. In our efforts to cut emissions as a country, the Food Sourcing Strategy has an important role to play in reviewing the processes in place and providing tangible learnings to help us double the volume of food redistributed to 5,100 tonnes per year by 2025 and to cut the associated emissions of wasted food. The food sourcing strategy involves an analysis, not only of the surplus that is available and of the needs of our charity and voluntary organisation (CVO) partners, but also an analysis of ways to unlock pockets of fresh produce and a diverse range of foods that can contribute to a balanced diet for the communities that we serve. We look forward to working with Coca-Cola HBC over the coming three years to meet these challenges.”

The partnership being announced today builds on Coca-Cola HBC’s commitment to achieve net zero emissions across its entire value chain by 2040. As part of this commitment, Coca-Cola HBC has sought to promote a life-cycle approach to reducing food waste and the sustainable sourcing of raw materials.

Tom Burke, Corporate Affairs and Sustainability Director, Coca-Cola HBC Ireland and Northern Ireland, said: “The journey to NetZero requires partnership across all industries and sectors. As the largest beverage provider on the island of Ireland and the world’s most sustainable beverage company we recognise we have a role to play in leading the industry response and developing partnerships across the sector. In our own operations, we are looking both internally and externally to reduce carbon emissions and play our part in driving sustainability. Over the past three years we have seen the incredible work FoodCloud and FareShare do, and we are excited to work together to develop this vital Food Sourcing Strategy which will evolve how the food and drink industry approaches food redistribution and as a result reduce associated carbon emissions. 

“The Food Sourcing Strategy will see Coca-Cola HBC and FoodCloud work together with others across the food and drink sector to find innovative new ways to reduce food waste and double the volume of food redistributed to 5,100 tonnes per year by 2025. We look forward to seeing a vibrant community of industry and community partners emerge as we work collectively to prevent food loss and achieve a world without waste.”

For more information about FoodCloud, please visit their website

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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