weee ireland

Young consumers are being urged to stop binning used batteries – as a new survey reveals almost half of 18-34-year-olds are tossing them in the trash.

The WEEE Ireland study found that despite warnings around the environmental and safety hazards of incorrect disposal of end-of-life batteries, behavioural change is urgently needed amongst the younger generation.

“They are often lauded as the most environmentally conscious, yet the survey shows a worrying 43% of adults under the age of 34, actually throw their used batteries in general waste bins instead of recycling them,” said Leo Donovan, CEO of WEEE Ireland.

“Binning batteries means that a range of really valuable resources will never be recycled. We need a sea change in behaviour amongst this cohort in order to properly address the problem.” 

The survey of 1,000 people, conducted online by Empathy Research last month, reveals that more than a quarter (28%) of people are unaware that batteries contain valuable resources such as cobalt, zinc, nickel and lithium, which can be used again.

Over 55s are the most eco-conscious, with just 9% binning batteries – the lowest of all age categories – while 81% know they contain valuable materials.

Only 2% of over 55s hoard them, but this rises to 26% for 18-34 year olds.

Data across all age groups shows a total of 16% of the population binning and 6% hoarding batteries, while the vast majority who do recycle them, use retailers (47%), recycling centres (17%), WEEE Ireland collection events (16%) and local schools (11%).

Separate data from WEEE Ireland shows Ireland achieved a 46% battery recycling rate in 2021, reaching its EU Directive obligations.

There was a 16% increase in the amount of batteries recycled by Irish households, in line with increased consumption and greater usage of batteries in everyday products.

The spike in recycling is equivalent to 15 AA batteries saved from landfill per person – an increase of two per person on 2020.

“This small change made a huge difference and we are urging everyone to again recycle at least two more AA batteries in 2022 to reach our target – and to stop and think before throwing them in the bin,” said Mr Donovan.

“Disposing of used batteries properly is as simple as consumers bagging them up on their next shopping or recycling trip. 

“Any retailer or supermarket that sells batteries will take them back for recycling. That’s in addition to the hundreds of recycling centres across the country.

“For the millions of batteries not recycled properly every year, we lose precious elements and important resources that can only be replaced by mining. The environmental and social costs of extracting and processing the materials required for battery manufacturing, can be huge. 

“The world will require much less mining for materials if we can recycle more spent ones.” 

However, Mr Donovan said that as battery sales soar to cater for the growing demand for electric vehicle and e-mobility devices, these targets will become harder to reach if we don’t get into the habit of recycling more.
Every battery recycled by WEEE Ireland goes towards a donation fund to support the vital work provided by LauraLynn, Ireland’s only Children’s Hospice. This year’s €40,000 donation brings its overall total to €520,000 since the partnership first began 11 years ago.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.