For a business to do well, it requires an audience. Studies have shown that the highest percentage of business returns can be brought in through integrating marketing strategies into your business. This tells you that you need to work hard and find channels that will get you seen. Whether you are running a brick and mortar store or an online business, you need to find ways that help you connect with your potential clients. The core components of strategic marketing strategies should be centered on the client’s needs. Below are craft secrets and methods to help boost any online sellers’ traffic. 

 

Engage In Giveaways And Discounts

Now, who doesn’t love giveaways? This will be your ticket to gaining clients that you’ll want to stick with you come thick and thin. Why not use this medium to promote your online store? Giveaways are a sure way of attracting followers on social media, creating brand awareness, and attracting the right traffic to your site.

 

For this method to effectively maximise your profitability, you’ll need to find platforms geared for exactly this. You have Amazon business to help your online business grow. Members of Amazon Business Prime can attest to this and also, you have fulfilment by Amazon (FBA) programs that can be great to maximise profitability.  If this is what you are after, and if you are using a third-party site, check out the site to ensure that it provides you with, first and foremost, secure payment options, clear checkout programs, AD maximisation, and not to forget cost-effective management programs. Brand selling on Amazon isn’t such a bad idea. There are seller tools that can be of great help when it comes to promoting your products. These are tools that will help with your Amazon brand management, store management, accounting, and everything in between. You also want a platform that promotes business. Additionally, when using social sites, you’ll need a site that has CTAs (Call to Action buttons) such as might include follow, share, or just in case, a prompting button that directs customers to an online customer help option.

 

Discounts work with a similar magnitude as giveaways. Here, you will be relying on attracting more customers purchasing your products at a lower than normal process. This method, when implemented properly, will have visitors buying more items even those that are not discounted.

 

Make Your Store Discoverable By Use Of SEO

Search Engine Optimisation (SEO) works by tuning and filtering the words used in publishing blogs. Admit it, when you happen to use a search engine, you rarely go to the next page. That tells you that your goal as an online seller is to have your store appear on the first few pages of the search results. How do you go about this? You might ask. It is as simple as ABC. It would help if you customised your website to employ certain keywords that are most relevant to your store. 

 

Ensure that these keywords are used flawlessly throughout your content, not just thrown anywhere. With this in mind, ensure that your keywords are picked and carefully analysed. Not to mention is the fact that you also need to consider using long-tail keywords as opposed to short-tail keywords. Did you know that there are also agencies that could greatly help your when it comes to selecting the right keywords best suited for your line of work? This is a sure-fire way to ensure that you maximise profitability. You could also use an SEO ecommerce agency

 

Content Creation And Promotion

content marketing

 

It takes effort for people to notice you online. It will not come easy and the above pointers are evidence. You have seen the efforts taken by the most famous affiliate marketers. They are always updating their content whether on their social media sites, on their websites, or entertainment channels. This tells you that you require your store to be dishing content consistently. This does the trick as it keeps your users in the know zone. When promoting a certain product or service, you need your sites to be updated at all times with high-quality content. For this to work you need your content to be engaging and enjoyable. To get even better results, make it relatable. 

 

So far, you might ask how you get to reach the crowds you intend, and the answer is simple. Most social media platforms have features that allow you to promote content. The best part is that you’ll be provided with tools that make it easy to customize your content when selecting your target audience based on age, preferences, location, and so on. By promoting your content, you’ll reach people who are likely to relate to your store and in turn, lead to increased traffic and higher returns at the end of the day. 

 

System Collaboration

You need to have all your marketing tools integrated to ensure a systematic approach to how you handle customer queries. Customers, and as you might be aware, are the backbone of any successful business. Having an effective CRM system in place can in so many ways help with this. But then again, you need to ensure that it’s in tandem with your other systems. Online work is demanding, meaning that you need systems that help to cater to your customers’ needs. 

 

These are bulletproof methods to ensure that you get traffic on your site. Incorporate them in your marketing and you’ll be sure to reap the benefits. But before investing in any marketing or promotional strategies, ensure that you’ve conducted enough research to prevent you from heartbreaks and losses.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.