POCO, a popular technology brand among the world’s young techies, is announcing the global launch of its latest flagship POCO F4 GT smartphone, heralding the apex of power, along with POCO Buds Pro Genshin Impact Edition and POCO Watch – the brand’s first-ever AIoT products.
Living up to its potential, POCO F4 GT delivers an impressive apex performance with a flagship 4nm Snapdragon® 8 Gen 1 processor, backed by a sophisticated LiquidCool Technology 3.0, a flat AMOLED display with 120Hz refresh rate, magnetic pop-up triggers, and topped off by 120W HyperCharge. Meanwhile, POCO Buds Pro Genshin Impact Edition offers the most immersive listening experience for smartphone users – especially mobile gamers and Genshin Impact fans – with an all-new design, AI self-adaptive noise cancellation and 28-hour ultra-long battery life . In addition, the new POCO Watch, which has more than 100 fitness modes built in, a 24-hour heart rate tracker and a battery life of up to 14 days, is designed for fitness lovers who care about their personal health and well-being.
“We are thrilled to unveil POCO F4 GT today. With such an uncompromising user experience at a surprisingly affordable price, we believe that POCO F4 GT will be the daily essential for all young tech enthusiasts, especially gamers,” said Angus Ng, Head of Product Marketing at POCO Global. “We are also very excited to launch POCO’s first expansion of its line-up of AIoT products starting with POCO Buds Pro Genshin Impact Edition and POCO Watch. It is always our top priority to fulfil different consumers’ needs by expanding into different product offerings.”
POCO F4 GT: Apex flagship smartphone that offers unsurpassed performance
With a flagship 4nm Snapdragon® 8 Gen 1 processor and an octa-core processor running at 3.0 GHz, POCO F4 GT is sure to win over the tech-savvy youth, especially hardcore gamers. The mighty Android chipset increases CPU performance by 20% and GPU performance by up to 50%. Meanwhile, POCO F4 GT offers a fully-fledged LPDDR5 RAM with up to 6400Mbps for shorter load times, along with an upgraded UFS 3.1 ROM.
The true test for a mobile gaming smartphone is heat management. Requiring a small device to run for extended periods can lead to poor performance. For this reason, POCO F4 GT is equipped with the latest LiquidCool Technology 3.0, one of the most advanced cooling systems in the industry. The 4,860mm² dual VC cooling system manages to bring down high temperatures, culminating from a powerful machine optimized to run intense gaming sessions.
To feed the power, POCO F4 GT boasts POCO’s first 120W HyperCharge and a 4,700mAh big battery, which can be fully charged in 17 minutes. And if gamers need more juice in mid-game, POCO F4 GT can replenish its battery to 100% in only 27 minutes. Not only does POCO F4 GT sport rapid recharge times, the battery’s lifespan can be optimally preserved as a benefit of its AdaptiveCharge feature. This feature prevents the battery from overcharging in the critical 80% to 100% charge range throughout the night.
Magnetic triggers pop up, standing tall in preparation for battle. The setup has surpassed expectations. The unique levitating magnetic pop-up triggers, able to handle 1.5 million times press, have been tested on more than 100 popular games. This ensures unbeatable stability, responsiveness and durability. To attain a more premium gaming experience, the CyberEngine, one of the best linear motors available on Android smartphones, offers more ranges of vibration. POCO F4 GT is ready for whatever users may throw at it, not only for the extended sessions of mobile gaming, but also for daily use. When out of gaming mode, the triggers can also be used as a shortcut for quick access on the go, such as a shortcut to activate camera, screen recording or flashlight.
At the press of a button, users can turn on the screen to be floored by POCO’s latest 6.67-inch flat AMOLED and 10-bit TrueColor display, which when combined with the responsive 480Hz touch sampling rate and the up to 120Hz refresh rate, makes the screen come to life. Whether gaming or streaming shows, the true-to-life colour spectrum leaps from the screen. POCO F4 GT also works to simultaneously maintain colour accuracy in low-light settings while using high-frequency PWM dimming to protect its users’ eyes during marathon screen time sessions. POCO F4 GT’s display has set and matched 15 display performance records from Display Mate and is rated as an A+ screen.
True to its nature as an apex of power, POCO is adding one more service to its list of inaugural features for the latest device. Users can enjoy the premium after-sales service, which offers a one time free screen repair service during the first 6 months after purchase. In addition, YouTube’s subscription service, YouTube Premium, will come pre-installed on POCO F4 GT. To sweeten the deal, customers can enjoy YouTube Premium for up to two months free. That means two months of ad-free, offline viewing, and uninterrupted access to video and music content across the YouTube platform.
First POCO Buds Pro Genshin Impact Edition: Providing the most immersive listening experience
POCO Buds Pro Genshin Impact Edition are specially designed for Genshin Impact fans. From the moment the earbuds are turned on, fans will hear familiar voice notifications from the iconic character, Klee. Just pull them from their carrying case inspired by Klee’s backpack, slip them on, and become immersed as if you’ve already fired up the game.
As one of POCO’s first AIoT products, POCO Buds Pro Genshin Impact Edition use artificial intelligence to automatically adjust noise cancellation settings based on the surrounding noise level and the user’s daily routine. Whether it’s for enjoying music, having a good time catching up with friends, or a hectic meeting, POCO Buds Pro Genshin Impact Edition deliver the best sound quality and the most appropriate ANC mode for the user. During calls, each earbud can provide crisp and clear audio even in the noisiest of environments with an advanced AI algorithm.
For a more hardcore audio performance, every sound that is delivered has been tweaked and perfected by audio professionals to create a dynamic experience. Everything from an audiobook to a rock opera is presented with sharp and clear sound. The 9mm composite dynamic driver guarantees that the user gets access to both sound processing at the most professional level, and the most authentic and detailed sound. And to never miss a beat, the earbuds’ in-ear detection feature pauses audio when they are taken out. The device is also IPX4 water resistant, preventing damage from rain, sweat and splashes.
POCO Buds Pro Genshin Impact Edition are made to create an uninterrupted listening experience. The charging case can last up to 28 hours , and the buds can be charged within 10 minutes. And the charging case, which can also be charged wirelessly, while the earbuds are able to do the same in about an hour. The earbuds can also connect to two devices, allowing users to seamlessly transition between sources. This means switching between a smartphone and a laptop to join a meeting has never been easier.
First POCO Watch: The omnipotent daily fitness companion with a fashion focus
POCO Watch is the go-to choice for fitness enthusiasts looking to bring out their style and personality. With a variety of distinct colours available, POCO Watch is a cool, yet effective way to track their health. The 1.6-inch AMOLED touch display and an ultra-slim bezel lights up the screen with stunning clarity. Wearers can also stand out with more than 100 customizable watch faces. POCO Watch is more than just a fashion statement, however; it’s all about health and fitness.
To better track your fitness progress, for example, your vitals on trail runs or capturing the moment you summit a mountain, the Multi-system GPS offers greater accuracy while using one of the more than 100 exercise modes that come installed on POCO Watch. It can also detect when a user is doing a variety of activities from running on a treadmill to taking a walk outside. In conjunction with sleep monitoring function, POCO Watch monitors blood oxygen levels during sleep. Along with these functions, users can learn how best to adjust their routine for their lifestyle by POCO Watch.
POCO Watch does all this, powered by a battery that can last up to 14 days. That means it can handle all the box jumps, laps around the park, or afternoon naps. When POCO Watch’s battery runs low, simply plug it into the easy-to-carry magnetic charger and be ready for the next adventure.
Global Product Availability
POCO F4 GT will come in three colours: Stealth Black, Knight Silver, and Cyber Yellow. It will also be available in two variants: 8GB+128GB and 12GB+256GB.
8GB + 128GB: Recommended retail price at €599 via official e-commerce channels.
12GB + 256GB: Recommended retail price at €699 via official e-commerce channels.
Starting April 28th, POCO F4 GT will be available for purchase at an early bird price of €499 and €599 for two variants for a maximum of 7 days in different sales regions via leading e-commerce platforms.
POCO Buds Pro Genshin Impact Edition will be available for purchase at a price of €69 and POCO Watch will be available for purchase at a price of €79, both via e-commerce platforms.
*Price and availability vary between markets and sales channels.
Please refer to po.co for product availability and detailed sales information in your region.
UK Product Availability
POCO F4 GT and POCO Watch will launch in UK in late May. Full pricing and availability will be published closer to the date.