The Boots Advantage Card is used regularly by 1 million Irish customers and is one of Ireland’s most loved loyalty programmes. The Boots Digital Advantage Card is now available via the Boots phone app which we have covered before and will enable customers to earn points simply and swiftly at the till via the phone app, with a host of additional new functions also available. Boots Advantage Card customers earn 4 points for every €1 spent. Boots customers that download or upgrade the app can avail of a bonus 400 points when they spend €20 in store or online.

The generous points system remains unchanged, with Boots Advantage Card customers earning 4 points for every €1 spent, and members of the Boots Parenting Club, and the Over 60s programme, earning a boosted 10 points for every €1 on a selected range of products.

The new version of the Boots Ireland App has a host of features other than the New Digital Advantage Card, including:

  • A range of personalised offers for each customer
  • Online shopping and appointment booking service
  • New vitamin reminder and health advice function
  • Store locator to quickly find nearest Boots store and the services offered
  • Wide range of photo printing services

As a special offer, Boots customers can avail of a bonus 400 points when they spend €20 in store or online.

Insights from the Boots Advantage Card programme reveal that the most popular item to be redeemed via points is cotton wool pads, followed by bottled water and Boots cucumber face wipes. Looking further at the spending habits of Irish Boots Advantage Card users, Christmas is the most popular time of year for Boots customers to choose a points purchase, and Fridays top the table as the most popular day of the week for customers to pay with points – allowing a little more spending power heading into the weekend.

Commenting on the launch of the Boots Digital Advantage Card, Mark Barry, IT Director for Boots UK & Ireland said: “We are always looking to bring our customers new and exciting ways of getting better value for their purchases and bringing the Boots Advantage Card into the digital space is an important step in making it easier than ever to collect and spend points. The new app also offers a range of new services that were developed with the Boots customer in mind, which we hope will be really popular.”

Commenting on the new launch, Gillian Hennessy, Head of Marketing at Boots Ireland says: “We are really proud of what the Boots Advantage Card has offered to Irish shoppers over the last decade, and this new launch introduces the easiest way ever to carry your Boots Advantage Card. The insights show that a million Irish people regularly benefit by using the Boots Advantage Card points system, and we’re delighted the new digital version provides a streamlined way to earn and spend points.”

How to get the Boots Digital Advantage Card:

  1. Download the Boots app on the Apple App Store or on Google Play
  2. Customers who have a Boots Advantage card then click ‘My Advantage Card’
  3. Click ‘Add my card’ and enter your Boots Advantage Card number and details
  4. You’re all set! Your Boots Digital Advantage Card barcode, points available to spend and personalised offers will appear in the app

For more information on the Boots Digital Advantage Card and how to download, visit


By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.