Jabra is setting the standard in true wireless earbuds, with five new variants of its award-winning true wireless earbuds, the Elite 65t and Elite Active 65t. These include an exclusive Amazon Edition of the Elite Active 65t, and cool new colours of both theElite 65t and Elite Active 65t.

Jabra will be launching the Amazon Edition of the popular Elite Active 65t. The Copper Black edition is exclusive to Amazon and allows users to bring the in-home Alexa experience outside with one-touch access to Amazon Digital Music, Audible and Prime Video.

IFA also sees Jabra adding four exciting new colours to its world-class Elite family of products; the Elite 65t in a luxurious Gold Beige and a stylish Copper Black, and the Elite Active 65t in a fiery Copper Red and a cool Titanium Black (previously only available in the US), offering an unrivalled line-up of additional options to users.

The Jabra Elite Active 65t is a set of third-generation true wireless earbuds, aimed at those who want the best voice control and listening experience. Currently, the Jabra products ranks third in market share for true wireless earbuds in the US and in Europe.

Research shows that 61 percent of consumers are interested in using their voice to control their smartphones. With Alexa, customers can effortlessly play music, hear the news, check the weather, control smart home devices, and more.

Earphones that seamlessly integrate into any lifestyle are key for an optimal user experience. The Elite Active 65t earbuds are engineered to ensure a stable wireless connection and best call and voice experience while using the earbuds in a sports or training setting.


The Copper Black Jabra Elite Active 65t is exclusive to Amazon through amazon.com and comes with a three-month subscription to Amazon Music Unlimited. Combined with the Jabra Sound + companion app, users will not only be able to play their favorite music but they can equalise the sound to their preferences as well.

“We’re excited to work with Jabra to provide customers with another natural, convenient way to take Alexa on-the-go,” said Pete Thompson, Vice President of the Alexa Voice Service. “With Alexa built-in, customers can stream media, manage their calendars, access tens of thousands of skills and enjoy one-touch access to services like Audible and Amazon Music.”

Calum MacDougall, SVP at Jabra states: “Jabra recognises that voice control is a key driver for the future of wireless communication. Amazon Alexa is getting smarter every day and we strongly believe that Voice is the user interface of the future. It is with earbuds like the Jabra Elite Active 65t that consumers will be able to experience an enhanced, Alexa-on-the-go experience.” 

Key features of the Jabra Elite Active 65t, Amazon Edition:

  • Bring the Alexa experience wherever you go. Integrated one-touch access to Amazon Music, Audible and Prime Video – just ask Alexa
  • 3 months of Amazon Music Unlimited. Personalise sound with Jabra’s customisable equaliser in the Sound+ app
  • Power your performance. Up to 5 hours battery, 15 hours with charging case
  • A fit that’s snug and secure. Secure-fitting design for enhanced in-ear stability
  • Built for active lifestyles. IP56-rated with 2-year warranty against sweat and dust
  • Proven connectivity. True wireless stability to reduce calling and music dropouts
  • Optimise workouts. Track performance with an integrated motion sensor

Find out more about the new Jabra Elite family at www.jabra.co.uk/elite  The Jabra Elite Active 65t Amazon Edition will be available October 1st via Amazon at a MSRP of £169.99


By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.