Karens of the internet

What started out as an innocent name, ‘Karen’ is now a pejorative term used to describe ‘an uptight, middle-aged woman that wants to speak to the manager’*, according to definitions online. But is this really accurate? Are Karens the worst of us all when it comes to online complaints?

MrQ has analysed almost 80,000 negative reviews on Trustpilot and TripAdvisor for some of the most popular brands, dining venues, tourist attractions, and supermarkets, to reveal the people most likely to submit a complaint.

The top 10 names most likely to leave a negative review online

Over the last few years ‘being a Karen’ has turned into an online meme, with people posting videos on social media of people lashing out at others for no good reason. But when it comes to leaving negative reviews on the Internet, which names top the list?

Davids rank as the biggest complainers on the Internet

Male names dominate the top 10 list when it comes to complaining online, with David taking the lead with a total of 1,028 reviews. This is followed by Paul and John, with 969 and 967 reviews respectively. Sarah rounds off the top 10 and is also the top female name most likely to leave a scolding review, with 0.6% of all reviews analysed coming from a ‘Sarah’.

Results show Karen’s really do complain one of the most online, coming in as the second-highest female name to leave a bad review

Overall, men are 131% more likely to complain online than women, but which female names leave the most negative reviews?

Rank

Name

Gender

No. of one-star reviews left

1

Sarah

Female

508

2

Karen

Female

373

3

Emma

Female

335

4

Julie

Female

320

5

Lisa

Female

297

6

Susan

Female

287

7

Laura

Female

260

8

Claire

Female

259

9

Michelle

Female

249

10

Jane

Female

242

While there are people that object to being called a ‘Karen’, the trend does in fact live up to its name as it comes in second place for most likely to complain online (with 373 negative reviews). Interestingly, more old-fashioned names such as Julie, Susan, and Karen rank as the biggest complainers, compared to more millennial names such as Daisy.

Lakeland, Home Bargains and Oak Furnitureland rank as the most loved brands according to reviews data

Rank

Brands with the LEAST negative reviews

% of one-star reviews

Brands with the MOST negative reviews

% of one-star reviews

1

Lakeland

1%

Hamleys

89%

2

Home Bargains

3%

Early Learning Centre

84%

3

Oak Furnitureland

4%

Disney Store

80%

4

Toolstation

4%

Peacocks

78%

5

Vision Express

4%

Build-A-Bear Workshop

69%

Lakeland is crowned the UK’s most loved brand on the internet, with just 1% of over 77,000 reviews receiving one star, closely followed by the discount store Home Bargains (3%). On the other end of the scale, toy retailer Hamleys has the least satisfied customers, with an astounding 89% of all reviews being negative with just 1 star.

The supermarkets with the biggest complaints online, with Asda receiving the most scolding reviews

Rank

Brand

Total reviews

% of one-star reviews

1

Waitrose

3,262

52%

2

Morrisons

6,427

57%

3

Tesco

10,580

60%

4

Aldi

4,372

62%

5

Iceland

3,921

62%

6

Lidl

2,802

67%

7

Sainsbury’s

7,661

71%

8

M&S

314

73%

9

Asda

9,870

75%

Asda takes the lead as the UK’s supermarket with the most negative reviews, with an astonishing 75% of reviews (out of almost 10,000) receiving just one star. Meanwhile, Waitrose revealed to be the least complained about supermarket, however 52% of all reviews were still negative.

Once again, men are more likely to leave one-star reviews for supermarket brands, with people named John leaving the highest number of complaints.

Fast food chains lead the way as the worst-reviewed dining venues

Rank

Brand

Total reviews

% of one-star reviews

1

KFC

2,492

79%

2

Burger King

857

74%

3

Papa John’s

1,582

73%

4

McDonald’s

3,750

72%

5

Harry Ramsden’s

73

70%

A large percentage of customers visiting some of the world’s most famous establishments were clearly very unhappy with their visit with KFC topping the list with almost 80% of all reviews being negative. Burger King followed closely at 74%, and the pizza chain Papa John’s at 73%. On the other hand, Krispy Kreme and Frankie & Benny’s had the lowest ratio of one-star reviews, with 30% and 32% respectively.

Big Ben is the most complained about tourist attraction

Compared to supermarkets and fast food chains, tourist attractions were found to have a fairly small amount of negative reviews. Big Ben has the most one-star reviews (31% of all reviews), whereas the likes of the Eiffel Tower in Paris or the Edinburgh Castle saw just 1% of negative reviews:

Rank

Brand

Total reviews

No. of one-star reviews left

% of one-star reviews

1

Big Ben

2,423

761

31%

2

Eiffel Tower

140,568

1,255

1%

6

Colosseum

147,358

795

1%

3

Edinburgh Castle

51,627

420

1%

7

British Museum

72,845

370

1%

5

Tower of London

65,987

357

1%

4

Natural History Museum

37,068

266

1%

9

Niagara Falls

31,538

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.