As you we all very aware now, COVID-19 has had a huge impact on local businesses throughout Ireland and it has been a challenging time and there is a long road ahead yet. To make it easier for businesses to keep customers fully informed during this time, Google has recently added a range of tools and features which allow them to add extra information to their Business Profiles
From today, Google will be rolling out support links for businesses which they can post directly to their Business Profiles on Google, allowing them to add such features as donation or gift card links to their profile. As part of this initiative, Google has partnered with PayPal and GoFundMe for donations, allowing merchants to link directly to the relevant page on their website or to their gift card offerings with one of Google’s eligible partners, which include Square, Toast, Clover and Vagaro.
Businesses will also be able to share personal messages in their posts to inform customers how their donations will be put to use.
As many businesses around the world currently require financial support, the initial launch of new features will begin with a subset of businesses to protect against misuse, with plans to expand to more countries, merchants, and partners in a safe and responsible way over the coming weeks.
The support links will be available to customers later this month. Google will not charge merchants or consumers any fees, however there may be partner processing fees associated with campaigns.
For more information on Google support links please visit https://support.google.com/business/answer/9872059