As the cost of living rises online shoppers are becoming more prudent. The survey has found that the majority of adults will shop around online to find the most pocket-friendly option before making a purchase. According to the survey over half (51%) of all adults will spend less on online shopping with 83% of respondents admitting they will shop around more given the current increase in the cost of living.
Dmac Media Director, Dave McEvoy commented:
“This survey shows that shoppers are willing to spend more time browsing for the best price and delivery, which means more opportunity for retailers to compete. People are definitely tightening their belts, shopping around and thinking longer before making a purchase. This makes it vital for businesses with an online store to monitor closely how their items are selling and adjust accordingly. Retailers also need to highlight delivery time and cost to take advantage of the increase in more frugal visitors”
When shopping online, certain factors heavily influence adults spending habits with the majority (80%) admitting product prices are they biggest influence. Free or discounted shipping was the second highest factor with 71% of respondents admitting making their purchase decision when these were available. The survey results show that in the next six months, 75% of online shoppers are likely to make an online purchase of clothing or apparel. This is on trend with the overconsumption of fast fashion and although there is a significant emphasis being put on the impact fast fashion has on the planet it does not seem to deter people from indulging in new attire online. Other than clothes, gifts or giftware, home and garden supplies, groceries, food and takeaways will be top of the online shopping list of Irish consumers in the coming months.
The results of the survey carried out by Dmac Media show the average spend online per month overall is €149.93 and the average number of Online stores visited is 3.2.
The convenience and options are endless which makes shopping around and saving money easier than ever before. The overall increase in living costs will be a factor in how much disposable income is there to be spent and will force online shoppers to shop around and find the best offers that suits their needs. Overall online shopping has a part to play in the everyday lives of adults across Ireland and will continue to do so.
The survey was conducted iReach Insights for Dmac Media. The research report provides insights into online shopping influences and purchase triggers. The report also provides insights into future online purchase plans and the average spend online per month and websites visited.
Research results now available online at https://dmacmedia.ie/industry-insights