Google launches a new tool today called Grow My Store which aims to help retailers improve their customer online and omnichannel experiences. As users become more demanding about the information and service they expect online, Grow My Store rates retailers’ websites and generates bespoke reports with recommendations to help businesses improve the online experience they offer and grow their business.
The site will initially be available in English, French, and Spanish speaking countries (including Ireland), with other European countries to follow in 2019.
Depending on the business involved, recommendations may include suggestions on clear pricing and intuitive navigation, personalising the experience for shoppers, providing live chat support, or making sure the site is mobile-friendly. Grow My Store tests retailers against up to 22 metrics based on in-depth studies into customer experience best practices, and builds on the success of Market Finder, a free tool which helps businesses to go global by guiding them along the export journey step by step.
The announcement comes soon after the launch of a new Grow with Google programme in Ireland which will see the company train more than 8,000 SMEs through workshops across the country and also through partnerships with state agencies. Grow with Google is a global initiative that builds on Google’s efforts of training people and businesses to acquire the right digital skills to embrace new opportunities ahead. The first regional Grow with Google workshop will be held in The Theatre Royal in Waterford on the 10th of June, followed by NUIG Galway on the 24th of June.
Fionnuala Meehan, Head of Google Ireland and VP EMEA Google Customer Solutions, said: “For retailers of all sizes, their website is their digital flagship store, so Google wants to help retailers to make their online and omnichannel customer experience as appealing as possible to customers. That’s why we have built a tool that brings together all this valuable insight into one place and then uses that insight to create bespoke recommendations for retailers providing clear support and advice.”
Retailer websites should be a number one priority for both online and multichannel retailers, with 90% of EMEA shoppers who visited a store in the last week saying they used online search prior to going in-store. Despite rising customer expectations many retailers across EMEA are failing to provide a best in class experience with 23% of retailers not publishing any contact information of their stores on their website.
For more visit g.co/growmystore