Atom Studios, a new smartphone accessories brand formed by a team of tech and accessory industry experts, has today revealed its debut collection of iPhone cases and innovative accessories. Also confirmed is that these products will be releasing in Ireland soon.
The new line of products, which include iPhone and AirPods Pro cases and charging cables, have been designed with sustainability, longevity and practicality in mind while also being sleek and stylish.
The brand already has an exciting pipeline of accessories for Samsung and other device manufacturers, which will be announced early 2022.
The team behind Atom Studios boasts a strong background in the tech industry, with all having worked for major brands including Bang and Olufsen, Nokia and Panasonic. Their combined passion for innovation and sustainability led them to create an accessories brand that focuses on high quality design, innovation and use of natural, renewable materials.
The debut line includes two different cases for iPhone:
The Split Wood Fibre iPhone cases are made from wood fibre material, specially developed by Atom Studios, which is a combination of recycled wood and cornstarch-based ingredients — a completely unique and sustainable alternative to plastic in phone cases. It has a resilient finish and, unlike plastic, doesn’t show scratches, stains or wear in the same way plastic does. The grade 5052 aluminium used is also used in architecture and aircraft, because it’s slim but durable, it is also anodised which strengthens it further. Anodised aluminium is also infinitely recyclable. The iPhone 13 models are MagSafe compatible with 50% thicker magnets than industry standard for the most secure MagSafe connection.
The Split Silicone iPhone Cases contain a combination of infinitely recyclable anodised aluminium and sand-based silicone, offering a stylish and sustainable alternative to plastic. The materials were chosen for their durability — they’re built to last for the life cycle of a phone. The silicone part of the case is soft to the touch while the aluminium has a premium, slim appearance resulting in a distinctive look. The iPhone 13 models are MagSafe compatible and, like the Split Wood Fibre Cases, also have 50% larger magnets than industry standard.
Other products in the launch range include AirPods Pro cases and cleverly designed charging cables to meet any user’s needs.
One of those cables is flat + mass, a cable weight (mass) and universal flat, tangle-free charging cable with interchangeable heads, so users only need one cable to meet all their charging needs. Mass holds the cable in place, preventing cables from trailing on the floor and dropping from desks and nightstands when not in use. The interchangeable heads are made from the same infinitely recyclable aluminium.
“We formed Atom Studios with the aim of creating tech accessories that look great, perform brilliantly with smart design details, and really are sustainable,” says Akbar Ali, Creative Director at Atom Studios, “we can see that many accessories out there currently come with a compromise – they are either sustainable but unattractive, fashion focused but made of plastic or very function-led and look like bricks. We wanted to start with smart design and make sure we could deliver it in a sustainably conscious way.”
Sustainability is the primary focus for Atom Studios across all areas of the business. From the long lasting eco materials they choose, to the right production and transportation methods, and also a full life cycle management process in which customers can return their Atom Studios cases when they’ve finished with them, so they can be properly disposed of or recycled.
“We created Atom Studios with sustainability and responsibility in mind,” continues Mr. Ali, “we’re by no means perfect yet in terms of being green, and don’t believe anyone is ,but every business decision centres around social and environmental responsibility.”
The full range of products can be found and purchased via AtomStudios.com or Amazon. Telecoms giant Three also now stocks a range of Atom Studios products in stores throughout the country and online.