Charlotte Tilbury, founder of Charlotte Tilbury Beauty, has launched her first-ever app, designed to revolutionise beauty and use the power of technology to bring Charlotte’s innovation and easy to choose, easy to use products to everyone, everywhere!
The app is a living manifestation of Charlotte’s mission to democratise and simplify beauty for all. Designed for everyone everywhere, no matter their level of beauty expertise, the Charlotte Tilbury app is an interactive platform that harnesses the power of Charlotte’s artistry expertise, plus the power of best-in-class artificial intelligence to educate, inspire, and reward new and existing customers.
Charlotte Tilbury MBE, Founder, President, Chairman and Chief Creative Officer, said:
“My app is like having me in your pocket – 24/7 – so that everyone, everywhere, can download beauty confidence! It’s a beauty tech world-first, the only place you can access a truly immersive and empowering beauty experience all in one app!
“It’s always been my mission to democratise and decode beauty and skincare, and this incredible app achieves this – it’s expert artistry at your fingertips!! This has been years in the making – the tech has finally caught up with my vision to make easy beauty for you!! It’s powered by my years of expertise and my unique artistry algorithm, backed by data science and customer insight. It takes all my knowledge, secrets, tips and tricks from my 30 year career with how-to tutorials delivering easy beauty for everyone – unlocking all my backstage secrets, exclusive behind-the-scenes content, and app-only product drops.
“It’s a truly immersive and empowering beauty experience, home to my pro-beauty and pro-skin analysis tech tools, helping you build your personalised beauty wardrobe and routine – all powered by AI + deep learning.
“It’s my one tap wonder to instant beauty magic!!”
The Charlotte Tilbury Beauty app delivers incredible innovation throughout the entire customer journey:
- PERSONALISED BEAUTY WARDROBE IN YOUR POCKET: Get your perfect shade matches and your immediate personalised skin revival routine in under 60 seconds!* Powered by AI, Charlotte’s advanced pro-beauty tech tools will give you the best skincare, complexion, and colour products tailored to your skin tone and skin needs! It’s like having instant access to Charlotte’s expertise for every step of your beauty journey!
- APP-ONLY EXCLUSIVES: Downloading Charlotte’s app will unlock first access to shop all new! beauty secrets before anyone else! It’s an exclusive beauty treasure chest of viral, sell-out sensations, back-in-stock icons, new beauty secrets and app only drops.
- LEARN HOW TO APPLY LIKE A PRO: Discover Charlotte’s first ever beauty video library, home to all of her how-to tutorials and quick application tricks. See the incredible transformations as you watch, learn and brush along! Whether you are a beauty novice or expert, there are videos for everyone! Plus, unlock access to never seen before, exclusive app only content!
- ALL ACCESS RED CARPET CONTENT: Get the looks straight from the red carpet and runway! Discover how to get my iconic red carpet looks worn by celebrities and supermodels. You can watch exclusive behind the scenes footage and easily shop the product to recreate the look at home!
- CONFIDENCE BUILDING AFFIRMATIONS: Delivering Charlotte’s mission to make everyone feel beautiful from within, you can start your day with mood-boosting affirmations! A daily dose of positivity to spread confidence, happiness, love and luck to conquer your world!
- QUICK + EASY SHOPPING ON-THE-GO: Shopping for beauty on-the-go has never been easier! Enjoy exclusive first access to Charlotte’s new innovations and app-only beauty secrets, magical loyalty rewards and so so much more!
Corinne Suchy, Chief Growth and Technology Officer at Charlotte Tilbury Beauty, said:
“Charlotte Tilbury Beauty goes beyond being an industry leading beauty brand – it is a technology company revolutionising the beauty industry! Inspired by Charlotte’s industry-disrupting vision, we love to find that line where technology is indistinguishable from magic, and we will only continue to bring our customers and community incredible innovation!
“Our goal has always been for our community to feel like they are engaging 1-2-1 with Charlotte, because there is nothing quite like experiencing her energy and her expertise first- hand! We created this app because we truly want everyone, everywhere to feel they are in her makeup chair experiencing the power of her artistry and confidence-boosting positivity.
“We want to reach those customers around the world, of all ages, genders and backgrounds, who haven’t felt that professional makeup artistry or expert skincare advice is accessible to them … Charlotte’s app is for both the beauty beginner who wants to unlock their beauty confidence and understand what their beauty wardrobe of skincare and makeup looks like… and for our engaged community which wants to discover even more of Charlotte’s expert artistry!”
“We say that this app is like having Charlotte in your pocket. It’s instant access to all of her beauty tips and tricks which can unlock your beauty confidence, and is designed to make your beauty experience as easy and personal as possible. We use the power of technology and the power of beauty to bring Charlotte’s innovation and easy to choose, easy to use mantra to life!
“Charlotte’s creative vision has always transcended multiple dimensions and worlds, across the digital, the virtual and the physical realms. Charlotte’s app is her vision powered by the latest technology which allows us to push the boundaries of creativity, storytelling, and interactivity and create deeper relationships with our customers and new relationships beyond our community.”