I had a long rant here some time ago about insurance companies using apps to gather information on your driving habits offering you a cheaper rate if you meet their criteria but I was not happy about this idea due to the data involved and whom and where it goes to after it is passed on by insurance companies and in general I like many here in Ireland have no love at all for them due to the stupid prices we now pay for insurance and even in my own case it has gone up every year for the last 4 years and you just cant win despite our lovely government saying they will step in and do something about it… I will just shut up now about that..


There is a new app now on the market called Targify that offers the same idea but at a cost and requires a monthly sub which immediately puts me off due to this technology already native with many companies at no charge but as mentioned they gather data on your driving habits. This is a hard sell for me but I am not knocking the idea, As is even for seasoned drivers the cost of insurance is gone up and for new drivers getting insured is an issue as is…

Where does the data go and who has access to it….

All data is sent securely from the Targify device to our secure servers which have passed World-class penetration testing. The data from your device may only be viewed by you, using the Targify smartphone App, and you must have your Username & Password to access it.

Do insurers recognise this product – Will I get a reduction in premium. 

We are currently in discussions with the Motor Insurance industry with a view to securing discounts for Users of Targify. We will update this website and our newsletter subscribers when this happens.

The app provides a driver rating score too. This is calculated based on an algorithm developed using our years of experience in providing this technology to the Motor Insurance industry. Targify gives feedback on dates travelled, the route taken and acceleration of the driver.

Product description

Targify Connected Car 360 is a really cool system that allows parents to accompany their young drivers, virtually, on every journey. It takes the pain out of getting permission to drive from your parents as they have less to worry about when you’re on the road alone.

It’s a simple, two-part system with a device that plugs into the car to monitor driving and an App for parents to see how their driving is going.

Product Highlights Include

  • Risky driving behaviour monitoring
  • Scores driver-safety performance
  • Current vehicle location
  • Journey history
  • Mobile phone use while driving
  • Full report for analysis

Targify tells you if your son or daughter is engaging in risky driving behaviour. You get this information on your smartphone, anywhere in the World. Targify allows you to see how fast they’re driving but also delivers other information that’s as important such as:

Harsh braking: Viewed by Insurers as a key-indicator of the likelihood that a driver will have an accident

Excessive acceleration: A regular amongst young males particularly, it increases the risk of losing control or hitting pedestrians

Harsh Cornering: Taking bends too quickly can easily cause a novice driver to lose control and crash.

Current location: Allows you to know where the vehicle is at any time

Journey review: See the routes taken by the vehicle in the past

Driving Score: See how their driving improves week-on-week. We start everyone on 100 points. Points are lost for aggressive driving. 1 is terrible driving. 100 is excellent.

There is an app on Android and iOS so this means privacy issues will the said son or daughter or whoever is going to be driving the vehicle allow this to happen and be monitored wherever they go?? I will leave that up to you to decide.. Will it help with insurance costs in time without having to hand over data of some sort and is it worth the money?? You tell us below or on social.

See https://targify.com/


By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.