As people and governments around the world rethink city life and the daily commute, today Belgian start-up Cowboy unveils its third generation electric bike. With a vision to transform urban mobility, the Cowboy 3 is designed for commuters all across Europe to ride fast and free toward the city of the future.

The Cowboy 3 model is engineered with several significant new hardware features including a single-gear automatic transmission to create the smoothest, simplest mode of transport on the streets today. With an obsessive attention to detail, including the removable battery built right into the frame, Cowboy continues to hold a distinct performance advantage in the market. Cowboy 3 uses the latest in design, smart technology, manufacturing excellence and is available for order now via at an RRP of €2.290 / £1.990. The first orders will be delivered at the end of July.

Cowboy also announces a major update to its app with features most desired by its rider community: auto-unlock, theft alert, crash detection, and air quality mapping now available for new and existing customers. These uniquely Cowboy features stack alongside a brand-new service offering: Cowboy Mobile Service. Rolling out in cities throughout the summer, any rider will be able to book a repair online and a local specialist will come to them to fix their bike, free of charge.

Bike Update Highlights


Carbon belt transmission

No oily chain and no maintenance required for up to 30,000 kilometres.

Lower gear ratio

Ensures a faster start and easier ride when climbing uphill.

Custom mudguards

Fits the bike like a glove (available at an RRP of 89€ / 79£ inc VAT ).

Puncture-resistant tires

Has a flexible grip and a puncture protection layer in the tires.

Comfortable ride

Increased comfort with an increased tire surface along the rims.

Three colourways

Now available in Absolute Black, Anthracite Grey, Mineral Grey to suit the rider’s preference.

Cowboy 3 users will of course make the most of existing features like the aforementioned removable battery and a lightweight bike weighing only 16.9 kg.

App Update Highlights

The new Cowboy is connected to an app like its predecessors. In addition to the existing Cowboy app features (Find My Bike, Navigation, Live Dashboard, Siri Voice Control), four new features will complete the digital experience and transform the way one rides and navigates through cities:


The bike knows its rider. The app automatically senses when you’re nearby. Simply move the bike, and it will unlock so you can keep your phone in your pocket and be ready to ride in an instant.

Theft detection 

Your bike should move with you and only you. The owner gets notified as soon as someone tries to move or attempt to snag their bike.

Crash detection

The road is rough out there. So if a rider is ever in an accident, a sensor detects the fall so we can check in to make sure they’re alright. If the rider doesn’t answer, their emergency contact is alerted right away.

Air quality 

Be aware of the pollution level around you and let the app show you the healthiest way through the city.

Cowboy Mobile Service Highlights

The now introduced Cowboy Mobile Service program is a network of repair specialists who come to our customers wherever and whenever they need a repair—free of charge when under our 2-year warranty. This program, now active in 24 cities and expanding throughout the summer, was  inspired by our Test Ride program—a 67-city network of Cowboy experts who meet a prospective customer with the bike to try it before purchasing.

Adrien Roose, CEO of Cowboy said: “The success of our previous model has been tremendous across all of Europe. It’s been great to create an electric bike that really speaks to the modern commuter as they set to change the way they experience urban movement. We always knew that people would start to look at alternative ways to commute over the next few years, however with cities’ increased investment in bike infrastructure, we are thrilled to offer a perfect blend of convenience, technology and comfort.”

Technical specifications of the Cowboy 3 electric bike: 

Weight 16.9 kg total weight, including battery
Frame material Aluminium
Rider height One M/L frame size, optimized for riders between 170-195 cm tall
Tires Cowboy custom tires, puncture resistant tires with a flexible grip and a puncture protection layer at a width of 42mm
Brakes Tektro hydraulic disc brakes
Front lights Integrated LED front light can be turned on/off via the app
Rear lights Integrated LED rear light intensifies when decelerating and/or braking
Warranty 2 years
Range up to 70 km autonomy
Battery 2.4 kg removable battery. 360 Wh and 10.0 Ah
Mobile app iOS and Android. Secure, digital-key lock/unlock via personal app
Colours Absolute Black, Anthracite Grey, Mineral Grey
Belt Gates carbon belt, gear ratio 63/22 (2.86), offering a 30k km lifetime
Charger 100 W charger with a charging time of 3.5 hours
Motor Custom-designed 30 Nm / 250 W motor, integrated into the rear wheel
Maximum speed 25 km/h (15mph)

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.